Glamping Market Size, Share & Trends Analysis Report By Accommodation (Cabins & Pods, Tents, Treehouses), By Age Group (18-32 Years, 33-50 Years), By Region (APAC, North America), And Segment Forecasts, 2022 - 2030

Report Overview

The global glamping market size was valued at USD 2.35 billion in 2021 and is anticipated to grow at a compound annual growth rate (CAGR) of 10.9% from 2022 to 2030. The increasing influence of social media among consumers is expected to create awareness about glamping and its benefits. In addition, major discounts, as well as irresistible holiday packages offered by various tourism sites, are expected to have a positive impact on the industry. Furthermore, factors including preferences for experiences over traditional pampering and possessions, the availability of time, and willingness by consumers to pay for luxury travel are some of the factors that will boost the industry growth during the forecast period.

In recent years, glamping is referred to as “modern camping”, and has become a popular trend at a number of music festivals across the world. Glamping is offered as an upgrade option at music festivals at reasonable prices, especially if it is a multiday event. Music festivals have got a renewed boost since the late 1980s and 1990s. Music festivals, as well as live music, have become a bigger part of city-development strategies over the past two decades. Cities across the U.S. have sought to use festivals to brand themselves and attract talent. Glamping is also known as glamorous camping and has become one of the key trends among consumers in the U.S.

Moreover, an increase in the number of concerts and large-scale music festivals held every other week in various areas of the world is expected to be among the key factors driving the market. In addition, travel trend observers have noted that in the past, staycations were only employed for celebratory purposes; however, over the past few years, families, groups of individuals, etc. need to pamper themselves on their days off from work. Another reason for the growth in staycations is that people today prefer nearby getaways for long weekends. The cost of glamping is expected to be one of the major challenges for consumers.

The cost for one night at high-end sites can go over USD 1,000, which is not favorable for the consumers in the age group of 18-25 years on account of low disposable income. However, millennials have been looking for unique experiences and hence prefer camping over glamping on account of their low cost and other advantages, such as living with bare necessities amid nature. Moreover, travelers today have been looking for outdoor experiences that are memorable, luxurious, and close to nature. They are willing to try new things without putting a lot of thought into the cost. Glamping is a balanced combination of all these features.

A rising number of consumers looking for outdoor activities and close-to-nature experiences is expected to open new opportunities for the market over the forecast period. Furthermore, a survey conducted by a U.K.-based travel site, Familybreakfinder, revealed that almost one-third of daily campers would like to enjoy a glamping experience at a site near them. As per Virtuoso’s 2019 luxe report, travelers have been looking for unconventional settings and accommodations. These factors have made glamping a popular travel experience as opposed to the niche segment it was in the last decade.

Glamping is an accessible modern form of recreation and an increasingly popular accommodation in the tourism and hospitality sector. Before the outburst of COVID-19 cases across the globe, interest in camping among new and experienced campers was evident. However, in the unprecedented times of the COVID-19 pandemic, travelers refrained from indulging in outdoor recreational activities and in-person interaction with people in general. While the welfare of human life unequivocally comes first and foremost, the live events industry has been dramatically impacted by the COVID-19 pandemic. Globally, there are over 150 million confirmed cases of coronavirus with more than 3 million deaths in more than 200 countries. To contain the spread of the novel coronavirus, more and more festivals are being rescheduled, postponed, or even canceled.

Accommodation Insights

On the basis of accommodation, the global market has been divided into cabins & pods, tents, yurts, treehouses, and others. In terms of value, the cabin and pods segment dominated the market with a share of more than 46.00% in 2021. The rising importance of travelers to be a part of an immersive experience without compromising on luxuries has influenced campers with luxurious accommodations, such as cabins & pods. For instance, Pitchup.com, a U.K.-based company, witnessed growth in bookings for cabins by 102% and pods by 73%, in January 2018. In addition, increased penetration of eco pods is the ultimate choice for eco-tourism among campers.

This is owing to the usage of local, natural, and recycled resources, which also help in protecting from wind and rain while sustaining a cozy feel of the home. Moreover, major outdoor tourism providers offer a rough camping experience with luxe amenities, such as kitchen appliances, indoor bathrooms, portable toilets, air conditioning, luxury beds, TV, and Wi-Fi among others. Also, the presence of national parks and huge wildlife offerings favor the popularity and acceptance of cabins & pods among consumers. With the increasing influence of travel agents, booking systems have made it easier for consumers to select the appropriate cabins that meet their needs.

Age Group Insights

In terms of value, the 18 to 32 years age group segment dominated the market and accounted for the maximum share of more than 44.5% of the global revenue in 2021. According to studies by Kampgrounds of America, Inc. (KOA), 60% of leisure travelers in North America, who reported to have glamped in the past two years, are a part of millennial or Gen Z generations, which makes this activity the most trending among younger populations. In addition, the increasing popularity of destination weddings among the younger population is attracting the idea of wedding glamping and thus, companies are increasing this category in their portfolio.

For instance, Buffalo, a New York-based startup, offers luxury rentals for weddings, private events, and festivals. Thus, these trends are also boosting the adoption of glamping culture in the age category. The 33-50 years age group segment is expected to register the second-fastest CAGR over the forecast period. The combination of millennials and Gen X constitutes a driving force for the market in this age category. According to the KOA report, leisure traveler participation in glamping by generations comprised 48% of millennials and 28% of Gen X in North America in 2019. Glamping amenities including Wi-Fi, kitchens, private bathrooms, linen service, pools, and other such recreational activities offer greater scope for consumers looking for camping with luxury. For instance, 50% of glampers prefer to have Wi-Fi in their accommodation.

Regional Insights

Europe dominated the market with a share of 35.11% in 2021. There has been a rise in the glamping trend among consumers in Europe. Glamping is also referred to as glamorous or luxury camping and has been appealing to consumers on account of its nature, as it allows consumers to enjoy the best of the outdoors without compromising on everyday comforts. Holidaymakers in Europe have been trying to give glamping a whole new face as it offers people the experience of a hotel amidst nature. France is one of the key countries that promotes glamping with 8,000 campsites across the country. 

As business for glamping has increased two-fold over the past two years, traditional camping revenue has dropped in the country. Over 1,000 traditional campsites have been closed over the past 20 years in France. Increasing demand by consumers for new experiences is expected to have a positive impact on the industry over the forecast period. Cabins have been the largest accommodation segment in Europe and this trend is expected to continue over the forecast period. Families prefer cabins as they are well equipped with all facilities, especially when they have kids. Cabineering is a new glamping trend that is offered by numerous luxury properties.

Key Companies & Market Share Insights

The market includes both international and domestic participants. Key market players focus on strategies, such as innovation and partnerships, to enhance their service offerings and gain a higher market share. For instance, in 2019, Baillie Lodges entered into a joint venture with an affiliate of KSL Capital Partners, LLC (KSL) heralding an exciting new chapter in Baillie Lodges’ quest to deliver Australia’s finest collection of luxury lodges. In 2019, Silky Oaks Lodge in Queensland’s Daintree Rainforest was the first property to join Baillie Lodges following the new partnership agreement. Some of the key players operating in the global glamping market include:

• Under Canvas

• Collective Retreats

• Tentrr

• Eco Retreats

• Baillie Lodges

• Nightfall Camp Pty Ltd.

• Tanja Lagoon Camp

• Wildman Wilderness Lodge

• Paperbark Camp.

Glamping Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global glamping market report on the basis of accommodation, age group, and region:

• Accommodation Outlook (Revenue, USD Million, 2017 - 2030)

  • Cabins & Pods

  • Tents

  • Yurts

  • Treehouses

  • Others

• Age Group Outlook (Revenue, USD Million, 2017 - 2030)

  • 18-32 years

  • 33-50 years

  • 51-65 years

  • Above 65 years

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Italy

  • Asia Pacific

    • Australia

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa