Glamping Market Size, Share & Trends Analysis Report By Accommodation Type (Cabins & Pods, Tents, Yurts, Treehouses), By Age Group (18 - 32 Years, 33 - 50 Years), By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global glamping market size was valued at USD 1.88 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 14.1% from 2021 to 2028. Staycations do not allow people to venture too far out but allow them a wide range of destinations to choose from during their time off. This is expected to have a positive impact on the market growth wherein consumers who prefer holidaying among nature luxuriously can also engage in different enjoyable activities provided by various glamping resorts. As per a report published by Kampgrounds of America, Inc., in 2019, 67% of the consumers agree that glamping provides a unique outdoor experience, 63% want their glamping experience to come with services and amenities that aren’t available with camping, and 56% say that they want to stay in unique accommodations. These factors are acting as major drivers for the market.

Glamping is particularly appealing to travelers who want to spend time outdoors, but who don’t want to camp in traditional ways. Travelers who do not camp say that glamping allows them to experience the outdoors in comfort (83%), have the services and amenities not associated with traditional camping (63%), and alleviates some of the “work” associated with more traditional forms of camping (27%). Additionally, it appears that glamping is meeting the needs of this group (non-campers) when it comes to gaining the de-stressing benefits of spending time outdoors but with the comforts akin to a hotel or resort - 81% of those who have already tried glamping are open to the possibility of trying it again. Moreover, among all the leisure travelers in North America, 30% have done glamping in 2019. These factors are expected to support the market growth over the forecast period.

Interest in glamping is robust among consumers in 2021 i.e. post Covid-19 recovery. 38% of the campers were interested in glamping experience in May 2020 and September 2020. However, 28% of the prospective campers were interested in glamping experience in May 2020 and September 2020. Gen X (45%) and millennial (42%) campers are the most interested in glamping experiences.

Age Group Insights

The 18 - 32 years age group segment dominated the market with a share of 44.6% in 2020. This is attributed to the growing trend of camping among this population. According to studies by Kampgrounds of America, Inc. (KOA), 60% of leisure travelers in North America, who reported to have glamped in the past two years, are a part of the millennial or Gen Z generations, which makes this activity the most trending among the younger population.

The 33 - 50 years age group segment is expected to expand at a CAGR of 14.1% from 2021 to 2028. The growth is attributed owing to the group’s financial freedom and high expenditure power. According to a report by KOA, leisure traveler participation in glamping by generations comprises 48% of millennials and 28% of Gen X in North America in 2019. Glamping amenities including Wi-Fi, kitchens, private bathrooms, linen service, pools, and other such recreational activities offer greater scope for consumers looking for camping with luxury. For instance, 50% of glampers prefer to have Wi-Fi in their accommodation. Thus, the market is expected to witness the rising importance of glamping in this age category over the projected years.

Accommodation Type Insights

Cabins and pods dominated the market with a share of 45.7% in 2020. This is attributed to the rising importance of travelers to be a part of an immersive experience without compromising on the luxuries, which has influenced campers with luxurious accommodations, such as cabins and pods. For instance, Pitchup.com, a U.K.-based company, witnessed growth in bookings for cabins by 102% and pods by 73% in January 2018.

Tents are expected to expand at a CAGR of 14.1% from 2021 to 2028. The tents accommodation type segment is estimated to be the second-largest and second-fastest-growing segment over the forecast period. Representing the traditional style of camping, tents offer exceptional views owing to their wide windows, along with various amenities. The growing trend of hosting weddings, corporate events, and parties in off-grid locations with stunning views is also one of the primary growth drivers for the segment. Moreover, various players in the market are focusing on growing accommodation offerings in the segment. For instance, in September 2019, LuxeTenten, the European Glamping Company, acquired Glamping Lodges, one of the largest producers of safari tents in the Netherlands.

Regional Insights

Europe dominated the market with a share of 34.9% in 2020. This is attributed to the holidaymakers in Europe who have been trying to give glamping a whole new face as it offers people the experience of a hotel among nature. France is one of the key countries that promotes glamping for its people with 8,000 campsites across the country only second to the U.S. The first five-star glamping site in France was launched in 2010, however a decade since that, investors have been collaborating with camping companies in order to expand the glamping business in the country. France now comprises 221 five-star campsites and 1,171 four-star glamping sites across the country.

North America is expected to expand at the fastest CAGR of 16.7% from 2021 to 2028. The two most salient variables are recent camping experience and willingness to travel to less popular destinations to avoid overcrowding. Travelers who have previous experience are more likely to engage in the same experience post-COVID-19. As per a report published by Christopher A. Craig from the University of Arkansas, in the Northeast part of the U.S., this effect is starker where recent travelers who camped are 4.29 times and 2.70 times more likely to consider tent camping and glamping, respectively. Canadian campers have been showing increasing interest in traditional camping, however, still close to half of the Canadian population, which is about 46% are interested in the glamping experience.

Music festivals have grown into one of the largest money-making industries in the U.S. on account of the various music festivals that take place in the country, including Coachella, Lollapalooza, and Outside Lands.

Organizers of these concerts sell tickets and offer accommodation in luxurious tents for the people attending. Glamping is most common at music festivals. Marriott, one of the largest hotel companies in the world, opened its first glamping resort in Indonesia. In the year 2017, the company collaborated with Coachella, one of the largest music festivals in the U.S., in order to offer its new luxury tents to consumers willing to pay a little higher amount on top of the cost of the ticket.

Key Companies & Market Share Insights

Considering the growth, the industry is witnessing high investments. The EBITDA margins are high, the upfront development costs are low, and the overall proposition is gaining traction among the investment community. For instance, in 2019, Autocamp received an investment of USD 115 Million from investor Whitman Peterson, HipCamp received an investment of USD 41.8 Million from investors including Andreesen Horowitz, Benchmark Capital, Yes VC, August Capital, O’Reilly Alpha Tech, Marcy Venture Partners (Jay-Z), and Dreamers Fund (Will Smith), Getaway received an investment of USD 22.5 Million from investor Starwood Capital Group, and Collective Retreats received an investment of USD 12.5 Million from investors including private investors, BBG Ventures, and Altos Ventures. Similarly, in 2020, Tentrr received an investment from investors including Obvious Ventures, West, and most recently a private $4.6M investment (March 2020).

Companies in the market are focusing on mergers and acquisitions as a strategic initiative to increase the geographical footprint and eventually gain market share in the growing industry.  For instance, in 2019, Baillie Lodges entered into a joint venture with an affiliate of KSL Capital Partners, LLC (KSL) heralding an exciting new chapter in Baillie Lodges’ quest to deliver Australia’s finest collection of luxury lodges. Some prominent players in the global glamping market include:

• The Last Best Beef LLC

• Under Canvas

• Collective Retreats

• Tentrr

• Eco Retreats

• Baillie Lodges

• Nightfall Camp Pty Ltd.

• Tanja Lagoon Camp

• Wildman Wilderness Lodge

• Paper Bark Camp

• PurePods

• Getaway House, Inc.

• Hoshino Resorts Inc.

• AfriCamps Boutique Camping

• In2thewild Tiny Holidays

Glamping Market Report Scope 

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global glamping market report on the basis of accommodation type, age group, and region:

• Accommodation Type Outlook (Revenue, USD Million, 2016 - 2028)

  • Cabins and Pods

  • Tents

  • Yurts

  • Treehouses

  • Others

• Age Group Outlook (Revenue, USD Million, 2016 - 2028)

  • 18 - 32 years

  • 33 - 50 years

  • 51 - 65 years

  • Above 65 years

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • Italy

    • U.K.

  • Asia Pacific

    • Australia

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa