Glamping Market Size, Share & Trends Analysis Report By Accommodation Type (Cabins, Tents), By Age Group (18-32 Years, 33-50 Years), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global glamping market size was valued at USD 2.1 billion in 2018 and is expected to expand at a CAGR of 12.5% from 2019 to 2025. Factors such as a rise in eco-tourism and consumer inclination toward adventure travel are projected to drive the growth. The rising popularity of wellness tourism owing to the increasing number of travelers seeking to unwind by connecting to nature while enjoying luxury amenities is expected to drive the market. Glamping combines outdoor excursions with the amenities of a luxury resort. This factor is anticipated to create growth opportunities in the forthcoming years.

The growing popularity of wellness tourism coupled with consumer willingness to spend on modern amenities while camping is anticipated to fuel the market growth. Increasing ethical consumerism and consumer awareness is anticipated to further fuel the demand. Moreover, the increasing popularity of staycations among campers, solo travelers, and families is projected to positively fuel the growth.

The availability of modern amenities and resort-style services while being in the midst of nature is expected to drive the preference for glamping. Major outdoor tourism providers offer a rough camping experience with luxe amenities such as kitchen appliances, indoor bathrooms, and portable toilets, air conditioning, luxury beds, TV, and Wi-Fi among others. Rising preference for safari and adventure tourism among families is projected to further propel the market growth over the forecast period.

The increasing popularity of glamping among nature lovers and urban escapists seeking camping experience at locations with extraordinary landscapes is projected to drive the glamping market. High preference for unconventional, exotic accommodations, and trends of sharing pictures on social media platforms is surging the demand for glamping. Various music festival organizers offer glamping accommodation, broadening the commercial scope of glamping.

The influence of social media and the internet is driving consumer awareness regarding the availability of glamping services and offerings. Key players opt for social media marketing and advertisement marketing through online articles, blogs, and social media platforms. They also offer customized glamping plans at exotic locations with fascinating landscapes and luxe amenities to cater to specific consumer demand. For instance, Honey Glamping, based in New Zealand, offers mobile glamping services anywhere in Great Auckland Area, to organize festivals, weddings, and staycations.

Age Group Insights

The 18 to 32 years and 33 to 50 years of age groups hold more than 75.0% of the market share. The growth is majorly driven by the rising trend of camping, the influence of social media and the internet, and high awareness among young users. The 18 to 32 held the largest market share in 2018 and is expected to expand at the fastest CAGR over the forecasted period. Factors such as availability of time, preference for experience over possessions, and willingness to spend on luxury travel are projected to boost the growth.

The 33 to 50 year age group is expected to be the second-fastest-growing segment over the forecast period, attributed to financial freedom and high expenditure power. The rising influence of social media and the availability of customizable glamping services are anticipated to further fuel the growth of the segment. However, a busy working schedule may restrain the growth to an extent.

Accommodation Type Insights

Cabins and pod accommodation held the largest market share in 2018 and is a project to register the fastest CAGR over the forecasted period. The popularity of cabins and pods is high owing to their safety features and availability of ample amenities, such as lockable windows and doors, kitchen and living space, and bathrooms. Cabins and pods offer beds, electricity, bathtub, and air conditioners, making them highly popular among families.

Tent accommodation is estimated to be the second-largest and second-fastest-growing segment over the forecasted period. Representing the traditional style camping, tents offer exceptional views owing to their wide windows along with various amenities. The growing trend of hosting weddings, corporate events, and parties in off-grid locations with stunning views is also one of the primary growth drivers for the segment.

Regional Insights

Europe held the largest market share in 2018 and is estimated to continue leading over the forecasted period. Major tour operators and online glamping service providers have a focus on introducing different accommodation types to attract consumers. This is also supporting the market growth in the region. The high interest of consumers of all ages, especially among 18 to 50-year-olds is projected to boost the regional market growth.

North America is anticipated to register the fastest CAGR over the forecast period. The increasing trend of outdoor living is expected to boost the regional demand for glamping. Consumers while on vacation prefer hunting, fishing, off-roading, and water sports which is projected to further boost the demand. As per the Outdoor Industry Association, American consumers spent USD 887 billion on outdoor recreational activities in 2017.

The Asia Pacific, on the other hand, is estimated to expand at a significant CAGR over the forecasted period. Rapidly increasing tourism industry coupled with growing disposable income and consumer willingness to spend on luxury travel is projected to fuel the regional growth in the forthcoming years.

Glamping Market Share Insights

Major market players include The Resort at Paws Up, Under Canvas, Collective Retreats, Tentrr, Eco Retreats, Longitude 131º, Nightfall Camp Pty Ltd., Tanja Lagoon Camp, Wildman Wilderness Lodge, and Paper Bark Camp. The increasing popularity of outdoor recreational activities is anticipated to attract big hotel chains to invest in glamping service. For instance, in 2019, Tribute Portfolio, Marriott International’s hotel collection brand announced the launch of Natra Bintan, a total of 100 safari-themed tents. Offering glamping in exotic hubs of Bintan Island and Indonesia’s Riau Archipelago. Each of these tents covers over 40 square meters of space and is equipped with amenities such as lush garden and outdoor patio, luxury beds, TV, Wi-Fi, and air conditioning.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global glamping market report based on the accommodation type, age group, and region:

• Accommodation Type Outlook (Revenue, USD Million, 2015 - 2025)

  • Cabins and Pods

  • Tents

  • Yurts

  • Treehouses

  • Others

• Age Group Outlook (Revenue, USD Million, 2015 - 2025)

  • 18-32 years

  • 33-50 years

  • 51-65 years

  • Above 65 years

• Regional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America

    •  The U.S.

  • Europe

    • Italy

    •  U.K.

  • Asia Pacific

    • Australia

    •  India

  • Central & South America

    •  Brazil

  • Middle East & Africa (MEA)

    • South Africa