The global video games market is expected to flourish owing to increasing number of consumers looking for interactive digital gaming world as a source of entertainment. Increasing use of video games in TV and personal computers is expected to contribute to market augmentation. Growing number of free video games may drive market growth over the forecast period. Growing number of adults playing video games as a source of entertainment, is further expected to fuel market expansion. Developments in user interface of smart phone, laptops, and personal computers are expected to favor market development over the next few years.
Developments in touch screen gadgets such as smart phones and tablets; easy availability of the video games on different devices such as personal computers, tablets, laptops, mobiles, and smart-phones are expected to drive the video game market. Growing number of internet or social game players may further augment the market. Decreasing internet costs coupled with easy availability of games is expected to fuel the video game market demand. Increasing compatibility and hardware capacity of PC, laptops, tablets, smart-phones, and i-pads may further spur market development.
Video games market is segmented on the basis of devices such as tablet, personal computer, and other gaming tools. Video games consist of online games, play-station, social gaming, and console games.
Video games such as strategic, racing and pursuit, mission, mind games, social gaming, and team gaming are contributing significantly to market expansion. Social networking sites such as Facebook have been crucial in promoting video games over the internet. Increasing consumer disposable incomes and standards of living are also enhancing the video game market. Growing awareness in parents related to educative use of video games is anticipated to fuel market growth. Further, video games are increasingly proving effective in developing various qualities such as strategic planning and team building. Video games also enhance creativity in children. Price of the video game depends on the type of game a consumer is interested in, and the device for which it is used. For instance, only trial version of the video games is released for free whereas, full-version games require users to pay the price. Current trend in the video gaming market include developing strategies to increasing comparable mechanics to existing popular games so as to reduce risks. Pricing of the games largely depends on game play experience and quality content. Customers prefer to pay premium amount to download quality games. Additionally, various strategies have been developed to make people build relationships with one another in multiplayer games. Relationships between the publisher and gamers are maintained by letting players making their own environment; and by making games globally available. Additionally, manufacturers are focusing more on a single market segment such as smartphone gamers, mobile games, console games or pc games.
Increasing online piracy by using torrents and other software is anticipated to pose a challenge to market expansion. Further, pirated versions of popular games are increasingly made available in certain countries at a cheaper rate. Lenient anti-piracy laws in various countries may restrain market growth. Additionally, constantly changing gaming needs may pose a challenge to market development. Developers are constantly under pressure to develop newer and better versions of already existing popular games. Further, users are presented with a variety of options to choose from. Increasing number of freely available customizable games may pose a challenge to the market.
Some of the key industries are Sony Corporation, Microsoft Corporation, Apple Inc., Nintendo Co. Ltd., Zynga Inc., Activation Blizzard Inc., Electronic Arts Inc., Telltale Games Inc., Disney Entertainment, Supercell Oy, Gung Ho Online Entertainment Inc., Plain Villa Games, Tencent, King Digital Entertainment, Capybara Games, Failbetter Games, Bluepoint Games, Midway, Popcap GamesTakeTwo Interactive, Westwood Studios, DeNa Co. Ltd., NetEase Inc., Nexon Co. Ltd., Shanda Games Ltd., NCSoft, Google Inc., Chang you, Sega, Namco Bandai, Facebook Inc.,Square Unix, Konami, Ubisoft Entertainment S.A. ,GREE International Inc., Treasure games, Relic Entertainment,SCE Japan Studio, Black Isle Studios, Origin Systems, and SNK Playmore Corporation.
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