The demand for green coffee is expected to increase significantly in the coming years. The growing demand for green coffee is due to its potential health benefits, ranging from helping in weight loss to controlling blood pressure and cholesterol levels for diabetic patients. Moreover, the rising demand for plant-based dietary options, coupled with the growing appreciation for specialty coffee varieties, has further fueled the market. As consumers become increasingly health-conscious and seek unique, natural, and sustainable choices, green coffee has emerged as a preferred option with its multifaceted benefits.
The presence of chlorogenic acid content and antioxidants in green coffee aids in controlling diabetes, obesity, and cardiovascular diseases. Modern consumers are shifting towards healthier options. As per the article by World Health Organization, published in March 2022, worldwide over one billion people were obese. It estimates that around 167 million people including adults and children will become obese in the coming years. Furthermore, according to the International Diabetic Federation (IDF), roughly 537 million individuals (20-79 years) will have diabetes. The figures for diabetics are expected to reach 643 million by 2030 and 783 million by 2045. As a result, the increasing prevalence of several lifestyle disorders and the benefits of green coffee to control them is one of the key factors expected to drive the market growth in the coming years.
In addition, green coffee is in high demand due to the rising popularity of specialty coffee among millennials. The modern generation considers specialty coffee as a higher quality and healthy product. Therefore, market players are expanding their product offerings. For instance, in April 2019, Marico Ltd launched a green coffee under its Saffola FITTIFY gourmet range. Such, expansion of product offerings and new product launches in the coming years is expected to increase the green coffee market.
The growing demand for Arabica coffee due to its high quality and flavors can lead the market growth. Arabica coffee is a premium coffee characterized by a variety of flavors and tastes such as fruit, sweetness, and berry notes. According to a report by International Coffee Organization in 2021, Arabica and Robusta are the two predominant coffee species that have historically dominated the global market, with Arabica accounting for approximately 58% and Robusta comprising 42% of total production in 2020.
In addition, initiatives by public and private organizations associated with the production and export of coffee are also anticipated to accelerate market expansion. For instance, in September 2019, The Government of India launched the Integrated Coffee Development Project Scheme (ICDP) which aims to improve a variety of coffee, enhance production, educate coffee producers through R&D, and strengthen the domestic market. In addition, in May 2022, Café Holdings, a company based in Oregon that specializes in producing and supplying CBD/CBG, announced a collaboration with Iron Eye Industries Inc. to create and manage a blockchain platform for the green coffee industry, aiming to address poverty among smallholder coffee farmers and promote sustainability. The platform aims to bring equality to the coffee trade while maintaining high environmental, social, and governance standards. Such technological advancements and support from government players can strengthen the market growth.
The key players operating in the market include Neumann Kaffee Gruppe, Hamburg Coffee Company, Merchants of Green Coffee, Procter & Gamble Company, Nestle S.A., Tchibo, and Starbucks Corporation among others. Players are undertaking various strategies such as new product development, geographical expansion, merger & acquisition to capture the market share. For instance, in April 2022 Olam’s Ofi, a global food and ingredients corporation, revealed plans to acquire Club Coffee, a long-established Canadian company specializing in coffee roasting and packaging. The efforts of key players for innovation and expansion of businesses can contribute to the market growth.
By End Product
Green Coffee Bean Extract Coffee
By End User
Patients of Blood Pressure and Heart Disease
Others (Diabetic Patients, Obese people)
Middle East & Africa
Neumann Kaffee Gruppe
The Hamburg Coffee Company
Merchants of Green Coffee
The Procter & Gamble company
Louis Dreyfus Company
Nordic Approach S.A.
Golden Bean Trade
The Green Coffee Brazil
Keurig Green Mountain Inc.
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