Market Segmentation
Consumers are always looking for the latest trends as well as the best hair care products and services. Their requirements are constantly shifting and to meet these expectations, the hair salon industry continues to expand and evolve. This evolution is also being noted in the hair dryer market, with several hair dryer brands offering more features and variety. The increasing demand for hair dryers in key developed countries like the U.S., the U.K., France, and Germany is likely to favor the overall market growth. For instance, according to a report published by Shenzhen City Xindaman Hardware Electric Appliances Co., Ltd in 2021, from January to April, the U.S. purchased a total of 7,484,351 units of hair dryers from China. These are used across personal and professional applications. %. The increasing number of hairstylists and hairdresser salons in the country—across ethnicities and genders—is likely to promote the demand for hair dryers in the market.
Hair dryers are extremely common in households; however, prolonged use can cause hair damage such as roughness, dryness, and loss of hair color. Based on different heating and working methods, hairdryers can be classified into four types: ionic, ceramic, tourmaline, and titanium and every type has its own set of disadvantages. For instance, ionic hair dryers weaken the hair follicles, which can be damaged due to excessive exposure to heat. Hair follicles become fragile and the pores of the scalp open, which could elevate the risk of hair fall in the long run. Additionally, hair dryers emanate electromagnetic fields (EMF), which— some researchers suggest—can alter behavior and induce stress levels, irritation, and/or sleep deprivation. Many people use hair dryers on an almost daily basis. Most people use it to dry and style their hair quickly to get ready for work or to go out. Hairstylists sometimes use excessive heat to style hair, which can damage the hair and is a challenge to the market.
An increase in spending by consumers on professional salons and hair styling tools is expected to open new avenues for market growth. Consumer expenditure on professional salons and hairstyling tools is driving the global hair dryer industry. With the growing popularity of social media, beauty trends have changed a lot, which has led to a surge in demand for hair dryers. Major players are focusing on the Middle East & Africa and Central America markets as they present strong opportunities for sales and the development of hair dryers. Studying the demand for hair dryers in these regions, players plan to continue capitalizing on this opportunity with an increased focus on these markets. Hair dryer manufacturers are aiming to gain superior competitive advantages by accelerating a business model shift achieved by launching new high-value-added hair dryer products; boosting the global business expansion; and simultaneously entering into the B2C and B2B markets, which can open new opportunities for market growth. In addition, market players are focusing on launching novel products and forming strategic alliances and collaborations with other companies to enhance corporate competitiveness, improve profitability, and bolster the development of new technologies in hair dryers, which is expected to bode well for market growth.
This section will provide insights into the contents included in this hair dryer market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2017 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance