Hand Sanitizer Market Size, Share & Trends Report

Hand Sanitizer Market Size, Share & Trends Analysis Report By Product (Gel, Foam, Wipes), By Distribution Channel (Hypermarket & Supermarket, Convenience Store), By Region, And Segment Forecast, 2024 - 2030

  • Report ID: GVR-3-68038-249-5
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Consumer Goods
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GVR Report cover Hand Sanitizer Market Size, Share & Trends Report

Hand Sanitizer Market Size, Share & Trends Analysis Report By Product (Gel, Foam, Wipes), By Distribution Channel (Hypermarket & Supermarket, Convenience Store), By Region, And Segment Forecast, 2024 - 2030

  • Report ID: GVR-3-68038-249-5
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Consumer Goods

Hand Sanitizer Market Size & Trends

The global hand sanitizer market size was estimated at USD 7.05 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.1% from 2024 to 2030. Rising global awareness regarding sanitation and personal hygiene is expected to drive the product demand as it is an antiseptic solution, which is used as an alternative to soap and water. Moreover, it helps in preventing some of the most infectious diseases, including COVID-19, norovirus, influenza, meningitis, hand, foot, and mouth disease, pertussis (whooping cough), and methicillin-resistant staphylococcus aureus (MRSA). The COVID-19 pandemic has called for the increased use of hand sanitizers worldwide in public facilities, transportation, hospitals, nursing homes, and even common households to mitigate the virus burden.

U.S. Hand Sanitizer Market size and growth rate, 2023 - 2030

Active ingredients, such as ethyl alcohol, used to manufacture sanitizers are recommended for use against COVID-19 viruses, which is claimed to be effective against SARS CoV-2 virus, by The United States Food and Drug Administration (FDA). Such factors are likely to boost the market growth. Health and hygiene concerns are increasing worldwide. The market has been witnessing significant developments in the industry worldwide in the wake of the pandemic. However, with supply chain disruptions and wide supply-demand gaps worldwide, the industry faced significant challenges in ramping up manufacturing capacities to help mitigate the supply shortage.

To address this supply shortage, several companies have begun leveraging their mass production capabilities to manufacture these products for their domestic markets. For instance, in April 2020 Honeywell announced the expansion of its manufacturing operations at two chemical manufacturing facilities to produce and donate hand sanitizer to government agencies in response to shortages caused by the COVID-19 pandemic. The company’s sites in Muskegon, Michigan, Seelze, and Germany, produced these products for two months, May and June 2020, for government agencies, and institutions in need. However, third-party manufacturers, or contract manufacturers, were critical to major brands in increasing their output in 2020-2021.

For instance, in April 2020, SC Johnson, a global manufacturer of household and professional cleaning and disinfecting products, converted a line reserved for testing new products to produce up to 75,000 bottles of hand sanitizer per month for health workers, first responders, and the company’s own production employees. There have been many investments done by several companies to expand their business in other markets. For instance, in April 2020, Unilever plc adapted one of its deodorant manufacturing lines in the UK to produce supplies of hand sanitizer for the Leeds Teaching Hospital NHS Trust, and the first batch of more than 700-liter sanitizer was supplied to St. James’s University Hospital.

To address concerns about the potential drying effects of alcohol-based hand sanitizers, manufacturers are incorporating natural ingredients like aloe vera into their products. This addition helps mitigate the risk of rough skin and provides a gentler and more moisturizing experience. Prominent market players are actively promoting the use of hand sanitizers through advertising, promotional campaigns, and media coverage. These efforts contribute to increased consumer awareness and adoption of hand sanitizers, allowing companies to expand their share in the global market. Hand sanitizers with pleasant fragrances gained popularity. Manufacturers frequently introduce new scent options like Black Cherry Merlot, Champagne Toast, Gingham Fresh, Japanese Cherry Blossom, and more, based on consumer preferences and market trends to provide a diverse range of choices for individuals.

Innovators and entrepreneurs across the globe are reinventing their business models in light of the coronavirus pandemic. In the craft cocktail arena, breweries and distilleries are transitioning their focus from spirits to hand sanitizers. For instance, in May 2020, Doctor Shultz’s partnered with Ilthy, a clothing brand for manufacturing and supplying hand sanitizers & face masks. Consumers are increasingly recognizing the significance of hand hygiene for their overall health and well-being, leading to a growing demand for hand sanitizers. Hand sanitizers are considered essential in preventing the transmission of contagious diseases, which is expected to drive market growth. The convenience and portability offered by hand sanitizers, along with their effectiveness in preventing various diseases, are attracting a wide consumer base and boosting sales.

Market Concentration & Characteristics

Market growth stage is high, and pace of the market growth is accelerating. The hand sanitizer market is characterized by increasing adoption of healthy lifestyle among consumers.

Hand Sanitizer Market Concentration & Characteristics

The end -user concentration is moderate to high in this market. There is substantial demand for hand sanitizers owing to rising awareness towards personal hygiene and well being.

Currently there are numerous competitors in the market and the price control in some economies is enhancing the rivalry. Further, the are numerous products available in the market are undifferentiated, competitor rivalry is increased. Lack of differentiation or switching costs has increased the intensity of competitor rivalry in an industry. Owing to this the buyer’s base their purchasing decision purely on price or quality. Likewise, zero switching costs makes competitors play against each other and obtain a lower price.

Washing hands using water and soap is considered a better method to get rid off germs. According to Center of Disease Control & Prevention, washing hands is one of the most effective ways of preventing the spread of germs. It further, recommends using sanitizers only when soap and water are not readily available.

Product Insights

The gel-based hand sanitizer segment held the largest share of 46.4% in 2023 and is expected to maintain dominance over the coming years. Gel sanitizers are usually light and watery in the formulation and therefore have high spreadability, which allows sanitizers to easily penetrate the skin to kill most bacteria. The easy product availability and wider access to these types of antiseptic products will fuel the demand for these products in the coming years. Gel sanitizers have witnessed unprecedented demand across the globe during the coronavirus outbreak, especially in North America, Europe, and Asia Pacific.

Television news channel CNBC reported that online stocks of numerous gel hand sanitizers were sold out on Amazon, Walmart, and Walgreens in March 2020. However, the foam-based product segment is projected to register the fastest CAGR of 7.0% from 2024 to 2030. Foam-based products easily penetrate the skin and stay for longer periods. Foam-based sanitizers are easy to apply and thus provide the convenience of saving time. These products are expected to witness a rise in demand owing to their higher effectiveness against microbial germs. For instance, in March 2021, Cleancult, a non-toxic, zero waste cleaning brand launched foam-based hand sanitizer, made from fragrance-free formula and is FDA approved disinfectant and claims to kill 99.9% of germs.

Distribution Channel Insights

The hypermarket & supermarket segment accounted for the largest share of 37.7% of the global revenue in 2023 due to the increased number of these stores across various regions and the rise in the distribution of cleansers in the market. According to an article published by Consumer News and Business Channel (CNBC), in March 2020, hand sanitizer sales in the U.S. went up by 300% as compared to the same week in the year 2019. Several stores were running out of stock for hand sanitizers in the first couple of weeks of the outbreak. Supermarkets in Singapore were also out of these and other household cleaning products in March 2020, primarily owing to panic shopping or stocking up on hand sanitizers.

Global Hand Sanitizer Market share and size, 2022

To discourage hoarding and put a cap on excessive buying prices were increased. For instance, in March 2020 Rotunden, a supermarket in Denmark, sold one bottle of these sanitizers at USD 4.09 and two bottles for USD 95. The online distribution channel segment is anticipated to register the fastest CAGR of 6.9% from 2024 to 2030. The segment is poised to emerge as a steady source of revenue over the forecast period. Promising growth exhibited by e-commerce platforms in emerging countries, including India and China, is compelling manufacturers to reorient their retail strategies in these countries.

Consumers were stocking up on hand sanitizers and other antibacterial products due to the coronavirus outbreak. In the U.S., the online purchase of ‘virus protection’ products, such as sanitizers, masks, gloves, and antibacterial sprays, reported an astounding 817% increase during January-February 2020, as compared to the same period the previous year. Alcohol-based hand sanitizer gels, recommended by the World Health Organization (WHO), sold out on prominent online platforms, such as Amazon, Walmart, and Walgreens, in the first couple of months of the outbreak.

Regional Insights

The Europe hand sanitizer market accounted for a revenue share of 25% in 2023. This region comprises a number of market players, which witness high penetration of different forms of hand antiseptic, such as gel-based, foam-based, sprays, and wipes. The increasing consciousness about environmental issues prompted some consumers to look for hand sanitizers with eco-friendly packaging, refillable options, or formulations that use natural and sustainable components.

Hand Sanitizer Market Trends, by Region, 2023 - 2030

Furthermore, since the COVID-19 pandemic, alcohol-based sanitizers have been witnessing tremendous demand in the region. The trend of panic shopping and hoarding of sanitizers during the pandemic resulted in a shortage of the product; thus, several local drugstores and chemical manufacturers increased their production to meet the excess demand. For instance, in April 2020, Vegamour launched its own hand sanitizer that exceeds the Centers for Disease Control and Prevention (CDC) standards for hand hygiene. The Asia Pacific hand sanitizer market is expected to be the fastest-growing regional market at a CAGR of 6.9% from 2024 to 2030. The hand sanitizer market in India is estimated to grow at a CAGR of 7.4% from 2024 to 2030. The health growth of India hand sanitizer market is mainly attributed to the increasing awareness toward hygiene and favorable government policies towards health and cleanliness.

The region’s growth can be attributed to the growing awareness about hygiene in the region due to the viral infection caused by COVID-19. Moreover, companies are launching innovative and different types of personal care & hygiene products in the market stressing safety factors for consumers. For instance, in April 2020, DetectaChem, launched its own low-cost antiseptic hand-rub, which is available to purchase on the DetectaChem website. The launch was made in response to increasing community safety during the COVID-19 pandemic.

Key Companies & Market Share Insights

The global market is highly fragmented with the presence of a large number of regional and local players. The market players face intense competition, especially from the top manufacturers as they have a large consumer base, strong brand recognition, and vast distribution networks. Companies have been implementing various expansion strategies, such as partnerships and new product launches, to stay ahead of the competition.

Key Hand Sanitizer Companies:

The following are the leading companies in the personal hand sanitizer market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these hand sanitizer companies are analyzed to map the supply network.

  • Reckitt Benckiser Group plc
  • Procter and Gamble
  • The Himalaya Drug Company
  • GOJO Industries, Inc.
  • Henkel AG and Company
  • Unilever
  • Vi-Jon
  • Chattem, Inc.
  • Best Sanitizers, Inc.
  • Kutol

Recent Developments

  • In March 2022, PURELL® launched two innovative hand sanitizers namely, Advanced Hand Sanitizer Naturals Foam and PURELL® Advanced Hand Sanitizer 2in1 Moisturizing Foam. The company claimed that these products would kill 9.99% of most common germs that may cause illness and it will being gentle on the skin. These foam based hand sanitizers are mess-free and dries quickly.

  • In May 2020, Reckitt Benckiser Group plc. announced its partnership with the Hilton chain of hotels to launch the Hilton CleanStay initiative. Reckitt Benckiser Group plc.’s brands Lysol and Dettol will collaborate with Mayo Clinic’s Infection Prevention and Control team to enhance Hilton’s cleaning and disinfection protocols

  • In April 2020, Procter & Gamble began the production of hand sanitizers and masks for commercial customers to combat the shortage of these products during the pandemic. They are marketed under the Safeguard brand, owned by Procter & Gamble, and meet the standards and regulations set by the World Health Organization

  • In March 2020, Henkel AG & Co. launched a global solidarity program to support employees, customers, and communities affected by the pandemic. This program included the production of disinfectants at Henkel production sites and donations worth 2 million euros to the World Health Organization and United Nations Foundation COVID-19 fund and other select organizations

Hand Sanitizer Market Report Scope

Report Attribute

Details

Market size value in 2024

USD 7.58 billion

Revenue forecast in 2030

USD 10.84 billion

Growth rate

CAGR of 6.1% from 2024 to 2030

Actuals

2018 - 2023

Forecast period

2024 - 2030

Quantitative units

Revenue in USD Million/Billion and CAGR from 2024 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S., Canada, Mexico, UK, Germany, Italy, France, Spain, India, China, Japan, Australia & New Zealand, Brazil, UAE, South Africa

Key companies profiled

Reckitt Benckiser Group plc; Procter and Gamble; The Himalaya Drug Company; GOJO Industries, Inc.; Henkel AG and Company; Unilever; Vi-Jon; Chattem, Inc.; Best Sanitizers, Inc.; Kutol

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

 

Global Hand Sanitizer Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segment from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the hand sanitizer market on the basis of product, distribution channel, and region:

Global Hand Sanitizer Market Report Segmentation 

  • Product Outlook (Revenue, USD Million; 2018 - 2030)

    • Gel

    • Foam

    • Liquid

    • Spray

    • Wipes

    • Others

  • Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)

    • Hypermarket & Supermarket

    • Pharmacy & Drugstore

    • Convenience Store

    • Online

    • Others

  • Regional Outlook (Revenue, USD Million; 2018 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • UK

      • Germany

      • Italy

      • France

      • Spain

    • Asia Pacific

      • India

      • China

      • Japan

      • Australia & New Zealand

      • South Korea

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • UAE

      • South Africa

      • Saudi Arabia

Frequently Asked Questions About This Report

Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR’s Internal Database
                        1.3.3. Secondary Sources & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Product Outlook
                    2.3. Distribution Channel Outlook
                    2.4. Regional Outlook
Chapter 3. Hand Sanitizer Market Variables, Trends & Scope
                    3.1. Market Lineage Outlook
                    3.2. Industry Value Chain Analysis
                        3.2.1. Raw Material Outlook
                        3.2.2. Manufacturing & Technology Trends
                    3.3. Market Dynamics
                        3.3.1. Market Driver Analysis
                        3.3.2. Market Restraint Analysis
                        3.3.3. Industry Challenges
                        3.3.4. Industry Opportunities
                    3.4. Industry Analysis Tools
                        3.4.1. Industry Analysis – Porter’s
                            3.4.1.1. Supplier Power
                            3.4.1.2. Buyer Power
                            3.4.1.3. Substitution Threat
                            3.4.1.4. Threat from New Entrant
                            3.4.1.5. Competitive Rivalry
                    3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
                    4.1. Demographic Analysis
                    4.2. Consumer Trends and Preferences
                    4.3. Factors Affecting Buying Decision
                    4.4. Consumer Product Adoption
                    4.5. Observations & Recommendations
Chapter 5. Hand Sanitizer Market: Product Estimates & Trend Analysis
                    5.1. Product Movement Analysis & Market Share, 2022 & 2030
                    5.2. Hand Sanitizer Market Estimates & Forecast, By Product (USD Million)
                        5.2.1. Gel
                            5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
                        5.2.2. Foam
                            5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
                        5.2.3. Liquid
                            5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
                        5.2.4. Spray
                            5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
                        5.2.5. Wipes
                            5.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
                        5.2.6. Others
                            5.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Hand Sanitizer Market: Distribution Channel Estimates & Trend Analysis
                    6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
                    6.2. Hand Sanitizer Market Estimates & Forecast, By Distribution Channel (USD Million)
                        6.2.1. Hypermarket & Supermarket
                            6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
                        6.2.2. Pharmacy & Drugstore
                            6.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
                        6.2.3. Convenience Store
                            6.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
                        6.2.4. Online
                            6.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
                        6.2.5. Others
                            6.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Hand Sanitizer Market: Regional Estimates & Trend Analysis
                    7.1. Regional Movement Analysis & Market Share, 2021 & 2030
                    7.2. North America
                        7.2.1. North America hand sanitizer market estimates & forecast, 2018 - 2030 (USD Million)
                        7.2.2. U.S.
                            7.2.2.1. Key country dynamics
                            7.2.2.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.2.3. Canada
                            7.2.3.1. Key country dynamics
                            7.2.3.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.2.4. Mexico
                            7.2.4.1. Key country dynamics
                            7.2.4.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                    7.3. Europe
                        7.3.1. Europe hand sanitizer market estimates & forecast, 2018 - 2030 (USD Million)
                        7.3.2. UK
                            7.3.2.1. Key country dynamics
                            7.3.2.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.3.3. Germany
                            7.3.3.1. Key country dynamics
                            7.3.3.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.3.4. Italy
                            7.3.4.1. Key country dynamics
                            7.3.4.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.3.5. France
                            7.3.5.1. Key country dynamics
                            7.3.5.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.3.6. Spain
                            7.3.6.1. Key country dynamics
                            7.3.6.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                    7.4. Asia Pacific
                        7.4.1. Asia Pacific hand sanitizer market estimates & Forecast, 2018 - 2030 (USD Million)
                        7.4.2. China
                            7.4.2.1. Key country dynamics
                            7.4.2.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.4.3. India
                            7.4.3.1. Key country dynamics
                            7.4.3.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.4.4. Japan
                            7.4.4.1. Key country dynamics
                            7.4.4.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.4.5. Australia & New Zealand
                            7.4.5.1. Key country dynamics
                            7.4.5.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.4.6. South Korea
                            7.4.6.1. Key country dynamics
                            7.4.6.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                    7.5. Central & South America
                        7.5.1. Central & South America hand sanitizer market estimates & forecast, 2018 - 2030 (USD Million)
                        7.5.2. Brazil
                            7.5.2.1. Key country dynamics
                            7.5.2.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.5.3. Argentina
                            7.5.3.1. Key country dynamics
                            7.5.3.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                    7.6. Middle East & Africa
                        7.6.1. Central & South America hand sanitizer market estimates & forecast, 2018 - 2030 (USD Million)
                        7.6.2. UAE
                            7.6.2.1. Key country dynamics
                            7.6.2.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.6.3. South Africa
                            7.6.3.1. Key country dynamics
                            7.6.3.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
                        7.6.4. Saudi Arabia
                            7.6.4.1. Key country dynamics
                            7.6.4.2. Market estimates & forecasts, 2018 - 2030 (USD Million)
Chapter 8. Company Profiles
                    8.1. Recent Developments & Impact Analysis, By Key Market Participants
                    8.2. Company Categorization
                    8.3. Participant’s Overview
                    8.4. Financial Performance
                    8.5. Product Benchmarking
                    8.6. Company Market Share Analysis, 2022 (Value % Share)
                    8.7. Company Heat Map Analysis
                    8.8. Strategy Mapping
                    8.9. Company Profiles
                        8.9.1. Reckitt Benckiser Group plc
                            8.9.1.1. Company Overview
                            8.9.1.2. Financial Performance
                            8.9.1.3. Product Benchmarking
                            8.9.1.4. Strategic Initiatives
                        8.9.2. Procter and Gamble
                            8.9.2.1. Company Overview
                            8.9.2.2. Financial Performance
                            8.9.2.3. Product Benchmarking
                            8.9.2.4. Strategic Initiatives
                        8.9.3. The Himalaya Drug Company
                            8.9.3.1. Company Overview
                            8.9.3.2. Financial Performance
                            8.9.3.3. Product Benchmarking
                            8.9.3.4. Strategic Initiatives
                        8.9.4. GOJO Industries, Inc.
                            8.9.4.1. Company Overview
                            8.9.4.2. Financial Performance
                            8.9.4.3. Product Benchmarking
                            8.9.4.4. Strategic Initiatives
                        8.9.5. Henkel AG and Company
                            8.9.5.1. Company Overview
                            8.9.5.2. Financial Performance
                            8.9.5.3. Product Benchmarking
                            8.9.5.4. Strategic Initiatives
                        8.9.6. Unilever
                            8.9.6.1. Company Overview
                            8.9.6.2. Financial Performance
                            8.9.6.3. Product Benchmarking
                            8.9.6.4. Strategic Initiatives
                        8.9.7. Vi-Jon
                            8.9.7.1. Company Overview
                            8.9.7.2. Financial Performance
                            8.9.7.3. Product Benchmarking
                            8.9.7.4. Strategic Initiatives
                        8.9.8. Chattem, Inc.
                            8.9.8.1. Company Overview
                            8.9.8.2. Financial Performance
                            8.9.8.3. Product Benchmarking
                            8.9.8.4. Strategic Initiatives
                        8.9.9. Best Sanitizers, Inc.
                            8.9.9.1. Company Overview
                            8.9.9.2. Financial Performance
                            8.9.9.3. Product Benchmarking
                            8.9.9.4. Strategic Initiatives
                        8.9.10. Kutol
                            8.9.10.1. Company Overview
                            8.9.10.2. Financial Performance
                            8.9.10.3. Product Benchmarking
                            8.9.10.4. Strategic Initiatives


List of Tables

Table 1 Hand sanitizer market estimates and forecast, by product, 2018 to 2030 (USD Million)
Table 2 Gel hand sanitizer market estimates and forecast, 2018 to 2030 (USD Million)
Table 3 Foam hand sanitizer market estimates and forecast, 2018 to 2030 (USD Million)
Table 4 Liquid hand sanitizer market estimates and forecast, 2018 to 2030 (USD Million)
Table 5 Organic hair care market estimates and forecast, 2018 to 2030 (USD Million)
Table 6 Spray hand sanitizer market estimates and forecast, 2018 to 2030 (USD Million)
Table 7 Hand sanitizer wipes market estimates and forecast, 2018 to 2030 (USD Million)
Table 8 Other hand sanitizer products market estimates and forecast, 2018 to 2030 (USD Million)
Table 9 Organic skin care market estimates and forecast, by distribution channel, 2018 to 2030 (USD Million)
Table 10 Hand sanitizer market estimates & forecast, through hypermarket/supermarket, 2018 to 2030 (USD Million)
Table 11 Hand sanitizer market estimates & forecast, through pharmacy and drug stores, 2018 to 2030 (USD Million)
Table 12 Hand sanitizer market estimates & forecast, through convenience stores, 2018 to 2030 (USD Million)
Table 13 Hand sanitizer market estimates & forecast, through online channel, 2018 to 2030 (USD Million)
Table 14 Hand sanitizer market estimates & forecast, through other distribution channels, 2018 to 2030 (USD Million)
Table 15 North America hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 16 North America hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 17 North America hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 18 U.S. macro-economic outlay
Table 19 U.S. hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 20 U.S. hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 21 U.S. hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 22 Canada macro-economic outlay
Table 23 Canada hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 24 Canada hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 25 Canada hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 26 Mexico macro-economic outlay
Table 27 Mexico hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 28 Mexico hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 29 Mexico hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 30 Europe hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 31 Europe hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 32 Europe hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 33 Germany macro-economic outlay
Table 34 Germany hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 35 Germany hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 36 Germany hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 37 UK macro-economic outlay
Table 38 UK hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 39 UK hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 40 UK hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 41 France macro-economic outlay
Table 42 France hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 43 France hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 44 France hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 45 Spain macro-economic outlay
Table 46 Spain hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 47 Spain hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 48 Spain hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 49 Italy macro-economic outlay
Table 50 Italy hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 51 Italy hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 52 Italy hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 53 Asia Pacific hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 54 Asia Pacific hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 55 Asia Pacific hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 56 China macro-economic outlay
Table 57 China hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 58 China hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 59 China hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 60 India macro-economic outlay
Table 61 India hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 62 India hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 63 India hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 64 Japan macro-economic outlay
Table 65 Japan hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 66 Japan hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 67 Japan hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 68 Australia & New Zealand macro-economic outlay
Table 69 Australia & New Zealand hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 70 Australia & New Zealand hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 71 Australia & New Zealand hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 72 South Korea macro-economic outlay
Table 73 South Korea hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 74 South Korea hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 75 South Korea hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 76 Central & South America hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 77 Central & South America hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 78 Central & South America hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 79 Brazil macro-economic outlay
Table 80 Brazil hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 81 Brazil hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 82 Brazil hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 83 Argentina macro-economic outlay
Table 84 Argentina hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 85 Argentina hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 86 Argentina hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 87 Middle East & Africa hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 88 Middle East & Africa hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 89 Middle East & Africa hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 90 UAE macro-economic outlay
Table 91 UAE hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 92 UAE hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 93 UAE hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 94 South Africa macro-economic outlay
Table 95 South Africa hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 96 South Africa hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 97 South Africa hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 98 Saudi Arabia macro-economic outlay
Table 99 Saudi Arabia hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Table 100 Saudi Arabia hand sanitizer market revenue, by product, 2018 to 2030 (USD Million)
Table 101 Saudi Arabia hand sanitizer market revenue, by distribution channel, 2018 to 2030 (USD Million)
Table 102 Recent developments & impact analysis, by key market participants
Table 103 Company market share, 2023 (Value % share)


List of Figures

Fig. 1 Hand sanitizer market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market Snapshot
Fig. 7 Product segment snapshot
Fig. 8 Distribution channel segment snapshot
Fig. 9 Competitive Landscape Snapshot
Fig. 10 Hand sanitizer market value, 2023 (USD Billion)
Fig. 11 Hand sanitizer market - Industry value chain analysis
Fig. 12 Hand sanitizer market dynamics
Fig. 13 Hand sanitizer market: Porter’s analysis
Fig. 14 Hand sanitizer market, by product: Key takeaways
Fig. 15 Hand sanitizer market, by product: Market share, 2023 & 2030
Fig. 16 Gel hand sanitizer market estimates and forecast, 2018 to 2030 (USD Million)
Fig. 17 Foam hand sanitizer market estimates and forecast, 2018 to 2030 (USD Million)
Fig. 18 Liquid hand sanitizer market estimates and forecast, 2018 to 2030 (USD Million)
Fig. 19 Organic hair care market estimates and forecast, 2018 to 2030 (USD Million)
Fig. 20 Spray hand sanitizer market estimates and forecast, 2018 to 2030 (USD Million)
Fig. 21 Hand sanitizer wipes market estimates and forecast, 2018 to 2030 (USD Million)
Fig. 22 Other hand sanitizer products market estimates and forecast, 2018 to 2030 (USD Million)
Fig. 23 Hand sanitizer market estimates & forecast, through hypermarket/supermarket, 2018 to 2030 (USD Million)
Fig. 24 Hand sanitizer market estimates & forecast, through pharmacy and drug stores, 2018 to 2030 (USD Million)
Fig. 25 Hand sanitizer market estimates & forecast, through convenience stores, 2018 to 2030 (USD Million)
Fig. 26 Hand sanitizer market estimates & forecast, through online channel, 2018 to 2030 (USD Million)
Fig. 27 Hand sanitizer market estimates & forecast, through other distribution channels, 2018 to 2030 (USD Million)
Fig. 28 North America hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 29 U.S. hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 30 Canada hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 31 Mexico hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 32 Europe hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 33 Germany hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 34 UK hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 35 France hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 36 Spain hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 37 Italy hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 38 Asia Pacific hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 39 China hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 40 India hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 41 Japan hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 42 Australia & New Zealand hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 43 South Korea hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 44 Central & South America hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 45 Brazil hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 46 Argentina hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 47 Middle East & Africa hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 48 UAE hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 49 South Africa hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 50 Saudi Arabia hand sanitizer market estimates and forecasts, 2018 to 2030 (USD Million)
Fig. 51 Key company categorization
Fig. 52 Company market share analysis, 2023
Fig. 53 Strategic framework

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Market Segmentation

  • Global Hand Sanitizer Market Product Outlook (USD Million, 2018 - 2030)
    • Gel
    • Foam
    • Liquid
    • Spray
    • Wipes
    • Others
  • Global Hand Sanitizer Market Distribution Channel Outlook (USD Million, 2018 - 2030)
    • Hypermarket & Supermarket
    • Pharmacy & Drugstore
    • Convenience Store
    • Online
    • Others
  • Global Hand Sanitizer Market Regional Outlook (USD Million, 2018 - 2030)
    • North America
      • North America Hand sanitizer Market, by Product
        • Gel
        • Foam
        • Liquid
        • Spray
        • Wipes
        • Others
      • North America Hand Sanitizer Market, by Distribution Channel
        • Hypermarket & Supermarket
        • Pharmacy & Drugstore
        • Convenience Store
        • Online
        • Others
      • U.S.
        • U.S. Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • U.S. Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • Canada
        • Canada Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • Canada Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • Mexico
        • Mexico Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • Mexico Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
    • Europe
      • Europe Hand sanitizer Market, by Product
        • Gel
        • Foam
        • Liquid
        • Spray
        • Wipes
        • Others
      • Europe Hand Sanitizer Market, by Distribution Channel
        • Hypermarket & Supermarket
        • Pharmacy & Drugstore
        • Convenience Store
        • Online
        • Others
      • UK
        • UK Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • UK Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • Germany
        • Germany Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • Germany Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • Italy
        • Italy Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • Italy Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • France
        • France Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • France Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • Spain
        • Spain Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • Spain Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
    • Asia Pacific
      • Asia Pacific Hand sanitizer Market, by Product
        • Gel
        • Foam
        • Liquid
        • Spray
        • Wipes
        • Others
      • Asia Pacific Hand Sanitizer Market, by Distribution Channel
        • Hypermarket & Supermarket
        • Pharmacy & Drugstore
        • Convenience Store
        • Online
        • Others
      • India
        • India Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • India Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • China
        • China Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • China Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • Japan
        • Japan Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • Japan Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • Australia & New Zealand
        • Australia & New Zealand Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • Australia & New Zealand Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • South Korea
        • South Korea Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • South Korea Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
    • Central & South America
      • Central & South America Hand sanitizer Market, by Product
        • Gel
        • Foam
        • Liquid
        • Spray
        • Wipes
        • Others
      • Central & South America Hand Sanitizer Market, by Distribution Channel
        • Hypermarket & Supermarket
        • Pharmacy & Drugstore
        • Convenience Store
        • Online
        • Others
      • Brazil
        • Brazil Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • Brazil Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • Argentina
        • Argentina Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • Argentina Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
    • Middle East and Africa
      • Middle East and Africa Hand sanitizer Market, by Product
        • Gel
        • Foam
        • Liquid
        • Spray
        • Wipes
        • Others
      • Middle East and Africa Hand Sanitizer Market, by Distribution Channel
        • Hypermarket & Supermarket
        • Pharmacy & Drugstore
        • Convenience Store
        • Online
        • Others
      • United Arab Emirates (UAE)
        • United Arab Emirates (UAE) Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • United Arab Emirates (UAE) Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • South Africa
        • South Africa Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • South Africa Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others
      • Saudi Arabia
        • Saudi Arabia Hand sanitizer Market, by Product
          • Gel
          • Foam
          • Liquid
          • Spray
          • Wipes
          • Others
        • Saudi Arabia Hand Sanitizer Market, by Distribution Channel
          • Hypermarket & Supermarket
          • Pharmacy & Drugstore
          • Convenience Store
          • Online
          • Others

Hand Sanitizer Market Dynamics

Driver: Rising number of COVID-19 cases across the globe

In late 2019, a new coronavirus emerged in Wuhan, China, leading to a global pandemic. The U.S. has the highest number of cases and fatalities globally, with figures five times higher than other countries, according to Johns Hopkins University. Europe has been severely impacted, with the UK, Italy, France, and Spain experiencing significant outbreaks. In March, the virus spread rapidly across Europe. Recently, Russia’s infection rate has been increasing the fastest globally, with cases set to double every five days. There is growing concern for developing countries, which are just beginning to experience the rapid spread of COVID-19. These countries, often with large populations and limited resources, face significant challenges in managing the pandemic.

Driver: Increasing adoption of healthy lifestyle among consumers

Hand sanitizers, containing germ-killing alcohol, have become a global health staple. Their convenience, portability, and efficiency make them a preferred choice for maintaining hygiene. They’re now ubiquitous, found at entrances of hospitals, nursing homes, and public restrooms, contributing to a healthier lifestyle. Their presence in classrooms has even led to a 20% decrease in student absenteeism due to illness. Their use extends beyond healthcare facilities to restaurants, offices, schools, malls, airports, railway stations, supermarkets, and gyms. They’re also found in unique environments like cruise ships, casinos, and co-working spaces. The immediate and effective action of alcohol in sanitizers against bacteria and most viruses is a key factor in their widespread adoption. Research indicates that using hand sanitizers can significantly reduce the risk of transmitting gastrointestinal and respiratory infections. As consumers worldwide continue to prioritize health, the demand for hand sanitizers is expected to remain high.

Restraint: Dryness caused due to repetitive use of hand sanitizers

While hand sanitizers are effective in killing germs, they can have some drawbacks. They can strip away the skin’s natural oils, leading to dryness and cracking. This not only causes discomfort, such as itching and redness, but also makes the skin more susceptible to infections. In severe cases, the skin may exhibit flaking, peeling, and deep cracks that may bleed. People with conditions like eczema, which can be triggered by excessive dryness, may experience flare-ups with frequent use of hand sanitizers. The skin’s protective mechanisms can be severely compromised, leading to further complications. Moreover, hand sanitizers contain high concentrations of ethyl or isopropyl alcohol. If accidentally ingested, these substances can lead to alcohol toxicity, and in extreme cases, alcohol poisoning. Therefore, while hand sanitizers are a convenient hygiene solution, they should be used judiciously and stored safely out of reach of children. It’s also important to supplement their use with regular handwashing and moisturizing to maintain skin health.

What Does This Report Include?

This section will provide insights into the contents included in this hand sanitizer market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Hand sanitizer market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Hand sanitizer market quantitative analysis

  • Market size, estimates, and forecast from 2017 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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Research Methodology

A three-pronged approach was followed for deducing the hand sanitizer market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for hand sanitizer market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of hand sanitizer market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Hand Sanitizer Market Categorization:

The hand sanitizer market was categorized into three segments, namely product (Gel, Foam, Liquid), distribution channel (Hypermarket & Supermarket, Drugstore, Online), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The hand sanitizer market was segmented into product, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The hand sanitizer market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into ten countries, namely, the U.S.; Canada; the UK; Germany; Italy; India; China; Japan; Brazil; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Hand sanitizer market companies & financials:

The hand sanitizer market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Reckitt Benckiser Group plc. - Reckitt Benckiser Group plc, established in 1999 and based in Slough, England, is a multinational corporation specializing in health, hygiene, and nutrition products. The company boasts a diverse portfolio of leading brands, including Dettol, Disprin, Strepsils, Veet, Airborne, Gaviscon, Mead Johnson, Air Wick, Calgon, Clearasil, Cillit Bang, Durex, Lysol, Mycil, and Vanish. Operating in over 60 countries such as Germany, Korea, the U.S., Brazil, and Japan, its products are available in more than 200 countries globally. This wide reach underscores its significant role in the consumer goods sector.

  • Procter & Gamble - Procter & Gamble (P&G), established in 1837 and based in Ohio, U.S., is a global consumer goods company. It operates through 10 segments: baby care, feminine care, fabric care, hair care, personal health, home care, oral care, family care, grooming, and skin & personal care. P&G’s products are sold worldwide via various channels, including e-commerce, department stores, membership club stores, grocery stores, high-frequency stores, mass merchandisers, specialty beauty stores, pharmacies, drug stores, wholesalers, distributors, and baby stores. In addition to its wide range of home and personal care products, P&G also offers sanitization solutions for both household and industrial use. These include foaming liquid hand soaps, sanitizers, sanitizer dispensers, sanitizing sprays, multipurpose sprays, and cleansers. Among its brands, DCT and Safeguard specifically cater to hand sanitization.

  • The Himalaya Drug Company - Established in 1930, The Himalaya Drug Company is a leading health and wellness brand based in Karnataka, India. It is renowned for its extensive range of over 300 products, all marketed under the Himalaya Herbal Healthcare banner. These products, which incorporate affordable and accessible ayurvedic ingredients, span various categories including pharmaceuticals, personal care, baby care, nutrition, mom care, and animal health. The company’s diverse product portfolio includes items like hand sanitizers, body washes, shampoos, face washes, wellness supplements, diapers, and laundry washes. Each product is designed with the utmost care, ensuring it meets the highest standards of quality and safety. Himalaya’s commitment to delivering top-notch healthcare products has earned it a strong presence in more than 100 countries worldwide. This global reach is a testament to the company’s dedication to promoting health and wellness across the globe. In conclusion, The Himalaya Drug Company is a pioneer in the field of herbal healthcare, offering a wide array of products that cater to the diverse needs of consumers worldwide. Its commitment to quality and affordability has made it a trusted name in the healthcare industry.

  • GOJO Industries, Inc. - GOJO Industries, Inc., established in 1946 and based in Ohio, U.S., is a leading manufacturer and retailer of hand hygiene and skincare products. The company’s flagship product, Purell hand sanitizers, holds a significant market share. In addition to this, GOJO Industries offers electronic hand hygiene monitoring systems for healthcare and medical institutions. The company’s extensive product range includes hand soaps and sanitizers, moisturizers, shower washes, shampoos, foam hand washes, surgical scrubs, perineal care products, skin conditioners, chemical removing hand cleaners, hand protection products, and dispensers. GOJO Industries has a global presence, operating in countries such as the U.K., France, Australia, Japan, and Brazil. It has manufacturing facilities in Ohio and across North America, South America, Europe, and Asia. This wide reach underscores the company’s commitment to promoting hygiene and skincare worldwide. GOJO Industries, Inc. is a global leader in the field of hand hygiene and skincare, offering a diverse range of high-quality products designed to meet the needs of consumers around the world.

  • Henkel AG & Co. - Founded in 1876, Henkel AG & Co. is a multinational company based in Düsseldorf, Germany, specializing in chemicals and consumer goods. The company operates under three main business units: laundry & home care, beauty care, and adhesive technologies. Henkel is home to a variety of well-known brands such as Dial, Boraxo, Renuzit, Soft Scrub, Sunlight, Combat, Persil, all, Purex, Snuggle, Schwarzkopf, Syoss, and Sun. The company’s top business units are beauty and home care, followed by adhesive technologies. The home care product range includes laundry detergents, laundry additives, dishwashing products, hard surface cleaners, toilet care, air care, and insect control products. Recently, Henkel has also started producing hand sanitizers under the Dial brand, successfully supplying them to households, commercial units, and organizations.

  • Unilever - Unilever, a multinational consumer goods company, was established in 1929 and is based in London, U.K. The company specializes in the production, retail, and marketing of a wide range of products including food, energy drinks, ice creams, teas, cleaning agents, beauty products, and personal care products. Unilever owns over 400 brands, with 12 of them, including Lipton, Knorr, Dove, Rexona, and Hellmann’s, generating an annual turnover of more than 1 billion euros. The company is the largest producer of cleaning products such as soaps, handwashes, and sanitizers, notably under the Lifebuoy brand. With a strong distribution network of 155,000 employees, Unilever operates in more than 190 countries worldwide, including Germany, Korea, the U.S., Brazil, and Japan. This global presence underscores Unilever’s commitment to delivering high-quality consumer goods to customers around the world.

  • Vi-Jon - Established in 1902, Vi-Jon is a U.S.-based company with its headquarters in Missouri. It specializes in the production, retail, and marketing of health and beauty care products. The company’s product portfolio includes a variety of categories such as fragrance, beauty care, facial, body and hair care, oral care, home care, and hygiene care. Vi-Jon markets its products under its own private label brand and other well-known brands like Germ-X, Mountain falls, Swan, and Sonoma Spa. Notably, the company’s hand sanitizers are marketed under the Germ-X brand in the U.S. Vi-Jon’s products are sold through a wide range of channels. These include e-commerce platforms, department stores, membership club stores, grocery stores, high-frequency stores, mass merchandisers, specialty beauty stores, pharmacies, drug stores, wholesalers, distributors, and baby stores. Some of the leading distribution channels for Vi-Jon’s products are Kroger, Target, and Walgreens. Vi-Jon is a prominent player in the health and beauty care industry, offering a diverse range of products through various distribution channels. Its commitment to quality and customer satisfaction has made it a trusted choice for consumers across the U.S.

  • Sanofi - Sanofi, a global pharmaceutical company, was established in 1973 and has its headquarters in Paris, France. The company is involved in the research, development, production, and marketing of a wide range of pharmaceutical drugs. Sanofi’s work spans seven major therapeutic areas: cardiovascular, central nervous system, diabetes, internal medicine, oncology, thrombosis, and vaccines. The company operates through four subsidiaries: Sanofi Pasteur, Genzyme, Shantha Biotechnics, and Chattem. Each subsidiary plays a unique role in the company’s operations. For instance, Chattem is known for producing and marketing healthcare products, toiletries, dietary supplements, and medicated skin care products. It boasts a portfolio of 22 brands, including well-known names like Allegra, Gold Bond, Flexall, IcyHot, Rolaids, Sun-In, Pamprin, Dexatrim, Aspercreme, and Selsun Blue. Sanofi is a comprehensive healthcare company with a diverse portfolio of products and a strong presence in various therapeutic areas. Its commitment to innovation and quality has made it a leader in the global pharmaceutical industry.

  • Saraya.co.ltd. - Saraya Co. Ltd., established in 1952 and based in Osaka, Japan, is a developer, manufacturer, and retailer of a wide array of products and services. The company’s offerings span food products, health and hygiene products, and environmental sanitation consultations. Saraya’s product range is extensive, encompassing hand soaps and sanitizers, moisturizers, detergents, disinfectants, mouthwash, and other hygiene products. These products are designed for both household and industrial use, demonstrating the company’s commitment to promoting health and hygiene in various settings. The company also owns Best Sanitizers, Inc., a provider of alcohol-based hand sanitizers and alcohol/quat-based surface sanitizers. Best Sanitizers, Inc. is known for its high-quality hand soaps, hand sanitizers, surface sanitizers, wiping systems, and dispensing solutions, which it offers to customers worldwide.

  • Kutol - Kutol, established in 1912 and based in Ohio, U.S., is a manufacturer, retailer, and marketer of cleaning products. The company specializes in high-quality hand soaps, hand sanitizers, and soap dispensing systems designed for commercial use. Kutol serves a diverse range of industries, including healthcare, food processing/service, education, industrial/automotive, government/public, travel, sports, hospitality, and leisure. This wide reach demonstrates the company’s versatility and its ability to meet the unique needs of various sectors. The company’s product range is extensive, encompassing everything from touch-free soap sanitizer dispensers to commercial and antibacterial hand soaps. This diverse product offering allows Kutol to provide comprehensive hygiene solutions for its customers. 

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Hand Sanitizer Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Hand Sanitizer Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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