The global hangover cure products market size was estimated at USD 2.34 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 14.9% from 2024 to 2030. The increasing consumption of alcohol across the world is one of the key factors fueling the demand for hangover cure products over the forecast period. Alcohol consumption is steadily increasing in various countries including the U.S., China, India, Spain, Italy, South Africa, and Canada, thereby fueling the demand for hangover cure products.
The market is anticipated to experience growth during the forecast period due to the increasing adoption of hangover cure products and the rising awareness of anti-hangover products in developed countries like the U.S., the UK, and Germany. These products include alcohol detox solutions, such as hangover prevention tonics, which aid in liver support, replenish vital nutrients, promote hydration, and enhance energy levels. Furthermore, as consumers increasingly prefer herbal-based options, companies are launching products that incorporate herbal ingredients like milk thistle and other plant extracts. These ingredients not only safeguard the liver and facilitate acetaldehyde metabolism but also assist in eliminating toxins from the body.
The global market for hangover cure products is poised for growth, driven by the growing health consciousness among consumers worldwide. In addition, manufacturers are expected to seize significant opportunities through product innovation in the field of hangover remedies in the upcoming years. Many companies are adopting a natural and herbal approach, reducing the use of artificial or synthetic ingredients in their hangover cure products. This shift aligns with the increasing health awareness among consumers, leading to increased demand for natural and herbal alternatives in this market segment.
Consumers are becoming more cognizant of the advantages associated with the consumption of hangover cure products, which aid in improving metabolism, alleviating nausea resulting from excessive alcohol consumption, and promoting hydration. Notably, hangover cure products infused with ginger are particularly effective in reducing nausea and alleviating stomach discomfort.
The hangover cure products market is witnessing a notable degree of innovation, with companies introducing novel formulations and delivery methods to address the aftermath of excessive alcohol consumption. From scientifically enhanced recovery drinks to innovative dietary supplements, the industry reflects a growing commitment to providing effective and diverse solutions for individuals seeking relief from hangover symptoms.
Regulations in the hangover cure products market play a crucial role in ensuring product safety and efficacy, fostering consumer trust. Stringent regulatory standards can elevate product quality, promote transparency in ingredient disclosure, and mitigate potential health risks, ultimately shaping a more responsible and reliable industry for consumers seeking effective hangover remedies.
The hangover cure products market boasts a variety of substitutes, ranging from traditional remedies like electrolyte-infused drinks and herbal supplements to emerging innovations such as anti-inflammatory formulations and personalized hydration solutions. This diversity allows consumers to explore alternative options based on their preferences and needs in the quest for effective hangover relief.
In the hangover cure products market, end-user concentration is a pivotal factor influencing product development and marketing strategies. With consumers seeking effective and convenient remedies, companies are focusing on tailoring their offerings to address the diverse needs and preferences of end-users, whether it be through innovative formulations, quick-acting solutions, or natural ingredients, to capture and retain a dedicated consumer base.
Hangover cure tablets/ capsules held the largest market share of 36.8% in 2023. The increasing popularity of tablets/capsules offered by players such as No Days Wasted and Flyby is the main factor favoring the growth of this segment. The tablets/ capsules segment held a major market share in 2023. Tablets/capsules are the most popular hangover cure product owing to high product visibility. The increasing penetration of tablets/capsules in China, Japan, and India, is expected to have a positive impact on the global market growth.
The hangover cure patches market is expected to grow at a CAGR of 15.6% from 2024 to 2030, indicating significant expansion in the market. In the forthcoming years, there will be a sustained demand for rehydration patches as consumers increasingly seek innovative solutions in the realm of hangover cure products. These patches are applied to the skin before consuming alcohol, allowing the active ingredients to permeate through the pores of the skin. This mechanism helps maintain optimal nutrient levels during and after alcohol consumption. Hangover patches are formulated with antioxidants, preemptive vitamins, minerals, and natural herbs that support liver detoxification. Working synergistically, these components effectively address common hangover symptoms such as headache and nausea.
The market for hangover remedies held the dominant share of 74.5% in 2023 and is expected to retain its lead throughout the forecast period. Most consumers-after consuming alcohol-choose to take pills, tablets, and solutions to replenish the electrolyte balance in the body. Consumers have been seeking hangover remedies that contain herbal ingredients like milk thistle, passionflower, kudzu root, lemon balm, and vitamins, which specifically target the symptoms associated with a hangover, such as dehydration and insomnia. As a result, the demand for herbal pills and tablets is increasing.
The hangover prevention products market is expected to reflect a CAGR of 20.1% from 2024 to 2030. Nowadays, consumers are increasingly opting for hangover prevention products like pills, tablets, and patches to mitigate the aftereffects of alcohol consumption. Many health-conscious drinkers are opting for these products before drinking to help them cope with the ill effects of continued alcohol consumption, such as liver damage.
Offline distribution channels such as pharmacies and health & wellness centers along with some supermarkets, hypermarkets, and departmental stores are the major distributors of hangover cure products. Most pharmacies, to expand their consumer base, are also offering delivery services. Some of the popular brick-and-mortar stores selling hangover cure products are Chemist Warehouse, Priceline Pharmacy, Soul Pattinson, TerryWhite Chemmart, Brunet, Costco, etc. Instant availability, increased product visibility at these stores, and physical verification are the three major factors propelling the sales of these products through offline channels.
The sales of hangover cure products through the online distribution channel held a revenue share of 57.6% in 2023. With the emergence and rapid development of e-commerce and the increased adoption of online shopping, hangover cure product companies have focused on selling their products online, either through their portals or e-commerce websites. Some of the major pharmaceutical companies and FMCG companies selling hangover cure products online are No Days Wasted, DOTSHOT, Rally Labs LLC, DrinkAde, More Labs, RESQWATER, Drinkwel, LLC, Chaser, IVITA, and Morning Fresh.
Online channels are the major platforms for the sale of such products. Several FMCG companies and pharmaceuticals are merging and collaborating with third-party aggregators such as CVS Health, Amazon.com, Walmart, Walgreen Co., and Chemist Warehouse to expand their consumer base. Such factors are likely to have a positive impact on the segment growth.
The growing use of hangover cure products to mitigate the negative impacts of excessive alcohol intake, such as nausea, fatigue, and headache, is likely to boost the product demand in North America. The hangover cure products market in the U.S. is expected to grow at a CAGR of 14.4% from 2024 to 2030. These products offer additional benefits to the liver and hydration support to ensure the effective functioning of the body after excessive alcohol consumption. The robust demand for these products is supported by the rapid economic advancement in the U.S. and Canada coupled with the changing trends in alcohol consumption and evolving health and lifestyle trends.
The demand for hangover cure products is significantly increasing in the European region due to growing awareness about anti-hangover products and their increasing penetration among consumers in developed countries such as Germany and the UK. The UK hangover cure products industry dominated the Europe market with a revenue share of 23.3% in 2023. Furthermore, due to the growing preference of consumers for herbal and natural supplements, manufacturers are focusing on adding extracts of green tea, gotu kola, aloe vera, and others further propelling the hangover cure products market in the UK.
The Asia Pacific hangover cure products market accounted for a share of 54.4% of the global revenues in 2023. This significant market share can be attributed to the prevalent drinking culture in many countries across the region, where alcohol consumption is a common social activity. As a result of this drinking culture, there is a higher incidence of hangovers, leading to a substantial demand for hangover cure products in the Asia Pacific market.
Asia Pacific is expected to witness a surge in demand for hangover cure products during the forecast period, primarily driven by the growing awareness of the benefits associated with alcohol detox products. The market for hangover cure products in Australia is experiencing remarkable growth, projected to grow at a CAGR of 16.9% from 2024 to 2030.
The hangover cure products market in India is projected to grow at a CAGR of 14.7% from 2024 to 2030. The increasing urban lifestyle, coupled with a rising trend in social drinking, is likely to drive higher demand for hangover cure products in India. As awareness of health and wellness grows, consumers are seeking effective remedies to mitigate the aftereffects of alcohol consumption.
The hangover cure products market in China is projected to grow at a CAGR of 15.2% from 2024 to 2030. Despite economic uncertainties and challenges in the Chinese market, the persistent financial confidence, particularly among the optimistic Gen Z population with a low abstention rate, coupled with the gradual recovery of the on-trade sector, is likely to drive an increased demand for hangover cure products as consumers in China continue to embrace the beverage alcohol culture with resilience and determination.
The hangover cure products market in South Korea is characterized by the presence of several well-established players and a few small & midsized emerging players such as Dawn 808 (Yeomyeong), Donga, HANKOL HEALTHCARE VINA LIMITED COMPANY, Morning Care, CJ Heotgaeso, Revival, LIFEBIO, Vit2go, Flyby, Abbott, and Bayer AG.
These products encompass hangover prevention tonics that provide comprehensive support, including liver assistance, restoration of vital nutrients, metabolism improvement, reduction of alcohol-induced nausea, hydration promotion, and energy enhancement. With the growing preference for herbal options, the market participants in the region are emphasizing on incorporating herbal ingredients into their supplements.
The global market for hangover cure products comprises a small share of well-established players and a major share of small-sized players, including the unorganized sector in the industry. The top five well-established market players include Abbott, Bayer AG,More Labs, Himalaya Drug Company, and Rally Labs LLC (Blowfish), which are characterized by a strong overseas presence and diverse product portfolio.
Regional players are characterized by a strong national presence with wider distribution networks through offline retail channels as well as online channel sales. Cheers Health Inc.; drinkwel, LLC; Flyby Ventures LLC; Rally Labs LLC; and More Labs are some of the regional players. Globally, the market is witnessing intense competition among international as well as local players.Generally, companies in the hangover cure products market generate a high profit margin - ranging from 50% to 75%. In July 2023, Eddie Huai, the founder of Flyby, reported that the company’s profit margins before ad-spend were 60%. The company reduced its manufacturing expenses by increasing the amount of inventory it purchases.
During the forecast period, the demand for hangover cure products is anticipated to grow due to research and development efforts of companies aimed at improving product specifications and expanding their market presence. Market players are incorporating plant-based extracts like ginseng, turmeric, and milk thistle, among others, into their products, which are highly sought after in the market due to their associated health benefits. However, competition among these players is intense as they offer similar products and target the same markets.
The following are the leading companies in the hangover cure products market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these hangover cure products companies are analyzed to map the supply network.
In December 2022, De Faire Medical, a Swedish probiotic company, introduced Myrkl, its pre-drinking supplement, in the United States. Myrkl, an anti-hangover solution, has been launched in both the US and Canada. The supplement asserts its ability to break down 70% of alcohol within 60 minutes of consumption. Taking two pills before drinking, users are claimed to be able to prevent hangover symptoms such as headache, nausea, and fatigue.
In July 2022, AWKN, a London-based company, introduced an exhilarating new hangover prevention supplement available in a convenient liquid sachet format. With distribution in the UK, EU, and North America, this product offers a proven formulation that combines a thoughtfully curated selection of Eastern-inspired vitamins, minerals, and herbs. These ingredients work together to provide support to the body during alcohol consumption.
In June 2022, as a collaborative effort, Alka-Seltzer, the renowned Bayer brand specializing in effervescent antacid and pain relief solutions, joined forces with musician and producer T-Pain to introduce their latest breakthrough, NEW Alka-Seltzer Hangover Relief. This innovative product aims to swiftly alleviate the symptoms of headaches, body aches, and mental fatigue that often accompany after a night of drinking.
In January 2022, HK INNO.N CORPORATION launched a TV commercial titled Reincarnation Love, featuring South Korean actors Lee Do Hyun and Go Min Si, to promote its anti-hangover product Condition.
Market size value in 2024
USD 2.68 billion
Revenue forecast in 2030
USD 6.18 billion
Growth Rate (Revenue)
CAGR of 14.9% from 2024 to 2030
2018 - 2023
2024 - 2030
Revenue in USD Million, and CAGR from 2024 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, Type, Distribution Channel, and Region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Canada; Mexico; UK; Germany; France; Spain; Russia; China; India; Japan; South Korea; Australia; Brazil; Argentina; South Africa; Turkey
Key companies profiled
Abbott; Bayer AG; More Labs; The Himalaya Drug Company; Rally Labs LLC (Blowfish); Flyby; Drinkwel, LLC; Cheers Health; Liquid I.V., Inc.; DOTSHOT; AfterDrink Ltd.; Toniiq; Purple Tree Labs; No Days Wasted; LES Labs (Detoxx); EZ Lifestyle (Over EZ); DrinkAde; Kaplan Laboratory; LLC (H-PROOF); Bytox; Cheal Hangover Patch; Party Patch; Rebound Hangover Patch; TRIO Patch; SmartPatches; D-Tox Hangover Patches; La Mend, Inc. (The Good Patch); RallyPatch, LLC; Ozmo Patch; Wet Buffalo Patch; LiveToShine; AWKN
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global hangover cure products market report on the basis of product, type, distribution channel, and region.
Product Outlook (Revenue, USD Million, 2018 - 2030)
Type Outlook (Revenue, USD Million, 2018 - 2030)
Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Regional Outlook (Revenue, USD Million, 2018 - 2030)
Central & South America
Middle East & Africa
b. The global hangover cure products market size was estimated at USD 2.05 billion in 2022 and is expected to reach USD 2.34 billion in 2023.
b. The global hangover cure products market is expected to grow at a compounded growth rate of 14.8% from 2023 to 2030 to reach USD 6.18 billion by 2030.
b. Asia Pacific dominated the global hangover cure products market with a share of 54.3% in 2022. Asia Pacific is expected to witness a surge in demand for hangover cure products in the coming years, primarily driven by the growing awareness of the benefits associated with alcohol detox products.
b. Some key players operating in white spirits market include Abbott, Bayer AG, More Labs, The Himalaya Drug Company, Rally Labs LLC (Blowfish), Flyby, Drinkwel, LLC, Cheers Health, and Liquid I.V., Inc.
b. Key factors that are driving the market growth include growing health consciousness among consumers worldwide.
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