Hangover Cure Products Market Size, Share & Trends Analysis Report By Product (Solutions, Tablets/Capsules, Powder, Patches), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global hangover cure products market size was valued at USD 1.56 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 14.6% from 2021 to 2028. With the growing consumer preference for herbal-based products, companies operating in the market are increasingly launching products containing herbal ingredients, such as milk thistle and other plant extracts, which help in protecting the liver, metabolizing acetaldehyde, and removing toxins from the body. Increasing penetration of cure products, along with the growing awareness about anti-hangover products worldwide, is likely to fuel the market growth during the forecast period. Companies operating in the market are increasingly expanding their reach by adopting various distribution channels.

For instance, since the launch of Morning Recovery, a brand of More Labs, in 2017, the company has been increasing its presence in the U.S. From the end of 2018 until now, the company has considerably expanded its presence through brick and mortar stores, including convenience stores and pharmacy stores, and online sales channels. Geographically, it focuses on cities such as San Francisco, Chicago, and Los Angeles.

Due to the rising obesity and other lifestyle-related diseases, consumers are looking to reduce their alcohol consumption and move toward healthier drinks or fortified water, which could restrict the growth of the alcohol market. According to the Centers for Disease Control and Prevention, the prevalence of obesity in the U.S. was 42.4% in 2017 - 2018.

The R&D initiatives undertaken by companies to enhance their product specifications and expand their market reach are expected to further augment the demand for hangover cure products during the forecast period. Market players use plant-based extracts, such as ginseng, turmeric, and milk thistle, in their products. These products have a high demand in the market owing to their health benefits. Competition among these players is high as most of them offer similar products and cater to the same markets.

Product Insights

The solutions segment dominated the market with a revenue share of over 35.0% in 2020. Owing to the increasing consumer preference for herbal and plant-based products, players operating in the market are using ingredients, such as ginseng, turmeric, and milk thistle, to manufacture hangover cure products. Moreover, with the growing awareness regarding the mild effects associated with the consumption of allopathic products, more consumers, especially millennials, are shifting toward traditional medicines, resulting in the increased demand for herbal solutions.

The robust demand for herbal hangover cure solutions is supported by numerous product launches, which is expected to favor the segment growth. For instance, in 2019, Morning Fresh launched a 100% natural detox drink in Hyderabad, India, which helps cures hangovers and supports liver functions. The active ingredient in the product aids liver health and offers hydration while its antioxidant properties help eliminate toxins to ensure effective functioning of the body.

Distribution Channel Insights                                               

The offline channel segment accounted for the largest share of over 55.0% in 2020. Offline distribution channels such as pharmacies and health and wellness centers along with some supermarkets, hypermarkets, and departmental stores are the major distributors of hangover cure products. Most pharmacies, in order to expand their consumer base, are also offering delivery services.

The online channel segment is expected to witness the fastest growth over the forecast period. Online channels are the major platform for the sale of such products. Several FMCG companies and pharmaceuticals are merging and collaborating with third-party aggregators, such as CVS Health, Amazon.com, Walmart, Walgreen Co., and Chemist Warehouse, to expand their consumer base. Such factors are likely to have a positive impact on segment growth.

With the emergence and rapid development of e-commerce and the high adoption of online shopping, hangover-cure product companies have been focusing on selling their products online, either through their own portals or e-commerce websites. Some of the major pharmaceutical companies and FMCG companies selling hangover cure products online are No Days Wasted, DOTSHOT, Rally Labs LLC, DrinkAde, More Labs, RESQWATER, Drinkwel, LLC, Chaser, IVITA, and Morning Fresh.

Regional Insights

Asia Pacific held the largest share of over 50.0% in 2020.The demand for hangover cure products is expected to increase in Asia Pacific in the coming years owing to the growing awareness about the benefits of alcohol detox products. These products include tonics for hangover prevention, which provide liver support, restore essential nutrients, help improve metabolism, reduce nausea caused due to excessive alcohol consumption, help rehydrate, and boost energy. The growing trend of alcohol consumption, particularly wine and beer, among young consumers in countries, such as China, Japan, and South Korea, is driving the demand for hangover cure products.

Consumers in the Asia Pacific have shown a preference for products containing herbal ingredients, such as milk thistle and other plant extracts, that help protect the liver, metabolize acetaldehyde, as well as remove toxins from the body. Herbal extracts including aloe vera, prickly pear extract, vitamin B complex, milk thistle, taurine, ginseng, electrolytes, green tea, and gotu kola are added for improved blood circulation and advertised as sugar and gluten-free.

Key Companies & Market Share Insights

The market has been characterized by the presence of a few well-established players and a large number of small-sized players, including the unorganized sector in the industry. Well-established players such as Abbott, Bayer AG, and Himalaya Global Holdings Ltd. are characterized by a strong overseas presence and diverse product portfolio.

Numerous manufacturers in the market are channelizing their efforts to enhance their distribution network in order to reach maximum consumers. Well-established manufacturers are focusing on strategies, such as product launches, innovations, and the expansion of distribution networks, to expand their market reach and gain a competitive edge in the market.

Key players in the global market are also focusing on strategic investments in research & development to develop new products, particularly with natural, vegan, and organic formulations, which play a key role in boosting their growth in terms of revenue. For instance, in July 2021, Avery Arden Brands launched herbal wellness shots-TOUTALOU Revive for hangover recovery. Some prominent players in the global hangover cure products market include:

• Abbott

• Bayer AG

• More Labs

• The Himalaya Drug Company

• Rally Labs LLC (Blowfish)

• Flyby

• Drinkwel, LLC

• Cheers Health

• Liquid I.V., Inc.

• DOTSHOT

• AfterDrink Ltd.

• Toniiq

• Purple Tree Labs

• No Days Wasted

• LES Labs (Detoxx)

• EZ Lifestyle (Over EZ)

• DrinkAde

• Kaplan Laboratory, LLC (H-PROOF)

• Bytox

• Cheal Hangover Patch

• Party Patch

• Rebound Hangover Patch

• TRIO Patch

• SmartPatches

• D-Tox Hangover Patches

• La Mend, Inc. (The Good Patch)

• RallyPatch, LLC

• Ozmo Patch

• Wet Buffalo Patch

• LiveToShine

Hangover Cure Products Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global hangover cure products market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Solutions

  • Tablets/Capsules

  • Powder

  • Patches

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Online

  • Online

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia pacific

    • China

    • India

    • Japan

    • Australia

  • Central and South America

    • Brazil

  • Middle East and Africa

    • South Africa