The global healthcare insurance market size was estimated at 2.4 trillion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 6.7% from 2020 to 2027. The market is majorly driven by the high cost of healthcare, rising prevalence of chronic diseases as well as increasing disposable income. Besides, the federal government has a principal role in shaping all aspects of the health care sector. For instance, the Affordable Care Act (ACA) implemented in the U.S., focuses on expanding health coverage to individuals with low income. The act aims to improve the quality of healthcare services and reduce the cost of care, thereby expanding the coverage of insurance.
The COVID-19 has created a positive impact on the healthcare insurance industry as more and more people have started investing in healthcare plans. There has been a rise of 50.0% in the queries related to health policies due to the global pandemic. The outbreak of coronavirus is most likely to boost healthcare insurance growth in a relatively under-insured market by increasing the penetration rate of health coverage. People have timely realized the fact that during this pandemic situation, the only way to stay financially protected is by purchasing a health policy.
Service providers are focusing on offering customized policies owing to increasing competition in the industry as well as to attract the younger generation for maintaining their market share. Delivery of personalized services improves customer experience, attracting customers, and retaining loyal customers. Globally, most life insurance startups are trying to address the demand for customizable on-demand insurance.
The policy providers are using digital tools, artificial intelligence, and advanced analytics to gradually move towards an efficient and digitally-integrated ecosystem. This is allowing payers to implement innovative payment models & tailor care delivery for patients. Online portals, telemedicine, predictive & behavioral analytics are allowing health insurers to meet evolving customer expectations and reduce the cost of healthcare. Greater transparency of information &mounting out-of-pocket costs is encouraging consumers to take a more active role in determining the health services they receive.
The public segment dominated the market for healthcare insurance and accounted for the largest revenue share of 55.6% in 2019. The state or federal government is the main insurer and direct provider of healthcare services. The federal government is playing a major role in healthcare since the establishment of Medicare and Medicaid in 1965. Besides, public healthcare insurance is more affordable as compared to the private one, as it generally requires no co-pays or deductibles and also has lower administrative costs.
The private segment is projected to register the fastest CAGR of 7.0% during the forecast period. There has been an increase in the number of private insurers that offer customizable products. In fact, in 2016, private healthcare insurance coverage was 67.5% among U.S. people. Also, many of the Affordable Care Act provisions involve an expansion of the private insurance market. It generates incentives for employers to provide health coverage and requires that people who are not covered by their government or employer insurance program purchase private healthcare insurance, thereby contributing to the growth of private payers.
The life insurance segment dominated the market for healthcare insurance and accounted for the largest revenue share of 53.3% in 2019. It is projected to dominate the market in terms of revenue and market share during the forecast period. This is attributed to various advantages offered by life policies such as permanent coverage and guaranteed death benefit. Besides, it also helps working professionals to save taxes by investing in these types of plans.
The term insurance segment is anticipated to grow at a lucrative rate of 7.4% over the forecast period. This is largely due to its lost cost and high coverage. It mainly includes healthcare insurance that provides safety against the increasing cost of medical treatments and in case of health emergencies such as critical illnesses. Hence, it is the best way to safeguard medical expenses.
The Preferred Provider Organization (PPO) segment led the market for healthcare insurance and accounted for the largest revenue share of 28.0% in 2019. They are the most common health plans and offer a large network of healthcare providers so that the insured person has many hospitals and doctors to choose from. Also, there is little or no paperwork required which creates a preference for preferred provider organization, thereby boosting the market growth.
The point of service segment is anticipated to witness the fastest growth rate of 7.1% in the market for healthcare insurance over the forecast period. It is a combination of preferred provider organization (PPO) and Health Maintenance Organization (HMO) plans. It gives more freedom to choose healthcare providers as compared to HMO. In the case of an out-of-network provider, a moderate amount of paperwork is required.
The silver health plans segment dominated the market for healthcare insurance and accounted for more than 55.0% of revenue share in 2019. Silver plans are most popular in the federal marketplace and state exchanges with 70.0% of the stock consumers choosing them. They are usually for those with one or two mild health conditions & require some medication.
The gold plans segment is anticipated to register the fastest growth rate of 7.6% during the forecast period. This may be attributed to the increasing prevalence of chronic diseases and the need to visit doctors very often and requires expensive medications that would be impossible to afford out of pocket.
The adult segment dominated the healthcare insurance market with a revenue share of 59.8% in 2019. The segment is also anticipated to retain its position over the forecast period. There is a high prevalence of lifestyle disease in the adult population that can increase health risk in the future. The population is more prone to cardiac and other diseases that require hospitalization. Also, around 57.0% of the U.S. had life insurance in 2019, thereby boosting the market growth.
The senior segment held a second-largest CAGR of 6.6% in the market for healthcare insurance over the forecast period. It includes people over 65 years of age who are more susceptible to chronic diseases and thus lead to an increased rate of hospitalization. The healthcare insurance plans for seniors are more of a necessity especially in case of retirement. Also, it carries various advantages such as no medical screening before buying plans, includes coverage of the outpatient department, and provides the benefit of fee annual checkups along with lifetime renewability.
The individual segment led the market for healthcare insurance with 51.7% of the revenue share in 2019. A large number of people buy individual health plans as they are also customizable. Also, it gives more control over deductibles, co-pays, and benefits limits and is not dependent on employment status.
The corporate segment is expected to grow at a lucrative rate of 7.1% over the forecast period. This may be due to the low cost associated with corporate plans as compared to the individual health plans. They offer cheaper coverage for better conditions and it is easier to gain coverage for pre-existing conditions. But they are applicable only until the employee is on the job.
North America dominated the market for healthcare insurance and accounted for the largest revenue share of 41.0% in 2019. The region is anticipated to continue to lead over the forecast period. This can be attributed to the presence of a large number of insurance companies offering health and life products. Also, the Affordable Care Act in the U.S. makes it mandatory to have coverage. The states that did not obey were to be penalized by the federal government.
In the Asia Pacific, the market for healthcare insurance is anticipated to witness a lucrative growth of 8.9% during the forecast period. This would be largely due to an increase in the public and private health expenditures, penetration of insurance services in the rural and urban centers, along with favorable government policies. The rapidly growing middle-class population in developing countries of the region is boosting the demand for insurance. Life insurers in the region are moving toward protection-based products, with a large focus on accident and health policies, rather than fee-based products.
The market for healthcare insurance is highly competitive in nature. Significant factors affecting competitive nature are the quick adoption of advanced technology for improved healthcare as well as the introduction of new products. Besides, players are adopting various strategies such as expansion, merger and acquisition, partnership, and collaboration to gain market share.
For instance, in June 2018, Allianz Group and UniCredit signed an agreement in Central and Eastern Europe. The partnership combined UniCredit’s robust banking franchise with Allianz’s deep insurance expertise. Through the partnership, UniCredit’s customers in Slovakia, Slovenia, Romania, Hungary, Czech Republic, Croatia, and Bulgaria can access Allianz’s insurance solutions via UniCredit’s broad branch network and digital platforms. The partnership also strengthens Allianz’s expansion in growing insurance markets. Some of the prominent players in the healthcare insurance market include:
United Healthcare
Aetna
Anthem, Inc.
Aviva
Allianz
Centene
Cigna
CVS Health Corporation
Humana
Kaiser Foundation
Bupa
Report Attribute |
Details |
Market Size value in 2020 |
USD 2.5 trillion |
Revenue forecast in 2027 |
USD 4.0 trillion |
Growth Rate |
CAGR of 6.7% from 2020 to 2027 |
Base year for estimation |
2019 |
Historical data |
2016 - 2018 |
Forecast period |
2020 - 2027 |
Quantitative units |
Revenue in USD Billion and CAGR from 2020 to 2027 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Provider, coverage type, health insurance plans, level of coverage, demographics, end-use, region |
Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country scope |
U.S.; Canada; U.K.; Germany; France; Italy; Spain; India; Japan; China; Australia; South Korea; Brazil; Mexico; Argentina; Colombia; South Africa; Saudi Arabia; UAE |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
Key companies profiled |
United Healthcare; Aetna; Anthem, Inc.; Aviva; Allianz; Centene; Cigna; CVS Health Corporation; Humana; Kaiser Foundation; Bupa |
Customization scope |
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global healthcare insurance market report on the basis of provider, coverage type, health insurance plans, level of coverage, demographics, end-use, and region:
Provider Outlook (Revenue, USD Billion, 2016 - 2027)
Public
Private
Coverage Type Outlook (Revenue, USD Billion, 2016 - 2027)
Life Insurance
Term Insurance
Health Insurance Plans Outlook (Revenue, USD Billion, 2016 - 2027)
Health Maintenance Organization (HMO) plans
Preferred Provider Organization (PPO)
Exclusive Provider Organization (EPO)
Point of Service (POS)
High Deductible Health Plan (HDHP) plans
Level of Coverage Outlook (Revenue, USD Billion, 2016 - 2027)
Bronze
Silver
Gold
Platinum
Demographics Outlook (Revenue, USD Billion, 2016 - 2027)
Minors
Adults
Seniors
End-use Outlook (Revenue, USD Billion, 2016 - 2027)
Individuals
Corporates
Adults
Regional Outlook (Revenue, USD Billion, 2016 - 2027)
North America
The U.S.
Canada
Europe
The U.K.
Germany
France
Italy
Spain
Asia Pacific
India
Japan
China
Australia
South Korea
Latin America
Brazil
Mexico
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
b. The global healthcare insurance market size was estimated at USD 2.3 trillion in 2019 and is expected to reach USD 2.5 trillion in 2020.
b. The global healthcare insurance market is expected to grow at a compound annual growth rate of 6.7% from 2020 to 2027 to reach USD 4.0 trillion by 2027.
b. North America dominated the healthcare insurance market with a share of 41.0% in 2019. This can be attributed to the presence of a large number of insurance companies offering health and life products. Also, the Affordable Care Act in the U.S. makes it mandatory to have coverage. The states that did not obey were to be penalized by the federal government.
b. Some key players operating in the healthcare insurance market include Aetna; Aviva; Allianz; CVS Health Corporation; Kaiser Foundation; and Bupa.
b. Key factors that are driving the healthcare insurance market growth include the high cost of healthcare, rising prevalence of chronic diseases as well as increasing disposable income.
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