GVR Report cover Healthy Fruit And Vegetable Chips Market Size, Share & Trends Report

Healthy Fruit And Vegetable Chips Market Size, Share & Trends Analysis Report By Product (Vegetable, Fruit), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68039-962-5
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global healthy fruit and vegetable chips market size was valued at USD 11.4 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.1% from 2022 to 2030. The growing shift in consumers’ preference towards functional, convenient, and flavored ready-to-eat snacks is driving the market demand. According to an article published in Sosland Publishing Company, in January 2022, approximately 80% of consumers in the U.S. are seeking snacks to improve their physical health. Moreover, healthier snacking and the emergence of plant-based diets among health-conscious consumers are expected to drive market growth over the forecast timeframe.

 U.S. healthy fruit & vegetable chips market size, by product, 2020 - 2030 (USD Billion)

The growth of the market was positively impacted during the COVID-19 pandemic and was supported by a change in consumer lifestyles and a shifting inclination towards fruit and vegetables in the form of snacks and chips. Consumers are seeking ready-to-eat, convenient, and health-oriented snacks, which are creating opportunities for healthy fruit and vegetable chips. According to the National Library of Medicine's April 2021 report, snacking was found to increase by 18.9% to 45% for a significant portion of the population. The lockdown, in turn, created lucrative opportunities for the food and beverage industry due to their long shelf life and wider availability.

The rising prevalence of health issues among consumers such as obesity, and diabetes owing to a sedentary lifestyle, is expected to boost the demand for healthier snacks including fruit & vegetable chips. Moreover, obesity has been reported as a public health crisis in the U.S. According to an article published by World Health Organization, in June 2021, approximately 40% of adults in the U.S. have obesity and another 32% are overweight. These demographic trends are encouraging an increasing number of consumers to shift towards healthier snacking alternatives and maintain a healthy weight.

Increasing adoption of healthier snack-able eatables among health-conscious consumers is expected to bode well for the growing trend of the market. According to an article published by Renolon, in May 2022, approximately 51% of millennials and 45% of Gen X look for healthy food options while shopping for food including snacks and beverages. Furthermore, various initiatives by key players such as new product launches will bode well for the growth of the market. For instance, in February 2021, Campbell-owned snack brand Late July rolled out new vegetable tortilla chips made with ingredients such as chia seeds and carrot.

The expansion is driven by shifting taste preferences of the consumer, and the adoption of healthy products instead of deep-fried ones. Inclination towards functional, and sustainable ready-to-eat snacks, in consort with health awareness among customers, are augmenting the industry outlook. According to an article published in Progressive Grocer, in January 2021, the percentage of consumers opting for ready-to-eat snacks grew up to 26% in the U.S. in the year 2020. Furthermore, the market is expected to witness significant growth owing to factors such as the availability of a wider range of products, tortilla chips, bean chips, corn chips, and others through various sales channels.

In addition, manufacturers operating in the market are expected to gain significant opportunities with the rising demand for gluten-free and non-GMO snacks. In addition, they have been experimenting with various flavors to pave the way for expanding their customer base, which is anticipated to fuel the growth of the market in the upcoming years. For instance, in July 2021, RIND Snacks, Inc., a maker of sustainable fruit snacks released a new range of thin-cut fruit chips in the exotic flavors of oranges, kiwis, and apples. The product range contains natural fiber, vitamins, and antioxidants.

Product Insights

The vegetable segment held the largest market share in 2021. Over the past few years, consumers have been increasingly turning to healthy food items like vegetable chips, which are ready to eat and fill their stomachs. Companies are focused on producing chips either by adding various healthy ingredients or enhancing the manufacturing process. For instance, in February 2020, Cal-Organic Farms launched rainbow carrot chips that are naturally low in calories and fat-free. Furthermore, the rising demand for gluten-free snacks among consumers across the world is expected to drive the demand for these products in the forecast period.

However, the fruit segment is projected to register faster growth during the forecast period with a CAGR of 10.2% from 2022 to 2030. The significant growth of fruit snacks including chips is due to rising consumer awareness and preferences, which is further enhanced by a rising number of government initiatives toward healthier snacks. The demand for banana chips is rising from the fruit snacks category as it is consumed as a natural alternative to unhealthy snacks. For instance, In January 2022, Beyond Snacks launched banana chips in four different flavors peri-peri, onion, black pepper, and sour cream.

Distribution Channel Insights

The offline channel led the market and accounted for a larger market share in 2021. The sheer volume of supermarkets and hypermarkets spread across the globe is the primary factor for its large value generation in 2021. The convenient shopping experience of having a plethora of food and beverage items in a single place is the primary driver for consumers to visit their nearby supermarkets and hypermarkets. Furthermore, to ensure the in-store buying habits of customers are maintained, these storeowners are coming up with innovative marketing and promotional activities, which are expected to increase the sales of these products via the abovementioned stores.

 Global healthy fruit & vegetable chips market share, by distribution channel, 2021 (%)

The online delivery channel is however expected to show faster growth riding on the emergence of shopping trends brought about by the pandemic. An increase in internet penetration coupled with the availability of most brands’ products through e-commerce retailers is proliferating the segment growth. According to the Institute of Food Technologists (IFT), in the year 2020, new fruit chips lines extensions plummeted by 29% versus the prior three-year average in multi-outlet retailers. The major manufacturers of such products such as PepsiCo, and The Kellogg Company utilize online distribution channels to reach more consumers across geographies.

Regional Insights

North America accounted for the maximum share of 33.3% of global revenue in 2021. The demand for natural and organic convenient food products has been rising in the U.S., and Canada due to which manufacturers have been focusing on offering natural flavored vegetable chips such as tomato, cucumber, carrot, and others to target health-conscious consumers. For instance, in April 2019, Kettle Chips launched a range of chips in flavors including Sweet Potato, Beetroot, and Apple. In addition, the proliferation of supermarkets in this region is the main factor leading to the dominance of this region.

Healthy Fruit And Vegetable Chips Market Trends by Region

Asia Pacific is expected to witness a CAGR of 9.2% during the forecast period. Key manufacturers are increasingly launching exciting flavors in the region owing to the rising demand from the consumers in the region, which is expected to support the market growth in the upcoming years. For instance, in May 2021, Pringles launched ‘Veggie Creations’, a new range of vegetable and spice-inspired potato chips. The product range is available in flavors such as potato, orange sweet potato, paprika & garlic; potato & tomato, with mozzarella & herbs; and potato, purple sweet potato & sea salt. These products will be available at Cole supermarkets beginning in June in the region.

Key Companies & Market Share Insights

The healthy fruit and vegetable chips market is fragmented with the presence of many global and regional players. These players are engaging in major acquisition and promotional activities to increase their customer base and brand loyalty. Furthermore, these players are harnessing new technologies such as blockchain and artificial intelligence to enhance customer experience and streamline their supply chain activities.

  • For instance, in July 2021, Rind Snacks launched thin-cut fruit chips by bringing vitamins and fiber to the product category which is an added nutritional benefit of the category

  • For instance, in November 2020, NADI launched Happy Hearts Apple Chips which are available in Granny Smith and Ida Red varieties. The snacks are vegan, gluten-free, fat-free, and non-GMO, and each 1.06-oz bag contains 100 calories

  • In June 2021, Doritos launched new strawberries & cream flavor crisps

Some of the key players operating in the global healthy fruit and vegetable chips market include:

  • Luke's Organic

  • Rhythm Foods

  • GoPure

  • Rare Fare Foods, LLC

  • Walmart (Great Value)

  • Lantev

  • Plant Snacks

  • Rivera Foods



Healthy Fruit And Vegetable Chips Market Report Scope

Report Attribute


Market size value in 2022

USD 12.21 billion

Revenue forecast in 2030

USD 22.88 billion

Growth rate

CAGR of 8.1% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD billion/million and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Germany; U.K.; France; China; Japan; India; Brazil; South Africa

Key companies profiled

Luke's Organic; Rhythm Foods; GoPure; Rare Fare Foods, LLC; Walmart (Great Value), Lantev; Plant Snacks; Rivera Foods; SENECA FOODS CORP.; SPARE SNACKS LIMITED

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Global Healthy Fruit And Vegetable Chips Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the global healthy fruit and vegetable chips market based on product, distribution channel, and region:

Global Healthy Fruit And Vegetable Chips Market Segmentation

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Vegetable

      • Sweet Potato

      • Beetroot

      • Carrot

      • Tomato

      • Spinach

      • Kale

      • Others

    • Fruit

      • Apple

      • Banana

      • Mango

      • Pineapple

      • Coconut

      • Strawberry

      • Others

  • Distribution channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • Japan

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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