Herbal Toothpaste Market Size, Share & Trends Report

Herbal Toothpaste Market Size, Share & Trends Analysis Report By Distribution Channel (General Store, Hypermarket & Supermarket, Pharmacy Store, Online Retail), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-342-3
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global herbal toothpaste market size was valued at USD 1.5 billion in 2018. Shifting consumer taste from chemical to herbal and natural products is a key factor driving the market. Companies including Dabur and Patanjali Ayurved has been driving the herbal and natural product market owing to growing demand for natural based ingredient products.

Growing trend of natural products has forced many companies to launch natural variant of toothpaste. For instance, in 2018, Colgate-Palmolive, one of the leading toothpaste manufacturing companies in the world, launched Vedshakti in Thailand to expand its offering in high price natural product segment.

global Plastic Compounding Market

Patanjali Ayurved is expected to launch new variants within Dant Kanti brand including fresh active gel, aloe Vera, and red toothpaste, which is expected to have a positive impact on herbal toothpaste market growth from 2019 to 2025. In addition, HUL expanded Ayurvedic personal care product including toothpaste under Ayush umbrella. Companies are using various herbal ingredients including neem, clove, mint, ginger, mulethi, which are known for their good taste and health benefits. Amway launched herbal toothpaste under Glister brand to make its way in the herbal product market, which contains neem, clove, and mint.

Shifting consumer preference from chemical towards natural oral care products owing to growing awareness related to harmful effects of artificial ingredients on health. Natural products are made of aloe vera, soda, myrrh, eucalyptus oil, plant extract, and essential oils and are free from toxic ingredients such as parabens, fluorides, and artificial sweeteners. Owing to growing awareness of personal health and oral hygiene, demand for such natural products is expected to increase in the foreseeable future.

Rising demand for oral care and hygiene maintenance will boost product demand in the market. The product demand is fueled by consumer preferences for multifunctional toothpaste as these products help in remineralization of teeth. Furthermore, inclination towards adoption of tobacco products that hold detrimental effects on the oral health of a person have increased the demand for convenient and easy to go oral care products. This, in turn, will also fuel the demand for herbal toothpaste over the forecast period.

Distribution Channel Insights

Hypermarket and supermarket held a leading share of 47.0% in 2018. Supermarkets are leading the market due to rapid transformation of the traditional grocery stores into supermarkets. Moreover, increasing product visibility at these stores is the key factor fueling demand for natural toothpaste over the forecast period.

The general store segment is anticipated to witness significant growth owing to increasing number of independent natural product stores. These stores provide easy accessibility to a wide range of items under one roof. In addition, companies such as Patanjali, HUL, and Dabur are increasingly focusing on expanding their reach in rural parts to increase their product offerings. In 2019, Patanjali planned to open around 5000 new stores by the end of year in India, which is expected to fuel demand for herbal toothpaste over the forecast period.

The online retail segment is anticipated to expand at the fastest CAGR of 10.4% over the forecast period. Companies operating in the market are foraying into e-commerce and partnering with major players in the market. For instance, Patanjali entered into a partnership with eight players including Flipkart, Amazon, BigBasket, 1mg, Grofers, Shopclues, Paytm Mall, and Netmeds, through which its complete range of consumer goods would be available online.

In 2017, Dabur, one of the major players in the natural product market, partnered with the e-commerce giant, Amazon to avail its products online. Around 30 products including Meswak toothpaste are sold online and around 80 more products are planned to be sold through online channels in the upcoming years.

Regional Insights

Asia Pacific held a leading share of 90.0% in 2018. With changing consumer preferences and lifestyle, demand for natural products is expected to increase in the upcoming years. The main factor driving demand for natural product in the region is massive promotional and awareness campaigns by leading players including Patanjali, Dabur, and Himalaya. These awareness campaigns highlight side effects and longtime effects of chemical based product on human health, owing to which consumers are increasingly shifting their preference towards chemical free products, which, in turn, is fueling the demand for herbal products, including toothpaste.

Global Plastic Compounding Market

India held 21.0% share of the Asia Pacific market in 2018. Supportive government initiatives in creating Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy (AYUSH) ministry helped in boosting the market growth. Furthermore, in 2014, establishment of the All India Institute of Ayurveda, coupled with the launch of International Day for Yoga, has helped in increasing popularity of natural products. Moreover, demand for herbal products is driven by availability of these products at an affordable price in rural as well as in urban areas.

EMEA is expected to expand at the fastest CAGR of 9.6% over the forecast period. Shifting consumer preference for chemical free products is the key factor driving the demand for herbal toothpaste in the region. Increasing product visibility at online retail is expected to fuel demand for natural products, including toothpaste, in upcoming years. Moreover, these products do not contain fluoride and artificial sweetener and color, which make it suitable for children. In addition, these products provide multifunctional benefits and help in remineralization, thus fueling demand for natural toothpaste among consumers.

Herbal Toothpaste Market Share Insights

The global market is highly competitive in nature. Top players operating in the market are Patanjali Ayurved and Dabur India Limited. Some of the other players operating in the market are VICCO LABORATORIES; Colgate-Palmolive Company (India) Limited; Amway; Himalaya Wellness; Amorepacific; GlaxoSmithKline plc; leverayush, INC.; and Procter & Gamble.

Market players are queuing up product launches to increase their market share in the category. For instance, in 2017, Dabur India Limited launched many products including gel toothpaste under Dabur Red umbrella, which they claim to be India’s first Ayurvedic gel product in this segment.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

Americas, EMEA, and Asia Pacific

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

Country scope

Nigeria, China, India, Thailand, and South Korea

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global herbal toothpaste market report on the basis of distribution channel and region:

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • General Store

    • Hypermarket & Supermarket

    • Pharmacy Store

    • Online Retail

    • Others

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • Americas

    • EMEA

      •  Nigeria

    • Asia Pacific

      • China

      • India

      • Thailand

      • South Korea

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