Home Bedding Market Size, Share & Trends Analysis Report By Type (Bed Linen, Mattress, Pillows, Blankets), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global home bedding market size was valued at USD 73.88 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.0% from 2021 to 2028. The increasing popularity of low-profile beds and greyscale color palettes indicating the trend of minimalist bedrooms is driving the market in the global scenario. In addition, the growing adoption of adjustable beds, particularly among the baby boomer generation, is increasing the demand for customized mattresses and bed linens, thus boosting the sales of home bedding products across the globe. The boom in the housing sector and growing consumer spending on home furnishings have expanded the growth scenario for the market.

According to the U.S. Census Bureau, privately-owned housing units authorized by building permits in November 2020 were at a seasonally adjusted annual rate of 1,639,000. This is 6.2% (±1.5 percent) above the revised October rate of 1,544,000 and 8.5% (±1.8 percent) above the November 2019 rate of 1,510,000. Single-family housing completions in November were at a seasonally adjusted annual rate of 874,000; this is 0.6% (±7.5 percent) below the revised October rate of 879,000. Such developments in the residential household category are expected to drive the need for various home bedding products.

The presence of premium bedding products, combined with the functional benefits, is aiding superior performance in the industry, indicating a surge in the demand for home bedding products. For instance, fitted bed sheets come with an elasticated hem that helps in ensuring that the bed sheets stay put on the mattress even after multiple tosses and turns while sleeping. Moreover, the vital linkage between quality sleep and a healthy mind and body has developed the need for investing in premium bedding products. According to the American Sleep Apnea Association, it is estimated that sleep-related problems affect 50 to 70 million Americans and the rate of sleep deprivation has increased over the last 30 years.

In addition, the work-from-home revolution caused by lockdowns across countries due to the pandemic has reoriented people’s budget towards spending on their home bedding products. A large chunk of consumers is working from their beds and spending more time at home, which has consequently upgraded the sleep setup. In addition to mattresses, related products such as adjustable bases and accessories like back-supporting pillows have gained traction in the year 2020. According to Jerry Epperson, a mattress industry veteran and managing director of an investment banking and corporate advisory firm Mann, Armistead & Epperson based in Virginia, the bedding industry enjoyed a year-over-year sales increase of more than 30% in October 2020.

Type Insights

The bed linen segment held the largest share of 31.6% in 2020 and is expected to witness the fastest growth over the forecast period. Bed linens include bed sheets, bed covers, pillow covers, and duvet covers. A rapid shift in consumer preferences toward quality and sustainable linens for healthier bed, greater comfort, and durability is a key factor boosting the segment growth. Organic cotton bedding has been gaining increased popularity over the past decade as people have become more aware. Organic cotton sheets are hypoallergenic largely due to the lack of chemical additives. Those with chemical sensitivities can find that non-organic sheets will cause skin or respiratory reactions. As innovative and customized home furnishings are gaining traction, particularly for festive interiors, retailers are increasing their offerings with the launch of festive cushions, duvet and pillow sets, throws, and even curtains to increase profits around the Christmas period.

Furthermore, novelty bedding sets have gained higher penetration among consumers, thus retailers are increasing their offerings to over thirty different sets. Other than this, a surge in the popularity of weighted blankets has risen the product adoption, therefore the blankets segment is expected to expand at a CAGR of 9.0% from 2021 to 2028. For instance, Gravity Blanket racked up more than USD 4 million on its Kickstarter campaign in 2017, and saves for weighted blankets were up a whopping 259% in 2018, according to Pinterest. The search engine also noted there was a 79% increase in search for chunky blankets, according to a blog by NBC Universal in 2018.

Distribution Channel Insights

The offline distribution channel held the largest share of 68.9% in 2020. Offline channel is preferred by shoppers as it facilitates the consumers to have a first-hand look at the products, which helps in an easy inspection of the quality and materials. With the help of traditional brick and mortar stores, the brands have been able to create a unique experience for the customers. Since home linens and bedding items are necessary, consumers always buy, ensuring at least a base level of demand from season to season and year to year.

In addition, discounted prices and budget-friendly offers provided by retailers drive more customer footfall in these stores. The availability of various home bedding products at a cheaper rate offered by local manufacturers is also likely to attract a greater number of customers to supermarkets and hypermarkets.

The online distribution channel is expected to register the fastest CAGR of 10.2% from 2021 to 2028. With the advent of online retailers and the increased efficiency of e-commerce sites, consumers are making fewer trips to brick-and-mortar stores. This is a potential advantage for both online-only and hybrid retailers who consistently seek new ways to streamline their distribution and fulfillment models. As the direct-to-consumer channel has increased substantially, retailers harness the consumer desire to shop online while reducing overhead and inventory costs.

Bedding in particular is experiencing an e-commerce renaissance, driven by America’s obsession with sleep hygiene. In 2018, e-commerce revenue from furniture and home furnishing sales topped USD 65 billion and is expected to reach USD 100 billion by 2022, which is about 12.9% of the total retail e-commerce sales in the U.S., according to a blog by Something Digital.

Regional Insights

Asia Pacific accounted for the largest share of 39.2% in 2020 and is expected to witness the fastest growth over the forecast period. Influential factors leading to the dominance of the regional market include expanding retail networks, rise in the affluent middle-class population, rising consumer preference for superior quality and luxurious bedding products to compliment the interiors, and growing household ownerships, especially among the millennials. Moreover, a rise in the number of nuclear households is expected to contribute to the regional market growth. In the 2019 budget, Canada Mortgage and Housing Corporation announced plans to spend USD 943 million in the period 2019-2022 to provide financial assistance to first-time home buyers.

North America is expected to register a CAGR of 9.2% from 2021 to 2028. Rising consumer awareness regarding quality sleep and appropriate bedding materials in the region is boosting the growth of the regional market. High attention toward the lack of sleeping associated problems in the region has revamped consumer’s perception of quality sleeping products. According to a blog by AffordableCollegesOnline.org in 2020, a study published in the Journal of Youth and Adolescence examined suburban high school students in Fairfax County, Virginia who had very early school start times and found that each hour of sleep a teenager lost was associated with a 38% increase in hopeless feelings and a 42% increase in suicidal thoughts. Each hour of sleep lost was also associated with a 58% increase in actual suicide attempts.

Key Companies & Market Share Insights

The industry has a large number of international and regional players. Players have been introducing new products in order to gain a competitive advantage. Furthermore, key players are expanding their businesses to the emerging markets to capture growth opportunities. Moreover, companies have been partnering with retailers to expand their consumer reach. For instance, in 2018, Mattress company Purple has expanded its partnership with Mattress Firm to 16 stores in San Francisco. Some prominent players in the global home bedding market include: -

• Acton & Acton Ltd.

• American Textile Company

• Beaumont & Brown Ltd

• Boll & Branch LLC

• WestPoint

• Pacific Coast Feather Company

• Hollander

• Portico Inc.

• Crane & Canopy

• Bombay Dyeing

Home Bedding Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global home bedding market report on the basis of type, distribution channel, and region:

•  Type Outlook (Revenue, USD Million, 2016 - 2028)

  • Mattress

  • Bed Linen

  • Pillows

  • Blankets

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    •  U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa