The global home bedding market size was estimated at USD 60.76 billion in 2018 and is expected to expand at a CAGR of 5.1% from 2019 to 2025. The market is primarily driven by the booming housing sector and increasing consumer spending on home furnishing. Moreover, increasing premium product offerings with various designs complementing different interiors is also expected to contribute to the growth.
With the increasing availability of premium bedding products with numerous functional benefits, the market is gaining strong traction among the consumers. Growing spending on bedding products that provide relaxed and rejuvenated sleeping experience is driving the market. Some of the other factors aiding the growth include the innovation in indulgent fabrics such as Egyptian cotton and silk, consumer reference for elegant home décor, increasing frequency of purchases and product replacements, and high demand for specialty and premium linen.
Rising consumer awareness regarding the association between good sleep and healthy mind and body is anticipated to encourage the manufacturers to introduce advanced products. For instance, some e-commerce brands are selling high-quality memory-foam mattresses at prices lower than those of traditional manufacturers, along with few plant-based foams and natural flame retardant materials. Moreover, bedding manufacturers are focusing on the functional benefits of bedsheets made from plant-based materials such as organic cotton, bamboo, and Tencel, to offer better breathability and moisture absorption as compared to conventional cotton. Companies are also offering woolen comforters and duvets more than down as they offer greater temperature regulation and moisture control along with the reduced risk of dust mites.
The home bedding market is expected to benefit from the sleep problems prevalent in America. The consumers are increasingly spending on home improvement and remodeling as per the latest interior trends. Rising consumer awareness and changing preferences for bedding products have been offering lucrative opportunities for mattress and linen startups. As per the consumer trends, about 80% of Americans prefer cotton and cotton blended bedding textiles. There is a growing inclination toward percale material, which is a fine count and tightly woven cotton broadcloth that provides a smooth, silky, and luxurious texture. This scenario is expected to drive product innovations thereby fueling the market growth.
Bed linen accounted for the highest market share of about 33% in 2018. Bed linen includes bed sheets, bed covers, pillow covers, and duvet covers. This dominance is primarily due to the increasing consumer preference for quality over brands. This has encouraged manufacturers to offer new and improved quality products with attractive designs. Increasing preference for superior quality products, companies are focusing on introducing plant-based bed linen that claims to be softer than cotton and provides breathability and moisture control. For instance, Sheets & Giggles, an eco-friendly brand launched in 2018 introduced lyocell bed sheets made from eucalyptus trees that use up to 95% less water than ordinary cotton linen.
Other essential bedding products including mattresses, pillows, and blankets together accounted for a market share of more than 60% in 2018. Mattresses have been gaining increasing traction owing to the growing importance of sleep health among the consumers, especially the Americans. This is expected to offer lucrative opportunities for the manufacturers to tap the growing consumer preference for quality mattresses. For instance, in 2016, some of the mattress startups such as Casper, Saatva, and Leesa posted huge profits with their redefined and luxurious products.
The offline distribution channel held a revenue share of about 74% in 2018. Major offline channels include malls, retail chains, specialty stores, multi-brand stores, and mass merchants. The physical display of products and the ability to check the product attributes have been the major factors driving the popularity of offline distribution. For instance, consumers in the U.S. so far have been preferring offline purchases with 65% preferring mass merchants, followed by 40% from retails, 29% from departments, and 28% from specialty stores. Whereas in India, malls account for about 22% and retail for 55% of the purchases.
However, with the growing number of tech-savvy people and their inclination toward online shopping, e-commerce platforms have been gaining popularity with respect to distribution. Apart from the emergence of third party online distributors, this trend has also introduced e-retailers offering quality products to reach out to the large customer base. Some of the third party distributors include Amazon.com, Textil.eu, and Myntra, whereas brands offering their products through their online portals include D’décor, Fab India, Raymond. Some of the e-retailers operating in this market are Casper, Saatva, and Boll & Branch to name a few.
Asia Pacific held the largest market share of more than 35% in 2018 owing to the factors such as expanding retail networks, rise in the affluent middle-class population, rising consumer preference for superior quality and luxurious bedding products to compliment the interiors, and growing household ownerships, especially among the millennials. Moreover, a rise in the number of nuclear households is also expected to contribute to market growth. Increasing penetration of new as well as international players in countries, such as India is resulting in broadening the product portfolio, thereby fueling the market growth.
North America is expected to witness significant growth over the forecast period driven by the rising consumer awareness regarding good night’s sleep and appropriate bedding materials. As per the consumer trends in the U.S., about 80% of people prefer cotton and cotton blend materials, followed by 3% opting for satin fabric. Moreover, the rising number of household constructions is expected to boost the regional market growth.
Some of the key market players include Acton & Acton Ltd.; American Textile Company; Beaumont & Brown Ltd.; Boll & Branch LLC; WestPoint; Pacific Coast Feather Company; Hollander; Sferra; Frette; D’décor; Bombay Dyeing; Portico Inc.; Crane & Canopy, and others. A number of players focus on expanding their production facility to gain a greater market share. For instance, as the consumers are willing to spend more, manufacturers are developing premium bedding products such as hybrid mattresses. For instance, Serta Inc. launched a new collection of iComfort mattresses using hybrid technology in January 2018. Moreover, companies are also introducing eco-friendly bedding products, for instance, Sheets & Giggles offers lyocell bed sheets made of eucalyptus trees.
Report Attribute |
Details |
Market size value in 2020 |
USD 66.86 billion |
Revenue forecast in 2025 |
USD 86.11 billion |
Growth Rate |
CAGR of 5.1% from 2019 to 2025 |
Base year for estimation |
2018 |
Historical data |
2015 - 2017 |
Forecast period |
2019 - 2025 |
Quantitative units |
Revenue in USD million and CAGR from 2019 to 2025 |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors and trends |
Segments covered |
Type, distribution channel, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East; Africa |
Country scope |
U.S.; U.K.; Germany; India; China; Brazil |
Key companies profiled |
Acton & Acton Ltd.; American Textile Company; Beaumont & Brown Ltd.; Boll & Branch LLC; WestPoint; Pacific Coast Feather Company; Hollander; Sferra; Frette; D’décor; Bombay Dyeing; Portico Inc.; Crane & Canopy. |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global home bedding market report on the basis of type, distribution channel, and region:
Type Outlook (Revenue, USD Million, 2015 - 2025)
Mattresses
Bed Linens
Pillows
Blankets
Others
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Offline
Online
Regional Outlook (Revenue, USD Million, 2015 - 2025)
North America
The U.S.
Europe
U.K.
Germany
Asia Pacific
China
India
Central & South America
Brazil
Middle East & Africa
b. The global home bedding market size was estimated at USD 63.72 billion in 2019 and is expected to reach USD 66.86 billion in 2020.
b. The global home bedding market is expected to grow at a compound annual growth rate of 5.1% from 2019 to 2025 to reach USD 86.11 billion by 2025.
b. Asia Pacific dominated the home bedding market with a share of 39.1% in 2019. This is attributable to expanding retail networks, rise in the affluent middle-class population, rising consumer preference for superior quality and luxurious bedding products to compliment the interiors, and growing household ownerships, especially among the millennials.
b. Some key players operating in the home bedding market include Acton & Acton Ltd.; American Textile Company; Beaumont & Brown Ltd.; Boll & Branch LLC; WestPoint; Pacific Coast Feather Company; Hollander; Sferra; Frette; D’décor; Bombay Dyeing; Portico Inc.; Crane & Canopy, and others.
b. Key factors that are driving the market growth include the booming housing sector and increasing consumer spending on home furnishing and increasing premium product offerings with various designs complementing different interiors are also expected to contribute to the growth.
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The home care & decor industry has been witnessing inconsistent growth, since the Covid 19 outbreak. As a result of the ongoing pandemic crisis, there has been a drop in the overall performance of discretionary products such as decorative fixtures, bedding products, to name a few. The virus outbreak has, however, led to substantial growth in categories such as cleaning and hygiene products. Prominent growth in the e-commerce business is also one of the positive influences of the outbreak, wherein companies are focusing on expanding their distribution networks to online channels in order to cater to the surging consumer demand. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.