Home Bedding Market Size, Share & Trend Analysis Report By Type (Bed Linen, Mattress, Pillows, Blankets, Others), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Home Bedding Market Summary

Key players are gaining opportunity by the increase in awareness of the importance of organic bedding, inducing consumers to invest in quality bedding products. For instance, in February 2022, Parachute Home Inc., a U.S.-based key player in the bedding industry launched a collection based on organic materials.

The bedding industry is constantly evolving, with innovations and technologies being introduced to improve the comfort, durability, and functionality of bedding products. Consumers are becoming more aware of the importance of getting quality sleep for their health and well-being. As a result, they are looking for luxury bedding products that offer comfort and support. A U.S.-based home bedding company; ALLIED Home Bedding extended its collection of luxury bedding with 37.5 Technology that aids in controlling the temperature of the bedding products such as mattresses, pillows, comforters, and blankets. The innovation reduces the disruption in sleep due to temperature, leading to long and deep sleep cycles and boosting the demand for such smart products in the bedding industry.

Luxury bedding items, combined with their functional benefits, are assisting in industry-improved performance, indicating an increase in demand for home bedding products. In addition, the critical link between good sleep and a healthy mind and body has increased the need for high-quality bedding. According to the American Sleep Apnea Association, 50 to 70 million Americans suffer from sleep-related issues, and the rate of sleep deprivation has risen in the previous 30 years.

Increasing concerns about environmental sustainability are also driving the growth of the market. Consumers are looking for eco-friendly fabric options, such as organic cotton or bamboo bedding. Market players are meeting the needs and preferences of environmentally conscious consumers by introducing eco-friendly mattress models. For instance, in September 2022, Centuary Mattress launched the Foamtastic collection of eco-friendly foam mattresses.

In addition, the work-from-home revolution caused by lockdowns across countries due to the pandemic has reoriented people’s budgets towards spending on their home bedding products. A large chunk of consumers is working from their beds and spending more time at home, which has consequently upgraded the sleep setup.

Market Concentration & Characteristics

The increased demand in the urban home bedding market has driven several players in the industry to focus on innovation and new product launches to retain their brand image and target customers. For instance, several manufacturers have incorporated cooling technology into their products, such as cooling gel-infused memory foam or breathable fabrics. This is in response to the growing demand for products that help regulate body temperature during sleep.

The stringent regulatory frameworks to curb the manufacturing and sale of bedding products made from toxic chemicals and synthetic materials have resulted in a considerable shift in the industry towards organic and eco-friendly alternatives.

Evolving consumer preferences and purchasing habits have a significant impact on the global home bedding market. In addition, the fast-paced technological advancements have a global impact consumer buying behavior. Smart mattresses with sensors for body and environmental monitoring are expected to emerge as one of the promising trends in the global market in the coming years.

Type Insights

The market for bed linen held the largest share of over 30% in 2023 and is expected to witness the fastest growth over the forecast period. Bed linens include bed sheets, bed covers, pillow covers, and duvet covers. A rapid shift in consumer preferences toward high-quality luxury bedding items such as linens for healthier beds, greater comfort, and durability is a key factor boosting the segment growth.

Established players within the bedding industry can be seen creating spin-offs to establish brand recognition and increase their share in the overall market. For instance, Erwin Müller is offering bed linen products made from light and fine ecological thread. The luxury bedding products are made from luxurious materials which meet the highest standards of quality and workmanship. It also offers linen made from silk, seersucker, and flannel.

The blankets segment is expected to expand at a CAGR of 7.3% from 2024 to 2030. The segment is driven by the rising demand for Afghans in countries with cold climates like the UK, Canada, the U.S., and Russia. Product demand is also witnessed in countries like India, wherein some parts of the country witness extreme cold. Moreover, there is a growing demand for organic bedding that includes blankets and pillowcases that are pesticide-free and hypoallergenic is also fueling the segment growth.

Consumers are willing to invest in high-quality, comfortable blankets that can enhance the warmth and coziness of their homes. Furthermore, the rise of e-commerce has made it easier for consumers to access a wider range of blankets, including premium options that were previously only available in high-end stores.

Distribution Channel Insights

The offline distribution channel, which includes supermarkets/hypermarkets, specialty stores, and others, held the largest share of over 68% in 2023. The offline channel is preferred by shoppers as it facilitates the consumers to have a first-hand look at the products, which helps in an easy inspection of the quality and materials. Many people prefer to touch and feel the bedding products before they make a purchase, particularly when it comes to items like sheets and blankets.

Due to the high discounts offered by supermarkets and hypermarkets, increasing numbers of consumers are buying pillows and pillowcases from these kinds of stores. These outlets' new product launches and product development are also promoting category growth. In June 2021, the Lidl brand; an international discount retailer chain in Germany introduced pillows made of a unique material that helps regulate body temperature during sleep. The availability of a wide variety of products at affordable prices is a major driving factor among consumers.

The online distribution channel is expected to register the fastest CAGR of 8.6% from 2024 to 2030. With the advent of online retailers and the increased efficiency of e-commerce sites, consumers are making fewer trips to brick-and-mortar stores. This is a potential advantage for both online-only and hybrid retailers who consistently seek new ways to streamline their distribution and fulfillment models. Online retailers offer a wider range of bedding products than physical stores, as they do not have the same space constraints. Additionally, online retailers often allow customers to leave reviews of products, which provide valuable insights into the quality and performance of the bedding products.

Regional Insights

The Asia Pacific home bedding market accounted for the largest share of over 37% in 2023 and is expected to witness the fastest growth over the forecast period. Increasing innovation in terms of materials and technology has revolutionized the adoption of luxury bedding products such as bath towels, bed linen, and more across households. For instance, Hygro-cotton towels are SPACES, an Indian-based company’s soft towels manufactured with unique spinning technology employing a hollow core cotton yarn (Hygro). Therefore, increasing innovations in the sector is boosting product adoption, thereby fueling the growth of the Indian home bedding industry.

Furthermore, in January 2022, The Standardization Administration of China announced the updated version for bedding products. A few of the requirements include - basic requirements, internal quality, appearance quality, and process quality are all parts of a product's quality. The product must adhere to GB 18401's fundamental standards in order to be sold. These factors have been luring bedding manufacturers from across the globe to target the growing population of the country who seek to purchase high-quality products.

India Home Bedding Market

The home bedding market in India is projected to grow at a CAGR of 8.7% during the forecast period, mainly driven by factors such as the growing urban population, rising homeownership rates, etc. The increasing disposable incomes of consumers have resulted in a significant shift from low-cost, mass-produced products towards luxury products made of premium materials. 

The increased competition has pushed companies to offer higher quality products to differentiate themselves from their competitors in the bedding industry. For instance, Organature Australia based in Newhaven in Australia offers organic bedding products that include blankets, mattress toppers, sheets, pillows & cushions, mattresses, and many more. The company uses 100% pure cotton that is certified under Global Organic Textile Standards (GOTS). Product offering by such domestic players fuels the Australian home bedding industry.

The Europe home bedding market is expected to expand at a CAGR of 7.1% from 2024 to 2030. The bedding industry for Home Decor and Home Textiles (HDHT) is growing after an import decrease in 2020 owing to the COVID-19 pandemic. In 2021, Germany held a market share of 18% as the top European importer of HDHT products, followed by France (14%), and the UK (13%). Due to the regional trend and demand for home decor items like bedding as a result of product imports and exports, the supply of a wide range of home bed linens has increased, giving novel offerings in the home bedding industry a competitive advantage.

In addition, celebrity-brand collaborations have been an exceptionally popular strategy among home bedding product players in the UK as they help enhance consumer recognition of the brand. For instance, popular British Media personalities Holly Willoughby and Dunelm introduced a stylish new bedding and home textiles range in January 2020. These factors aid in promoting the comfort and high quality provided in a luxury bedding product and fueling the industry growth of the UK market.

U.S. home bedding market

The home bedding market in the U.S. has been experiencing significant growth in recent years, driven mainly by the rising residential home sales and increasing home renovation activities. A growing trend among American households is home remodeling, which essentially entails a variety of tasks like conversion, alteration, improvement, modernization, repair, and replacement of furnishings. 

Key Companies & Market Share Insights

The global home bedding market is characterized by the presence of various well-established players such as Tempur Sealy International, Inc., American Textile Company, Bombay Dyeing and Casper Sleep Inc., in addition to several small and medium players such as Beaumont & Brown, Brooklinen, etc.

Bedding market players face intense competition from each other as some of them are among the top home bedding manufacturers and have large customer bases. Furthermore, these market players have strong & vast distribution networks to reach out to regional and global customers. The impact of major players on the market is quite high as a majority of them have global presence.

Recent Developments

• In March 2023, American Textile Company (ATC) unveiled its new bedding product AllerEase®, with cutting-edge HeiQ Allergen technology. ATC collaborated with the Swiss materials innovation company HeiQ to launch several bedding products including pillows, mattress and pillow protectors, mattress pads, blankets, comforters, and throws the USA, Canada, and Mexico.

• In March 2023, Casper Sleep Inc. partnered with Bolt to include the latter’s Fenom Digital technology and API-based checkout experience in its deployment. Bolt’s technology provides a one-click checkout experience without replacing the existing user interface, thus providing consumers with a seamless checkout experience

• In February 2023, Brooklinen opened its new store in the West Loop neighborhood of West Side of Chicago, Illinois, marking its first location in the Midwest part of the U.S. Brooklinen continued its collaboration with the multidisciplinary design firm, Office of Tangible Space, to establish the Chicago studio

• In January 2022, Sleep Number, a US-based manufacturer of smart mattresses and bedding products, launched the latest upgrades to the 360 Smart Bed range, which includes the ability to detect potential sleep problems such as insomnia and sleep apnea. By incorporating advanced sleep tracking technology and biometric sensors, Sleep Number is providing customers with personalized solutions to help them improve their sleep quality and address common sleep problems.

• In August 2021, Tempur Sealy International, Inc. announced its a multi-year extension to its collaboration with Mattress Firm, Inc. to improve sales, foot-traffic in stores, and design highly innovative and sought-after products.

• In August 2021, Tempur Sealy International, Inc. acquired Dreams toi ncrease the Tempur Sealy’s annual global sales through omni-channel growth strategies and vertical integration.

• In February 2021, Tempur Sealy International, Inc introduced an all-new, expanded mattress portfolio. The new mattresses feature technologies that provide enhanced support and durability, including ultra-responsive coils and memory foams, and innovations such as breathable, cool-to-the-touch covers to help keep consumers cool throughout the night.

Home Bedding Market Report Scope

Global Home Bedding Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segment from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global home bedding market on the basis of type, distribution channel, and region.

• Type Outlook (Revenue, USD Million; 2018 - 2030)

  • Bed Linen

  • Mattress

  • Pillows

  • Blankets

  • Mattress Toppers & Pads

  • Others

• Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)

  • Offline

    • Supermarket/Hypermarket

    • Specialty Stores

    • Others

  • Online

• Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • UAE

    • South Africa