Home Bedding Market Size, Share & Trends Analysis Report By Type (Mattresses, Bed Linens, Pillows, Blankets), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global home bedding market size was estimated at USD 60.76 billion in 2018 and is expected to expand at a CAGR of 5.1% from 2019 to 2025. The market is primarily driven by the booming housing sector and increasing consumer spending on home furnishing. Moreover, increasing premium product offerings with various designs complementing different interiors is also expected to contribute to the growth.

With the increasing availability of premium bedding products with numerous functional benefits, the market is gaining a strong traction among the consumers. Growing spending on bedding products that provide relaxed and rejuvenated sleeping experience is driving the market. Some of the other factors aiding the growth include the innovation in indulgent fabrics such as Egyptian cotton and silk, consumer reference for elegant home décor, increasing frequency of purchases and product replacements, and high demand for specialty and premium linen.

Rising consumer awareness regarding the association between good sleep and healthy mind and body is anticipated to encourage the manufacturers to introduce advanced products. For instance, some e-commerce brands are selling high quality memory-foam mattresses at prices lower than those of traditional manufacturers, along with few plant-based foams and natural flame retardant materials. Moreover, bedding manufacturers are focusing on the functional benefits of bedsheets made from plant based materials such as organic cotton, bamboo, and tencel, to offer better breathability and moisture absorption as compared to conventional cotton. Companies are also offering woolen comforters and duvets more than down as they offer greater temperature regulation and moisture control along with reduced risk of dust mites.

Home bedding market is expected to benefit from the sleep problems prevalent in America. The consumers are increasingly spending on home improvement and remodeling as per the latest interior trends. Rising consumer awareness and changing preferences for bedding products, have been offering lucrative opportunities for mattress and linen startups. As per the consumer trends, about 80% of Americans prefer cotton and cotton blended bedding textiles. There is a growing inclination toward percale material, which is a fine count and tightly woven cotton broadcloth that provides a smooth, silky, and luxurious texture. This scenario is expected to drive the product innovations thereby fueling the market growth.

Type Insights

Bed linen accounted for the highest market share of about 33% in 2018. Bed linen includes bed sheets, bed covers, pillow covers, and duvet covers. This dominance is primarily due to the increasing consumer preference for quality over brands. This has encouraged the manufacturers to offer new and improved quality products with attractive designs. Increasing preference for superior quality products, companies are focusing on introducing plant based bed linen that claim to be softer than cotton and provides breathability and moisture control. For instance, Sheets & Giggles, an eco-friendly brand launched in 2018 introduced lyocell bed sheets made from eucalyptus trees that use up to 95% less water than ordinary cotton linen.

Other essential bedding products including mattresses, pillows, and blankets together accounted for a market share of more than 60% in 2018. Mattresses have been gaining an increasing traction owing to the growing importance of sleep health among the consumers, especially the Americans. This is expected to offer lucrative opportunities for the manufacturers to tap the growing consumer preference for quality mattresses. For instance, in 2016, some of the mattress startups such as Casper, Saatva, and Leesa posted huge profits with their redefined and luxurious products.

Distribution Channel Insights

Offline distribution channel held a revenue share of about 74% in 2018. Major offline channels include malls, retail chains, specialty stores, multi brand stores, and mass merchants. The physical display of products and ability to check the product attributes have been the major factors driving the popularity of offline distribution. For instance, consumers in U.S. so far have been preferring offline purchases with 65% preferring mass merchants, followed by 40% from retails, 29% from departments, and 28% from specialty stores. Whereas in India, malls account for about 22% and retails for 55% of the purchases.

However, with the growing number of tech savvy people and their inclination toward online shopping, e-commerce platforms have been gaining popularity with respect to distribution. Apart from the emergence of third party online distributors, this trend has also introduced e-retailers offering quality products to reach out to the large customer base. Some of the third party distributors include Amazon.com, Textil.eu, and Myntra, whereas brands offering their products through their online portals include D’décor, Fab India, Raymond. Some of the e-retailers operating in this market are Casper, Saatva, and Boll & Branch to name a few.

Regional Insights

Asia Pacific held the largest market share of more than 35% in 2018 owing to the factors such as expanding retail networks, rise in the affluent middle class population, rising consumer preference for superior quality and luxurious bedding products to compliment the interiors, and growing household ownerships, especially among the millennials. Moreover rise in the number of nuclear households is also expected to contribute to the market growth. Increasing penetration of new as well as international players in countries, such as India is resulting in broadening the product portfolio, thereby fueling the market growth.

North America is expected to witness a significant growth over the forecast period driven by the rising consumer awareness regarding good night’s sleep and appropriate bedding materials. As per the consumer trends in U.S. about 80% people prefer cotton and cotton blend materials, followed by 3% opting for satin fabric. Moreover rising number of household constructions is expected to boost the regional market growth.

Home Bedding Market Share Insights

Some of the key market players include Acton & Acton Ltd.; American Textile Company; Beaumont & Brown Ltd.; Boll & Branch LLC; WestPoint; Pacific Coast Feather Company; Hollander; Sferra; Frette; D’décor; Bombay Dyeing; Portico Inc.; Crane & Canopy, and others.A number of players focus on expanding their production facility to gain a greater market share. For instance, as the consumers are willing to spend more, manufacturers are developing premium bedding products such as hybrid mattresses. For instance, Serta Inc. launched a new collection of iComfort mattresses using hybrid technology in January 2018. Moreover companies are also introducing eco-friendly bedding products, for instance, Sheets & Giggles offers lyocell bed sheets made of eucalyptus trees.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global home bedding market report on the basis of type, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2015 - 2025)

  • Mattresses

  • Bed Linens

  • Pillows

  • Blankets

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa