Home Bedding Market Size, Share & Trends Analysis Report By Type (Bed Linen, Mattress, Pillows, Blankets), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global home bedding market size was valued at USD 87.05 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.9% from 2022 to 2030. The boom in the housing sector and growing consumer spending on home furnishings have expanded the growth scenario for the market.

The COVID-19 pandemic has had a devastating impact on the home bedding industry. However, as soon as the lockdown was announced, sales online surged. With the changing routines, people were struggling to get enough sleep. Hence, this upturn was a reflection of people searching for self-care solutions at a time when anxiety around COVID-19 caused a plethora of sleep issues. Thus, increased expenditure on comfort and bedding was an outcome, which eventually favored the growth of the market.

In addition, the work-from-home revolution caused by lockdowns across countries due to the pandemic has reoriented people’s budget towards spending on their home bedding products. A large chunk of consumers is working from their beds and spending more time at home, which has consequently upgraded the sleep setup.

Moreover, mattresses, related products such as adjustable bases, and accessories like back-supporting pillows have gained traction in the year 2020. According to Jerry Epperson, a mattress industry veteran and managing director of an investment banking and corporate advisory firm Mann, Armistead & Epperson based in Virginia, the bedding industry enjoyed a year-over-year sales increase of more than 30% in October 2020.

Premium bedding items, combined with their functional benefits, are assisting in industry improved performance, indicating an increase in demand for home bedding products. In addition, the critical link between good sleep and a healthy mind and body has increased the need for high-quality bedding. According to the American Sleep Apnea Association, 50 to 70 million Americans suffer from sleep-related issues, and the rate of sleep deprivation has risen in the previous 30 years.

Furthermore, the trend for customized mattresses has been on the rise in 2021 among affluent consumers. Fully customizable mattresses are currently being offered by a few premium mattress brands, but other brands are expected to rapidly follow suit. For instance, in January 2021, Durfi launched India’s hemp seed oil-infused cotton candy memory foam mattresses. These mattresses are fully customizable to meet an individual's preferences and are then shipped directly to them.

Type Insights

The bed linen segment held the largest revenue share of over 25.0% in 2021 and is expected to witness the fastest growth over the forecast period. Bed linens include bed sheets, bed covers, pillow covers, and duvet covers. A rapid shift in consumer preferences toward quality and sustainable linens for healthier beds, greater comfort, and durability is a key factor boosting the segment growth.

The blankets segment is expected to expand at a CAGR of 7.9% from 2022 to 2030. The segment is driven by the rising demand for Afghans in countries with a cold climate like the U.K., Canada, the U.S., and Russia. Product demand is also witnessed in countries like India, wherein some parts of the country witness extreme cold. Moreover, there is a growing demand for organic blankets that are pesticide-free and hypoallergenic, which is also fueling the segment growth.

Distribution Channel Insights

The offline distribution channel held the largest revenue share of over 65.0% in 2021. Offline channel is preferred by shoppers as it facilitates the consumers to have a first-hand look at the products, which helps in an easy inspection of the quality and materials. With the help of traditional brick-and-mortar stores, the brands have been able to create a unique experience for the customers.

The online distribution channel is expected to register the fastest CAGR of 9.1% from 2022 to 2030. With the advent of online retailers and the increased efficiency of e-commerce sites, consumers are making fewer trips to brick-and-mortar stores. This is a potential advantage for both online-only and hybrid retailers who consistently seek new ways to streamline their distribution and fulfillment models.

Regional Insights

Asia Pacific accounted for the largest share of over 35.0% in 2021 and is expected to witness the fastest growth over the forecast period. The dominance of the home textile market in the region through countries such as China, India, and Japan has resulted in the abundant availability of bedding textiles, thereby expanding the application of bedding products in the residential and commercial sectors.

North America is expected to register a CAGR of 7.9% from 2022 to 2030. The regional market is growing as consumers become more aware of the need for good sleep and appropriate bedding materials. Consumer perceptions of quality sleeping products have changed as a result of the lack of sleeping-related disorders in the region.

According to a blog by AffordableCollegesOnline.org in 2020, a study published in the Journal of Youth and Adolescence examined suburban high school students in Fairfax County, Virginia who had very early school start times and found that each hour of sleep a teenager lost was associated with a 38% increase in hopeless feelings and a 42% increase in suicidal thoughts. Each hour of sleep lost was also associated with a 58% increase in actual suicide attempts.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established players and new entrants. Companies have been expanding their product portfolios by incorporating new and innovative home bedding to widen their consumer base. For instance, in February 2021, Tempur Sealy International, Inc. introduced an all-new, expanded mattress portfolio. The new mattresses feature technologies that provide enhanced support and durability, including ultra-responsive coils and memory foams, and innovations such as breathable, cool-to-the-touch covers to help keep consumers cool throughout the night.

In another instance, in July 2019, Serta Inc. announced the launch of a new mattress line called iComfort. The product utilizes carbon fiber memory foam, which acts as a conductive layer to offer a cooling effect on the bed. Some prominent players in the global home bedding market include: 

• Acton & Acton Ltd.

• American Textile Company

• Tempur Sealy International, Inc.

• Bombay Dyeing

• Casper Sleep Inc.

• Beaumont & Brown

• Pacific Coast Feather Company

• Crane & Canopy Inc.

• Peacock Alley

• Purple Innovation, Inc.

• The White Company

• Portico New York

Home Bedding Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global home bedding market report on the basis of type, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Bed Linen

  • Mattress

  • Pillows

  • Blankets

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa