The global home beer brewing machine market size was estimated at USD 41,249.8 thousand in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 9.6% from 2023 to 2030. The growing popularity of craft beer among young consumers owing to the availability of various flavors, including malted barley, chestnut, and honey is a key factor driving the growth of the global market. Moreover, rising consumer preference for fresh beer coupled with the rising trend of on-premise sales is expected to fuel the growth further.
According to Kirin Holdings Company Limited, the global consumption of beer in 2021 was estimated at 185.6 million kiloliters. The increasing consumption of beer is primarily responsible for the growth of the market. Moreover, rising consumer preference for fresh beer and the growing trend of on-premises sales are expected to boost the market.
The outlook of the home beer brewing machines industry is highly promising, with significant potential for global expansion. As the craft beer movement continues gaining momentum worldwide, more consumers seek unique and personalized experiences with their beverages. Consumers are increasingly willing to explore the brewing process, experiment with different ingredients, and craft their beer. This growing interest in craft beer culture presents a vast opportunity for the market to expand its reach across different regions.
The rise of the craft beer movement in the U.S. has led to a renewed interest in beer culture and appreciation for diverse beer styles. Many craft beer enthusiasts are drawn to home brewing to experiment and create unique flavors. According to the published information by the American Homebrewers Association, there are approximately 1.1 million dedicated homebrewers in the U.S. This number reflects the substantial size of the homebrewing community and its impact on the craft beer culture. The average age of the typical homebrewer is 42 years.
In addition, the American Homebrewers Association (AHA) is a prominent organization dedicated to promoting and advancing the hobby of home brewing in the U.S. The AHA plays a significant role in supporting home brewers, advocating for their interests, and providing educational resources for both beginners and experienced enthusiasts. The AHA organizes events such as the National Homebrew Competition, one of the largest homebrew competitions in the world. This competition allows home brewers to showcase their skills and receive feedback from experienced judges.
Recognizing this global trend, manufacturers of home brewing machines are strategically expanding their distribution networks to reach a wider audience. They are establishing partnerships with international retailers and e-commerce platforms, making their products accessible to customers worldwide. In addition, product packaging and marketing are often designed with a universal appeal, transcending language barriers and cultural differences. Minibrew is one such unique manufacturer with an extensive online presence and delivery globally. It focuses on automated smart beer brewing with self-rinsing and self-cleaning options.
In terms of product, the mini brewer segment held a market share of 69.13% in 2022. Technological advancements have played a crucial role in the growth of the mini brewer market. Manufacturers have been able to design compact, efficient, and user-friendly brewing systems, making the process of home brewing more approachable to a wider audience. This has led to an increase in the number of hobbyist brewers who might have been intimidated by traditional, larger-scale brewing equipment.
In November 2019, Netherlands-based food tech start-up MiniBrew launched a new home brewing machine called MiniBrew Craft. The machine is designed to make it easier and more convenient for people to brew their beer at home. It features a copper-colored keg and a transparent mashing tun and can preserve the beer for three months with its built-in cooler. MiniBrew also launched Brew Packs, which offer consumers ten different recipes with natural herbs and flavors. Other popular mini brewers by this company include the CRAFT GEN 3, CRAFT GEN 3 Pro, and CRAFT GEN 3 PRO+. These brewers can be used to make a variety of beers, including ales, lagers, and stouts.
The full-size brewer segment is anticipated to grow at a CAGR of 7.1% from 2023 to 2030. The increasing number of small-scale and independent brewers in the U.S., Europe, and New Zealand, owing to the growing popularity of craft beer among consumers, is anticipated to bode well for the full-sized brewer segment. People are increasingly looking for personalized products, and this trend is also evident in the beer brewing market. Full-sized brewers allow people to create their unique beers, and this has contributed to the growth of the market.
Apart from this, modern full-sized home beer brewing systems have become more accessible and user-friendly than ever before. With automated features and intuitive interfaces, beginners can easily navigate the brewing process. This has expanded the potential customer base and attracted newcomers to the hobby.
In terms of mechanism, the automatic mechanism segment dominated the market in 2022 with a revenue share of 82.43%. The growing trend of do-it-yourself (DIY) and the desire for unique, personalized beverages are fueling the demand for automatic home beer brewing machines. These appliances allow users to experiment with different ingredients, flavors, and brewing techniques, enabling them to create custom-tailored beers that align with their specific tastes and preferences.
Many manufacturers offer mobile-based apps with access to various built-in recipes, as well as an option to create new recipes. Manufacturers also invest in R&D to introduce innovative products equipped with multiple features such as a digital thermostat, multiple taps, and removable keg. These improved designs and smart features are expected to boost market growth.
The manual mechanism is expected to grow at a CAGR of 5.3% from 2023 to 2030. The surge in the popularity of manual home beer brewing machines can be attributed to the consumers’ desire for a hands-on, personalized brewing experience, the appeal of traditional brewing methods, the influence of the craft beer culture, and a growing emphasis on sustainable practices. As these factors continue to shape consumer preferences, the manual brewing machine segment is expected to witness steady growth.
The Americas region dominated the market in 2022 with a revenue share of 45.15%. The growing popularity of home brewing among millennials in countries like the U.S., Canada, and others in American countries has contributed to the widespread demand for home beer brewing machines in the Americas. The DIY (do-it-yourself) movement has gained momentum across various hobbies, including home brewing. Such factors have surged the demand for brewing machines for residential households. For example, the AHA, a key advocate for homebrewing, plays a significant role in promoting National Homebrew Day, which is celebrated on May 2 of every year. It organizes events, activities, and campaigns to raise awareness about the holiday.
However, Asia Pacific is anticipated to grow at the fastest CAGR of 11.2% from 2023 to 2030. The consumption of home-brewed beers in Asia Pacific has grown due to the increasing appreciation for craft beers with distinctive flavors, rapid urbanization, and rising disposable incomes in countries like China, Australia, Singapore, India, and New Zealand. Home-brewed beer made from ingredients like millet, barley, and rice has a long history in China and Japan, where these fermented beverages were often made in homes or small-scale community settings and consumed during religious rituals and ceremonies.
New Zealand has an expanding home brewing community, various options are available for home beer brewing machines and equipment to enthusiasts. The increase in home beer brewing and beer sales in New Zealand reflects a growing interest in beer culture and consumption, which bodes well for the market. According to a report by the New Zealand Institute of Economic Research (NZIER) for the Brewers Association of New Zealand, beer sales volume data indicate consumption of over 296 million liters of beer from the start of 2022 up till September 2022, an increase of 5 million liters from the same period in 2021.
Europe, the Middle East, and Africa are expected to witness a steady CAGR of 8.5% over the forecast period. The European alcohol sector is diverse, consisting primarily of small and medium-sized businesses such as microbreweries and breweries functioning at the municipal, regional, or national levels. It also includes large European brewers like Anheuser-Busch InBev, Carlsberg Group (Denmark), and Heineken (Netherlands), world leaders in their respective industries. The recent rise of new micro and small breweries is a key indicator of the industry's potential for innovation and has led to the growth of home beer brewing in the region. According to the Brewers of Europe, beer consumption in Europe was 342,212 thousand hectoliters in 2021, a 0.25% increase over 2020.
In Middle Eastern countries, increased tourism and exposure to international cultures have led to a greater interest in diverse culinary experiences, including beer. In some Middle Eastern countries, there are outsider communities from beer-loving countries where home brewing is already popular. These communities have helped influence the concept of home brewing in the Middle Eastern population.
Home beer brewing has witnessed growing popularity in the UK. The UK has a strong brewing heritage, with a rich history of beer production and consumption, and this tradition has contributed to the popularity of home brewing. The global craft beer movement has made a significant impact in the UK. According to the statistics from the SIBA (Society of Independent Brewers) British Craft Beer Report 2020, there is a positive trend in consumer awareness and recognition of genuine craft beer.
The market includes both international and domestic participants. Brand share analysis indicates that key market players are focusing on strategies such as new product launches, partnerships, mergers & acquisitions, global expansion, and others. Some of the initiatives include:
In May 2022, Spike Brewing LLC expanded its manufacturing facility in Milwaukee, Wisconsin with a significant investment of USD 9 million. The expanded facility spans an area of 73,000 square feet. The company retained its existing workforce of 25 employees and added 20 new hires, resulting in an impressive 80% increase in staff. The expansion plan included the incorporation of three new production lines and the provision of rental space for another business.
In August 2019, LG announced the launch of HomeBrew, a self-cleaning home brewing machine that makes beer out of capsules. The machine uses a combination of single-use capsules, an optimized fermentation algorithm, and one-touch operation to make the brewing process incredibly easy. The HomeBrew comes with five different flavor capsules: American Pale Ale, American IPA, English Stout, Belgian-style Witbier, and Czech Pilsner.
Some prominent players in the global home beer brewing machine market include:
Shandong Zunhuang Brewing Equipment Co., Ltd.
Speidel Tank- und Behälterbau GmbH
Spike Brewing LLC
Market size value in 2023
USD 44,401.3 thousand
Revenue forecast in 2030
USD 85,837.1 thousand
CAGR of 9.6% from 2023 to 2030
Base year for estimation
2017 - 2021
2023 - 2030
Revenue in USD thousand, and CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, mechanism, region
Americas; Europe; Middle East; Africa; Asia Pacific
U.S.; Canada; Brazil; Germany; UK; Italy; New Zealand; Australia
Key companies profiled
Brewie; MiniBrew; Shandong Zunhuang Brewing Equipment Co., Ltd.; Speidel Tank- und Behälterbau GmbH; Spike Brewing LLC; BEERMKR; BrewArt; LG Electronics; Bevie; Clawhammer Supply
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest trends and opportunities in each of the sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the global home beer brewing machine market report based on product, mechanism, and region:
Product Outlook (Revenue, USD Thousand, 2017 - 2030)
Mechanism Outlook (Revenue, USD Thousand, 2017 - 2030)
Regional Outlook (Revenue, USD Thousand, 2017 - 2030)
Europe, Middle East, and Africa
b. The global home beer brewing machine size was estimated at USD 41,249.8 thousand in 2022 and is expected to reach USD 44,401.3 thousand in 2023.
b. The global home beer brewing machine is expected to grow at a compounded growth rate of 9.6% from 2023 to 2030 to reach USD 85,837.1 thousand by 2030.
b. Mini brewers held a market share of 70.52% in 2022. Technological advancements have played a crucial role in the growth of the mini brewer market. Manufacturers have been able to design compact, efficient, and user-friendly brewing systems, making home brewing more approachable to a wider audience. This has led to an increase in the number of hobbyist brewers who might have been intimidated by traditional, larger-scale brewing equipment.
b. Some key players operating in white home beer brewing machine market are Brewie, MiniBrew, Shandong Zunhuang Brewing Equipment Co., Ltd., Speidel Tank- und Behälterbau GmbH, Spike Brewing LLC, BEERMKR, BrewArt, LG Electronics, Bevie, Clawhammer Supply
b. The growing popularity of craft beer among young consumers owing to the availability of various flavors, including malted barley, chestnut, and honey, is a key factor driving the global market. Moreover, rising consumer preference for fresh beer and the rising trend of on-premises sales are expected to fuel the growth further.
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