Honey Powder Market Size, Share & Trends Analysis Report By Type (Organic, Conventional), By Application (Food & Beverages, Beauty & Personal Care), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Honey Powder Market Size & Trends

The global honey powder market size was valued at USD 930.0 million in 2023 and is projected to grow at a CAGR of 4.5% from 2024 to 2030.The growth can be attributed to the growing health consciousness among consumers and the prevailing trend of incorporating organic and natural products into their lifestyles. Honey powder, with its inherent qualities such as being a natural sweetener, having an extended shelf life, and offering ease of use, has been instrumental in shifting consumer preferences. The demand for honey powder has surged, thereby contributing to the significant expansion of the market. This trend is expected to continue, further propelling the growth of the honey powder market.

The growing emphasis on personal care has led to an increasing preference for organic and natural ingredients. This has resulted in a rising demand for honey powder as a natural sweetener, serving as a substitute for artificial sweeteners and refined sugars. Honey powder, being natural and organic, offers a similar taste in its powdered form, making it suitable for various applications in the food and beverage industry, particularly in the bakery segment. These factors have contributed significantly to the growth of the global honey powder market.

Another catalyst propelling this market is the advent of new food specialties. Food producers are looking for functional and exotic ingredients that can enhance food products' taste, texture, and shelf life. Honey powder is one such ingredient. Its powdered form facilitates easy blending in the formulations of various food products, ranging from baked goods to beverages to sauces. Moreover, using honey powder mitigates issues related to aflatoxin while ensuring a uniform taste and sweetness, helping maintain quality standards in production. This, in turn, further drives the growth of the honey powder market.

Type Insights

Organic type dominated the market and accounted for a share of 73.1% in 2023.This growth was primarily driven by shifting consumer preferences towards natural and organic ingredients, influenced by health and wellness trends. Organic honey powder offers the advantage of being a low-calorie option compared to its substitutes, contributing to its appeal. Additionally, its widespread application across various industries, including foods & beverages, pharmaceuticals & nutraceuticals, and personal care, has increased demand, thereby significantly expanding the market for organic honey powder.

The conventional honey powder segment is expected to grow at a CAGR of 4.0% from 2024 to 2030.This growth is attributed to increasing regional demand, particularly in North America and Europe for increased calorie intake, in Asia Pacific for beauty care, and in the bakery industry. The versatility of conventional-type products is a crucial driving force behind the significant market growth.

Application Insights

Foods and beverages applications accounted for the largest market revenue share of 67.6% in 2023. Aligning with consumer preferences such as minimally processed ingredients and being natural is also a perfect alternative for artificial flavorings and sweeteners. These health-conscious attributes change consumer preferences and increase the demand for the product in this segment.

Beauty and personal care applications are expected to grow at the fastest CAGR of 5.9% from 2024 to 2030. The factors attributed to this growth are the heavy usage of honey powder in beauty and personal care products such as soaps, face masks, lotions, and others due to its skin-improving qualities, which is increasing the demand for products in this segment. Other attributes such as longer shelf life and natural organic trends are also driving forces of the market.

Distribution Channel Insights

The offline distribution channel segment dominated the market in 2023.This trend was propelled by the increasing industrial applications of honey powder and the strong consumer inclination towards purchasing food ingredients through traditional offline channels. These factors have led many companies to continue embracing the brick-and-mortar sales model as a preferred method of reaching their customers.

The online distribution channel segment is anticipated to grow at a CAGR of 5.2% from 2024 to 2030.Factors driving this growth include increasing digitization on a global scale, the upward trend of online shopping among consumers, individual consumers' preference for online shopping, and heightened competition among major online distribution channels and retailers. This competitive environment is resulting in a surge in product demand and market expansion.

Regional Insights

The North American market dominated in 2023 with share of 55.77% owing to the rising daily calorie consumption per person and rising rates of diseases, which have increased the demand for honey powder as a substitute for low-calorie and organic meals, which is growing the market significantly in the region.

U.S. Honey Powder Market Trends

The U.S. dominated the North American honey powder market in terms of revenue share. Changing consumer preferences due to rising health and wellness awareness have increased the demand for the product, resulting in substantial market growth.

Europe Honey Powder Market Trends

Europe's honey powder market was identified as a lucrative region in 2023. Rising illness rates and reliance on the import of honey powder in the region are some driving forces of the market in the region.

The UK honey powder market is expected to grow significantly in the coming years due to changing consumer preferences. The surge in demand for low-calorie products has been a major driving force in the market's growth in the region.

Asia Pacific Honey Powder Market Trends

Asia Pacific honey powder market is anticipated to witness the fastest growth with a CAGR of 6.3% from 2024 to 2030. With traditional medicine practices that involves honey and rich culture of this region, honey is used in health care and especially in skin care in this region thus growing the market significantly.

The China honey powder market held a substantial market share in 2023 owing to rising disposable income and a growing economy that has made consumers try new products with innovative changes.

Key Honey Powder Company Insights

Some of the key companies in the global honey powder market includeADM, Norevo, Great American Spice Company and many more. Organizations are focusing on increasing customer base to gain a prominent position in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies. 

Recent Developments

• In August 2023, the New Zealand Olympic Committee revealed that Mānuka Pharm had been designated as the official honey partner of the New Zealand Team. Mānuka Pharm leveraged this partnership to promote its unique offerings. 

Honey Powder Market Report Scope

Global Honey Powder Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global honey powder market report based on type, application, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Organic

  • Conventional

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Food & Beverages

  • Beauty and Personal Care

  • Nutraceutical

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia & New Zealand

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • Saudi Arabia

    • South Africa