Hotels, Resorts And Cruise Lines Market (2025 - 2030)

Hotels, Resorts And Cruise Lines Market Summary

The global hotels, resorts, & cruise lines market size was valued at USD 803.4 billion in 2024 and is projected to grow from USD 1,098.5 billion in 2026 to USD 2,214.0 billion by 2030, at a CAGR of 18.8% from 2025 to 2030. North America dominated the market, accounting for a revenue share of 36.3% in 2024. The rise in disposable income, especially within emerging markets like China and India, which has enabled more people to spend on leisure travel and luxury experiences.

Source: Grand View Research, IR Documents, Primary Interviews, Paid Databases

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This shift is complemented by a growing appetite for experiential travel, where consumers seek unique, memorable getaways. Modern travelers increasingly look for enriching experiences, such as culinary tours, cultural immersions, and adventure activities, which has led hotels and resorts to offer tailored services and packages.

The surge in wellness tourism has further boosted demand as travelers prioritize relaxation, health, and mindfulness. Resorts and cruise lines have responded by incorporating wellness amenities like spas, yoga retreats, and holistic programs into their offerings. Another important trend is the popularity of workcations, with remote work allowing people to combine work and leisure in destinations with both relaxing and productive environments. Hotels and resorts are adapting by providing high-speed internet, co-working spaces, and other business-friendly amenities.

Many travelers seek sustainable accommodations and eco-friendly options, leading hotels, resorts, and cruise lines to adopt practices like waste reduction, renewable energy, and local sourcing of food. Loyalty programs, personalized packages, and exclusive deals have also become significant in customer retention, as travelers value unique, flexible, and quality experiences. Together, these evolving preferences are driving sustained growth across the hospitality and cruise sectors globally, with a focus on luxury, wellness, and sustainable tourism options.

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For instance, In July 2024, The Banyan Group announced the launch of the newly revamped, eco-friendly Laguna Lakeside Residences. This redesign focuses on sustainability, featuring environmentally conscious materials and energy-efficient designs aimed at reducing the property’s carbon footprint. The updated residences incorporate natural elements and eco-friendly practices, creating a harmonious living environment that emphasizes both luxury and sustainability. This initiative aligns with the Banyan Group’s commitment to green living, offering residents a blend of comfort and ecological responsibility.

Additionally, loyalty programs, special membership perks, and personalized service have become crucial in retaining customers who value exclusivity and bespoke travel experiences. For instance, resorts and cruise lines use data analytics to customize offerings, providing unique experiences based on individual preferences, past behaviors, and special occasions. This tailored approach enhances customer satisfaction and builds brand loyalty, setting a high standard in the competitive hospitality market.

Type Insights

Hotels accounted for a revenue share of over 52.6% in 2024, attributed to their versatility and appeal to a wide range of travelers, including business, leisure, and family segments. Hotels offer flexible accommodations and amenities, from budget-friendly to luxury, attracting diverse customer bases seeking comfort and convenience. With added features such as on-site dining, conference facilities, and wellness centers, hotels are increasingly favored for both short and extended stays. This flexibility, coupled with strategic urban and rural locations, enhances hotels' appeal over other accommodation types in the expanding market.

Resorts are projected to grow at a CAGR of 18.5% from 2025 to 2030. Resorts provide a comprehensive environment, offering amenities such as spas, dining, recreational activities, and wellness programs, which appeal to guests looking for a self-contained vacation experience. This demand is also fueled by trends in wellness tourism, family travel, and adventure tourism, where guests prefer destinations that offer a blend of luxury, convenience, and distinctive local experiences in one location.

Regional Insights

The hotels, resorts and cruise lines market in North America accounted for a share of 36.34% of the global market revenue in 2024, due to the region’s strong culture of travel and diverse recreational options. Americans and Canadians increasingly seek accessible luxury experiences, from beach resorts to city hotels that provide all-inclusive services and activities. Additionally, as remote work options allow more flexible travel schedules, extended stays in resorts and hotels are becoming popular for workcations.

U.S. Hotels, Resorts And Cruise Lines Market Trends

The hotels, resorts & cruise lines market in the U.S. is expected to grow at a CAGR of 19.0% from 2025 to 2030, driven by higher disposable incomes, flexible remote work arrangements allowing for extended stays, and a desire for experiential travel that combines leisure and adventure. Domestic tourism within the U.S. has also surged, with Americans exploring regional destinations and cruise lines benefiting from the popularity of both short getaways and long cruises.

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Europe Hotels, Resorts And Cruise Lines Market Trends

The hotels, resorts & cruise lines market in Europe accounted for a share of over 23% of the global market revenue in 2024. European destinations offer a variety of unique experiences, from historic city tours to scenic coastal and countryside escapes, appealing to both domestic and international travelers. The rise of sustainable tourism has further boosted this sector, with many European hotels and cruise lines adopting eco-friendly practices that align with consumer expectations for responsible travel. Additionally, Europe’s extensive rail and cruise networks enable convenient, multi-country itineraries that attract travelers seeking seamless, immersive journeys.

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Asia Pacific Hotels, Resorts And Cruise Lines Market Trends

The Asia Pacific hotels, resorts & cruise lines market is expected to grow at a CAGR of 19.4% from 2025 to 2030, driven by increased disposable incomes, a booming middle class, and a heightened interest in travel among both local and international tourists. Countries such as China, Thailand, and Indonesia offer diverse cultural and scenic destinations that appeal to luxury travelers and adventure-seekers alike. Additionally, improved tourism infrastructure, including new resorts and expanded cruise routes, accommodate this growing demand. Enhanced offerings like wellness retreats, eco-resorts, and family-friendly packages further attract travelers to the region.

Key Hotels, Resorts And Cruise Lines Company Insights

The market is highly competitive and fragmented, characterized by a mix of global brands and independent operators. Key players in these markets are continuously seeking to enhance their offerings through various strategies, including partnerships, mergers, and acquisitions. These strategies not only facilitate market entry into new regions but also allow companies to leverage complementary strengths and resources, creating a more comprehensive service portfolio.

In addition to traditional growth strategies, companies are increasingly focusing on innovation and technology integration to improve guest experiences. This includes implementing advanced booking systems, personalized guest services, and enhanced health and safety protocols to attract customers in a post-pandemic landscape. Sustainability is also becoming a significant driver, with many hotel and cruise line operators adopting eco-friendly practices and promoting responsible tourism initiatives to appeal to environmentally conscious travelers.

Recent Developments

• In July 2023, Marriott International and MGM Resorts International announced a long-term license agreement, and the creation of MGM Collection with Marriott Bonvoy. The agreement will allow MGM Resorts to leverage Marriott’s global distribution platform and loyalty program, while Marriott will gain access to MGM’s iconic portfolio of hotels and resorts in key markets

• In July 2023, Hilton announced the opening of Hilton Okinawa Miyako Island Resort. The resort is a result of a partnership with Mitsubishi Estate and Kajima Corporation, two leading real estate developers in Japan. The resort aims to provide guests with an unforgettable experience of the island’s natural beauty and culture

• In June 2023, InterContinental Hotels Group PLC announced a partnership with Hotel Express Sofia Airport OOD to open Holiday Inn Express Sofia Airport, a new hotel near the Bulgarian capital’s international airport. This will help IHG to expand its market share and brand presence in Bulgaria.

Global Hotels, Resorts And Cruise Lines Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global hotels, resorts and cruise lines market report based on type and region:

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• Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Hotels

  • Resorts

  • Cruise Lines

• Regional Outlook (Revenue, USD Billion; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • Indonesia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa