GVR Report cover Household Beauty Appliances Market Size, Share & Trends Report

Household Beauty Appliances Market Size, Share & Trends Analysis Report By Product (Haircare, Facial Care), By Distribution Channel (Supermarkets/Hypermarkets, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-158-0
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2015 - 2017
  • Forecast Period: 2019 - 2025 
  • Industry: Consumer Goods

Report Overview

The global household beauty appliances market size was estimated at USD 6.17 billion in 2018 and is projected to expand further at a CAGR of 5.3% from 2019 to 2025. Rising preference for easy-to-use and low-cost grooming and beauty devices is anticipated to be the significant factor driving the market. Rising consciousness about personal grooming and aesthetic appeal is also likely to augment the product demand in future.

U.S. household beauty appliances market

Market leaders are introducing smarter and innovative products to provide a hassle-free experience to their customers. They are investing more in research to develop more efficient products. Thus, introduction of new products featuring advanced technologies is also expected to drive the market in the years to come. For instance, in January 2019, L’Oreal S.A., launched the first wearable microfluidic device.

The new product tracks the pH level of the skin and provides facial cleansing recommendation on smartphones. In February 2019, American Acne Foundation launched the advanced vacuum pore cleaner, to clear the unwanted waste and dead skin from the hidden pores of the skin. Such new launches from the key market participants have positively influenced product demand, thereby supporting the market growth.

In addition, increasing number of working women in developing countries, such as India, China, and Bangladesh, is promoting the usage of such products, thereby boosting household beauty appliances market expansion. According to the International Trade Administration, in 2018, the total annual spending on beauty care and beauty devices products in Australia was approximately USD 3.5 billion.

Product Insights

The hair care segment led the global market in 2018 and is projected to expand further at a CAGR of 5.4% from 2019 to 2025. The haircare products include hair dryers, rollers, straighteners, etc. Product and technological innovations are driving the segment growth. For instance, in March 2017, Conair Corp. launched infinity pro hair dryer, with heat protect motor technology. Moreover, emergence of multi-functional devices for hair treatment, such as appliances with hairbrush, roller, and straightener, is likely to attract more consumers.

The facial care segment is expected to be the fastest-growing category in the global market. Facial care products include de tanner, pore cleaner, electric scrubber, and so on. Rising cases of skin infections caused due to continuous exposure to harmful UV radiation and pollution are driving the demand for these products. Furthermore, growing awareness about the benefits of using facial care beauty devices is anticipated to spur the segment growth.

Distribution Channel Insights

The supermarkets/hypermarkets segment led the market in 2018 and is projected to maintain its dominant share even during the forecast period. Physical demonstration of the products in these stores serves as a major factor boosting the segment growth. Moreover, the availability of huge range of products of different brands at discounted prices will drive the segment further.

Global household beauty appliances market

Developments, in terms of structured retail sectors, have also been fueling the segment growth by providing more visibility and space for the existing and new brands. Online channel is expected to witness the fastest CAGR of 6.0% from 2019 to 2025 on account of the rising number of online beauty retailers. Amazon.com, flipkart.com, and nykaa.com are some of the prominent online distributors in the market.

Regional Insights

North America led the market in 2018. Key factor driving the regional market include new product launches. For example, in august 2018, Clarisonic launched the Mia Prima and Mia Smart, sonic cleansing devices in U.S. The products include advanced features, such as, waterproof handle, Bluetooth connectivity for smartphones, and soft model with LED indicators. Asia Pacific is expected to be the fastest-growing market at a CAGR of 5.9% from 2019 to 2025.

Developing countries including India, China, and Bangladesh are adopting western culture and lifestyle, which is a major factor driving the market growth in APAC. In addition, the regional market has potential growth opportunities for new segments, such as portable beauty products and advanced smart wears for beauty care. Moreover, increasing disposable income levels and awareness about such products are estimated to boost the demand further.

Key Companies & Market Share Insights

Major companies in the market include Koninklijke Philips N.V.; Home Skinovation; Conair Corporation; TRIA Beauty, Inc.; Vega; Syska; Panasonic Corporation; Carol Cole Company; Croma; and L’Oreal SA. Companies are adopting various business strategies, such as new product development, mergers, acquisitions, and partnerships, to acquire a larger market share.

Household Beauty Appliances Market Report Scope

Report Attribute


Market size value in 2020

USD 6.78 billion

Revenue forecast in 2025

USD 8.86 billion

Growth Rate

CAGR of 5.3% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; U.K.; Germany; China; India; Brazil; South Africa

Key companies profiled

Koninklijke Philips N.V.; Home Skinovation; Conair Corporation; TRIA Beauty, Inc.; Vega; Syska; Panasonic Corporation; Carol Cole Company; Croma; L’Oreal SA

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country; regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global household beauty appliances market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Haircare

    • Facial Care

    • Body Care

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Supermarket/Hypermarket

    • Convenience Stores

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • India

      • China

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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