The HR technology market has grown significantly in recent years, fueled by the increasing adoption of cloud-based software and the need for businesses to streamline their HR processes. HR technology encompasses a wide range of software solutions that assist businesses in managing their human resources, including recruitment & onboarding, payroll & administration, performance management, and employee engagement. The increasing demand for cloud-based HR solutions, the growing need for data analytics in HR, and the rise in the adoption of artificial intelligence and machine learning are some of the major factors driving this growth.
Recruitment and talent management software is one of the popular categories within the market, as businesses seek to improve their hiring processes and attract top talent. Applicant tracking systems, recruitment marketing platforms, and talent management solutions are among the most widely used tools in this category.
Payroll and benefits administration software is another significant area of HR technology, as businesses aim to automate their payroll processes and ensure compliance with regulations. This category includes solutions for payroll processing, benefits enrollment, and time and attendance tracking. Performance management software demand is also increasing as businesses seek to align their employee goals with organizational objectives and provide regular feedback to help employees improve their performance. These solutions typically include performance appraisal tools, goal-setting software, and employee development planning tools.
Employee engagement software is gaining traction as businesses realize the importance of maintaining a positive and engaged workforce. These solutions include employee recognition tools, feedback and survey software, and communication platforms to improve internal communication and collaboration. For instance, in April 2022, Oracle launched Oracle ME, an employee experience platform to help organizations increase employee engagement and ensure employee success. This platform enables recruiters to update communications across the enterprise to enhance productivity by managing employees and improving talent retention.
The market in North America is mature and highly competitive. The region has a high adoption rate of cloud-based HR software and is home to several major HR technology vendors, such as Oracle, Workday Inc., and ADP, Inc. The market is expected to grow due to the increasing demand for automation and digitalization of HR processes.
By Organization Size
Small and Medium-Sized Enterprises
IT and Telecom
Ceridian HCM, Inc.
Cezanne HR Ltd.
Cornerstone OnDemand, Inc.
The Access Group
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