Hydration Backpack Market Size, Share & Trends Analysis Report By End User (Sports, Military), By Distribution Channel (Specialty Store, Departmental Store, Online Retail), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global hydration backpack market size was valued at USD 309.9 million in 2018 and is projected to expand at a CAGR of 12.4% from 2019 to 2025. Rising demand for the product as it is hands-free and helps maintain optimum hydration will drive the market. Moreover, increasing participation in outdoor activities, such as hiking, cycling, and running, due to rising awareness about maintaining a healthy lifestyle is expected to boost the market growth.

According to The Outdoor Foundation, hiking is the fourth popular sports in U.S. followed by biking, running, and fishing. As per the report, 44.9 million people participated in hiking in 2017. Various hiking communities, sports associations, and hydration pack manufacturers are spreading the awareness about the importance of proper hydration and are advising trekkers, mountaineers, and athletes to use hydration pack.

According to studies, hydration bladder is gaining immense popularity among trekkers in India. Around 4 to 5% trekkers use this product and the number is expected to increase in coming years, which is expected to have a favorable impact on the market growth. In addition, manufacturers are using advanced materials and technologies, which assist in maintaining water temperature, making it suitable for all seasons.

This is also likely to contribute to the hydration backpack market growth. Moreover, availability of these products in camouflage fabrics and rain cover has resulted in wide usage in military applications. Online segment is anticipated to expand at the fastest CAGR of 13.1% over the forecast period. Extensive usage of smartphone and exposure to digital media, especially in developing countries like India and China, is expected to assist in product sales through online channels.

End User Insights

Sports segment held the largest market share in 2018 owing to high product demand among hikers, trekkers, cyclists, and athletes, especially in developing countries. In addition, various sports and mountaineering associations are spreading awareness about the importance of adequate hydration and related benefits, which is fueling the demand further.

Military segment is anticipated to expand at the fastest CAGR of 13.0% over the forecast period. Introduction of camouflage fabrics coupled with rain cover has boosted the product adoption in the segment. Moreover, availability of products with advanced technologies, which help in regulating water temperate, drives the demand.

Distribution Channel Insights

Specialty store was the leading segment in 2018. The segment will continue to grow over the forecast period as key companies are increasing their global reach by adding stores in tier II and III cities in major geographies. For instance, Lululemon plans to expand its business by adding 40 new stores in Australia, China, Hong Kong, South Korea, Singapore, U.K., Germany, and Switzerland.

Online segment is anticipated to expand at the fastest CAGR of 13.1% from 2019 to 2025 owing to increasing penetration of internet and smartphone devices. Moreover, online portals operate 24*7, have a wide range of products, and allow users to compare different products. In addition, many prominent companies including Decathlon and Samsonite have their own online sites, which boosts the segment growth further.

Regional Insights

North America emerged as the largest regional market in 2018. Presence of various adventure sports destinations in U.S. and Canada is the key factor driving the market. Moreover, increased product visibility and a well-established sports industry in the region are expected to fuel the product demand in the years to come.

On the other hand, Asia Pacific is projected to be the fastest-growing regional market at a CAGR of 13.9% over the forecast period. This is attributed to the increasing product penetration and rising popularity of adventurous outdoor activities. In addition, increasing number of branded retail outlets, especially in India and China, is anticipated to propel growth of the regional market.

Hydration Backpack Market Share Insights

The global market is highly competitive in nature. Top players’ operating in the market are VISTA OUTDOOR OPERATIONS LLC and Cascade Designs, Inc. Some of the key player operating in the market are Samsonite IP Holdings S.AR.L, Osprey Packs, Inc., Deuter Sport GmbH, HydraPak, LLC, Wingnut, Mazama Designs, LLC, JACK WOLFSKIN, and Columbia Sportswear Company.

The market is identified by several strategic activities such as expansions, mergers & acquisitions, and product and technological innovations, attempted by key manufacturers in the industry. For instance, in 2017, Samsonite International S.A. acquired eBags, Inc. an online retailers of bags and related accessories for travel, in order to accelerate the growth of its direct-to-consumer, e-commerce business, and to boost its existing digital capabilities.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global hydration backpack market report on the basis of end user, distribution channel, and region:

• End User Outlook (Revenue, USD Million, 2015 - 2025)

  • Sports

  • Military

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Specialty Store

  • Departmental Store

  • Online Retail

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • Japan

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa