Hydrogel Face Mask Market Size, Share & Trends Analysis Report By Product (Mass, Premium), By Application, By Skin (Dry, Oily, All), By Type, Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Hydrogel Face Mask Market Size & Trends

The global hydrogel face mask market size was valued at USD 116.0 million in 2023 and is projected to grow at a CAGR of 11.0% from 2024 to 2030. Factors driving this growth include rising awareness of skincare, increased beauty care expenditure, and growing demand for organic and natural personal care products. Additionally, the demand for premium hydrogel face masks has gained immense popularity among consumers across the globe. In addition, new product launches by key companies in regular intervals, ease of access, and enhanced availability backed by effective offline distribution of products by major market participants are expected to generate significant growth for this industry during the forecast period.

In recent years, the application of these products has increased immensely owing to factors such as the increase in awareness regarding face-care routines, growing inclination towards adopting a skincare regime, and availability of vast product portfolios offered by the key industry participants. This is bound to continue as changing climatic conditions and growing demand for organic and natural hydrogel masks are likely to pave the way for significant growth.

The demand for these products and sheets is ultimately driven by the increased innovation and introduction of innovative personal care products in the various regions, resulting in a noticeable increase in consumer expenditure in the industry's skin care and facial care segments. Further, the premiumization of the product in terms of efficiency and environmental friendliness is anticipated to remain a key factor favoring market growth in the coming years.

The choice of active ingredients and materials employed to manufacture these products and the packaging is expected to be significantly influenced by sustainability and environmental footprint awareness. Leading market players remain focused on product innovation and new product launches to gain a competitive edge. Market players continue to launch new products catering to the growing demand for these products among beauty-conscious consumers. In addition, growing demand through online distribution channels is expected to drive the market demand over the forecasted period.

Product Insights

The mass products segment dominated the global industry and accounted for a revenue share of 84.4% in 2023. The segment's growth is characterized by growing consumer interest in skincare and overall grooming. Millennials and younger consumers are the primary users of these products owing to the growing interest in seeking high-quality and innovative products. Further, the increasing availability of several variants, such as organic and natural products, is driving the consumption of mass products. Further, these mass products are expected to witness high growth opportunities in forthcoming years owing to the growing integration of the product as an essential element for personal care routines, including their affordability, cost-effectiveness, and ease of availability.

The premium segment is expected to register the fastest CAGR of 12.6% during the forecast period. The growth of this segment is characterized by an increase in demand and consumption of premium products priced higher, owing to growing consumer willingness to spend on luxury facial care products. These products are in high demand as they are effective in improving skin hydration, skin radiance, and luminosity, encouraging an even skin tone, and reducing skin pigmentation. Market players such as CurrentBody offer high-quality products designed to let the photons of the LED through a mask into the skin to firm, nourish, and hydrate the skin.

Application Insights

The skin-brightening segment has the largest revenue share in 2023. Market players innovating products containing resveratrol and niacinamide as principal ingredients that protect and brighten the face while supporting even skin tone characterize the segment’s growth. Such instances remain, key drivers of product adoption, as market players continue to engage social media influencers and celebrities to promote these products. In addition, masks containing vitamin C continue to gain prominence as they help with skin-lightening properties. Market players, including Ebanel and Patchology, offer products that cater to lightening and brightening the face.

The anti-acne segment is expected to register the fastest CAGR during the forecast period. The growth of the segment is characterized by an increase in demand for products that have anti-inflammatory properties and help with acne problems. In the U.S., acne is the most common skin condition, affecting up to 50 million individuals annually. Hence, the demand for face masks that offer these benefits to the skin and help with acne reduction is rapidly increasing.

Skin Insights

The all-skin hydrogel face mask segment has the largest revenue share in 2023. The market is driven by the suitability of all-skin hydrogel face masks for various skin types, such as sensitive skin. Moreover, numerous consumers need to be made aware of their skin type, eliminating the barrier of skin concerns. The market players focus on formulating hydrogel face masks with natural ingredients that provide multiple benefits, such as a natural glow, acne-free skin, and improved hydration and elasticity.

The dry skin hydrogel face mask is expected to register the fastest CAGR during the forecast period. In recent years, problems related to dry skin have risen rapidly. Hence, the demand for face masks catering to dry skin problems is gaining prominence. Brands such as GlobalMed Technologies (Omnilux) and Neutrogena offer these hydrating face masks with hyaluronic acid, which instantly quenches dry skin and contours it for optimal absorption, leaving it supple and hydrated. The diverse range of offerings in these categories continues to drive the mass adoption of the product.

Type Insights

The synthetic polymers-based type segment had the largest revenue share in 2023. Hydrogel face masks containing synthetic polymers continue to dominate the market, owing to their growing availability in comparison to natural ones. Hydrogel formulations from semi- or synthetic polymeric materials have gained great attention in recent years for treating various dermatology maladies and for cosmetology procedures. Their importance has increased significantly, as they also play an important role in dermatology, supporting the fight against various skin disorders.

The natural/bio-cellulose-based is expected to register the fastest CAGR during the forecast period. The segment's growth is characterized by increasing preferences for new products containing natural bio-based monomeric materials to develop biocompatible, biodegradable, and non-toxic products for skin wellness. Products containing baobab oil, cactus extract, and rice extract are trendy among consumers as they are safer than synthetic face masks. Further, growing consumer willingness to pay a premium for natural face masks continues to drive the segment's growth.

Distribution Channel Insights

Specialty stores accounted for the largest revenue share in 2023. increasing number of prominent stores, such as Sephora and Ulta Beauty Inc., offer these products in different types, sizes, and other formats, which propels the growth of the segment. A prominent beauty retailer, Fifty Shades of Snail, offers hydrogel masks made of essence thickened into a gel. These products are offered at a premium price, and consumers are willing to pay a higher price for good, firmer, even-looking skin, further boosting the market growth.

The online distribution channel is expected to experience the fastest CAGR during the forecast period. The rise of e-commerce platforms selling various organic products from different brands is driving the market segment. Furthermore, online retailers offering home delivery and substantial discounts on well-known brands are expected to boost non-traditional distribution channels. In recent years, the segment has witnessed immense adoption via the online channel, as consumers remain eager to purchase products of prominent international brands that are available online.

Regional Insights

North America hydrogel face mask market is anticipated to witness significant growth in the global market. The regional market is driven by rising consciousness among consumers regarding personal appearance and wellness. The development of the hydrogel face mask market is also supported by the increasing desire to make an excellent first impression at work or social gatherings and to be confident in their appearances. The presence of various established manufacturers such as Unilever and Johnson & Johnson, coupled with growing infrastructure facilities for retailers, is anticipated to drive regional growth.

U.S. Hydrogel Face Mask Market Trends

The U.S. hydrogel face mask market dominated the regional industry in 2023. The rising self-care culture, rising awareness regarding advantages offered by diligently formulated skin care products and ease of availability have developed rapid growth for this market in the country. Hydrogel facial masks offer a spa-like experience, attracting those seeking relaxation and self-indulgence. Endorsements by social media influencers and effective marketing strategies adopted by the key market participants are expected to generate greater demand for this market in approaching years.

Asia Pacific Hydrogel Face Mask Market Trends

Asia Pacific hydrogel face mask market dominated the revenue share with 37.9% in 2023. The skincare and grooming industry has experienced rapid development, structural adjustment, and industrial upgrading in significant economies in China, South Korea, Japan, Australia, and India in recent years. The usage and demand for hydrogel masks have almost doubled in the region in recent years due to the increasing literacy rate and spending capacity on premium skin care products. Product manufacturers in South Korea, China, and Japan focus on bringing innovation in products and marketing strategies in the skincare industry and continue to widen their regional consumer base.

China hydrogel face mask market held a substantial revenue share of the regional industry in 2023. Increasing significance as the center for economic activity in the Asia-Pacific region, many multinational corporations have made significant investments in China. This has resulted in remarkable advancements in the skincare and grooming sector. The rise in literacy rates and higher disposable income for purchasing premium category skincare products drives the market growth. Moreover, the region has witnessed a nearly twofold increase in the demand and utilization of hydrogel masks in the past few years. Emphasizing innovation and novel marketing strategies utilized by manufacturers is encouraging these manufacturers to expand their customer reach in the region.

Europe Hydrogel Face Mask Market Trends

Europe hydrogel face mask market was identified as a lucrative region in 2023. The rising number of spas, beauty salons, and skin care establishments has positively influenced the growth of the hydrogel face mask market. The vast retail chain network in the region enhances product availability leading to growth for the industry. The rise in internet usage and the shift towards e-commerce have improved the market performance. The increasing number of local skincare companies has broadened the market and lowered prices in stores, making hydrogel face masks more affordable for larger pool of customers.

The UK hydrogel face mask market is expected to grow rapidly in the approaching years. Rising awareness about skincare routines has led to a high demand for cosmeceuticals, such as hydrogel face masks. The cosmeceutical market is predicted to grow due to rising pollution levels and increased consumer awareness of health concerns. For instance, products such as MZ anti-pollution hydrating hydrogel face masks are gaining popularity due to their hydrating effects and ability to enhance skin complexion and quality. Consumers favor face masks over all other cosmetic products because of their exceptional moisturizing abilities. An increasing recognition of the advantages of hydrogel masks is a key factor fueling the expansion of this market in the United Kingdom. An additional essential factor fueling the expansion of this market is the increasing need for non-invasive facial procedures.

Key Hydrogel Face Mask Company Insights

Some of the key companies operating in the hydrogel face mask industry include Unilever, L’oréal Groupe, 111SKIN, Johnson & Johnson Services, Inc., Minerva Research Labs, and others. To address the significant growth in competition, the major industry participants have adopted strategies such as enhanced R&D efforts, embracing innovation, new product launches, effective distribution through vast networks, addition of natural or organic products in portfolios and collaborations with other organizations.

• L’Oréal Groupe, a French multinational company in personal care, has been at the forefront of the beauty industry. Their specialized knowledge enables them to comprehend the aspirations and desires of global consumers. L’Oréal is dedicated to beauty in skincare, makeup, fragrances, haircare, and beyond.

• 111Skin is a high-end brand created by doctors that connects the worlds of plastic surgery and skincare. Their meticulously calculated formulas are supported by innovative skin research, enhancing skin wellness and providing noticeable, specific outcomes. The company offers a variety of hydrogel face masks, including anti-blemish bio cellulose facial masks, Y theorem bio cellulose facial masks, and so on.

Recent Developments

• In August 2023, L’oréal Groupe completed the acquisition of Aesop, a renowned luxury brand in the beauty products industry. The deal was announced in April 2023. Aesop joined L’Oréal Luxe Division. The collaboration leveraged Aesop’s unique brand DNA and values to expand its global presence and potential growth.

Hydrogel Face Mask Market Report Scope

Global Hydrogel Face Mask Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the hydrogel face mask market report based on product, application, skin, type, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Mass

  • Premium

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Skin Brightening

  • Anti-Aging

  • Anti-Acne

  • Others (Anti-Wrinkle, Soothing)

• Skin Outlook (Revenue, USD Million, 2018 - 2030)

  • Dry

  • Oily

  • All

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Natural/Bio-Cellulose based

  • Synthetic Polymers based

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Pharmacy & Drug Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa