In-app Advertising Market Size, Share & Trends Analysis Report By Type, By Platform, By Application (Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, Others), By Region, And Segment Forecasts, 2023 - 2030
- Report ID: GVR-3-68038-408-6
- Number of Pages: 171
- Format: Electronic (PDF)
- Historical Range: 2018 - 2021
- Industry: Technology
Market Segmentation
- In-app Advertising Type Outlook (Revenue, USD Billion, 2018 - 2030)
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- In-app Advertising Platform Outlook (Revenue, USD Billion, 2018 - 2030)
- Android
- iOS
- Others
- In-app Advertising Application Outlook (Revenue, USD Billion, 2018 - 2030)
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- In-app Advertising Regional Outlook (Revenue, USD Billion, 2018 - 2030)
- North America
- North America In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- North America In-app Advertising Market, by Platform
- Android
- iOS
- Others
- North America In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- U.S.
- U.S. In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- U.S. In-app Advertising Market, by Platform
- Android
- iOS
- Others
- U.S. In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- U.S. In-app Advertising Market, by Type
- Canada
- Canada In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Canada In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Canada In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Canada In-app Advertising Market, by Type
- North America In-app Advertising Market, by Type
- Europe
- Europe In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Europe In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Europe In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- U.K.
- U.K. In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- U.K. In-app Advertising Market, by Platform
- Android
- iOS
- Others
- U.K. In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- U.K. In-app Advertising Market, by Type
- Germany
- Germany In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Germany In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Germany In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Germany In-app Advertising Market, by Type
- France
- France In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- France In-app Advertising Market, by Platform
- Android
- iOS
- Others
- France In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- France In-app Advertising Market, by Type
- Italy
- Italy In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Italy In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Italy In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Italy In-app Advertising Market, by Type
- Spain
- Spain In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Spain In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Spain In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Spain In-app Advertising Market, by Type
- Russia
- Russia In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Russia In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Russia In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Russia In-app Advertising Market, by Type
- Netherlands
- Netherlands In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Netherlands In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Netherlands In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Netherlands In-app Advertising Market, by Type
- Europe In-app Advertising Market, by Type
- Asia Pacific
- Asia Pacific In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Asia Pacific In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Asia Pacific In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- China
- China In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- China In-app Advertising Market, by Platform
- Android
- iOS
- Others
- China In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- China In-app Advertising Market, by Type
- India
- India In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- India In-app Advertising Market, by Platform
- Android
- iOS
- Others
- India In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- India In-app Advertising Market, by Type
- Japan
- Japan In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Japan In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Japan In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Japan In-app Advertising Market, by Type
- South Korea
- South Korea In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- South Korea In-app Advertising Market, by Platform
- Android
- iOS
- Others
- South Korea In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- South Korea In-app Advertising Market, by Type
- Australia
- Australia In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Australia In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Australia In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Australia In-app Advertising Market, by Type
- Asia Pacific In-app Advertising Market, by Type
- Latin America
- Latin America In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Latin America In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Latin America In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Mexico
- Mexico In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Mexico In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Mexico In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Mexico In-app Advertising Market, by Type
- Argentina
- Argentina In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Argentina In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Argentina In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Argentina In-app Advertising Market, by Type
- Brazil
- Brazil In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Brazil In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Brazil In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Brazil In-app Advertising Market, by Type
- Latin America In-app Advertising Market, by Type
- Middle East & Africa
- Middle East & Africa In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Middle East & Africa In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Middle East & Africa In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Saudi Arabia
- Saudi Arabia In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Saudi Arabia In-app Advertising Market, by Platform
- Android
- iOS
- Others
- Saudi Arabia In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- Saudi Arabia In-app Advertising Market, by Type
- UAE
- UAE In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- UAE In-app Advertising Market, by Platform
- Android
- iOS
- Others
- UAE In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- UAE In-app Advertising Market, by Type
- South Africa
- South Africa In-app Advertising Market, by Type
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- South Africa In-app Advertising Market, by Platform
- Android
- iOS
- Others
- South Africa In-app Advertising Market, by Application
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
- South Africa In-app Advertising Market, by Type
- Middle East & Africa In-app Advertising Market, by Type
- North America
In-app Advertising Market Dynamics
Drivers: Increasing Smartphone Penetration Rate
In-app advertising is a novel form of advertising that transcends traditional and digital media. It enables marketers to reach audiences through apps on smartphones, tablets, and other mobile devices. Since these devices are typically personal, they offer a precise channel for targeted marketing and advertising. In-app advertising presents unique opportunities for marketers to engage with audiences on an individual level, potentially delivering superior campaign efficiency and response rates compared to other advertising channels. The proliferation of smartphones shows no signs of slowing down, with the global user count surpassing 3 billion in 2019. Beyond basic communication needs such as calls and messaging, individuals use smartphones for a variety of purposes, including shopping, direct messaging, social media interactions, and entertainment. This trend is encouraging advertisers to incorporate in-app advertising into their strategies to boost revenues. Mobile app publishers stand to gain significantly from in-app advertising. They play a vital role in this advertising model and share a substantial portion of the revenues generated by advertisers. In essence, in-app advertising offers revenue growth opportunities for both advertisers and app publishers. The in-app advertising market is projected to expand in tandem with the increasing smartphone penetration rate. Factors such as the ongoing deployment of high-speed data networks, the rising popularity of smartphones, rapid urbanization, evolving consumer behavior, and shifting shopping preferences are driving advertisers to aggressively adopt in-app advertising.
Growing Popularity Of Mobile Gaming
Mobile gaming has already established itself as a massive market, implying that in-app advertisements during gameplay could present substantial opportunities for advertisers to boost awareness and stimulate downloads. A survey by a brand advertising firm has shown that user engagement is typically higher in mobile games. Another key factor driving advertisers to invest heavily in mobile gaming app ads is the potential scale and reach of these apps. Of the total 3 billion smartphone users, over 2 billion are mobile gamers. Most smartphone users have at least one gaming app installed on their device, a statistic that could be a game-changer for marketers and advertising agencies. In-game ad formats, such as opt-in playable ads, reward ads, and personalized video ads, have successfully turned in-game ads into a feature that many users enjoy. Companies from various industries and sectors, including consumer packaged goods, automotive, and healthcare, have already run campaigns through in-game ads and seen a significant increase in engagement and completion rates.
Restrains: Spike In In-App Advertisement Fraud
Digital advertising has always been susceptible to the fraudulent activities of scammers, and in-app advertising is not immune to this. Over the past few years, marketers and advertisers have suffered significant financial losses due to ad fraud. In-app advertising fraud usually involves attempts to deceive publishers, advertisers, and supply partners by exploiting mobile in-app advertising technology. Consequently, in-app advertising has become a potential avenue for fraudsters to trick advertisers out of millions of dollars. The rate of ad fraud shows no signs of slowing down as fraudsters continue to develop new techniques, such as click spam, click injection, SDK spoofing, and fake installs. As a result, in-app advertising is equally affected by click bots, bots simulating installations, and targeted actions designed to deceive app marketers and advertisers. At this point, brand safety is becoming a major concern for vendors of mobile in-app advertising. However, advertisers, publishers, ad exchanges, and ad networks have begun to collaborate to tackle this issue. Furthermore, the transparency introduced by the European General Data Protection Regulation (GDPR) and an impending shift towards fraud-resistant, white-label blockchain ad solutions is also contributing to the reduction of ad fraud and the increasing popularity of in-app advertising. GDPR has significantly impacted the overall digital advertising market, including the in-app advertising market. GDPR is specifically encouraging marketers to discover new ways to engage their audiences without collecting any sensitive and confidential data of European residents. Some marketers are even transitioning to blockchain-based advertising platforms.
What Does This Report Include?
This section will provide insights into the contents included in this in-app advertisingt market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
In-app advertising market qualitative analysis
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Industry overview
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Industry trends
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Market drivers and restraints
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Market size
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Growth prospects
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Porter’s analysis
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PESTEL analysis
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Key market opportunities prioritized
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Competitive landscape
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Company overview
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Financial performance
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Product benchmarking
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Latest strategic developments
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In-app advertising market quantitative analysis
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Market size, estimates, and forecast from 2018 to 2030
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Market estimates and forecast for product segments up to 2030
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Regional market size and forecast for product segments up to 2030
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Market estimates and forecast for application segments up to 2030
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Regional market size and forecast for application segments up to 2030
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Company financial performance
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