Global in-car entertainment market is expected to grow at a rapid pace owing to rise in passenger car market across the globe and increasing demand for sophisticated features in-car entertainment systems. Also, increasing transportation and communication infrastructure and reduction in operating cost are the other factors estimated to boost the demand for in-car entertainment systems.
The continuous advancement in-vehicle entertainment devices and wireless communication services is projected to strengthen the growth of in-car entertainment systems industry across the globe. This technology improvement is witnessed owing to the change in the interest of the consumers from basic driving experience to advanced entertainment solutions.
In-car entertainment systems include both informational and entertainment services in a vehicle. These types of systems provide integrated support and better solutions to the users and cater to the requirement for multiple products. The system such as navigation units, audio-video player, software application, DVD player, and radio ensures advanced driving experience. Also, they provide the user with better connectivity, a variety of entertainment options, hands-free operation, safety, and security during traveling. These smart technology devices are estimated to become the essential part of consumer’s lifestyle in the coming decade.
The in-car infotainment market is fragmented by connectivity into Wi-Fi, 4G, 3G, 2G, Bluetooth and, near field communications. Bluetooth and Wi-Fi services in vehicles have made communication much easier and simpler while driving. The other segmentation is by-product into navigation unit, rear view camera, video unit and, audio unit. Audio unit is considered to be the significant segment regarding value. Navigation unit has enabled smoother driving experience by easy accessibility, convenience, and positioning to the users. 3D rear view camera in vehicles can provide a better view of the surroundings close to the vehicles so as to avoid accidents.
The segmentation of in-car infotainment system industry by channel type includes aftermarket (the market for accessories, spare parts, and components of vehicles) and original equipment manufacturers (OEM is a company manufacturing parts which are used in another company’s end product). Regarding value and volume, aftermarket contributes highest in mid-range cars while OEM holds the largest share in premium and luxury cars. By application, the in-vehicle entertainment industry is segmented into navigation, entertainment and telematics. The benefits associated with installing these systems in the car include improved routing and scheduling and, increased driver assistance.
Geographically, the in-vehicle entertainment systems industry is fragmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America is estimated to have a significant in-vehicle infotainment industry share followed by Europe owing to growing demand for luxury vehicles coupled with increasing installation of Advance Driver Assistance Systems (ADAS) in commercial and passenger vehicles.
Asia-Pacific automotive entertainment systems industry is anticipated to witness the fastest growth over the coming six years due to the presence of the main car manufacturers such as Toyota, Ford, and Hyundai. In emerging countries such as India, China, and Japan, changing economic condition and growing consumer electronics market anticipates the demand for the in-car entertainment system. China is expected to hold the largest in-vehicle infotainment systems industry share followed by India due to rising per capita income, increasing the penetration rate of passenger vehicles and, growing demand for the in-car entertainment system.
Prominent players operating in the automotive entertainment industry are Panasonic Corporation, JVC KENWOOD Corporation, Abalta Technologies Inc., Alpine Electronics Inc., Harman International Industries, Denso Corporation, Intel Corporation, Pioneer Corporation, Delphi Automotive PLC, Intel Corporation, Nuance Communications, TomTom International B.V, Luxoft Holding and Robert Bosch GmbH.
JVC KENWOOD Corporation has recently collaborated with Garmin Ltd., a company actively involved in manufacturing car navigation systems. JVC KENWOOD is planning to announce its new model called as DNX893S at 2016 International Consumer Electronics Show (CES). This device is reported by the company to support Apple Car Play and Android Auto, which enables users to enjoy great entertainment space and comfortable operability. Garmin’s navigation engine claim multilingual support and high reliability that are required for automobile manufacturers for a better installment of car navigation systems. This new product aims to enhance further the competitiveness of the in-car entertainment market.
In 2015, Magellan and Abalta Technologies had announced the strategic partnership at Auto Shanghai 2015. The collaboration provides advanced, cost-competitive connected car solution for auto OEMs combining Magellan’s navigation, smartphone apps and cloud content to the vehicle.
Apart from this, with the rise in development of expensive & internet-connected devices due to high growth and technological advancements in the automotive infotainment industry, security threats to these devices and automobiles has become a risk to be dealt with. Karamba Security, a world leader in automotive and enterprise edge cybersecurity, signed a production agreement of its leading Carwall® integrity software, in Alpine infotainment systems. This is one of the 1st step towards combating the issue of security. Security software implementation in these systems will provide a spur to the automotive infotainment systems industry as well, leading to increase in growth of the market globally.
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