A three-pronged approach was followed for deducing the India home healthcare market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for India home healthcare market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of India home healthcare market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The India home healthcare market was categorized into three segments, namely equipment (Therapeutic, Diagnostic, Mobility Assist Equipment), services (Skilled Home Care, Unskilled Home Care) and region (India).
The India home healthcare market was segmented into equipment, services and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The India home healthcare market was analyzed at a regional level. The region was divided into India, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into one countries, namely, the India.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The India home healthcare market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
APOLLO HOMECARE - Apollo Homecare offers services in Hyderabad, Delhi, Mumbai, Chennai, and Kolkata. The company provides several services, such as home visit programs, home nursing programs, vaccinations, investigations, and home partnership programs. Apollo engages with the patient's primary physicians to help design a personalized care plan. A team of therapists, physicians, and registered nurses are engaged in providing care to patients. Under the home partnership programs, the company offers elderly care, orthopedic rehabilitation, neurorehabilitation, heart rehab, mother & baby care, and lung rehab.
PORTEA MEDICAL - Portea Medical provides nurses, doctors, and physiotherapists in several Indian cities, such as Pune, Kolkata, Delhi NCR, Gurgaon, Jaipur, Faridabad, Mumbai, Chennai, Indore, and Lucknow, among others. The medical and management teams consist of six and eleven members, respectively. The company offers medical equipment at rent and lab test kits at home. The clinical procedures of Portea were developed with the assistance of healthcare professionals in the U.S. The company has collaborated with several hospitals, such as Manipal Health Enterprises Pvt Ltd, Fortis Healthcare, Columbia Asia, Medanta The Medicity, and MSRMH, to provide care to patients.
INDIA HOME HEALTHCARE - India Home Health Care (IHHC) offers services in Pune, Mumbai, Chennai, Bengaluru, and Thiruvananthapuram. The company has partnered with hospitals and physicians to offer home healthcare services to patients and has more than 600 referral partners. IHHC is a partner of BAYADA Home Health Care, established in 1975 and employs over 18,000 nurses, therapists, medical social workers, and home healthcare professionals. The teams of experts of IHHC consists of trained attendants, therapists, associate & registered nurses, medical consultants, visiting doctors, and medical care takers.
HEALTHCARE ATHOME - The promoters of Dabur, the Burman family, and the founders of HAH UK finance healthCare at home. The company serves more than 400,000 patients in India. The major services offered by the company are cancer care at home, nursing care, ICU at home, and physiotherapy among others. HCAH offers chronic medicines at the patients' doorstep through its distribution channel. The company has also partnered with several healthcare institutions and hospitals, such as Fortis Healthcare, MANIPAL HEALTH ENTERPRISES PVT LTD, Healthcare Federation of India, and FICCI.
CARE24 - Care24 offers services in Delhi and Mumbai. The company offers healthcare services at office, at home, and even at the hospital. The team consists of trained nurses and doctors who assist patients in chronic and critical conditions. Currently, the company is serving more than 100,000 patients. Care24 also offers corporate wellness services to various organizations. The company also provides various medical products, such as health monitors, general monitors, adult diapers, catheters, bandages, and mobility aids, among others.
SUBURBAN DIAGNOSTICS - Suburban Diagnostics has over 200 centers in the country, which serves more than 3 million patients. The company offers several services, such as pathology tests, home visits, health checkups, cardiology tests, radiology tests, corporate wellness programs, and hospital laboratory management. The diagnostic services are present in Thane, Mumbai, Navi Mumbai, Pune, Goa, and the rest of Maharashtra. The company is providing 4500+ diagnostics testing options and execute up to 1,000 visits at home daily
BHARATH HOME MEDICARE - Bharath Home Medicare offers home healthcare services to patients of all age groups. The company follows certain steps to offer the required services, such as assessing the patients' individual requirements, curating a personalized care plan, and implementing the plan. BHMC offers its services to about 1,100 patients and has partnered with around 20 companies, such as Radikal Medequip Systems, Bioline Laboratory, Care Finder, and ApnaCare among others. The company also offers services for purchasing or renting medical equipment per patient requirements.
GRAND WORLD ELDER CARE - Grand World Elder Care offers several services, including 24x7 patient care support, physiotherapy & Ayurveda, dementia & daycare, managed prescription, and elderfriendly clinics. The company also offers various types of memberships, such as Silver, Gold, Platinum, and Platinum@Home. The Platinum@Home provides 12 doctor consultations at home a year for the elderly. The company offers its services at Chennai and Coimbatore.
MEDFIND - MedFind is based in New Delhi and offers medical tourism services. The company has partnered with several major hospitals in the country and provides health checkup plans, ambulance services, locum placements, and home-based diagnostics. The company's medical staff offers several services, such as elderly care, ICU setup, post-surgical care, and baby care. MedFind also assists patients in handling their visa and travel bookings for patients traveling to India. The company has also teamed up with several hotels to help patients find accommodations that fit their budget.
SWARG COMMUNITY CARE - Swarg Community Care offers services to senior members of the family. The company offers specialized care for terminally ill and immobile patients who require assistance in daily activities. SSC also caters to the permanently disabled elders. The patients are supervised by a professional care team consisting of a physiotherapist, personal care assistant, behavior therapist, psychologist, consulting doctors, and 24/7 nurses. The company is a residential rehabilitation and offers 24/7 in-house facilities. SSC operated in Gujarat with over 100 beds. The onsite team at SSC is comprised of occupational therapists, managers, nurses, visiting doctors, behavioral specialists, physiotherapists, psychologists, and coordinators.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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