Indonesia Office Supplies Market Size, Share & Trends Analysis Report By Product (Paper Supplies, Writing Supplies, Filing Supplies, Desk Supplies, Binding Supplies), By Distribution Channel, By End Use, And Segment Forecasts, 2025 - 2030

Indonesia Office Supplies Market Trends

The Indonesia office supplies market size was valued at USD 1.35 billion in 2024 and is anticipated to grow at a CAGR of 1.7% from 2025 to 2030. The entry of multiple global companies into the Indonesian industry and significant efforts to strengthen the economy are anticipated to influence office supplies market over the forecast period. Regulatory reforms and various initiatives by the local authorities to attract greater foreign investments in Indonesia have strengthened its investment climate.

In March 2025, Socomec, one of the global companies operating in power management, expanded its presence in Indonesia. From the representative office to establishing a subsidiary, a strategic advancement signifies rising investments in the country. Such developments are expected to increase demand for office supplies, primarily in key cities such as Jakarta in Indonesia.

According to the United Nations Economic and Social Commission for Asia and the Pacific, in 2023, individuals in the age group 0-14 accounted for 24.9 % of the total population in Indonesia. This indicates significant opportunities for stationery, writing supplies, and paper supplies products from the education industry in the forecast period. In addition, domestic investments and the increasing focus of authorities on developing new projects and improved industry scenarios are likely to support market growth. In February 2025, Indonesia launched the Daya Anagata Nusantara Investment Management Board (Danantara), a new sovereign wealth fund, for further investments in sustainable development.

Product Insights

On the basis of products, the paper supplies segment dominated the Indonesia office supplies market with a revenue share of 33.5% in 2024. This is attributed to the extensive use of paper supplies in corporate offices and facilities for official purposes. The paper supplies include printing papers, notebooks, notepads, and others. The emergence of advanced printing technologies and the availability of sustainable paper has resulted in the growing use of paper supplies in this market.

The writing supplies segment is projected to grow from 2025 to 2030. This growth is mainly driven by corporate offices' increasing use of markers, highlighters, luxury pens, and other writing supplies. In addition, widespread adoption of educational institutes also contributes to the projected growth. The growing use of whiteboards also contributes to the increasing demand for non-toxic markers in this market.

Distribution Channel Insights

The offline distribution segment accounted for the largest revenue share of the Indonesia office supplies market in 2024. Brands or official vendors distributing brand products often collaborate with corporate offices, hospitals, and educational institutes according to requirements. Office supplies are usually purchased in bulk quantities to avail of discounts and offers. Buyers also tend to prefer offline purchases as they offer the opportunity to examine products and the quality of materials.

Online distribution is projected to grow over the forecast period. The increasing ubiquity of smartphone devices, easy accessibility offered by e-commerce websites, and growing efforts by key brands to enhance their digital footprint while offering products through online portals are some of the key growth drivers for this segment. Value-added services such as hassle-free digital payments, doorstep deliveries, return or exchange policies, and customer assistance generate novel online distribution opportunities.

End Use Insights

The educational institutes segment held the largest market share of Indonesia office supplies industry in 2024. The increasing use of whiteboards across schools and colleges has resulted in a significant demand for markers. The growth of products such as fine liner pens, recycled paper, and products made from sustainable materials also contributes to the growth experienced by this segment. According to the International Trade Administration, nearly 40,000 junior secondary and 26,000 high schools operate in Indonesia. The Ministry of Education and Culture manages a large share of schools in the country. Popular for its SMA (Sekolah Menengah Atas) and SMK (Sekolah Menengah Kejuruan) education systems, Indonesia's education industry is expected to develop significant opportunities for writing and paper supplies providers.

The corporate segment is projected to experience growth over the forecast period. The changing investment landscape of the country, growing collaborations and partnerships with other countries and private organizations, and expansions initiated by multiple foreign companies operating across Southeast Asia are expected to drive growth for this segment. The availability of sustainable paper for office use and the growing use of desk accessories in the corporate sector are likely to support market growth in the forecast period.

Key Indonesia Office Supplies Company Insights

Some of the key companies operating in the Indonesia office supplies market include 3M, BIC, ACCO Brands, and others. Major market participants rely on long-term supply contracts with multiple businesses and institutes to improve market share. The presence of global players leads to increasing competition.

• ACCO Brands is a global manufacturer of stationery products and office supplies. It operates across numerous regions and markets. Some of its key brands include At-A-Glance, Cambridge, Barrilito, ACCO, Celco, Carven, Apollo, and others. Its products include paper supplies, writing supplies, and filing supplies.

• Deli Group Co., Ltd. offers a wide range of products associated with office supplies and stationery. Its portfolio includes writing instruments such as pens, pigment liners, brush pens, highlighters, and office supplies such as staplers, files, folders, office paper, and desktop supplies.

Indonesia Office Supplies Market Report Scope

Indonesia Office Supplies Market Report Segmentation

This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Indonesia office supplies market report on the basis of product, distribution channel, and end use:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Paper Supplies

    • Notebooks and Notepads

    • Printing Paper

    • Others

  • Writing Supplies

    • Pens & Pencils

    • Highlighters & Markers

    • Others

  • Filling Supplies

    • File Folders

    • Envelopes

    • Others

  • Desk Supplies

    • Desk & Drawer Organizer

    • Paperweights & Stamp Pads

    • Others

  • Binding Supplies

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Corporate

  • Educational Institutes

  • Hospitals

  • Hotels

  • Others