The global industrial margarine market is expected to witness significant growth over the forecast period. Major factors such as lesser prices of margarine as well as lower fat content in comparison to butter are driving the industrial margarine market growth. Additionally, the rapid growth of the confectionery and bakery market in emerging economies such as India and China is expected to drive the demand for the industry.
The shift in focus toward convenient and instantly processed food, busy lifestyles, and rising westernization of food dishes has led to a surge in demand of margarine on account of its organoleptic characteristics. The product is widely used in the food & beverage industry owing to the growing demand for confectionery and bakery products.
Furthermore, margarine acts as an emulsifier in food application and offer organoleptic characteristics to the end-user product apart from increasing the shelf-life. This raises the demand for industrial margarine in the baking and confectionery industry. It is basically a blend of around 80% vegetable oil with 20% brine solution, color, flavoring, and preservatives.
However, strict regulations against the consumption of industrially-manufactured trans fats across the globe may hinder the growth of the market. The World Health Organization released a program called Replace to eradicate industrially- manufactured trans fats entirely from the global food supply chain. The producers are majorly focusing on manufacturing novel trans-fat-free margarine products.
Industrial margarine is considered a dairy product and is used as an alternative for butter. Although both industrial margarine and butter are used in baking, cooking, or as spreads in numerous dishes to enhance its taste, both have different features. Butter comprises of water, proteins, and butterfat while industrial margarine is made up of animal fat and/or refined vegetable oil. The market is growing in developed economies, mostly owing to a lot of product innovation, development, and rising food and service industry.
Bakery products such as pastries and cakes call for substitutes to oil and butter among consumers who demand low-calorie and low-fat and food products. Producers of bakery and confectionery products are aiming consumers with the inclusion of low-calorie products in their product portfolios to bolster sales in a mature and stagnant market. The said factor is one of the major trends in the bakery market, which accordingly boost the market growth of the industrial margarine.
Based on the source, the industrial margarine market is segmented into Plant and Animal. Plant sources accounted for the largest share in 2018. The plant segment is preferred by margarine producers as they control the level of hydrogenation and offer an identical base. The said segment are also opted by the vegetarian and vegan population, further driving the segment.
Based on Form, the market is segmented into Spreadable, All-purpose, and Butter blend. The all-purpose segment is expected to witness significant growth on account of its usage for frying, baking, and spreading. Furthermore, it is extensively used in the bakery products industry.
On the basis of application, the bakery industry accounted for the highest share, followed by the confectionery market, in 2018. The growth in the confectionery, convenience, and bakery food sectors is driving the demand for margarine owing to its cost-effectiveness in comparison to butter.
Based on the region, North America accounted for the highest market share in 2018. The market is majorly driven by the health-conscious customers owing to the rising incidences of diseases such as high blood pressure, constipation, and diabetes that has been propelling the market for industrial margarine. The food producers in the said region are therefore focusing on manufacturing margarine products that do not comprise of any trans-fat.
The Asia Pacific is anticipated to be the fastest-growing industrial margarine market over the forecast period. Developments in the global food market and industrial growth and have opened new avenues for the market in this region. Also, the presence of numerous end-user companies of retail and industrial margarine leads to high consumption in said region.
The industrial margarine market is competitive and slightly fragmented with key industry participants includes BRF, ConAgra, Dairy Crest, Fu Ji Oil, Goodman Fielder, Grupo Lala, Mengniu, Unilever, Wilmar International Growing consumption of margarine has stimulated producers to invest extensively in R&D for product innovation.
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Weaker consumer demand for lifestyle and wellbeing products due to social restrictions and lockdown policies shall have a negative impact on the demand patterns of cosmetic ingredients and certain categories of food additives. However, easing restrictions and public discourse about restarting economic activities in the consumer goods marketspace indicates that, the recovery of demand is imminent. The report will account for Covid19 as a key market contributor.
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