Insect Repellent Market Size, Share & Trends Analysis Report By Insect Type (Mosquito Repellent, Bugs Repellent), By Product Type (Vaporizers, Spray), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global insect repellent market size was estimated at USD 4.81 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 7.0% from 2023 to 2030. The availability of a diverse range of insect repellents, including sprays, coils, mats, and creams, has fueled the popularity of these products among consumers. The available variety of options caters to different preferences and needs in various settings, indoors or outdoors.

The growth in the number of insects globally has led to an increase in the number of diseases. Mosquitos are the major reason of diseases such as malaria, dengue, West Nile Virus, and yellow fever. They also transmit lymphatic filariasis and Japanese encephalitis. In addition, other insects such as tsetse fly cause sleeping sickness, leishmaniasis group of diseases caused by sandflies, Onchocerciasis, or river blindness by blackflies, and plague by fleas.

According to an article published in The New England Journal of Medicine in November 2022, the Intergovernmental Panel on Climate Change has communicated a high level of certainty that vector-borne diseases have risen significantly in recent years. The prevalence of specific diseases like malaria, dengue, Lyme disease, and West Nile virus infection is projected to increase over the next 80 years.

Technological advancements are changing the adoption and acceptance of insect repellents, which is expected to have a profound implication on the future of this market. Relatively low-cost and eco-friendly products are projected to offer immense growth opportunities to market players in the near future. For instance, organic insect repellents are proving to be a safer alternative to synthetic insect repellents that use compounds such as DEET, Picaridin, and many more in certain cases, which widens the scope for this market’s growth.

The increasing penetration and adoption rate of insect repellents is due to growing consumer awareness about insect-borne diseases. According to the U.S. Census data and Simmons National Consumer Survey (NHCS), there were 195.5 million users of insect repellents in the U.S. in 2020. Increasing product visibility via the internet and through advertisements further drives the adoption of insect repellents.

Insect Type Insights

In terms of insect type, the mosquito repellent segment dominated the global market in 2022 with a revenue share of 50.1%, mainly fueled by the growing prevalence of mosquito-borne diseases such as malaria, dengue, Zika virus, and chikungunya. Rising awareness about the spread of such diseases has led to an increased demand for effective mosquito repellents. The introduction of new and effective products also boosts segment growth. In addition, the registration of the new mosquito repellent product, AM 601 Pod containing transfluthrin, by the U.S. Environmental Protection Agency (EPA) in July 2023 reflects the ongoing growth and innovation in the market.

The bugs repellent segment is anticipated to grow at a CAGR of 7.0% over the forecast period. The odorless and non-sticky repellents are driving the demand for these products. In March 2023, Zevo, a leading pest control brand, introduced its new On-Body Mosquito + Tick Repellents, offering odorless and non-sticky protection against mosquitoes and ticks for up to 8 hours. It is available in aerosol, pump spray, and lotion forms. This new launch aligns with consumer preferences for non-sticky and odorless formulas.

Product Type Insights

In terms of product type, the insect-repellent vaporizers segment dominated the market in 2022 with a revenue share of 34.8%, driven primarily by the convenience they offer. Unlike topical applications such as sprays or lotions, vaporizers provide continuous and passive protection. Once plugged in, they release insect-repelling vapors that create a protective barrier in indoor spaces, ensuring that users are shielded from insects without the need for frequent reapplication.

The insect repellent spray segment is expected to grow at a CAGR of 8.0% over the forecast period. The demand for sprays is driven by their effectiveness, portability, and ability to provide targeted applications, catering to outdoor activities and daily use. In June 2023, Shubug Insect Repellent introduced Shubug Active and Shubug Natural, a new active-lifestyle brand offering effective insect protection. Its natural formula provides 10 hours of mosquito and pest defense with just one spray, while Shubug Active offers 12 hours of protection. These products prioritize quality ingredients and safety for outdoor enthusiasts. As consumers prioritize health and safety, they are seeking effective and convenient solutions to repel insects.

Regional Insights

In terms of region, Asia Pacific dominated the market in 2022 with a revenue share of 40.7%. The demand for insect repellents in Asia Pacific can be attributed to the region’s warm and humid climatic conditions, creating ideal breeding grounds for mosquitoes and other insects. As people seek ways to counteract the discomfort and potential disease transmission caused by insects, the demand for insect repellents is likely to grow. All countries in this region, except for the Democratic People’s Republic of Korea, are considered dengue-endemic, collectively contributing to over half of the global dengue burden. Five countries-India, Indonesia, Myanmar, Sri Lanka, and Thailand-rank among the 30 most heavily affected countries worldwide.

The Middle East & Africa are anticipated to grow at a CAGR of 7.2% over the forecast period. With the rise in health consciousness, consumers are becoming more proactive about protecting themselves from health risks. This trend extends to the use of insect repellents as a preventive measure. According to the Africa Health Organization, Africa accounts for approximately 90% of the world’s malaria cases. Government and health organizations in the Middle East often organize awareness campaigns about vector-borne diseases. These campaigns emphasize the importance of using insect repellents as part of preventive measures. 

Key Companies & Market Share Insights

The market includes both international and domestic participants. Key market players focus on strategies, such as mergers, acquisitions, and new operating establishments, in different regions to enhance their portfolio offerings in the market.

• In May 2023, Spectrum Brand Inc.’s subsidiary brand, Hot Shot, introduced its newly formulated Ant, Roach & Spider Killer aerosols, featuring newly developed spray scents including Crisp Linen, Fresh Floral, and Lemon. These fragrances were crafted in direct response to consumer feedback, addressing their concerns about the distinct and strong chemical odor commonly associated with traditional insect control products.
• In May 2023, Reckitt Benckiser Group PLC, the company's subsidiary brand, Mortein, unveiled the introduction of its latest scientifically advanced liquid vaporizer, Mortein Smart+, in India. This innovative product underwent testing at the Mortein Advanced Research Lab in Gurugram, India, where it was validated to offer accelerated effectiveness, delivering improved safeguarding against disease-causing mosquitoes for up to two hours after deactivation.

Some prominent players operating in the global insect repellent market include:

• Reckitt Benckiser Group PLC

• Godrej Consumer Products Ltd

• Dabur India Limited

• Coghlan's Ltd.

• S.C. Johnson & Sons Inc

• Johnson & Johnson

• Spectrum Brands, Inc.

• Sawyer Products

• Henkel AG & Co. KGaA

• Jyothy Laboratories Ltd.

Insect Repellent Market Report Scope

Global Insect Repellent Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global insect repellent market report based on insect type, product type, and region:

• Insect Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Mosquito Repellent

  • Bugs Repellent

  • Fly Repellent

  • Others

• Product Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Vaporizers

  • Spray

  • Cream

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia