The global interactive video wall market size was valued at USD 4.47 billion in 2018 and is expected to expand at a CAGR of 10.1% over the forecast period. Increasing adoption of interactive displays at public transportation/transit spaces, such as airports and railway stations is anticipated to drive the growth. Interactive video walls offer engaging interactive displays, especially when compared to a traditional video walls. They offer multiple screens, improved touchscreen interactivity, high image resolution and real-time content sharing. Commercial spaces including retail stores, healthcare facilities, restaurants and cafes, and museums are some of the major end users. The declining cost is directly expected to positively impact the demand in near future.
Rapidly increasing adoption of interactive video walls in hospitality and corporate sectors globally is expected to drive market demand during the forecast period. The increasing number of malls and public outing spaces are propelling the demand. In malls and public places, these walls are used to display either multiple videos across individual displays or single video over the entire wall to engage viewers. Besides, they are also used to advertise various products and thereby grab the attention of passers-by. Furthermore, to drive customer engagement and enhance their shopping experience, several retailers are installing these walls on-premise. Unlike displays which enable one-way communication, these walls allow users to control content by zooming, scrolling, and dragging, thereby enhancing their viewing experience by offering the flexibility. This, in turn is boosting the demand from the corporate and hospitality sector.
Interactive video walls were initially designed for use in retail and higher learning education institutes. They are now being used in trade shows and exhibitions, museums, restaurants as well as in the medical and science fields. These walls are gaining grounds in public safety command centers. Police departments have started using interactive video walls to improve their criminal activity response rates. These walls enable police officers to share and process information collected from cameras, gunshot detection devices, and crime reports.
Furthermore, factors such as changing consumer lifestyles worldwide and demand for video walls with superior resolution have positively impacted the adoption of these walls among end users. Rising emphasis on installing interactive video walls at healthcare facilities has further boosted the interactive video wall market demand. Hospitals and healthcare providers are increasingly using these walls to distribute relevant information about the facilities and physicians, which, in turn is helping them improve patient experience.
The companies offer various types of products depending on the display layout. Standard layout includes landscape and portrait interactive video walls, which are mainly used in museums, trade shows and exhibitions, education, and hospitality sectors. Also, these walls are used in restaurants as menu boards to indicate pricing, menu, and waiting time to the customers. Furthermore, increasing demand for high resolution multi-touch displays, especially in conference rooms and retail spaces is boosting the demand for landscape and portrait touch video walls. Thus, standard layout touch video walls accounted for the largest market share in 2018 and is likely to maintain its dominance during the forecast period.
Interactive video walls with custom layout are anticipated to register considerable growth over the forecast period, attributed to the benefits offered in terms of flexibility, allowing users to switch between layouts whenever needed and offer robust preview options to ensure the requisite view of layout. These type of walls are majorly used in museums, corporate, and healthcare sector. The benefits mentioned above of custom layout touch video walls lead to enhanced customer experience.
The LED segment accounted for the highest market share of approximately 50% in 2018. Curved LED interactive video walls are opening up new opportunity avenues for all participants involved in the value chain. An increasing number of outdoor events such as product launch, sports events, political assemblies, and music concerts, using video walls to entertain the audience by replacing widescreen displays is anticipated to further boost the demand.
Over the last few years, the use of interactive video walls has become more common in corporate events. Factors such as higher brightness, low power consumption, and lightweight leading to easy transportation are contributing to the rise in demand. All these factors are projected to drive the demand for LED display technology in the forthcoming years.
In 2018, retail segment accounted for approximately 21% of the market share. The retail vertical is anticipated to offer sound growth opportunities to the market players involved in the value chain on account of the rising number of commercial spaces including malls and shopping complexes. At retail establishments, touch video walls allow customers to browse through the store’s inventory and check availability of stock at a particular location Advancements in technology, such as the recent introduction of LED interactive video walls offering higher definition picture quality and virtually bezel less displays, have positively influenced product adoption in the retail segment. Interactive video walls are used in multiple verticals, such as museum, hospitality, and airports among others.
Museum segment is anticipated to register considerable growth over the forecast period, attributed to various benefits offered in terms of ease of installation and immersion. These walls allow museum visitors to take control of what they want to know more about, using interactive technology. Furthermore, they add a new paradigm shift to the museum experience by covering multiple walls of an exhibition room with multiple displays. This helps viewers to transform the room into immersive space and enhance their experience.
North America accounted for the largest market share of approximately 30% in 2018. The dominance can be attributed to the rising adoption of interactive technologies among commercial facilities in the region. In the current market scenario, U.S. dominates the interactive display market in North America. Large scale adoption of touch video walls can be seen in the corporate, government, and retail sectors in the country. Being early adopters of interactive display technology, North America is home to a large number of touch display manufacturers and solution providers.
Europe accounted for the second-largest market share of approximately 20% in terms of revenue in 2018. The growth is attributed to the increasing demand for landscape, portrait, and 3D installation video walls in the region. Asia Pacific is likely to offer lucrative growth opportunities for the market over the forecast period, ascribed to increasing investments dedicated toward digital classrooms.
Some of the prominent market players include Christie Digital System Inc.; eyefactive GmbH; Prestop B.V.; IDEUM; Intermedia Touch; Planar; Panasonic Corporation; MultiTaction; Pro Display; and Leyard Optoelectronic among others. The companies focusing on new product development, which in turn would help increase their market presence.For instance, in August 2019, Prestop B.V. announced to start the production of its PCAP video wall with 46" or 55" screens. These screens are designed with pop-out brackets to be used as a regular video wall. Moreover, using PCAP screens, these walls can be built up to 20 meters wide and 4 meters high.
Base year for estimation
Actual estimates/Historical data
2015 - 2017
2019 - 2025
Revenue in USD Million and CAGR from 2019 to 2025
North America, Europe, Asia Pacific, Latin America, and MEA
U.S., Canada, U.K., Germany, France, China, India, Japan, Brazil, Mexico
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global interactive video wall market report on the basis of layout, display, end user, and region:
Layout Outlook (Revenue, USD Million, 2015 - 2025)
Display Outlook (Revenue, USD Million, 2015 - 2025)
End User Outlook (Revenue, USD Million, 2015 - 2025)
Regional Outlook (Revenue, USD Million, 2015 - 2025)
Middle East & Africa
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