Interactive Whiteboard Market Size, Share & Trends Report

Interactive Whiteboard Market Size, Share & Trends Analysis Report By Technology, By Form Factor, By Projection Technique, By Application, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-2-68038-396-6
  • Number of Pages: 130
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the interactive whiteboard market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for interactive whiteboard market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of interactive whiteboard market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Interactive Whiteboard Market Categorization:

The interactive whiteboard market was categorized into five segments, namely technology (Infrared, Resistive Membrane, Electromagnetic Pen, Capacitive), form factor (Fixed, Portable), projection technique (Front Projection, Rear Projection), application (Education, Corporate, Commercial), and region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa).

Segment Market Methodology:

The interactive whiteboard market was segmented into technology, form factor, projection technique, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The interactive whiteboard market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into nineteen countries, namely, the U.S.; Canada; the UK; Germany; France; Italy; Spain; China; India; Japan; South Korea; Indonesia; Australia; Brazil; Mexico; Argentina; UAE; Saudi Arabia; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Interactive whiteboard market companies & financials:

The interactive whiteboard market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Crunchr - The company specializes in people analytics, HR dashboards, and workforce planning. Its client base includes Arcadis NV; MetLife, Inc.; Rabobank; Akzo Nobel N.V.; Prosus N.V.; New York University; and Mercer. Crunchr offers insights across multiple HR domains, including recruitment, engagement, retention, rewards, performance, absenteeism, and succession.

  • IBM Corporation - The company offers consulting and hosting services and specializes in cloud-based services, cognitive analytics, security, consulting, research, IoT, technology support, and industry solutions, among others. The company operates through six business segments, namely Global Business Services, Systems, Cloud & Cognitive Solutions, Global Technology Services, Systems, and Global Finance.

  • Infor - Infor develops and designs various solutions, such as Enterprise Resource Planning (ERP), Human Capital Management (HCM), Infor Workforce Management, Talent Management, Product Lifecycle Management, and Supply Chain Management (SCM). The company caters to industries such as aerospace & defense, automotive, BFSI, food & beverage, healthcare, retail, and utilities.

  • MicroStrategy Incorporated  - The company specializes in embedded analytics and enterprise analytics. It offers its solutions and services to various industries, such as retail, public sector, healthcare, and finance. Its partner network includes Cloudera; Amazon Web Services, Inc.; Datastrong; Accenture plc; 3M; Informatica; and Snowflake Inc.

  • One Model, Inc. - The company provides a people analytics platform to offer various services in HR performance, leadership, succession, movement, recruitment, engagement, and compensation. Its partner network includes iCIMS, Inc.; Moorepay Limited; and SmartRecruiters. Its customer base includes Banco Santander, S.A.; Tabcorp; Stitch Fix; Biogen Inc.; and Colgate-Palmolive.

  • Oracle Corporation - Oracle Corporation provides application offerings for enterprises, supply chains & manufacturers, and human resources, among others. The company offers a broad product portfolio for security solutions. These solutions are powered by Artificial Intelligence (AI), consumer-market design elements, and collaboration tools.

  • Sage Group plc - The company specializes in payroll, HR, and finance software. It caters to various industries, such as construction, chemical, food & beverages, distribution, manufacturing, and nonprofit organizations. Its client base includes Professional Driven Solutions; WoodenBridge, Inc.; Global Tax Management (GTM); ZTX Advisors LLC; and VALCOM. The company majorly caters to small and medium-sized businesses.

  • Salesforce, Inc. - Salesforce, Inc. is a cloud-based application company that offers its services in marketing automation, customer relationship management, application development, and analytics. The company offers its services in industries such as automotive, consumer goods, manufacturing, media, financial services, public sector, retail, and communications. Its brand portfolio includes MuleSoft, Tableau, Heroku,, and Slack.

  • SAP SE - SAP SE is a software solution provider that develops enterprise software to manage customer relations and business operations. It offers products for ERP and digital core, CRM and customer experience, network and spend management, digital supply chain, HR and people engagement, and business technology platforms, among others. The HR and people engagement products include core HR and payroll, time and attendance management, recruiting and onboarding, learning and development, performance and compensation, and workforce planning and analytics.

  • UKG Inc. - The company offers solutions for HR service delivery, compliances, reporting & analytics, scheduling, and time & attendance. It caters to industries such as distribution, retail, and manufacturing. Its customer base includes Sainsbury's, EG Group, Cargill Incorporated, and Balfour Beatty plc.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Interactive Whiteboard Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Interactive Whiteboard Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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