Interactive Whiteboard Market Size, Share & Trends Analysis Report By Form Factor (Fixed, Portable), By Application (Corporate, Education), By Technology, By Projection Technique (Front, Rear), And Segment Forecasts, 2019 - 2025

Industry Insights

The global interactive whiteboard market size was valued at USD 1.51 billion in 2018 and is anticipated to expand at a CAGR of 6.8 % from 2019 to 2025. Rising adoption of advanced learning methods is one of the factors positively affecting the IWB usage. These boards provide an adaptive, engaging, and user-friendly learning experience and are therefore gaining popularity among various sectors, such as government, corporate, and education. Digital learning has transformed conventional classroom teaching.

The emergence of virtual classrooms and e-learning courses has resulted in an increased demand for IWBs. The e-learning industry has witnessed a significant growth over the last decade due to the rapid evolution of digitization, communication, and other technological advancements that are cost-effective and are easily available for a wider audience. Furthermore, significant investments in Information and Learning Technology (ILT) infrastructure in colleges, development of digital content and mobile learning applications, and national training initiatives have transformed the traditional chalk and board learning and teaching methods.

Furthermore, growing trend of gamification in education system is expected to drive the market growth over the forecast period. IWBs witness tremendous demand from the education sector as they aid teachers in demonstrating concepts with enhanced visualization using images and graphics sourced from the internet. Various government initiatives aimed at the transformation of traditional chalk blackboard classrooms to digital ones will boost the demand further.

In addition, increasing significance of virtual learning and e-learning environments are expected to be some of the major trends associated with the interactive whiteboard (IWB) market. For instance, in January 2018, central and state Government of India together announced to provide digital operation board in various government schools across the country to enhance the quality of education and empower students with exciting learning and 360-degree information experience. It must be noted that to bring digital learning into function, organizations need to offer adequate training to their employees.

These training and development activities incur significant costs whether conducted through online platforms or in classroom environments. Thus, the replacement of traditional instructor-based training programs with e-learning solutions and the adoption of interactive products by companies can potentially save up to 50% in training costs and up to 60% in terms of training time. Therefore, the popularity of IWBs in the corporate sector together with substantial investments by Small- and Medium-size Enterprises (SMEs) in technological advancements are anticipated to propel the market demand in future.

Technology Insights

The technology segment is segregated into infrared, resistive membrane, electromagnetic pen, capacitive, and others. The resistive membrane segment accounted for the largest share in 2018 and is projected to exceed USD 1.01 billion by 2025, growing at a CAGR of over 6.0% during the forecast period. Resistive membrane-based products support touch-based interactions and can be wholly operated using a finger or a stylus. Additionally, the cost-effectiveness factor is expected to fuel the growth of IWBs integrated with resistive technology.

Furthermore, the infrared segment is projected to grow at a CAGR exceeding 6.0% over the forecast period. Infrared-based IWBs are easy to operate and are durable as compared to other technology-based IWBs such resistive membrane or capacitive IWBs. IWBs equipped with this technology ensures multi-touch functionality and are extensively used in corporate boardrooms, training rooms, and classrooms, among others. The growing demand and well-received adoption of this type of interactive products is anticipated to drive the market growth over the forecast period.

Form Factor Insights

Based on form factor, the market is segregated into fixed and portable. The fixed segment is expected to exceed USD 1.00 billion by 2025. Fixed IBWs are user-friendly and offer standard aspect ratios that are compatible with a majority of the existing computer setups and projectors. In addition, robust design of these IWBs, enhanced finger-touch interactivity, and ability to function effectively without making any upgrade to the existing equipment are expected to drive the demand further.

Portable IWBs are suitable for last-minute presentations, especially during business trips. These boards do not require any external support or surfaces and support multi-touch functionality, due to which they are gaining popularity and the segment is estimated to witness the highest CAGR of 8% over the forecast period.

Projection Technique Insights

The projection technique segment is segregated into front projection and rear projection. Front projection is anticipated to be the largest segment. Whiteboards with front projection technique are equipped with video projectors. However, a major drawback of such IWBs is that the presenter needs to extend his or her arm to avoid castingshadows. The rear projection technique segment is said to register the maximum CAGR of 9.0% over the forecast period. This technique identifies and eliminates presenter shadow present behind the board and overcomes a key concern associated with front-projection technique wherein the presenter has to face the projector while communicating with the audience.

Application Insights

The application segment is segregated into education, corporate, commercial, and others.Education sector is expected to emerge as the largest application segment in future. Interactive boards in educational institutions enable teachers to easily create customized learning objects from existing content to offer a real-time visual experience to students. Additionally, IWBs also increase student participation in knowledge sharing sessions and group discussions, whilst also eliminating the need for taking down notes. The aforementioned factors are expected to propel the segment growth over the forecast period. 

Whiteboards are gaining traction within the corporate sector as well. Professionals use whiteboards during the planning, designing, and various other developmental stages of a product. Nowadays, these boards are connected to a business network; which enables users to view the screen remotely. Additionally, these remote users can save any digital content, such as documents and notes, directly to a server for their future reference without the need to take photos or physical notes of the content.

Regional Insights

The Europe region led the market in 2018. U.K. is one of the major consumer markets due to quick adoption of innovative technologies in its education sector. Additionally, the rising adoption of blended learning in educational institutes is contributing to the demand for whiteboards. These factors have augmented the market growth in Europe. Asia Pacific is anticipated to witness the fastest growth over the forecast period.

E-learning initiatives in emerging economies, such as Japan and India, have resulted in an increased product demand. A number of government initiatives focused on integrating classrooms with various technologies to facilitate easy learning are anticipated to drive the demand further. Moreover, the presence of key companies, such as Panasonic Corporation, LG Display, Samsung, and Sharp Corporation, in this region will support the region’s growth.

Interactive Whiteboard Market Share Insights

The market is highly consolidated and is characterized by intense competition resulting from the presence of major global companies, such as BenQ Corporation; Boxlight Corporation; Cisco Systems, Inc.; Google, Inc.; and Microsoft Corporation. These companies focus on the development of new products to enhance their product portfolio and to gain a competitive edge. For instance, in May 2017, Panasonic Corporation introduced two touchscreen interactive displays, 4K direct with a 75-inch LED panel and a full HD direct-LED with a 65-inch panel, with a view to make whiteboard digital communication more affordable.

Additionally, multiple users can simultaneously operate these boards. M&A or collaboration is another key business strategy undertaken by industry participants. For instance, in September 2018, Boxlight Corporation acquired EOSEDU, LLC. EOSEDU, LLC. Through this acquisition Boxlight Corporation expects to increase its profit margin and also aims to provide a comprehensive suite in the education technology market.

Report Scope

Segments Covered in the Report

This report forecasts revenue and volume growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global interactive whiteboard market report on the basis of technology, form factor, projection technique, application, and region:

• Interactive Whiteboards Technology Outlook (Revenue, USD Million, 2014 - 2025)

  • Infrared

  • Resistive Membrane

  • Electromagnetic Pen

  • Capacitive

  • Others

• Interactive Whiteboards Form Factor Outlook (Revenue, USD Million, 2014 - 2025)

  • Fixed

  • Portable

• Interactive Whiteboards Projection Technique Outlook (Revenue, USD Million, 2014 - 2025)

  • Front Projection

  • Rear Projection

• Interactive Whiteboards Application Outlook (Revenue, USD Million, 2014 - 2025)

  • Education

  • Corporate

  • Commercial

  • Others

• Interactive WhiteboardsRegional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

    • Japan

    • Korea

    • Indonesia

    • Australia

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa