Kefir Market Size, Share & Trends Analysis Report By Product (Animal-based, Plant-based), By Distribution Channel (Online, Offline), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2025 - 2030

Kefir Market Size & Trends

The global kefir market size was valued at USD 1.26 billion in 2024 and is expected to expand at a CAGR of 5.0% from 2025 to 2030. Increasing consumer awareness about the health benefits of kefir, which is rich in probiotics, vitamins, and minerals, is a major driver. Kefir's ability to support gut health, enhance digestion, and boost the immune system is making it a popular choice among health-conscious consumers. Additionally, the rising trend towards functional foods and beverages, which provide additional health benefits beyond basic nutrition, is further propelling market demand.

The growing popularity of plant-based and dairy-free kefir options is also contributing to market expansion, catering to consumers with dietary restrictions and preferences for vegan products. Furthermore, the increasing availability of kefir products in various flavors and convenient packaging formats is attracting a wider consumer base.

Globalization and the international exchange of various cuisines have played a vital role in the adoption of kefir in various countries. Millennials and Generation Z, who together make up a large part of modern-day consumers, share a strong interest in healthy food and beverages.

As a result, kefir has increased in popularity as a healthy drink among consumers worldwide. This is eventually compelling companies to introduce new products in different geographies and experiment with their taste and flavor.

Modern-day consumers have become increasingly conscious about health and nutrition and have consistently adopted products that are beneficial for human health. This factor has been positively influencing the adoption of kefir. These products are considered rich in nutrients, including protein, calcium, phosphorus, magnesium, and vitamin B2 and B12. Kefir is also abundant in probiotics, thus helping in improving digestion and gut health. Certain researchers claim that kefir has much better probiotics than regular yogurt. Kefir alone contains 61 strains of bacteria and yeasts. The probiotic is also known to protect against infections caused by Salmonella, Helicobacter pylori, and E. coli owing to the presence of Lactobacillus kefir in the product.

Product Insights

Animal based dominated the market with the largest revenue share of 66.7% in 2024. Animal-based kefir, typically made from cow, goat, or sheep milk, is widely recognized for its rich nutritional profile, including high levels of protein, calcium, and essential vitamins. Consumers appreciate its traditional taste and texture, which closely resembles that of yogurt, making it a preferred choice for many. The increasing awareness of the health benefits associated with animal-based kefir, such as its probiotic content that supports digestive health and boosts the immune system, is significantly boosting demand. Additionally, the widespread availability of animal-based kefir products in various flavors and forms, such as drinkable kefir and kefir yogurt, further contributes to its market dominance.

The plant-based segment is expected to grow at the fastest CAGR of 5.4% over the forecast period. Increasing consumer demand for dairy-free and vegan alternatives is a major driver, as more people adopt plant-based diets for health, ethical, and environmental reasons. Plant-based kefir, made from sources such as coconut, almond, and soy milk, offers similar probiotic benefits to traditional dairy kefir, making it an attractive option for those with lactose intolerance or dairy allergies. Additionally, the growing awareness of the health benefits of plant-based diets, including improved digestion and heart health, is propelling market demand. The innovation in flavors and formulations of plant-based kefir is also attracting a wider consumer base. Furthermore, the rise of e-commerce and health food stores is making plant-based kefir more accessible to consumers.

Distribution Channel Insights

The offline channel dominated the market with the largest revenue share in 2024. Traditional retail outlets such as supermarkets, hypermarkets, and specialty stores remain popular among consumers who prefer to physically inspect and purchase kefir. The ability to see and touch the product and the opportunity to seek advice from in-store staff enhance consumer trust and satisfaction. Additionally, the wide availability of kefir in various flavors and packaging sizes in these stores caters to diverse consumer preferences. Seasonal promotions, in-store sampling events, and discounts further attract customers to offline retail channels. The strong presence of well-established retail chains in urban and suburban areas ensures that kefir products are easily accessible to a broad range of consumers.

The online channel is expected to grow at the fastest CAGR over the forecast period. The increasing popularity of e-commerce platforms and their convenience make it easier for consumers to purchase kefir from the comfort of their homes. Online platforms provide various options, detailed product descriptions, customer reviews, and ratings, helping consumers make informed decisions. Additionally, the influence of digital marketing and social media advertising is effectively reaching a broader audience and boosting online sales. Exclusive online discounts, promotions, and subscription services further incentivize consumers to shop for kefir online. The rise of health-conscious consumers seeking functional foods like kefir is also contributing to the growth of the online channel.

Regional Insights

Europe kefir industry dominated the global industry with the largest revenue share of 47.7% in 2024. Europe has a long-standing tradition of consuming fermented dairy products, and kefir has become particularly popular due to its probiotic benefits and rich nutritional profile. The increasing consumer awareness of the health benefits associated with kefir, such as improved digestion and enhanced immune support, is significantly boosting demand. European consumers, especially in countries like Germany, Russia, and Poland, strongly prefer natural and organic food products, further propelling the kefir market. Additionally, the well-developed retail infrastructure in Europe and the widespread availability of kefir in various flavors and packaging formats ensures that consumers have easy access to these products.

North America Kefir Market Trends

North America kefir industry held a considerable share in 2024. Increasing consumer awareness about the health benefits of kefir, such as its high probiotic content and potential to support digestive health, is significantly boosting demand. The growing trend of health-conscious eating and the preference for functional foods that provide additional health benefits beyond basic nutrition are major drivers. Additionally, the rise in lactose intolerance and the demand for dairy alternatives are propelling the market, with many consumers seeking kefir as a nutritious and easily digestible option. The expanding availability of kefir products in various flavors and convenient packaging formats in traditional and online retail channels makes it more accessible to a broader audience.

U.S. Kefir Market Trends

The U.S. kefir industry is expected to grow significantly over the forecast period. The increasing consumer focus on gut health and the benefits of probiotics is a major driver, with kefir being recognized for its ability to improve digestion and boost the immune system. The rising prevalence of digestive disorders and lactose intolerance is encouraging consumers to turn to kefir as a dairy alternative that is easier to digest. Additionally, the growing trend of functional foods and beverages offering health benefits beyond basic nutrition is propelling market demand. The influence of social media and health influencers, who highlight the positive impacts of kefir on overall health, is significantly boosting consumer interest. Furthermore, the availability of a wide range of kefir products, including flavored options and plant-based alternatives, ensures that there is something for every consumer preference.

Asia Pacific Kefir Market Trends

Asia Pacific kefir industry is expected to grow at the fastest CAGR of 5.6% over the forecast period. The increasing awareness of the health benefits of kefir, including its probiotic content and potential to support digestive health, is significantly boosting demand. The region's growing middle class, with rising disposable incomes and a greater focus on health and wellness, is propelling market growth. The influence of Western dietary trends and the increasing popularity of functional foods and beverages also contribute to the kefir market's expansion. Additionally, the rising prevalence of lactose intolerance in the region is encouraging consumers to seek out kefir as a nutritious and easily digestible dairy alternative. The expanding retail infrastructure, including the growth of e-commerce platforms, is making kefir more accessible to a broader audience.

Key Kefir Company Insights

Some key companies in the kefir market include Lifeway Foods, Inc., MAPLE HILL, Green Valley, Redwood Hill Farm & Creamery, and others.

• Lifeway Foods, Inc. is a leading supplier of kefir in the U.S., known for its wide range of high-quality kefir products. The offerings include low-fat, nonfat, and traditional kefir in various flavors such as strawberry, pumpkin spice, and watermelon. Lifeway also offers mini kefir drinks, which are perfect for a quick, nutritious snack.

• Maple Hill Creamery specializes in 100% grass-fed kefir, made from organic whole milk. The kefir products include plain, strawberry, and vanilla kefir, all of which are crafted with 100% grass-fed organic dairy. Maple Hill is committed to sustainable farming practices and producing high-quality, nutritious products.

Recent Developments

• In October 2024, Lifeway Foods unveiled ten new flavors in its 8-ounce organic kefir line, Flavor Fusions. These lactose-free offerings are designed to deliver high-quality bioavailable nutrients, including protein, calcium, and 12 live probiotic cultures. The innovative flavors include Pink Dragon Fruit, Coconut Pineapple, and Matcha Latte.

• In March 2024, PCO Inc. announced the launch of Pure Culture Organics Kefir, designed specifically for millennials, featuring 12 unique probiotic strains and over 50 billion CFUs per serving. This sustainable product is 100% lactose-free and free from stabilizers and preservatives.

Kefir Market Report Scope

Global Kefir Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global kefir market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Animal-based

  • Plant-based

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Switzerland

    • Russia

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • New Zealand

  • Latin America

    • Argentina

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa

    • UAE