GVR Report cover Ketogenic Diet Market Size, Share & Trends Report

Ketogenic Diet Market Size, Share & Trends Analysis Report By Product (Supplements, Snacks, Beverages), By Distribution Channel (Supermarket/Hypermarket, Specialist Retailers, Online), By Region, And Segment Forecasts, 2020 - 2027

  • Report ID: GVR-4-68039-149-7
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global ketogenic diet market size was valued at USD 9.57 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 5.5% from 2020 to 2027. The rising prevalence of overweight and obesity problems among the young generation, millennials, and the working-class population is fueling market growth. The ketogenic diet has also become an effective way for weight management as obesity leads to a number of chronic diseases, such as cardiovascular diseases, diabetes, and high blood pressure. These health-related problems are anticipated to propel the demand for a ketogenic diet over the forecast period. Over the past few years, the obese population has increased significantly, which has propelled the demand for an effective weight-management diet. The ketogenic diet has gained traction across the globe in recent years owing to its good results across all age groups. This diet is specifically a high fat and low-carbohydrate diet. There are four types of ketogenic diets: standard, cyclical, targeted, and a high-protein ketogenic diet.

U.S. ketogenic diet market size

More than 20 studies prove that a ketogenic diet helps in weight loss and improves overall health. These factors are propelling the demand for ketogenic diets across the globe. Various studies conducted by The American College of Cardiology and the Academy of Nutrition and Dietetics have shown excellent results of ketogenic diets in treating several diseases, such as obesity, epilepsy, brain injuries, Alzheimer’s disease, Parkinson’s disease, polycystic ovary syndrome, cancer, and cardiovascular diseases. The excellent properties of this diet are boosting its demand across the globe.

With the growing popularity of junk food among the young generation and millennials, the overweight population has increased significantly across the globe. For instance, according to the Centers for Disease Control and Prevention (CDC), obesity was 42.4% in the U.S. during 2017 - 2018. Moreover, the prevalence of severe obesity was 9.2% from 2017 to 2018. Of this obese population, 40.0% of the U.S. adults aged between 20 to 39 years were obese. This is an alarming situation that needs to get addressed immediately and effectively. These health-related problems are propelling the demand for a ketogenic diet.

Product Insights

The supplements segment emerged as the largest product segment with a share of more than 50.0% in 2019. The segment is expected to maintain its lead over the forecast period due to a wide range of products available in the market. Supplements are available in three major categories: powder, capsules, and oil. These supplements help to complete the requirements of nutrients without much changes in a regular diet.

The snacks segment is expected to expand at the fastest CAGR of 6.1% from 2020 to 2027 due to the rising popularity of keto-specific food items among young consumers worldwide. Manufacturers are launching several snack products as per the ketogenic diet nutrients, which helps people carry out their diet and enjoy their munching. These ketogenic snacks offer various types of convenience to the customers as they can have their food as per their diet plan without hampering their busy schedules.

Distribution Channel Insights

The supermarket/hypermarket segment held the largest share of more than 50.0% in 2019 and is anticipated to maintain its lead over the forecast period. Major manufacturers are promoting their products through offline retail stores, such as hypermarkets and supermarkets. Moreover, several companies are opening new brick and mortar stores worldwide to expand their customer base. For instance, Target Brands, Inc. announced its plans to inaugurate around 25 new stores in the U.S. by the end of 2020. In addition, the company is planning to add seven more stores in the U.S. by 2021. The increasing number of offline stores expands the scope of this distribution channel in the ketogenic diet industry.

Global ketogenic diet market share

The online sales channel is expected to be the fastest-growing channel with a CAGR of 6.2% from 2020 to 2027. With the growing trend of online shopping among young and working-class population across the globe, various e-commerce giants such as Amazon and Alibaba, coupled with significant brick and mortar stores with deep pockets in the market, are entering into the online distribution channel segment. In addition, this online channel has a smaller number of intermediaries, and hence the profit margins are also more than the offline distribution channel. These market trends are propelling the sales of ketogenic products from online distribution channels across the globe.

Regional Insights

North America was the largest regional market for ketogenic diets with more than 35.0% share in 2019. The U.S. is the largest market for ketogenic diets. Strong awareness among the millennials of the U.S. regarding a healthy diet is expected to expand the market reach over the next few years.

Asia Pacific is anticipated to be the fastest-growing regional market with a CAGR of 6.2% from 2020 to 2027. The increasing overweight population in various Asia Pacific countries, such as China and India, offers substantial long-term opportunities for the keto foods industry. These market trends are anticipated to boost the demand for a ketogenic diet.

Key Companies & Market Share Insights

The market is fragmented across the world due to the presence of many domestic and international players. These manufacturers have a significant market share in North America, Europe, and the Asia Pacific. With the growing trend of ketogenic diet across the globe as a useful tool for weight management, manufacturers are adopting several marketing strategies, such as new product launches, collaborations, and expansion of distribution channels. For instance, in March 2018, Nestle S.A. and Know Brainer Foods entered into a collaboration to launch a new line of keto butter creamers. These market strategies are expected to propel the demand for a ketogenic diet over the forecast period. Some prominent players in the global ketogenic diet market include:

  • Ample Foods

  • Danone S.A.

  • Nestle S.A.

  • Pruvit Ventures, Inc.

  • Keto And Company

  • Zenwise Health

  • Perfect Keto

  • Know Brainer Foods

  • Bulletproof 360, Inc.

  • Know Brainer Foods

Ketogenic Diet Market Report Scope

Report Attribute


Market size value in 2020

USD 10.1 billion

Revenue forecast in 2027

USD 14.75 billion

Growth Rate

CAGR of 5.5% from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; MEA

Country scope

U.S.; U.K.; Germany; France; China; India; Brazil

Key companies profiled

Ample Foods; Danone S.A.; Nestle S.A.; Pruvit Ventures, Inc.; Keto And Company; Zenwise Health; Perfect Keto; Know Brainer Foods; Bulletproof 360, Inc.; Know Brainer Foods

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global ketogenic diet market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2027)

    • Supplements

    • Snacks

    • Beverages

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

    • Supermarket/Hypermarket

    • Specialist Retailers

    • Online

    • Others

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • North America

      • The U.S.

    • Europe

      • The U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

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