Kids Scooter Market Size, Share & Trends Analysis Report By Product (2 Wheel, 3 Wheel), By Distribution Channel (Online, Offline), By Region (Europe, APAC, MEA), And Segment Forecasts, 2024 - 2030

Kids Scooter Market Size & Trends

The global kids scooter market size was valued at USD 66.98 million in 2023 and is projected to grow at a CAGR of 4.7% from 2024 to 2030. The growing emphasis on outdoor activities and physical exercise for children drives the market growth. Scooters provide a fun and engaging way for kids to be active, promoting balance and coordination while enjoying time outside.

Many cities are becoming more pedestrian-friendly with dedicated bike lanes and parks, making scooters convenient for kids and their parents. They are lightweight, portable, and easy to maneuver, ideal for navigating urban environments without the bulkiness of bicycles or the need for motorized vehicles. Moreover, advancements in scooter design and materials have contributed to their popularity. Modern scooters are often made from lightweight yet durable materials such as aluminum. Innovative features such as adjustable handlebars and foldable frames enhance convenience and usability for kids and parents seeking practicality.

The cultural shift towards sustainability and eco-consciousness has also bolstered the demand for scooters. Parents increasingly opt for eco-friendly alternatives to cars or public transport for short trips, reducing carbon footprints. Scooters fulfill this need by providing a green transportation option that aligns with environmental values while promoting children's independence and physical activity.

Product Insights

3 wheel segment held the largest market revenue share of 66.9% in 2023. 3 wheel scooters offer enhanced stability and safety compared to traditional two-wheel scooters, making them more suitable for younger children who are still developing their balance and coordination skills. Parents perceive three-wheel scooters as a safer option, which drives their preference in purchasing decisions. Manufacturers have innovated designs incorporating fun features and vibrant colors, customized directly to children's tastes and preferences. Additionally, the ease of learning to ride a three-wheel scooter encourages children to participate actively in outdoor activities, promoting physical exercise and independence.

2 wheel segment is projected to grow at significant CAGR during the forecast period. Manufacturers have focused on designing lightweight yet durable scooters with enhanced safety features, addressing parental concerns about their children's well-being. Additionally, the growing trend towards outdoor activities and the promotion of physical fitness among children further drive the popularity of scooters. The availability of various designs, colors, and themes also contributes to their appeal, catering to diverse preferences and ages.

Distribution Channel Insights

Offline segment held the largest market revenue share in 2023. The demand for the offline segment in the kid's scooter market is increasing primarily due to the tactile nature of purchasing such products. Parents often prefer to physically inspect scooters, assess their build quality, and ensure safety features firsthand before purchasing for their children. Offline stores provide a hands-on experience that online platforms cannot replicate entirely, allowing potential buyers to feel reassured about the product's durability and safety standards. Moreover, direct interaction with sales staff in physical stores enables parents to seek advice and recommendations based on their child's age, size, and skill level, which enhances the overall shopping experience.

The online segment is projected to grow at the fastest CAGR over the forecast period. The convenience and accessibility of online shopping platforms appeal to busy parents looking for hassle-free purchasing options. Online channels provide a wide range of product choices, allowing consumers to compare prices, read reviews, and make informed decisions from their homes. The digital shift accelerated by global events has further normalized online shopping habits across demographics, including parents shopping for children's products like scooters. Additionally, the ability of online retailers to offer competitive pricing, discounts, and promotions enhances their attractiveness to cost-conscious consumers.

Regional Insights

North America is expected to grow at a significant CAGR during the forecast period 2024 to 2030. The growing emphasis on outdoor activities and physical exercise among children fuels the demand for kid's scooters. Parents increasingly opt for recreational equipment like scooters to encourage their children to be active. Advancements in scooter design, such as improved safety features and ergonomic considerations, have boosted their appeal among safety-conscious parents. Additionally, the popularity of scootering as a hobby and a mode of transportation has been steadily rising, further fueling demand. Lastly, the cultural shift towards sustainable and eco-friendly products has increased interest in scooters, which are seen as a green alternative to other forms of transport.

U.S. Kid’s Scooter Market Trends

U.S. dominated the regional market and is expected to maintain its dominance throughout the forecast period. Urbanization has led to smaller living spaces, making compact and foldable scooters a practical choice for transportation and leisure in densely populated areas. Lastly, the influence of social media and peer trends plays a role, with scooters often seen as a relaxed and trendy accessory among children.

Europe Kid’s Scooter Market Trends

Europe market held the largest market revenue share of 33.4% in 2023. The increasing popularity of e-scooters among children and growing awareness of their health benefits is driving the market growth. Manufacturers continuously improve scooter designs, incorporating features like adjustable height, foldability, and lightweight materials. These innovations attract parents seeking convenient and practical options for their children. European customers prioritize safety standards for children's products. Stringent regulations ensure that scooters meet safety requirements, boosting consumer confidence and encouraging adoption.

The UK kid's scooter market is projected to grow significantly over the forecast period. The growing awareness of health and fitness benefits drives interest in physical activities. Scooters provide a fun way for kids to stay active and improve balance and coordination. The UK's well-developed urban infrastructure, including parks, playgrounds, and pedestrian-friendly areas, encourages outdoor activities like scooter riding. Parents find scooters a convenient way for their children to explore the city.

Germany kids scooter market is expected to witness significant growth over the forecast period. Growing awareness about health benefits and environmental concerns drives demand for scooters. Parents appreciate the physical activity and eco-friendly nature of scooting. German customers increasingly prioritize outdoor play and physical activity. Scooters provide a fun way for kids to explore parks, sidewalks, and recreational areas.

Asia Pacific Kid’s Scooter Market Trends

The Asia Pacific market is projected to grow at the fastest CAGR over the forecast period. Urbanization and increasing disposable incomes in countries such as China and India have fueled children's demand for recreational and outdoor activities. This trend is further boosted by growing awareness among parents about the importance of physical activity and outdoor play in child development. Additionally, the popularity of electric scooters among older children has influenced younger demographics, creating a ripple effect in the market. Moreover, innovations in design, safety features, and affordability of kids' scooters have made them increasingly attractive to families across the region, driving steady growth in the market.

China market is projected to grow at a significant CAGR during the forecast period. As disposable income increases and the middle-class population grows, parents are more inclined to invest in recreational activities for their children. Scooting offers health benefits, encourages outdoor activity, and provides an environmentally friendly mode of transportation. Parents increasingly focus on these aspects, driving demand for kids' scooters.

Japan accounted for a significant market revenue share in 2023. Japan's limited living spaces, especially in cities, make compact and foldable scooters appealing. They can be easily stored indoors or carried on public transportation. Many Japanese children commute to school independently. Scooters provide a practical and fun way for kids to travel short distances to school or nearby activities. Japan has a rich culture of outdoor activities and recreational sports. Scooting aligns with this cultural emphasis on physical activity and exploration.

Key Kids Scooter Company Insights

Some of the key companies in the kids scooter market include Razor USA LLC, Radio Flyer, and others. Companies focus on increasing their customer base to gain a competitive edge in the industry. The key players focus on launching new products and providing cheaper alternatives to existing ones. Major companies are taking strategic initiatives such as mergers, acquisitions, and collaborations.

• Razor USA LLC. provides E100 an electric scooter for kids with a 100W, kick start, and chain operated motor. It comes with kid-friendly deck and handle bar support. It is having a maximum speed of 10 mph and a battery life of 40 minutes. Suitable for kids aging more than 8 years.

• Radio Flyer offers a wide range of high performance of 3-wheel scooters for toddlers and kids. Featured with adjustable handlebars, soft foam grips, foot brakes, and a wider base than traditional kids' scooters for added balance.

Recent Developments

• In May 2024, Xiaomi announced the launch of the Ninebot C2 Lite, an electric scooter designed specifically for kids. This scooter features a lightweight design with a maximum load capacity of 50kg and offers a range of up to 14km on a single charge. It aims to provide a safe and enjoyable riding experience for young users, incorporating features like adjustable handlebars and a stable platform.

Kids Scooter Market Report Scope

Global Kids Scooter Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global kids scooter market report based on product, distribution channel, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • 2 Wheel

  • 3 Wheel

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U. S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa