Lactation Massager Market Size, Share & Trends Analysis Report By Type (Heated, Non-Heated), By Application (Relief for Engorged Breast, Relieve a Clogged Milk Duct), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global lactation massager market size was valued at USD 60.51 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 2.4% from 2023 to 2030. Many breastfeeding women witness sore breasts due to hormonal fluctuations during their breastfeeding journey. According to the World Health Organization (WHO), each year, an estimated 820,000 children under the age of 5 years and 20,000 mothers die as a result of sub-optimal breastfeeding and fully not breastfeeding practices. The common approach to controlling and managing breastfeeding problems, such as blocked ducts, milk production issues, and pain, include breast massage, medications, and compressions. Thus, the development and launch of new lactation massage devices are anticipated to drive market growth.

Mastitis is a dangerous condition in the breastfeeding world. The good milk flow plays a key role in preventing mastitis in women. Breasts that are emptied regularly are likely to become blocked. Therefore, the lactation massager has an important role in relief from clogged milk ducts. For instance, Milkbar Breast pumps offers a safe and advanced LaVie Lactation Massager at a cost of USD 65.95 to women to stimulate the breast to enhance let-down, work through engorgement, and remove blocked ducts without any pain.

Furthermore, several devices have been available in the market to apply cold and heat to the breast. However, none of the devices promote massage concurrently. For instance, in April 2023, the Australian Government Department of Industry, Science, and Resources announced a grant to Lactamo under its “AusIndustry’s Entrepreneurs” program intended to support research in the field of breastfeeding. Lactamo is specifically designed and developed for the treatment of common breastfeeding issues such as blocked milk, mastitis, and engorgement. This grant strengthens the company’s R&D capabilities in the field of breastfeeding to address the demand for new breast massager devices.

The rising awareness about innovations in lactation devices and their benefits among breastfeeding women is expected to positively contribute to market growth. For instance, in June 2023, Momcozy showcased its latest advanced wearable breast massagers and pumps at the Florida International Medical Expo (FIME) organized from June 21 to June 23. The presentation of the portfolio at this medical expo helped the company to increase awareness about its products in the scientific community and establish supplier partnerships with global market players.

The COVID-19 pandemic had a high impact on the market. Many lactation massager device manufacturing companies witnessed a decline in sales revenue during the COVID-19 pandemic. This revenue decline was driven by strict regulations undertaken by the government, such as nationwide lockdowns and supply chain breakdowns, which led to a shortage of devices globally.

Type Insights

Based on type, the market has been segmented into heated and non-heated. The heated segment accounted for the largest market share of 65.7% in 2022 and is also expected to witness significant growth during the forecast period. This can be attributed to the launch of advanced heated breast massager devices. In May 2022, MammaEase announced the launch of Lumama Lactation Massager Pro for breastfeeding women to massage their breasts. This device features a warming function, which has received accolades from consumers worldwide.

Furthermore, key players such as LaVie Mom, GROWNSY, Munchkin, Inc., and others offer strong, durable, easy-to-handle heated lactation massager devices globally. The heated lactation massagers include Lumama Pro, Grownsy, LaVie, LaVie 2-in-1, MomCozy, Hauture, and others. Development of advanced heated lactation massagers is further expected to contribute to segment growth.

Application Insights

Based on application, the lactation massager market has been segmented into relief for engorged breasts and relief of a clogged milk duct. The relief for engorged breast segment accounted for the largest market share of 66.2% in 2022. This can be attributed to the increasing prevalence of breast engorgement worldwide. According to the National Center for Biotechnology Information (NCBI) research study, approximately 26.7% of mothers from the experiment group and 56.7% of mothers from a control group who participated in the clinical study had breast engorgement. Thus, the increasing number of breast engorgement cases is expected to boost the demand for lactation massager devices in the coming years.

The relief a clogged milk duct segment is also expected to witness significant growth during the forecast period owing to the high prevalence of clogged milk ducts in women worldwide. According to the Mayo Clinic Health System, clogged milk ducts and mastitis are common conditions in breastfeeding women, affecting up to 20% of the women population. Inadequate breast emptiness, missed feedings, pressure on the breast, and limited time during breastfeeding are major risk factors for rising clogged milk cases worldwide. Thus, the rising female population with clogged milk ducts is projected to fuel demand for lactation massager devices during the forecast period.

Distribution Channel Insights

Based on the distribution channel, the market has been segmented into retail stores and e-commerce. The retail stores segment accounted for the largest market share of 52% in 2022. This can be attributed to the growing number of independent retail stores and pharmacy chains and the availability of lactation massagers devices in mass retailers and supermarkets globally. For instance, some large retail chains offering lactation massager devices include Walmart Stores, Rite Aid Corp, CVS Health, and Walgreens Boots Alliance, Inc.

The e-commerce segment is anticipated to witness the fastest growth over the forecast period. This growth can be attributed to rising women’s preference for buying devices through online pharmacies such as Amazon, Apollon Pharmacy, ubuy, and others, owing to its high advantages over retail stores. For instance, Amazon offers Momcozy heated lactation massager 2 in 1 device to women at the cost of USD 29.99. Momcozy manufactures and commercializes this product through online pharmacies worldwide. The safe and timely delivery of products by e-commerce companies is anticipated to drive segment growth.

Region Insights

Based on region, North America accounted for the largest market share of 31.42% in 2022. This can be attributed to the strong presence of companies engaged in developing, manufacturing, and commercializing lactation breast massager devices used for the treatment of clogged ducts and breast engorgement. The key companies that offer their products in the North American region include Crane - USA., LaVie Mom, MammaEase, Fridababy, LLC, and others. Thus, developing and commercializing new lactation massager devices in the U.S. and Canada is anticipated to drive the region’s growth.

The Asia Pacific region is expected to witness the fastest growth during the forecast period. This can be attributed to high healthcare spending, and growing investments in healthcare logistic infrastructure. Furthermore, the presence of countries like China and India with a high number of newborn baby birth, which was 9.56 million and 28.73 million in 2022, is expected to increase the adoption of breast massager device. The lactation massager helps women overcome certain breastfeeding challenges, such as clogged milk ducts and breast engorgement, thereby driving demand for the product in the coming years.

Key Companies & Market Share Insights

The development of new products, major investments in R&D, and product modifications are among the key strategies adopted by market players to gain a competitive edge in the market. In February 2023, Momcozy launched its Kneading Lactation Massager for breastfeeding and pregnant women who experience difficulties with breastfeeding. This launch will help women enhance their breastfeeding experience, thereby increasing the adoption of the product over the forecast period. Some prominent players in the global  lactation massager market include:

• LaVie Mom

• MammaEase

• Crane - USA.

• Fridababy, LLC.

• GROWNSY

• AL'OFA

• Haakaa

• Momcozy.

• Munchkin, Inc. 

• Zomee Breast Pumps

• Bellababy Global

• Jolly Bean Baby & Co

• Autumnz

• Mon Lait. 

Lactation Massager Market Report Scope

Global Lactation Massager Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global lactation massager market report based on type, application, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Heated

  • Non-Heated

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Relief for Engorged Breast

  • Relieve a Clogged Milk Duct

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Retail Stores

  • E-Commerce

• Region Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait