GVR Report cover Latin America Detergent Market Size, Share & Trends Report

Latin America Detergent Market Size, Share & Trends Analysis Report By Product (Laundry, Household & Kitchen), By Application (Residential, Commercial, Industrial), By Country, and Segment Forecasts, 2018 - 2025

  • Published Date: Aug 2018
  • Report ID: GVR-2-68038-540-3
  • Number of Pages: 30
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016

Industry Insights

The Latin America detergent market size was estimated at USD 17.75 billion in 2017. Increasing demand for liquid detergents coupled with surging uptake of environment-friendly detergents is expected to propel the market over the forecast period.

Rising awareness regarding importance of household hygiene is estimated to help boost the demand for household & kitchen cleaners in developing economies of the region. Due to lack of proper sanitation, prevalence of various diseases such as cholera, typhoid, and hepatitis is on a rise. In order to avoid these, the demand for household cleaners has increased significantly over the past few years.

Colombia detergent market

Detergent polymer, soda ash, sodium meta silicate, and phosphate are some of the key raw materials used to produce detergents. However, due to increasing demand for biodegradable counterparts, manufacturers are opting for phosphate-free raw materials that include plant and vegetable based ingredients.

Since liquid products are cheaper to manufacture, manufacturers are increasing their production for higher profit margins. However, steady penetration rate of powdered products is due to its prominence in developing economies, since in these economies consumers look for economical products. Liquid products are often perceived as premium products compared to powdered form.

The market in Latin America has a huge potential for private label brands. Consumers now see private label brands as a substitute to national and multinational brands and this is anticipated to impact the market in the region. Both private label and national brands are sold online on e-commerce websites and on company websites as well. 

E-commerce facilitates comparison of prices and customer reviews regarding various types of products available in the market. In addition, growing demand for petroleum-based detergents that are replacing synthetic types is likely to stoke the growth of the market over the forecast period.

The market is governed by the presence of various government bodies that regulate packaging, labeling, storage, and use of the products. These bodes include International Association for Soaps, Detergents and Maintenance Products (AISE), Federal Hazardous Substance Act (FHSA), Consumer Product Safety Act (CPSC), Poison Prevention Packaging Act (PPPA), and Environmental Protection Agency (EPA) among various others. Manufacturers have to meet regulations laid down by these bodies in order to conduct business in the region.

Product Insights

On the basis of product, the laundry detergent segment dominated the market in 2017, accounting for over 45.0% of the overall revenue. Increasing penetration of washing machines owing to convenience offered by them for doing laundry is projected to help propel the market. Use of laundry detergents for washing clothes impart resiliency to fabrics, softness, and shows good dispersibility in water. In addition, rising awareness among consumers regarding cleanliness and hygiene is poised to fuel the demand for laundry detergents in the region.

Among laundry detergents, the powder segment held the largest share of over 35.0% in the market in terms of revenue in 2017. The segment is expected to maintain its position until 2025. Rural population accounts for a large share of consumers of the product. Shift in preference of rural consumers from cakes and bars to powders is estimated to be one of the key factors contributing to the growth of the segment.

Application Insights

In 2017, the residential application segment was the leading revenue contributor, commanding approximately 60.0% of the Latin America detergent market. Proliferation of washing machines in the region is anticipated to bolster the demand for detergents in the residential sector. Growing sales volume of washing machines and other detergent products, especially in countries such as Mexico, Argentina, and Colombia, can directly be linked to rising disposable income. Rapid urbanization in these countries is further augmenting the sales of washing machines.

Latin America detergent market

Increasing concerns regarding infectious diseases are compelling consumers to adopt healthier lifestyle practices. Changing trends in developed and developing economies regarding increasing use of homecare and hygiene products is likely to fuel the demand for detergent. In addition, rising commercial use of household cleaners such as surface deodorizers and fabric softeners/conditioners is projected to trigger the demand for the products in residential applications.

Country Insights

Latin America is poised to witness significant growth over the forecast period. Since the region is still in developing phases, majority of the population is economically backward. They tend to use cheap products that contain cheap ingredients. However, due to the environmental impact caused by cheap ingredients, the demand for products with higher performance and environmental-friendly characteristics is gradually increasing. This is expected to positively impact the industry in the region.

Colombia accounted for a significant share in the Latin America market in 2017. Increasing share of private label brands in the country is one of the primary growth stimulants for the market. The market in the country is estimated to post noteworthy CAGR during the forecast period.

Latin America Detergent Market Share Insights

The market in Latin America is characterized by the presence of global players along with various small and medium players catering to the local demand. Companies such as Unilever and Henkel are at the forefront of the market, thus making entry of other players difficult. However, the market share for private labels in the region is significantly rising, since they are a cheaper alternative. This is prompting manufacturers to launch innovative products to attract customer attention.

Some of the key manufacturers present in the Latin America market are Productos Químicos Panamericanos SA (PQP), Procter & Gamble, California Cleaning Supply LLC, Detergentes Y Jabones Sasil S.A., and Biocloro S.R.L.

Report Scope



Base year for estimation


Actual estimates/Historical data


Forecast period


Market representation

Revenue in USD Million & CAGR from 2018 to 2025

Country scope

Colombia, Haiti, Dominican Republic

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at regional and country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the Latin America detergent market report on the basis of product, application, and country:

  • Product Outlook (Revenue, USD Million, 2014 - 2025)

    • Laundry Detergent

      • Powder

      • Liquid

      • Fabric Softener

      • Tablets

      • Others

    • Household & Kitchen Detergent

      • All-purpose Cleaners

      • Powder

      • Liquid

      • Others

    • Others

  • Application Outlook (Revenue, USD Million, 2014 - 2025)

    • Residential

    • Commercial

    • Industrial

  • Country Outlook (Revenue, USD Million, 2014 - 2025)

    • Colombia

    • Haiti

    • Dominican Republic

gvr icn


gvr icn

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

BBB icon D&B icon

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure.