Liquid laundry detergent is produced using several ingredients such as soap, zeolites (water softeners), complexation agents (builders), bleach, and other enzymes. Liquid laundry detergent is mainly used to clean laundry. It has applications in two end user segments such as commercial and residential. Commercial applications of liquid laundry detergent include textile industry, laundry services, and hospitality industry among others. Its residential application includes household cleaning.
Liquid laundry detergent is easy to apply and produces less wastage when used, on account of which it is gaining acceptance and is substituting soaps and detergent powders in the market. Population growth and increasing disposable income are expected to remain the major drivers of global liquid laundry detergent market. Increasing disposable income of consumers in emerging markets is driving the demand for clothes, which in turn has spurred demand for liquid laundry detergent. Additionally, growing population and increasing tourism activities have been key factors for increase in demand for liquid laundry detergent in hospitality segment. Increasing usage of laundry services across developing countries is also expected to help the growth of liquid laundry detergent market. Liquid laundry detergents are considered to be environmentally hazardous. Degradability of liquid laundry detergent coupled with European Union’s regulation to ban phosphates in domestic products is expected to be a major market restraint. However, research & development activities for the manufacture of biodegradable liquid laundry detergent are expected to provide huge growth opportunities for the market.
North America emerged as the largest consumer of liquid laundry detergent globally. The market in this region is characterized by high level of consumerism in textile industry. Asia Pacific emerged as the largest producer of liquid laundry detergents and is expected to become the fastest growing regional market in future. Increasing awareness regarding liquid laundry detergent and growing industrial investments in emerging markets such as India and China are expected to boost the growth of liquid laundry detergent market in this region. Increasing demand for liquid laundry detergent in Latin America is expected to drive the demand for the market in RoW.
Some of the major participants in global liquid laundry detergent market include Colgate-Palmolive Company, Henkel KGaA, Procter & Gamble Co., Unilever and The Dial Corporation among others. Other participants in the market include The Clorox Company, Sun Products Corporation, Church & Dwight, Reckitt Benckiser Plc, and Wipro Enterprises Ltd.
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