Manual Toothbrush Market Size, Share & Trends Analysis Report By Product Type (Medium Soft, Ultra Soft, Hard), By Application (Adults, Children), By Region, And Segment Forecasts, 2019 - 2026

Industry Insights

The global manual toothbrush market size was valued at USD 4.4 billion in 2018 and is expected to expand at a CAGR of 6.9% by 2026. Growing awareness about oral hygiene is one of the major drivers. In addition, easy product availability and growing e-commerce penetration are few other driving factors for the growth.

Rising need for reducing oral complications is also fueling the market growth. Some of the common dental conditions prevalent among large population include tooth decay, bad breath, tooth erosion, tooth sensitivity, oral cancer, periodontal disease, and others. Preventing these conditions with the help of appropriate toothbrushes and brushing technique is essential. Rising awareness among consumers is projected to drive the market.

According to the American Cancer Society, approximately 35,000 throat, tongue, and mouth cancers are diagnosed annually. The average age of maximum patients diagnosed with these disorders is 62. Awareness programs to prevent the disease is anticipated to drive the product demand in the forthcoming years.

Promotion of manual toothbrushes through various innovative marketing techniques undertaken by manufacturers is yet another driving factor of the market. Roping in well-certified dentists for branding, extensive distribution network in urban and rural markets for better availability, tie-ups with sales personnel and distributors, advertisement campaigns through digital, print, and visual media in magazines, newspapers, hoardings, radio, television channels, billboards, and competitive pricing strategies are some of the major innovative marketing techniques adopted by the players due to strong competition.

Rising product innovations are also driving the manual toothbrush market. Improvements in the size and quality of the bristles for the products meant for different age group along with change in the structure of the head shape, flexibility, and improvement in angled handles are some of the major modifications done by the key manufacturers. Most dentists recommend changing toothbrush every 3 months since they become less effective in removing plaque from gums. This ultimately propels the product demand.

Type Insights

On the basis of type, the market is divided into medium soft, ultra soft, and hard. Medium soft bristles segment is anticipated to lead over the forecast period owing to growing product recommendation by dentists due to their effectiveness. Medium soft bristles in toothbrushes are more effective in comparison with the ultra soft bristles. In addition, this bristle type is less prone to bending, which ultimately increases its preference among individuals.

Ultra soft bristle segment is expected to grow significantly in near future since they are gentle on gums and teeth. They are relatively more effective in treating bacteria and plaque with no risk of irritation to the user. They are highly recommended for both adults and children. In addition, ultra soft are majorly used by people suffering from receding gums, gingivitis, bleeding gums, gum disorders, and periodontitis owing to their gentle operation.

Application Insights

In terms of application, the manual toothbrush market is categorized into adults and children. Adult segment held a larger market share in 2018 owing to the increasing prevalence of some of the common disorders, such as periodontal disease, cavities, and tooth decay. According to director of the World Health Organization (WHO), Professor Poul Erik Petersen, tooth decay disorder is majorly seen in the underdeveloped and developing economies and is expected to rise speedily among both children and adults. As per the WHO Global Oral Health Database, tooth decay is reported approximately by 60% to 90% of children and around 100% of adults on the global scale.

Cavity is caused by several reasons, such as presence of bacteria in the mouth for longer period, continuous snacking, consuming lot of sugary drinks, and not maintaining dental hygiene. An individual affected with cavity is advised to get regular dental checkups and continue brushing and flossing as instructed. This is projected to fuel the product demand.

Children segment is expected to lead during the forecast period owing to high prevalence of dental caries among children. Dental caries is caused due to poor oral hygiene and dietary habits. The disorder is majorly prevalent among children up to 5 years of age.

Regional Insights

Asia Pacific is anticipated to register significant market share during the forecast period due to growing population, consumer awareness, and high prevalence of oral disorders. Middle East and Africa is the fastest growing segment due to increasing preference for manual toothbrushes coupled with increasing disposable income of consumers, especially in Middle East. North America is expected to grow considerably in the forthcoming years owing to growing number of distribution channels. In addition, easy availability of advanced products is also propelling the regional growth.

Manual Toothbrush Market Share Insights

Some of the key players include P & G, Colgate, Curaprox, Unilever, Boie USA, Sensodyne (GSK), Dr. Collins, Sunstar, Nimbus, Dr. Fresh, Lion, Darlie, Saky, and Beijiajie. These players focus on strengthening their market presence, launching advanced products, innovations in the existing products, mergers and acquisition, and business collaborations among others.

Recently, Perrigo, prominent provider of over-the-counter health and wellness solutions acquired Ranir, producer of numerous oral care products for USD 750 million. The acquisition aims to focus on acquiring growth opportunities. Since both the companies are similar in operation, the transaction emphasizes on transforming innovations with 100% commitment to values and heritage. With the growing demand, the companies are expanding their product offerings and improving the market presence.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2026. For the purpose of this study, Grand View Research has segmented the global manual toothbrush market report on the basis of type, application, and region:

• Type Outlook (Revenue, USD Million, 2015 - 2026)

  • Ultra Soft

  • Medium Soft

  • Hard

• Application Outlook (Revenue, USD Million, 2015 - 2026)

  • Adults

  • Children

• Region Outlook (Revenue, USD Million, 2015 - 2026)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Singapore

    • Australia

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE