Marketing Analytics Software Market Size, Share & Trends Report

Marketing Analytics Software Market Size, Share & Trends Analysis Report By Application (Solution, Service), By Deployment, By Organization Size, By Industry Vertical, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68039-286-6
  • Number of Report Pages: 154
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Technology

Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                        1.1.1. Application
                        1.1.2. Deployment
                        1.1.3. Organization size
                        1.1.4. Industry vertical
                        1.1.5. Regional scope
                        1.1.6. Estimates and forecast timeline
                    1.2. Research Methodology
                    1.3. Information Procurement
                        1.3.1. Purchased database
                        1.3.2. GVR’s internal database
                        1.3.3. Secondary sources
                        1.3.4. Primary research
                        1.3.5. Details of primary research
                    1.4. Information or Data Analysis
                    1.5. Market Formulation & Validation
                    1.6. Model Details
                    1.7. List of Secondary Sources
                    1.8. List of Primary Sources
                    1.9. Objectives
Chapter 2. Executive Summary
                    2.1. Market Outlook
                    2.2. Segment Outlook
                        2.2.1. Application outlook
                        2.2.2. Deployment outlook
                        2.2.3. Organization size outlook
                        2.2.4. Industry vertical outlook
                        2.2.5. Regional outlook
                    2.3. Competitive Insights
Chapter 3. Marketing Analytics Software Market Variables, Trends & Scope
                    3.1. Market Lineage Outlook
                    3.2. Industry Value Chain Analysis
                    3.3. Market Dynamics
                        3.3.1. Market driver analysis
                        3.3.2. Market restraint analysis
                        3.3.3. Market opportunity analysis
                    3.4. Marketing Analytics Software Market Analysis Tools
                        3.4.1. Industry analysis - Porter’s
                            3.4.1.1. Supplier power
                            3.4.1.2. Buyer power
                            3.4.1.3. Substitution threat
                            3.4.1.4. Threat of new entrant
                            3.4.1.5. Competitive rivalry
                        3.4.2. PESTEL analysis
                            3.4.2.1. Political landscape
                            3.4.2.2. Technological landscape
                            3.4.2.3. Economic landscape
Chapter 4. Marketing Analytics Software Market : Application Estimates & Trend Analysis
                    4.1. Marketing Analytics Software Market: Key Takeaways
                    4.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
                    4.3. Social Media Marketing
                        4.3.1. Social media marketing market estimates and forecasts, 2017 to 2030 (USD Million)
                    4.4. E-Mail Marketing
                        4.4.1. E-mail marketing market estimates and forecasts, 2017 to 2030 (USD Million)
                    4.5. Search Engine Marketing
                        4.5.1. Search engine marketing market estimates and forecasts, 2017 to 2030 (USD Million)
                    4.6. Content Marketing
                        4.6.1. Content marketing market estimates and forecasts, 2017 to 2030 (USD Million)
                    4.7. Others
                        4.7.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)
Chapter 5. Marketing Analytics Software Market : Deployment Estimates & Trend Analysis
                    5.1. Marketing Analytics Software Market: Key Takeaways
                    5.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
                    5.3. On-Premise
                        5.3.1. On-premise market estimates and forecasts, 2017 to 2030 (USD Million)
                    5.4. Cloud
                        5.4.1. Cloud market estimates and forecasts, 2017 to 2030 (USD Million)
Chapter 6. Marketing Analytics Software Market : Organization Size Estimates & Trend Analysis
                    6.1. Marketing Analytics Software Market: Key Takeaways
                    6.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
                    6.3. Large Enterprises
                        6.3.1. Large enterprises market estimates and forecasts, 2017 to 2030 (USD Million)
                    6.4. Small & Medium Enterprises
                        6.4.1. Small & medium enterprises market estimates and forecasts, 2017 to 2030 (USD Million)
Chapter 7. Marketing Analytics Software Market : Industry Vertical Estimates & Trend Analysis
                    7.1. Marketing Analytics Software Market: Key Takeaways
                    7.2. Marketing Analytics Software Market: Movement & Market Share Analysis, 2022 & 2030
                    7.3. Retail
                        7.3.1. Retail market estimates and forecasts, 2017 to 2030 (USD Million)
                    7.4. Consumer Goods
                        7.4.1. Consumer goods market estimates and forecasts, 2017 to 2030 (USD Million)
                    7.5. Industrial
                        7.5.1. Industrial market estimates and forecasts, 2017 to 2030 (USD Million)
                    7.6. BFSI
                        7.6.1. BFSI market estimates and forecasts, 2017 to 2030 (USD Million)
                    7.7. Media & Communication
                        7.7.1. Real estate & construction market estimates and forecasts, 2017 to 2030 (USD Million)
                    7.8. Healthcare
                        7.8.1. Healthcare market estimates and forecasts, 2017 to 2030 (USD Million)
                    7.9. Others
                        7.9.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)
Chapter 8. Marketing Analytics Software Market: Regional Estimates & Trend Analysis
                    8.1. Regional Outlook
                    8.2. Marketing Analytics Software Market by Region: Key Takeaway
                    8.3. North America
                        8.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                        8.3.2. U.S.
                            8.3.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                        8.3.3. Canada
                            8.3.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                    8.4. Europe
                        8.4.1. UK
                            8.4.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                        8.4.2. Germany
                            8.4.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                        8.4.3. France
                            8.4.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                    8.5. Asia Pacific
                        8.5.1. Japan
                            8.5.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                        8.5.2. China
                            8.5.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                        8.5.3. India
                            8.5.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                        8.5.4. Australia
                            8.5.4.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                        8.5.5. South Korea
                            8.5.5.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                    8.6. Latin America
                        8.6.1. Brazil
                            8.6.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                        8.6.2. Mexico
                            8.6.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                    8.7. MEA
                        8.7.1. Saudi Arabia
                            8.7.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                        8.7.2. South Africa
                            8.7.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
                        8.7.3. United Arab Emirates (UAE)
                            8.7.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
Chapter 9. Competitive Landscape
                    9.1. Recent Developments & Impact Analysis, By Key Market Participants
                    9.2. Market Participant Categorization
                        9.2.1. IBM Corporation
                            9.2.1.1. Company overview
                            9.2.1.2. Financial performance
                            9.2.1.3. Product benchmarking
                            9.2.1.4. Strategic initiatives
                        9.2.2. Adobe Inc.
                            9.2.2.1. Company overview
                            9.2.2.2. Financial performance
                            9.2.2.3. Product benchmarking
                            9.2.2.4. Strategic initiatives
                        9.2.3. Google, LLC
                            9.2.3.1. Company overview
                            9.2.3.2. Financial performance
                            9.2.3.3. Product benchmarking
                            9.2.3.4. Strategic initiatives
                        9.2.4. Accenture
                            9.2.4.1. Company overview
                            9.2.4.2. Financial performance
                            9.2.4.3. Product benchmarking
                            9.2.4.4. Strategic initiatives
                        9.2.5. Oracle
                            9.2.5.1. Company overview
                            9.2.5.2. Financial performance
                            9.2.5.3. Product benchmarking
                            9.2.5.4. Strategic initiatives
                        9.2.6. SAS Institute Inc.
                            9.2.6.1. Company overview
                            9.2.6.2. Financial performance
                            9.2.6.3. Product benchmarking
                            9.2.6.4. Strategic initiatives
                        9.2.7. TABLEAU SOFTWARE, LLC
                            9.2.7.1. Company overview
                            9.2.7.2. Financial performance
                            9.2.7.3. Product benchmarking
                            9.2.7.4. Strategic initiatives
                        9.2.8. Teradata
                            9.2.8.1. Company overview
                            9.2.8.2. Financial performance
                            9.2.8.3. Product benchmarking
                            9.2.8.4. Strategic initiatives
                        9.2.9. Funnel.io
                            9.2.9.1. Company overview
                            9.2.9.2. Financial performance
                            9.2.9.3. Product benchmarking
                            9.2.9.4. Strategic initiatives


List of Tables

Table 1 List of abbreviation
Table 2 North America marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 3 North America marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 4 North America marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 5 North America marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 6 North America marketing analytics software market, by region, 2017 to 2030 (USD Million)
Table 7 U.S. marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 8 U.S. marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 9 U.S. marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 10 U.S. marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 11 Canada marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 12 Canada marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 13 Canada marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 14 Canada marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 15 Europe marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 16 Europe marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 17 Europe marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 18 Europe marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 19 Europe marketing analytics software market, by region, 2017 to 2030 (USD Million)
Table 20 Germany marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 21 Germany marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 22 Germany marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 23 Germany marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 24 UK marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 25 UK marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 26 UK marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 27 UK marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 28 France marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 29 France marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 30 France marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 31 France marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 32 Asia Pacific marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 33 Asia Pacific marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 34 Asia Pacific marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 35 Asia Pacific marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 36 Asia Pacific marketing analytics software market, by region, 2017 to 2030 (USD Million)
Table 37 China marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 38 China marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 39 China marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 40 China marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 41 Japan marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 42 Japan marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 43 Japan marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 44 Japan marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 45 India marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 46 India marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 47 India marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 48 India marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 49 Australia marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 50 Australia marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 51 Australia marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 52 Australia marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 53 South Korea marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 54 South Korea marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 55 South Korea marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 56 South Korea marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 57 Latin America marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 58 Latin America marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 59 Latin America marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 60 Latin America marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 61 Latin America marketing analytics software market, by region, 2017 to 2030 (USD Million)
Table 62 Brazil marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 63 Brazil marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 64 Brazil marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 65 Brazil marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 66 Mexico marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 67 Mexico marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 68 Mexico marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 69 Mexico marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 70 Middle East and Africa (MEA) marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 71 Middle East and Africa (MEA) marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 72 Middle East and Africa (MEA) marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 73 Middle East and Africa (MEA) marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 74 Middle East and Africa (MEA) marketing analytics software market, by region, 2017 to 2030 (USD Million)
Table 75 South Africa marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 76 South Africa marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 77 South Africa marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 78 South Africa marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 79 Saudi Arabia marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 80 Saudi Arabia marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 81 Saudi Arabia marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 82 Saudi Arabia marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million)
Table 83 United Arab Emirates (UAE) marketing analytics software market, by application, 2017 - 2030 (USD Million)
Table 84 United Arab Emirates (UAE) marketing analytics software market, by deployment, 2017 - 2030 (USD Million)
Table 85 United Arab Emirates (UAE) marketing analytics software market, by organization size, 2017 - 2030 (USD Million)
Table 86 United Arab Emirates (UAE) marketing analytics software market, by industry vertical, 2017 - 2030 (USD Million) 


List of Figures

Fig. 1 Market research process
Fig. 2 Data triangulation techniques
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value-chain-based sizing & forecasting
Fig. 6 QFD modeling for market share assessment
Fig. 7 Market formulation & validation
Fig. 8 Marketing analytics software: Market outlook
Fig. 9 Marketing analytics software: Competitive insights
Fig. 10 Parent market outlook
Fig. 11 Related/ancillary market outlook
Fig. 12 Penetration and growth prospect mapping
Fig. 13 Industry value chain analysis
Fig. 14 Marketing analytics software market driver impact
Fig. 15 Marketing analytics software market restraint impact
Fig. 16 Marketing analytics software market strategic initiatives analysis
Fig. 17 Marketing analytics software market: Application movement analysis
Fig. 18 Marketing analytics software market: Application outlook and key takeaways
Fig. 19 Social media marketing market estimates and forecasts, 2017 - 2030
Fig. 20 E-mail marketing market estimates and forecasts, 2017 - 2030
Fig. 21 Search engine marketing market estimates and forecasts, 2017 - 2030
Fig. 22 Content marketing market estimates and forecasts, 2017 - 2030
Fig. 23 Others market estimates and forecasts, 2017 - 2030
Fig. 24 Marketing analytics software market: Deployment movement analysis
Fig. 25 Marketing analytics software market: Deployment outlook and key takeaways
Fig. 26 On-premise market estimates and forecasts, 2017 - 2030
Fig. 27 Cloud market estimates and forecasts, 2017 - 2030
Fig. 28 Marketing analytics software market: Organization size movement analysis
Fig. 29 Marketing analytics software market: Organization size outlook and key takeaways
Fig. 30 Large enterprises market estimates and forecasts, 2017 - 2030
Fig. 31 Small & medium enterprises market estimates and forecasts, 2017 - 2030
Fig. 32 Marketing analytics software market: Industry Vertical movement analysis
Fig. 33 Marketing analytics software market: Industry Vertical outlook and key takeaways
Fig. 34 Retail market estimates and forecasts, 2017 - 2030
Fig. 35 Consumer goods market estimates and forecasts, 2017 - 2030
Fig. 36 Industrial market estimates and forecasts, 2017 - 2030
Fig. 37 BFSI market estimates and forecasts, 2017 - 2030
Fig. 38 Media & communication market estimates and forecasts, 2017 - 2030
Fig. 39 Healthcare market estimates and forecasts, 2017 - 2030
Fig. 40 Others market estimates and forecasts, 2017 - 2030
Fig. 41 Global marketing analytics software market: Regional movement analysis
Fig. 42 Global marketing analytics software market: Regional outlook and key takeaways
Fig. 43 North America market estimates and forecasts, 2017 - 2030
Fig. 44 U.S. market estimates and forecasts, 2017 - 2030
Fig. 45 Canada market estimates and forecasts, 2017 - 2030
Fig. 46 Europe market estimates and forecasts, 2017 - 2030
Fig. 47 UK market estimates and forecasts, 2017 - 2030
Fig. 48 Germany market estimates and forecasts, 2017 - 2030
Fig. 49 France market estimates and forecasts, 2017 - 2030
Fig. 50 Asia Pacific market estimates and forecasts, 2017 - 2030
Fig. 51 Japan market estimates and forecasts, 2017 - 2030
Fig. 52 China market estimates and forecasts, 2017 - 2030
Fig. 53 India market estimates and forecasts, 2017 - 2030
Fig. 54 Australia market estimates and forecasts, 2017 - 2030
Fig. 55 South Korea market estimates and forecasts, 2017 - 2030
Fig. 56 Latin America market estimates and forecasts, 2017 - 2030
Fig. 57 Brazil market estimates and forecasts, 2017 - 2030
Fig. 58 Mexico market estimates and forecasts, 2017 - 2030
Fig. 59 Middle East and Africa market estimates and forecasts, 2017 - 2030
Fig. 60 Saudi Arabia market estimates and forecasts, 2017 - 2030
Fig. 61 South Africa market estimates and forecasts, 2017 - 2030
Fig. 62 United Arab Emirates (UAE) market estimates and forecasts, 2017 - 2030

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