Men’s Wear Market Size, Share & Trends Analysis Report By Product (Clothing/Apparel, Accessories, Footwear), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

Men’s Wear Market Size & Trends

The global men's wear market size was valued at USD 590.24 billion in 2023 and is projected to grow at a CAGR of 6.8% from 2024 to 2030. This steady expansion can be attributed to the rising fashion consciousness among millennial and Generation Z men. A report published by YouGov in January 2022 classified the purchasing behavior of consumers in the U.S. into Fashion Pioneers, Fashion Conservatives, Fashion Conscious, and Fashion Monotonous. As per the report, fashion pioneers are considered the biggest fashion enthusiasts, constituting 15% of the country's population, and around 55% are men. It showcases high fashion awareness among the male demographic, highlighting positive growth trends in this market. Designers are increasingly focusing on men's preferences while designing clothes and accessories due to their potential for commanding higher prices, driving market expansion.

A constant evolution of fashion trends significantly influences the men's wear market. Online platforms showcase the latest styles, encouraging men to keep up with current trends. This shift to fashion-forward thinking has led to a higher demand for trendy and stylish clothing in both casual and formal types. Brands respond to such consumer behavior by frequently updating their collections to align with the latest trends, driving industry growth. Brand ambassadors play a crucial role in this market, leveraging their influence and personal style to promote brands and connect with their target audience. Their endorsements and public appearances support building brand credibility and visibility. Engaging famous personalities such as actors and sportspersons as brand ambassadors can significantly increase a brand's appeal and boost product sales.

The emergence of online shopping platforms has led to more convenience, a wider variety of choices, and better customer pricing options. These platforms offer personalized shopping experiences through advanced algorithms that suggest products based on the user's browsing history and preferences. The ease of shopping online and the ability to compare products and prices has significantly boosted product sales. For instance, in March 2023, Italian Colony, a menswear brand from India, launched its online store to enable consumers to buy premium clothes at competitive prices. The company also launched an application, available on both Apple and Android smartphones, to allow buyers to purchase its products from any place globally.

Cultural events, traditions, and social norms significantly impact men's fashion choices and preferences. In recent years, social movements promoting gender fluidity and inclusivity have strongly influenced men's fashion, leading to the adoption of more diverse and experimental styles. This has compelled brands to innovate and cater to a wider audience by incorporating advanced materials in their products and adopting innovative marketing campaigns. Additionally, the rising popularity of smart clothing integrated with technology, such as fitness trackers or heating elements, further aids market expansion. These technological advancements enhance the functionality of clothing and provide unique selling points for brands.

Product Insights

The clothing/apparel segment accounted for the largest revenue share of 49.0% in the market in 2023. The steadily high volume of sales of clothing items such as t-shirts, trousers, jeans, and formals primarily aids segment demand. The male demographic also shows significant interest in sports such as basketball, football, cricket, and motorsports, driving the demand for jerseys and team kits. Consumers are increasingly becoming aware of the environmental impacts of the fashion industry and pursue brands that prioritize eco-friendly practices. This includes using sustainable materials such as organic cotton and recycled fabrics and adoption of ethical manufacturing processes. This shift towards sustainable fashion drives brands to innovate and adopt greener practices, influencing market dynamics. For instance, in December 2023, PUMA announced that it would be expanding the incorporation of its innovative textile recycling technology RE:FIBRE in all PUMA replica jerseys for football Federations and Clubs, which would replace recycled polyester from 2024 onwards.

The footwear segment is expected to register the fastest CAGR during the forecast period. There is an increasing demand for fashionable, trendy, and stylish footwear across all age groups, encouraging major brands such as Adidas, Nike, Skechers, and Puma to expand their portfolios. The demand for specialized athletic footwear has also increased as more men are engaging in physical activities such as running, hiking, gym workouts, and sports. Shoes designed for specific activities, such as running shoes, cross-trainers, and hiking boots, offer enhanced support, cushioning, and durability, which are essential for improving performance and preventing injuries. This increasing focus on fitness drives the men's footwear market, particularly in the athletic and sportswear segments.

Distribution Channel Insights

The offline distribution segment dominated the market in 2023. A significant number of consumers still prefer to purchase clothes, shoes, and accessories via physical stores, as they are able to touch, feel, and try these products before making a purchase decision, assuring proper fitting, fabric quality, and overall look. This sensory experience is essential for men's wear, where the feel and fit influence purchasing decisions. Offline stores provide an immediate, hands-on experience, making them a crucial part of this market. Moreover, the in-store staff offers personalized styling advice, helps with size and fit queries, and provides product recommendations based on individual preferences. This interaction enhances the shopping experience, builds customer loyalty, and drives sales.

The online distribution channel segment is projected to grow at the fastest CAGR during the forecast period. Online shopping allows consumers to browse and purchase clothing or footwear items from the comfort of their homes, eliminating the need to visit physical stores and saving time and effort. The ability to shop on the go using mobile devices further enhances accessibility. For busy professionals and those with packed schedules, this mode provides convenience, driving its popularity. For instance, in April 2024, Triumph launched its Online Clothing Shop in the U.S., allowing customers to shop for the full range of Triumph Clothing collections online. The Triumph Heritage Collection has been made available for the first time, in addition to its casual clothing and protective rider wear portfolios, enabling enthusiasts to purchase premium clothing products online.

Regional Insights

North America men’s wear market accounted for a leading revenue share of 30.8% in the global industry in 2023. The significant influence of pop culture and media has helped shape men's fashion trends in regional economies such as the U.S. and Canada. Television shows, movies, music videos, and sports celebrities often establish new styles and trends that consumers try to follow. Iconic characters, musicians, and athletes inspire fashion choices, and their endorsement of certain brands boosts sales. Additionally, increasing awareness regarding sustainability and the use of environment-friendly materials further shapes the regional market.

U.S. Men’s Wear Market Trends

The U.S. men's wear market is expected to expand at a fast pace over the forecast period. The economic stability and relatively high disposable income among American consumers significantly influence consumer spending on men's fashion. Men in the country are willing to invest in quality apparel, from everyday casual wear to high-end luxury items. A higher purchasing power allows consumers to explore a wide range of products and brands, including designer labels and customized clothing. Additionally, there is a growing awareness of the environmental impact of fashion and a preference for brands that prioritize sustainable practices such as the use of recycled materials, eco-friendly production processes, and ethical labor practices. For instance, in April 2024, TWOTHIRDS, a European sustainable fashion brand, officially launched in the United States. The company introduced its Summer Collection with this launch, which includes both men’s and women’s apparel made from materials such as recycled polyester, deadstock fabric, and organic cotton.

Asia Pacific Men’s Wear Market Trends

The Asia Pacific men's wear market is anticipated to witness significant growth in the coming years. The steadily growing working male population has created a larger market for diverse clothing styles, from casual and formal wear to activewear and traditional attire in the region. Moreover, social media and digital influencers play a crucial role in shaping fashion trends in regional economies by showcasing styles and endorsing brands. These influencers have large followings and significantly impact consumer preferences. Brands leverage social media to run campaigns, engage with consumers, and create viral content. Moreover, with their large populations, countries such as China, India, and others contribute to a substantial demand for men's apparel.

The Chinese men's wear market accounted for a substantial revenue share in 2023. There is an increasing demand for sustainable and ethical fashion products in China, driven by growing environmental awareness and implementation of sustainability standards by authorities. Consumers are increasingly becoming conscious of the environmental impact of their clothing choices and seeking brands that prioritize sustainability. Additionally, the widespread usage of social media platforms has helped clothing and footwear brands to promote the latest fashion trends. The visual and interactive nature of such platforms allows consumers to discover new styles, follow fashion influencers, and make purchasing decisions based on their recommendations.

Europe Men’s Wear Market Trends

The men's wear market in Europe is expected to witness significant growth over the forecast period. European fashion's cultural richness and historical significance influence the regional market by promoting creativity, innovation, and a high standard of craftsmanship. Globalization has facilitated cultural exchange, creating a significant international market for European brands. The accessibility of international brands, online platforms, and travel opportunities enables European consumers to explore and adopt diverse fashion aesthetics, contributing to substantial innovations in the regional market.

The UK men's wear market is expected to advance at a substantial growth rate from 2024 to 2030. Actors, musicians, athletes, and influencers with large followings influence fashion choices through their style, brand collaborations, and endorsements. Collaborations between celebrities and brands help increase brand visibility, enhance product adoption, and develop brand loyalty among followers. Additionally, consumers are increasingly focusing on the environmental advantages of decreasing textile waste and reducing the carbon footprint linked to the manufacturing of new clothing. Second-hand clothes have become a popular choice as they ensure environmental sustainability by reducing textile waste. They are also highly affordable and available at lower prices through online platforms and charity shops. For instance, in September 2023, H&M announced the launch of its ‘Pre-Loved’ concept for second-hand clothes and accessories, made available through the company’s Regent Street store in London, starting October 5. Such initiatives provide additional avenues for male consumers to purchase clothes and accessories, driving market growth.

Key Men’s Wear Company Insights

Some of the key players operating in the men’s wear market include H&M, Zara (Inditex), Nike, and Adidas, among others.

• H&M offers fashionable clothing and accessories for men, women, and children, along with home accessories under the H&M Home brand. H&M has become a fashion leader through the introduction of premium fashionable clothes at affordable prices. The company’s strategy focuses on global expansion, with a strong online presence alongside its physical stores. H&M executes different styles through its sub-brands, such as ‘COS’ for a minimalist look and ‘Weekday’ for an outdoor vibe.

• Nike offers a wide range of sportswear products. Beyond footwear, the company’s portfolio includes apparel and equipment, along with popular subsidiaries such as Air Jordan and Converse. Nike’s strategy focuses on offering premium quality products, the use of innovative manufacturing processes, and targeting diverse athletic needs. The company is well-known globally for designing and making jerseys for popular soccer clubs such as Barcelona, PSG, Liverpool, and Chelsea, using the DRI-FIT technology to absorb and remove moisture and help athletes stay cool.

Recent Developments

• In July 2024, HUGO BOSS announced the opening of a new flagship store in Düsseldorf, Germany, to promote the company’s 24/7 lifestyle range for women and men. The company’s ‘Smart Fitting Room’ would be integrated into eight of the 17 rooms of this store, allowing customers to easily access product information, care instructions, and size availability. The store is spread across two floors, with the first floor showcasing casual clothing from the BOSS Black and BOSS Green lines for men and the second-floor displaying menswear and womenswear from the BOSS Camel and BOSS Black lines.

• In July 2024, Nike introduced the Air Jordan XXXIX, designed to allow players to move easily during basketball games. The shoe features a midsole combination of full-length Air Zoom and full-length ZoomX foam to provide an optimum cushioning experience. Meanwhile, the upper of the shoe utilizes a computational design derived from footwear tests conducted in the Nike Sport Research Lab (NSRL). The Air Jordan has been released on both online platforms and physical stores.

Men’s Wear Market Report Scope

Global Men’s Wear Market Report Segmentation

This report forecasts revenue growth at the global, regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global men’s wear market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Clothing/Apparel

    • Trousers

    • Denims

    • Shirts & T-shirts

    • Ethnic Wear

    • Others

  • Accessories

  • Footwear

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa

    • South Africa