Mental Health Apps Market Size, Share & Trends Analysis Report By Platform Type (Android, iOS), By Application Type (Depression & Anxiety Management, Stress Management), By Region, And Segment Forecasts, 2024 - 2030

Mental Health Apps Market Size & Trends

The global mental health apps market size was estimated at USD 6.2 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2030. Rising utilization of mental health apps owing to their benefits in improving treatment outcomes and lifestyle and increasing awareness regarding mental health as a significant health condition are major factors boosting the market growth. These apps are beneficial in facilitating and promoting well-being, which is further helpful in fueling productivity, mainly working professionals. An increasing number of downloads of mental health apps and an upsurge during the COVID-19 pandemic are other prominent factors propelling the market growth.

COVID-19 pandemic not only led to an increase in mental health app downloads but also increased awareness regarding mental health as a grave problem. This, in turn, has demonstrated a substantial growth opportunity in digital health and mobile health space. According to the research provided by the Organization for the Review of Care and Health Applications (ORCHA), mental health app downloads in the UK increased by around 200% from summer 2019 to summer 2020.

In addition, COVID-19 pandemic has led to an increase in utilization of mental health apps across the globe. Global lockdowns and increasing loneliness and disbalance in the work and professional life leading to burnouts during the pandemic boosted adoption of mental health apps. This can also be justified by the increasing number of downloads of mental health apps during this period. According to the data published by Sensor Tower in 2020, the downloads of 10 leading mental health and wellness apps in the U.S. increased by 17.6% from January to April 2020.

Market Dynamics

Shifting trends from traditional care methods to patient-centric and personalized care supports adopting mental health apps. Apps such as meditation management, depression and anxiety management, and wellness management are beneficial in maintaining an individual's overall health, thereby promoting a better lifestyle and reducing stress.

Studies and research proving the benefits of such apps have further boosted their adoption and penetration, fueling demand. For instance, in March 2021, a study published in the Journal of the National Center for Biotechnology Information evaluated the effectiveness of an app for promoting well-being and stress management. It demonstrated positive results and was effective in stress reduction in the respondents.

Rising funding opportunities for developing various mental health apps signify market growth opportunities. For instance, total funding statistics published by Crunchbase for Calm, a meditation app, increased from USD 28 million in 2018 to USD 218 million in 2020. In addition, funding for the app increased by around 52% from 2019 to 2020. This substantial rise in funding signifies market's growth potential from 2024 to 2030.

Moreover, growing smartphone and internet penetration is fueling the market growth. For instance, as per a 2021 report by Ericsson, number of mobile subscriptions was more than 6 billion, which is expected to increase during the forecast period. In addition, according to Internet World Stats, as of Q1 2021, global penetration of internet was around 65.6%. Thus, growing adoption of smartphones, internet, and social media is anticipated to propel market growth.

Platform Type Insights

Based on platform type, the market for mental health apps is classified into Android, iOS, and others. In 2023, iOS segment dominated with a revenue share of 48.9%. This growth can be attributed to increasing adoption of iOS among consumers. According to data published by Business of Apps in 2021, market share of iOS in the UK increased from 47% in Q3 of 2020 to 51.6% in Q3 of 2021. Thus, such instances demonstrate the segment's growth from 2024 to 2030.

Android segment is anticipated to grow at the fastest CAGR from 2024 to 2030. Major factors contributing to this segment's growth include rising usage and cost-effective nature of Android-based smartphones. A growing number of Android users is anticipated to further boost this growth, signifying a higher growth rate. For instance, according to 2022 statistics provided by Business of Apps, active Android users increased from 2.3 billion in 2018 to 2.8 billion in 2020.

Application Type Insights

Based on application type, the market is classified into depression and anxiety management, meditation management, stress management, wellness management, and others. In 2023, depression and anxiety management segment dominated with a revenue share of 29.3%. Increasing prevalence of anxiety and depression disorders and growing awareness regarding mental health apps for treatment of these conditions are some of the major factors supporting the segment's growth.

Stress management segment is projected to grow at the fastest CAGR from 2024 to 2030. Rising prevalence of stress and related disorders and increasing adoption of applications beneficial in stress reduction and management are pioneering factors fueling this growth. For instance, according to statistics provided by the Gallup survey, four in 10 adults across the globe reported feeling worried and stressed in 2021.

Regional Insights

North America dominated the market with a revenue share of 36.9% in 2023. Prominent factors such as growing adoption of smartphones, developments in coverage networks, and growing internet and social media penetration are fueling this growth. According to GSMA’s The Mobile Economy Report 2021, smartphone adoption in the North American region was around 80% in 2020 and is expected to reach 85% by 2025.

Asia Pacific is expected to register a substantial CAGR from 2024 to 2030, owing to a rise in demand for connected devices and growing adoption of smartphones. Furthermore, various countries in the region are adopting digital and mobile health technologies to ensure better outcomes and manage healthcare delivery. Thus, such initiatives are projected to boost adoption of mental health apps in near future.

Key Companies & Market Share Insights

Competition is strong among existing players owing to the rising demand for mental health applications and technological advancements. Rising demand for mental health apps is projected to promote the entry of newer companies, propelled by the rising awareness and acceptance of digital and mobile health technology. Strategic developments and initiatives by companies in product launches, mergers, acquisitions, and partnerships are anticipated to boost competition and fuel market growth.

Recent Developments

• In April 2021, Headspace announced its partnership with Whole Foods, thereby strengthening its position in the growing mental health apps space.

• In January 2022, Mayo Clinic, a non-profit American academic medical center announced its collaboration with the K Health team for using Artificial Intelligence to treat hypertension in a better way and the right manner.

• In September 2022, Headspace Health, an English-American online company specializing in meditation announced its agreement to acquire Shine App, a mental health and well-being platform to deliver mental health support to people around the world.

• In September 2023, Headspace and One Medical, a U.S.-based in-office and virtual primary care provider entered a strategic partnership. Under this partnership, the two companies would focus on devising solutions to reduce anxiety and spread awareness towards preventive health screenings.

Mental Health Apps Market Report Scope

Global Mental Health Apps Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each sub-segment from 2018 to 2030. For this study, Grand View Research, Inc. has segmented the global mental health apps market report based on platform type, application type, and region:

• Platform Type Outlook (Revenue, USD Million, 2018 - 2030)

  • iOS

  • Android

  • Others

• Application Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Depression and Anxiety Management

  • Meditation Management

  • Stress Management

  • Wellness Management

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • Italy

    • France

    • Spain

    • Russia

  • Asia Pacific

    • Australia

    • China

    • Japan

    • South Korea

    • India

    • Singapore

  • Latin America

    • Mexico

    • Brazil

    • Argentina

  • Middle East Africa

    • South Africa

    • Saudi Arabia

    • UAE