The global messaging platform market is expected to grow at a significant rate over the forecast period. The messaging platform industry is anticipated to witness rapid growth owing to an increased demand for virtualization and cloud-based solutions such as NaviSite, Apptix, Intermedia, GoDaddy, Microsoft, SherWeb, Google, AppRiver, and SilverSky.
Messaging platforms provide email functionality as well as unified communications (UC), instant messaging (IM), security, email archiving & compliance, social media integration, collaboration tools, conferencing, archiving & retention, along with many more functional features. There has been a growing demand for more advanced communication platforms ranging from email to real-time communication. Most commonly used primary communication hubs, by business and consumer users are Mobile and desktop clients. Thereby, facilitating their wide range of communication necessities which in turn is expected to enhance the messaging platforms market growth.
Due to a surge in the number of mobile device users, the message platforms have become a necessity for executing both business and domestic activities which have led users to expect a consistent messaging revolution across dynamic virtual platforms. The messaging platform market is presumed to develop in the forecasted period due to the rising necessity for fully optimized and touch-capable mobile interfaces for smartphones and tablet devices.
Organizations have a substantial amount of unorganized data due to which they have started using enterprise social tools which have enabled consistent usage of social tools for internal purposes such as training, recruiting, and internal collaboration. This need for surging reliance on enterprise social tools is expected to drive the market growth over the forecast period. Digital message platforms such as e-mail archiving solutions help organizations to maintain security and storage of data. Moreover, it also helps them to access their emails on a real-time basis, thereby sustaining the needs of the customer and bridging the time gap in different locations.
The growing demand for virtualization in technology is one of the major growth drivers. Virtualization helps the organization achieve greater performance capability with a lesser deployment of resources. It helps service providers achieve efficient administration, better hardware utilization, and better economies of scale which is expected to increase the messaging platform market growth significantly.
Cloud computing message platform solutions are progressively being used by organizations across the globe. It is cost-effective and can be used anywhere, anytime without time or location constraints. This is expected to encourage the messaging platform solutions adoption among patrons who are sensitive to cost and SMEs and boost the market growth in the next seven years.
Carbon footprints have been observed to be a major concern for organizations. Organizations are progressively adopting IP-based communication system that requires less hardware. Message platforms reduce the need for employees to travel from their workplace. Moreover, it also helps to save power as small servers are used which contributes to a significant environment-friendly initiative as it results in energy savings. The surging use of these platforms is anticipated to significantly boost the messaging platform market share over the forecast period.
Social networking sites such as Facebook, LinkedIn, and Twitter have been gaining popularity recently due to their message platform that enables the subscribers to access their contacts with the help of a centralized interface as well as it bypasses the need to pay for each text, making it a preferred choice for all. Vendors in this segment allow for rich integration with popular social networking platforms, thus driving the demand for new advancements in the market.
Social media message platforms such as WeChat, WhatsApp, and Viber aid sharing of information which thereby enables the marketers to advertise and provide development platforms for application developers. The organizations compete to retain and attract customers as the positive prospects for the messaging platform market growth in the next seven years.
Service vendors try to maintain low costs along with growing the number of users which is expected to emerge as one of the main challenges of this segment. Maintaining efficiency with increase the number of users and integrating additional servers with existing ones to increase platforms capacity for more user seats poses a challenge to market growth. Moreover offering uninterrupted service to subscribers with minimal downtime is another challenge for the service providers.
The major market players are Openwave Messaging, Oracle, Microsoft, and open-Xchange. The other key vendors are Atmail, IceWarp, Ipswitch, and Rockliffe. Open wave provides a reliable and highly scalable solution for service providers. It acquired Critical Path which is a leader in security, messaging, and unified communications on December 4, 2013. The companies have collaborated to work as unified white label messages.
Oracle Communications Unified Communications Suite provides an extensive range of message collaboration features as well as provides customization flexibility such as Oracle communications calendar services, instant message server, communications contact server, outlook connector, and indexing and search service making it a leading platform for large service providers. Microsoft offers Microsoft Exchange Server 2013 which serves enterprise customers as well as business-oriented service providers with its rich message and collaboration platforms.
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In order to ensure business continuity amidst the COVID-19 crisis, business organizations, especially in highly affected countries are allowing their employees to work from home. The increase in people working from home has led to a surge in demand for online video viewing, downloading, and communication through video conferencing, all of which are leading to increased network traffic and data usage. COVID-19 shall accelerate the demand for agile and flexible work styles and further push the adoption of communication services that tend to improve work-life balance. On the flip side, telecom regulators worldwide have postponed their plans of 5G spectrum auction amidst the global pandemic. This is expected to have an impact on the commercialization of commercial 5G standalone deployments and revenue generated through 5G services. The ongoing pandemic has forced telecom operators worldwide to test their network resiliency and revisit their planned investments, especially in 5G technology. The report will account for Covid19 as a key market contributor.