The global unified communications market size was valued at USD 136.11 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 17.4% from 2024 to 2030. Organizations are adopting Unified Communications (UC) solutions to increase revenues, lower operating expenses, and maintain customer relationships. UC improves decision-making by incorporating various communication instruments, such as multimodal communication, into a single platform. The rising unified communications and collaboration market trends such as Bring Your Own Device (BYOD) coupled with an upsurge in the mobile workforce and the provision of a hybrid workplace model are being observed across the globe. Mobile devices support UC allow employees to upgrade from a single desktop workstation and work remotely, assuring high productivity.
The unified communication and collaboration market has been growing at a rapid pace over the past decade with the continuous introduction of integrated communications devices. This trend has enabled the institutions to achieve multiple benefits, such as streamlining business processes, lowering communications' overall cost, and enabling enhanced collaboration. Organizations specializing in UC services emphasize simplifying their solutions, which makes the services easier to manage, deploy and purchase. There has been an improved focus on utilizing past user experience as a crucial tool for designing new solutions and improving existing ones, which would further lead to the overall growth of the market.
Furthermore, the evolving business communications have enabled the organizations to look for methods to manage complexity, control costs, and improve overall productivity. This has led to an increased adoption of UC solutions, primarily delivered in a cloud-based or hosted Unified Communications as a Service (UCaaS) model. Rising demand for organizations to transform their business models through flexibility, productivity, and agility is fueling the growth of unified communications as a service market.
Incorporation of real-time data, video communications, and telephony systems has become critical to business activities in an ever-changing business environment. Thus, companies are moving towards UC solutions to enhance communications and collaborations internally with remote staff and externally with clients and suppliers.
The COVID-19 pandemic caused a temporary halt to the on-premises operations of enterprises and drove the trend of work-from-home facilities. The pandemic enabled SMEs and large enterprises to leverage advanced technologies to ensure seamless communication among team members and co-working teams, supporting the growth of a unified communications and collaboration market. The COVID-19 outbreak also encouraged the healthcare providers, educational institutes, and government agencies to adopt vital business communications tools, which caused a paradigm shift in communication processes in the post-pandemic period.
The market growth stage is medium, and the pace of the market growth is accelerating. The Unified communications market is witnessing a high degree of innovation, particularly with the advent of Artificial Intelligence (AI). The technology investments by the market companies are aimed at enhancing their ability to innovate, adapt, and gain maximum return on investment (ROI) in the future. The integration of AI with unified communications is helping companies to automate routine tasks and provide valuable insights.
The Unified Communications (UC) industry is witnessing a high impact of government regulations and policies owing to the sensitive nature of the information transmitted through UC platforms. Top impacting regulations in the unified communication market include data privacy, telecommunications, and E-discovery, among others. Businesses operating in the market need to stay up to date with government regulations and ensure their solutions are strictly in compliance with the law. The UC solutions are also being used in highly regulated sectors such as healthcare and finance, which further adds to the regulatory impact on the market.
The unified communications market is also observing a rising number of mergers and acquisition activities that help companies increase market share, expand the customer base, and strengthen product portfolios. For instance, in October 2023, Mitel Network Corporation acquired Unify, an Atos company that offers communication and collaboration solutions.
End-user concentration is moderate to high in the unified communications market, as several industry verticals are adopting various unified communications to increase productivity, enhance collaboration, and improve customer services. The features offered by advanced unified communications, such as voicemail to email transcription, call routing, and presence indicators, leading to an increase in the number of end-user concentration.
The on-premise segment accounted for a market revenue share of around 47.0% in 2022. The growth of this segment is driven by rising demand for greater control and customization of communication infrastructure in large enterprises. The adoption of on-premise unified communications solution helps companies to adapt their communication systems to meet specific needs and integrate them with other on-premise applications. In addition, the organizations with sensitive communication data prefer on-premise solutions rather than relying on cloud-based solutions.
The hosted UC segment is expected to register the highest CAGR of over 20.0% from 2023 to 2030. This growth can be attributed to lower total ownership costs, capital expenditure, and operating expenses associated with hosted UC solution. Businesses are moving toward hosted UC solutions to upscale their storage capacity due to the predictable and simple operating cost model. The hosted solution delivers a single UC platform to provide communication and collaboration solutions across numerous channels. Hybrid unified communications is another solution that integrates on-premises and cloud communication services. The hybrid solution permits sharing of parts of the communication on the premise or cloud platforms which makes it adaptable to multiple systems and business types.
The instant & unified messaging segment accounted for the highest revenue share owing to a rise in the demand for enterprises to engage in prompt communications among peers and gain real-time notifications of the strategies in critical mission situations. Unified Messaging helps manage regular voice, fax, and text messages, all uniting in a single platform that users can access via PC or telephone. UM is majorly suitable for mobile business users as it enables them to reach co-workers and clients easily.
The collaboration platform and applications segment include speech recognition, desktop sharing, and other communication solutions. The segment is expected to expand at a notable CAGR of from 2023 to 2030, following the trend of remote work during COVID-19. Audio and video conferencing is gaining momentum owing to the rising demand and trend of video conferencing owing to its simple and hassle-free experience. Enterprises rely on video and audio conferencing to make meetings more interactive, efficient, and collaborative. For instance, in June 2023, Zoom partnered with Sony Group Corporation to integrate its video communications and collaboration platform into BRAVIA TVs. This collaboration will enable the users of Zoom Meetings to connect with colleagues for video meetings in hybrid or remote working situations.
Large enterprises accounted for the highest market share in 2022. Large enterprises focus on corporate network performance, keeping tight integration with emerging technologies such as SD-WAN. Moreover, catering to the need of multi-regional and multinational enterprises, the service providers focus on improving the unified services as a service solution with enhanced offerings such as business process integration and centralized provisioning and service management. Additionally, large enterprises are present in international locations and are constantly expanding, which adds to the demand for secure and instantaneous unified communication solutions.
The SMEs (small & medium enterprises) segment is anticipated to expand at the highest CAGR of over 20.0% from 2023 to 2030. SMEs use cloud-based unified communications services to reduce the capital and operational expenses required to deploy a unified communications solution on-premise. Furthermore, multiple vendors have redirected their focus to SMEs and are offering cost-effective solutions to them. The latest subscription-based cloud UC services are favorably suitable for SMEs, giving them a key to the modern technologies with a lesser charge of ownership. As a result, cloud-based services such as hosted CRM solutions, Skype for Business, and Office 365 are widely used in SMEs.
IT & Telecom accounted for the largest market share in 2022. The growth can be attributed to the rising adoption of unified communication solutions in IT companies to enhance the overall organizational performance of an enterprise. Unified communication provides various services critical to increasing remote workers' productivity using available mobile devices. Additionally, factors such as a higher number of cross-functional teams, remote workers, and improved business operations have enabled corporations in the IT & telecom industry to deploy unified communication solutions at the business level and ensure seamless communication techniques.
The government & defense sector is expected to register the highest CAGR during the forecast period. The growth can be attributed to the increasing deployment of this technology among governments worldwide to meet budgetary pressures and the growing demands from citizens for enhanced communication. A collaborative approach is presumed to increase interaction and engagement between various government divisions and their stakeholders.
North America unified communications market is expected to grow at a CAGR of 12% from 2023 to 2030 owing to accelerated adoption of remote work and virtual collaborations across various industries in the region. The rising demand for integrated solutions that enhance collaboration, streamline communication channels, and improve the efficiency of communication is boosting the growth of the unified communications market in North America.
The U.S. unified communications market is expected to grow at a CAGR of 11% from 2023 to 2030. UC solutions enable the digitalization of businesses to evolve their communication infrastructure and foster seamless collaboration among teams from diverse regions or countries worldwide. The capability to integrate with cloud-based services and platforms to offer scalable and flexible solutions is accelerating the adoption of UC solutions, thereby boosting the growth of the unified communications market in the U.S.
Europe unified communications market is expected to witness a CAGR of over 18% from 2023 to 2030. This can be attributed to the increased use of BYOD services coupled with the need to achieve operation and performance efficiency in enterprises. The increasing demand for unified communications in Europe has enabled numerous vendors to improve their business processes. For instance, in July 2023, Alcatel-Lucent Enterprise launched Alcatel-Lucent Enterprise Rainbow Hub in the UK, combining its Unified Communications (UC) and Private Branch eXchange (PBX) solutions in a fully cloud-based service.
The unified communications market in Europe is further driven by the need for cost-effective communication solutions and the proliferation of 5G and artificial intelligence in the region.
U.K. unified communications market accounted for nearly 14.0% revenue share of the European market in 2022. The growing number of investments in digital transformation initiatives by the U.K. government is supporting the growth of the unified communications market in U.K.
Unified communications market in Germany is expected to witness a CAGR of around 16% from 2023 to 2030. High growth of remote work culture in the country and increased focus on 5G technology development in the country is fueling the growth of the UC market in Germany.
France unified communications market is expected to witness high growth from 2023 to 2030. The high-speed 5G networks and the ongoing trend of BYOD, along with the rise in demand for solutions with CRM (customer relationship management) integration and omnichannel communication capability, are fueling the growth of the unified communications market in France.
Asia Pacific unified communications market is expected to exhibit the highest CAGR of around 20.0% from 2023 to 2030. The growing trend toward mobilization of enterprises is fueling regional market growth. Growing investment and the presence of a large customer base are expected to boost high-speed data networks in economies such as India. Also, an upsurge in the need for remote work solutions and a rise in the implementation of mobile devices has boosted the growth of the unified communications market across India and the rest of Asia Pacific.
China unified communications market is expected to witness a CAGR of over 18% from 2023 to 2030. Sectors such as Banking & Financial Services (BFS), Business Process Outsourcing (BPO), government, telecom, logistics, and Travel & Hospitality have turned to unified communications to enable efficient services in China.
The Japan unified communications market is expected to witness a high CAGR from 2023 to 2030. The increasing adoption of remote work and significant growth in a number of digital transformation initiatives in Japan drive the growth of the unified communications market in Japan.
Unified communications market in India is expected to grow at an exponential growth rate from 2023 to 2030 due to lucrative growth opportunities such as integration of Artificial Intelligence (AI), Machine Learning (ML), Advanced Analytics, and Internet of Things (IoT). The demand for UC solutions to enable streamlined communications across diverse teams and support client interactions is boosting the growth of the India UC market.
Middle East and Africa (MEA) unified communications market is anticipated to reach USD 13.3 Billion by 2030. Digital transformation trends in different industries, along with the rise in the number of SMEs in the region, are boosting the growth of the unified communications market in MEA.
Saudi Arabia unified communications market is driven by increasing government investment in Saudi Arabia’s Information and Communications Technology (ICT) development. In addition, the proliferation of 5G networks is expected to create lucrative growth opportunities for the Saudi Arabia UC market in the upcoming years.
Companies such as Cisco System Inc., Avaya Inc., and Microsoft Corporation have vast flagship offerings in the market, providing enhanced application experience across diverse sectors. Moreover, the market has noticed several mergers & acquisitions and product launch activities in the last few years. For instance, in July 2023, Telefónica expanded its strategic partnership with Microsoft Corporation to strengthen the portfolio of UC solutions, focused on large organizations and SMEs.
In October 2022, Cisco Systems, Inc., and Microsoft Corp. announced a new partnership to provide customers with more choices and flexibility in UC solutions. Microsoft and Cisco are also focusing on offering the capability to run Microsoft Teams on Cisco Desk and Room Devices Certified for Microsoft Teams.
The partnership is focused on improving Microsoft Teams' compatibility with other solutions. The collaboration is expected to enhance interoperability and enable Cisco to build compatible and certified devices for the Microsoft teams. The partnership has helped companies offer ease in integration and provide an array of services in one software.
In August 2023, Avaya Inc., a customer experience solution provider, signed a cooperative purchasing contract with Sourcewell, a Government Cooperative Purchasing Organization in North America. This contract enabled U.S. and Canadian customers to procure Avaya solutions and services directly or via an authorized partner on a cooperative contract.
In August 2023, Mitel Network Corporation launched a new version of MiCollab, a collaboration tool providing a unified platform for messaging, voice, and meeting capabilities for its users. According to the company, the new version will provide the end users with the ability to select multiple meeting providers, enhancing the customization and ease of use.
In May 2023, NEC Corporation introduced UNIVERGE BLUE ARCHIVE, an innovative data retention solution for UNIVERGE BLUE CONNECT, a unified communications application. The new offering from NEC is designed to protect and support search and retrieval across different critical business communications channels, such as chat, phone call recordings, short message service (SMS), and voicemail.
In January 2023, Verizon Communications Inc. partnered with Microsoft Corporation to deliver Teams Phone Mobile, the solution to provide Public Switched Telephone Network (PSTN) connectivity with Microsoft Teams and Phone System. The company launched Verizon Mobile for Microsoft Teams, a service that combines mobile devices with Microsoft Teams for simpler collaboration and calling.
Report Attribute |
Details |
Market size value in 2023 |
USD 136.11 billion |
Revenue forecast in 2030 |
USD 417.86 billion |
Growth rate |
CAGR of 17.4% from 2024 to 2030 |
Actual data |
2018 - 2023 |
Forecast period |
2024 - 2030 |
Quantitative units |
Revenue in USD billion and CAGR from 2024 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Component, deployment mode, solution, organization size, industry vertical, regional |
Regional scope |
North America; Europe; Asia Pacific; South America; Middle East & Africa |
Country scope |
U.S., Canada, Mexico, Germany, U.K., France, Italy, Spain, China, Japan, India, South Korea, Australia, New Zealand, Brazil, Saudi Arabia, South Africa |
Key companies profiled |
Alcatel-Lucent Enterprise; Avaya Inc.; Cisco Systems Inc.; Microsoft Corporation; Mitel Network Corporation; NEC Corporation; Poly (Platonics Inc.); Unify; Verizon Communications Inc.; Tata Communications; IBM Corporation |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts and estimates revenue growth at the global, regional, and country levels along with analyzes the latest market trends and opportunities in each one of the sub-segments from 2018 to 2030. For this study, Grand View Research has further segmented the global unified communications market report based on component, deployment mode, solution, organization size, industry vertical, and region:
Component Outlook (Revenue, USD Billion, 2018 - 2030)
Hardware
Software
Services
Deployment Mode Outlook (Revenue, USD Billion, 2018 - 2030)
Hosted
On-premise
Solution Outlook (Revenue, USD Billion, 2018 - 2030)
Instant & Unified Messaging
Audio & Video Conferencing
IP Telephony
Collaboration Platform and Applications
Organization Size Outlook (Revenue, USD Billion, 2018 - 2030)
SMEs
Large Enterprises
Industry Vertical Outlook (Revenue, USD Billion, 2018 - 2030)
BFSI
Manufacturing
IT & Telecom
Retail & Ecommerce
Government & Defense
Healthcare & Life Sciences
Education
Travel & Hospitality
Transport & Logistics
Media & Entertainment
Others
Regional Outlook (Revenue, USD Billion, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
France
Italy
Spain
Asia Pacific
Japan
China
India
South Korea
Australia
New Zealand
South America
Brazil
Argentina
Middle East and Africa (MEA)
Saudi Arabia
South Africa
b. The global unified communications market size was estimated at USD 113.48 billion in 2022 and is estimated to reach USD 136.11 billion in 2023.
b. The global unified communications market is expected to grow at a compound annual growth rate of 17.4% from 2023 to 2030 to reach USD 417.86 billion by 2030.
b. In terms of application, the enterprise segment dominated the global unified communications market with a share of more than 46% in 2022. This is attributable to the rising adoption of unified communications across enterprises to offer web conferencing, communication tools, and collaboration portals.
b. Some of the key players in the global unified communications market are Alcatel-Lucent; Avaya Inc.; Cisco Systems, Inc.; Microsoft Corporation; IBM Corporation; NEC Corporation; and ShoreTel Inc.
b. Key factors that are driving the market growth include the increasing adoption of BYOD, the rising penetration of mobile devices, and the growing adoption of unified communications as a service.
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
1.3.1. Information analysis
1.3.2. Market formulation & data visualization
1.3.3. Data validation & publishing
1.4 Research Scope and Assumptions
1.4.1. List to Data Sources
Chapter 2. Executive Summary
2.1. Unified Communications Market Snapshot
2.2. Unified Communications Market- Segment Snapshot (1/2)
2.3. Unified Communications Market- Segment Snapshot (2/2)
2.4. Unified Communications Market- Competitive Landscape Snapshot
Chapter 3. Unified Communications Market -Industry Outlook
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.1.1. Increasing adoption of BYOD is expected to spur the market of unified communications
3.3.1.2. Rising penetration of mobile devices is propelling the market growth
3.3.1.3. Rise in usage of unified communications as a service is driving the market growth
3.3.2. Market Restraint Analysis
3.3.2.1. Initial capital outlay
3.3.2.2. Lack of interoperability is hampering the growth of the market
3.4. Technology Landscape
3.5. Industry Analysis Tools
3.5.1. Porter’s analysis
3.5.2. Macroeconomic analysis
3.6. Penetration & Growth Prospect Mapping
3.7. Key Company Analysis
3.7.1. Key company, strategic initiatives & outcome analysis
3.7.2. Key company/competition categorization (key innovators, market leaders, emerging companies)
3.8. Comparative Analysis -Team Collaboration Software vs. Unified Communications
3.9. Total Cost of Ownership (TCO) of Unified Communications Solutions
3.9.1. TCO in a nutshell
Chapter 4. Unified Communications Market: Component Estimates & Trend Analysis
4.1. Component Movement Analysis & Market Share, 2022 & 2030
4.2. Unified Communications Market Estimates & Forecast, By Component (USD Billion)
4.2.1. Hardware
4.2.2. Software
4.2.3. Services
Chapter 5. Unified Communications Market: Deployment Mode Estimates & Trend Analysis
5.1. Deployment Mode Movement Analysis & Market Share, 2022 & 2030
5.2. Unified Communications Market Estimates & Forecast, By Deployment Mode (USD Billion)
5.2.1. Hosted
5.2.2. On-premise
Chapter 6. Unified Communications Market: Solution Estimates & Trend Analysis
6.1. Solution Movement Analysis & Market Share, 2022 & 2030
6.2. Unified Communications Market Estimates & Forecast, By Solution (USD Billion)
6.2.1. Instant & Unified Messaging
6.2.2. Audio & Video Conferencing
6.2.3. IP Telephony
6.2.4. Collaboration Platform and Applications
Chapter 7. Unified Communications Market: Organization Size Estimates & Trend Analysis
7.1. Organization Size Movement Analysis & Market Share, 2022 & 2030
7.2. Unified Communications Market Estimates & Forecast, By Organization Size (USD Billion)
7.2.1. SMEs
7.2.2. Large Enterprises
Chapter 8. Unified Communications Market: Industry Vertical Estimates & Trend Analysis
8.1. Industry Vertical Movement Analysis & Market Share, 2022 & 2030
8.2. Unified Communications Market Estimates & Forecast, By Industry Vertical (USD Billion)
8.2.1. BFSI
8.2.2. Manufacturing
8.2.3. IT & Telecom
8.2.4. Retail & Ecommerce
8.2.5. Government & Defense
8.2.6. Healthcare & Life Sciences
8.2.7. Education
8.2.8. Travel & Hospitality
8.2.9. Transport & Logistics
8.2.10. Media & Entertainment
8.2.11. Others
Chapter 9. Regional Estimates & Trend Analysis
9.1. Unified Communications Market by Region, 2022 & 2030
9.2. North America
9.2.1. North America Unified Communications Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.2.2. U.S.
9.2.3. Canada
9.2.4. Mexico
9.3. Europe
9.3.1. Europe Unified Communications Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.3.2. Germany
9.3.3. U.K.
9.3.4. France
9.3.5. Italy
9.3.6. Spain
9.4. Asia Pacific
9.4.1. Asia Pacific Unified Communications Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.4.2. Japan
9.4.3. China
9.4.4. India
9.4.5. South Korea
9.4.6. Australia
9.4.7. New Zealand
9.5. South America
9.5.1. South America Unified Communications Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.5.2. Brazil
9.5.3. Argentina
9.6. Middle East & Africa (MEA)
9.6.1. MEA Unified Communications Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.6.2. Saudi Arabia
9.6.3. South Africa
Chapter 10. Unified Communications Market - Competitive Landscape
10.1. Recent Developments & Impact Analysis, By Key Market Participants
10.2. Company Categorization
10.3. Participant’s Overview
10.4. Financial Performance
10.5. Product Benchmarking
10.6. Company Market Share Analysis, 2022
10.7. Company Heat Map Analysis
10.8. Strategy Mapping
10.8.1. Expansion/Divestiture
10.8.2. Collaborations/Partnerships
10.8.3. New Product Launches
10.8.4. Contract
10.9. Company Profiles
10.9.1. Alcatel-Lucent Enterprise
10.9.1.1. Participant’s Overview
10.9.1.2. Financial Performance
10.9.1.3. Product Benchmarking
10.9.1.4. Recent Developments
10.9.2. Avaya Inc.
10.9.2.1. Participant’s Overview
10.9.2.2. Financial Performance
10.9.2.3. Product Benchmarking
10.9.2.4. Recent Developments
10.9.3. Cisco Systems Inc
10.9.3.1. Participant’s Overview
10.9.3.2. Financial Performance
10.9.3.3. Product Benchmarking
10.9.3.4. Recent Developments
10.9.4. Microsoft Corporation
10.9.4.1. Participant’s Overview
10.9.4.2. Financial Performance
10.9.4.3. Product Benchmarking
10.9.4.4. Recent Developments
10.9.5. Mitel Network Corporation
10.9.5.1. Participant’s Overview
10.9.5.2. Financial Performance
10.9.5.3. Product Benchmarking
10.9.5.4. Recent Developments
10.9.6. NEC Corporation
10.9.6.1. Participant’s Overview
10.9.6.2. Financial Performance
10.9.6.3. Product Benchmarking
10.9.6.4. Recent Developments
10.9.7. Poly (Platonics Inc.)
10.9.7.1. Participant’s Overview
10.9.7.2. Financial Performance
10.9.7.3. Product Benchmarking
10.9.7.4. Recent Developments
10.9.8. Unify
10.9.8.1. Participant’s Overview
10.9.8.2. Financial Performance
10.9.8.3. Product Benchmarking
10.9.8.4. Recent Developments
10.9.9. Verizon Communications Inc.
10.9.9.1. Participant’s Overview
10.9.9.2. Financial Performance
10.9.9.3. Product Benchmarking
10.9.9.4. Recent Developments
10.9.10. Tata Communications
10.9.10.1. Participant’s Overview
10.9.10.2. Financial Performance
10.9.10.3. Product Benchmarking
10.9.10.4. Recent Developments
10.9.11. IBM Corporation
10.9.11.1. Participant’s Overview
10.9.11.2. Financial Performance
10.9.11.3. Product Benchmarking
10.9.11.4. Recent Developments
List of Tables
Table 1 Unified Communications Market - Key market driver impact
Table 2 Unified Communications Market - Key market restraint impact
Table 3 Unified Communications Market Revenue Estimates and Forecast, By Component, 2018 - 2030 (USD Billion)
Table 4 Unified Communications Market Revenue Estimates and Forecast, By Deployment Mode, 2018 - 2030 (USD Billion)
Table 5 Unified Communications Market Revenue Estimates and Forecast, By Solution, 2018 - 2030 (USD Billion)
Table 6 Unified Communications Market Revenue Estimates and Forecast, By Organization Size, 2018 - 2030 (USD Billion)
Table 7 Unified Communications Market Revenue Estimates and Forecast, By Industry Vertical, 2018 - 2030 (USD Billion)
Table 8 Recent Developments & Impact Analysis, By Key Market Participants
Table 9 Company Heat Map Analysis
Table 10 Key companies undergoing expansions/divestitures.
Table 11 Key Companies undergoing collaborations.
Table 12 Key companies launching new products
Table 13 Key companies engaged in contracts
List of Figures
Fig. 1 Unified Communications Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Data Analysis Models
Fig. 4 Market Formulation and Validation
Fig. 5 Data Validating & Publishing
Fig. 6 Market Snapshot
Fig. 7 Segment Snapshot (1/2)
Fig. 8 Segment Snapshot (2/2)
Fig. 9 Competitive Landscape Snapshot
Fig. 10 Unified Communications Market Value, 2022 - 2030 (USD Billion)
Fig. 11 Unified Communications Market - Industry Value Chain Analysis
Fig. 12 Market Dynamics
Fig. 13 Key market driver impact
Fig. 14 Key market restraint/challenges impact
Fig. 15 Unified Communications Market: PORTER’s Analysis
Fig. 16 Unified Communications Market: PESTEL Analysis
Fig. 17 Unified Communications Market, by Component: Key Takeaways
Fig. 18 Unified Communications Market, by Component: Market Share, 2022 & 2030
Fig. 19 Hardware Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 20 Software Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 21 Services Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 22 Unified Communications Market, by Deployment Mode: Key Takeaways
Fig. 23 Unified Communications Market, by Deployment Mode: Market Share, 2022 & 2030
Fig. 24 Hosted Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 25 On-premise Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 26 Unified Communications Market, by Solution: Key Takeaways
Fig. 27 Unified Communications Market, by Solution: Market Share, 2022 & 2030
Fig. 28 Instant & Unified Messaging Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 29 Audio & Video Conferencing Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 30 IP Telephony Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 31 Collaboration Platform and Applications Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 32 Unified Communications Market, by Organization Size: Key Takeaways
Fig. 33 Unified Communications Market, by Organization Size: Market Share, 2022 & 2030
Fig. 34 SMEs Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 35 Large Enterprises Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 36 Unified Communications Market, by Industry Vertical: Key Takeaways
Fig. 37 Unified Communications Market, by Industry Vertical: Market Share, 2022 & 2030
Fig. 38 BFSI Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 39 BFSI Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 40 Manufacturing Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 41 Retail & Ecommerce Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 42 Government & Defense Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 43 Healthcare & Life Sciences Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 44 Education Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 45 Travel & Hospitality Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 46 Transport & Logistics Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 47 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 48 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Fig. 49 Unified communications market by region, 2022 & 2030, Revenue (USD Billion)
Fig. 50 Regional marketplace: Key takeaways
Fig. 51 North America unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 52 U.S. unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 53 Canada unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 54 Mexico unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 55 Europe unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 56 Germany unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 57 U.K. unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 58 France unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 59 Italy unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 60 Spain unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 61 Asia Pacific unified communications MARKET estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 62 China unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 63 India unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 64 Japan unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 65 South Korea unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 66 Australia unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 67 New Zealand unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 68 South America unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 69 Argentina unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 70 Brazil unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 71 MEA unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 72 Saudi Arabia unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 73 South Africa unified communications market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 74 Key Company Categorization
Fig. 75 Company Market Share Analysis, 2022
Fig. 76 Strategic framework
Market Segmentation
The extensive use of BYOD model in enterprises offers several advantages such as low capital and operating expenses. Today, employees are more inclined to adopt a single device for personal and professional applications in order to avoid hassles such as inconvenience, theft, and loss. Employees feel more comfortable carrying their personal devices at the workplace for their ease of use and familiarity. Furthermore, adoption of BYOD model in the workstation can help lowering the organizations overall fees. Improvised and advanced BYOD models can also help in reducing IT support and minimizing the necessity of continuously updating devices to accommodate the latest product releases. In addition, with the adoption of BYOD model boost employee satisfaction which is positive for the organization’s growth. Employees can work in office as well from home, which is helpful for organization’s revenue expansion. Thus, adoption of BYOD model in organizations is anticipated to propel unified communications market growth over the forecast period.
The proliferation of mobile devices and the rollout of services such as 5G is projected to initiative mobile phone market expansion in developing and developed regions. Smartphones are crucial in today’s day to day life activities. According to the International Telecommunication Union (ITU), mobile-cellular telephone subscriptions worldwide have increased from 5,890 million in 2011 to 8,062 million in 2021. Asia Pacific witnessed most significant contributor to the mobile-cellular telephone industry. Factors responsible for the growth in the Asia Pacific region are growing investment by mobile manufacturers, ongoing R&D,availability of low-cost handsets, rapid innovation and decreased voice calling rates. Furthermore, smartphones become more efficient for its sophisticated technology and advanced applications such as Google Drive, aid employees gain access to and edit the organization’s documents remotely. Adoption of smartphones make individuals easy and fast. These factors are anticipated to boost market growth in the coming years.
Presence of several vendors in the market creates a lack of interoperability which affects the market growth. Customers face difficulties in choosing different system components from other vendors as ability becomes a significant concern owing to the lack of compatibility between software and components from different vendors.
This section will provide insights into the contents included in this unified communications market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance
A three-pronged approach was followed for deducing the unified communications market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for unified communications market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of unified communications market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The unified communications market was categorized into five segments, namely product (Hosted, On-premise), solution (Instant & Unified Messaging, Audio & Video Conferencing, IP Telephony), organization size (SMEs, Large Enterprises), application, (Enterprises, Education, Government, Healthcare) and region (North America, Europe, Asia Pacific, South America, Middle East & Africa).
The unified communications market was segmented into product, solution, organization size, application, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The unified communications market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twelve countries, namely, the U.S.; Canada; Mexico; Germany; the UK.; China; Japan; India; South Korea; Australia; New Zealand; Brazil.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
Unified Communications Market Companies & Financials
The unified communications market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
Alcatel-Lucent Enterprise - Alcatel-Lucent Enterprise was established in 2006 and situated in France. The companysells communication equipment and services to telecommunications companies, Internet service providers, and data providers. It is a global provider of communications solutions with an end-to-end range of products and services.
Avaya Inc. - The globalpioneer in digital communication products, solutions, and services for organizations of all categories, mainly through software and services. Avaya also has one of the industry's most comprehensive portfolios of business devices, including phones, video conferencing units, and headsets, to fulfil the demands of every sort of worker within the organization.
Cisco Systems Inc. - Cisco Systems Inc. is a provider of IP-based networking solutions and collaborative services to a wide range of industries, including, finance, automotive, education, energy, manufacturing, materials & mining, retail, and transportation.
Microsoft Corporation - Microsoft Corporation founded in 1975, and situated in Washington, U.S. The firm supports intelligent cloud and intelligent edge digital transformation. The firm enables every individual and organization on the earth to accomplish more. The firm is involved in the licencing, maintenance, and development of a variety of software services and products. The primary business of the company is software licencing, manufacturing, and development.
Mitel Network Corporation - Established in 1973, headquartered in Ottawa, Canada. The companyprovides business communication and collaboration services in the cloud and on-premises. The firm provides SMEs and large enterprises with a wide range of onsite unified communication solutions.
NEC Corporation - NEC Corporation is a company that provides networking and information technology solutions. Established in 1899, situated inTokyo, Japan.The global company sells network equipment, submarine cable, displays, projectors, and unified communication technologies.
Poly (Plantronics Inc.) - Poly, previously Plantronics Inc., creates, manufactures, and sells communication accessories including telephone headset systems to consumers and businesses.Audio processors, cordless communication headsets, and corded communication headsets are examples of telephony headset systems products.
Unify (Atos SE) - Unify (Atos SE) provides enterprise unified communication solutions, which comprise an application and voice environment, UC apps that expedite communications, a variety of softphones, mobile, desktop, and a suite of software-based platforms for IT. Atos SE bought Unify GmbH & Co. The company develops and provides comprehensive networking and communications solutions to its global clients, including small and medium-sized businesses throughout the world.
Verizon Communications Inc. - Established in 1983, located in New Jersey, U.S. The firmis a telecommunications firm that offers people, companies, and government organizations information and communication products and services. Verizon provides an excellent customer experience through their goods and behaviors, while also establishing a solid network infrastructure and procedural basis. The product's quality and dependability are critical.
Tata Communications - Tata Communication was founded in 1986, situated in Mumbai, India. The company is a digital ecosystem facilitator, powering the rapidly expanding digital economy. Tata Communication is advancing intelligence through cloud, mobility, the internet of things (IoT), collaboration, security, and network services. Tata Communications transports about 30% of the world's internet routers and links businesses to 80% of the world's cloud giants as well as 4 out of every 5 mobile users.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
revenue/volume
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2020, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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