GVR Report cover Microbiome Skincare Products Market Size, Share & Trends Report

Microbiome Skincare Products Market Size, Share & Trends Analysis Report By Product (Serums, Creams, Masks), By Distribution Channel (E-commerce, Pharmacy & Drug Store), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-051-0
  • Number of Pages: 110
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Healthcare

Report Overview

The global microbiome skincare products market size was valued at USD 381.5 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 10.9% from 2023 to 2030. Various factors, including genetics, age, diet, lifestyle, and environmental exposures, influence the development of the skin microbiome. Certain health conditions, such as acne, eczema, and psoriasis, can disrupt the skin microbiome. As per the article published in November 2021, about 31.6 million people in the U.S., were affected by eczema. The skincare microbiome plays a crucial role in maintaining healthy skin by protecting against harmful pathogens and helping to regulate the skin's immune and inflammatory responses. Thus, a growing number of eczema cases is projected to propel the demand for microbiome skincare products over the forecast period.

U.S. Microbiome Skincare Products  market size and growth rate, 2023 - 2030

Various skincare products are designed to support a healthy skin microbiome, such as prebiotics, probiotics, microbiome-friendly cleanser, barrier repairing products, and moisturizers. For instance, TULA Life, Inc., launched its moisturizing, hydrating day & night cream infused with probiotic extracts that provide deep hydration & essential nourishment to the skin. Thus, the growing adoption of these products and the continuously evolving cosmetic industry are anticipated to drive market growth during the forecast period.

The COVID-19 pandemic has moderately impacted the global market in the first and second quarters of 2020 due to supply chain constraints. Many people experienced disruptions to their daily routine due to the pandemic, such as spending more time indoors or wearing masks for extended periods. The pandemic has had significant economic impacts, and this may have affected people’s ability to purchase skincare products or access skincare services. However, global beauty and wellness companies reported that the sales of skincare products through their online channels increased considerably by the end of 2020 and a similar trend was witnessed throughout 2021.

Research on the skin microbiome is a growing field, and there have been several studies investigating the role of the skin microbiome in skin health and disease. Many research studies have investigated the effects of different types of skincare products on the skin microbiome. For instance, a study published, in 2020in the Cosmetics & Toiletries, which is a Peer-reviewed Cosmetic Science Resource,found that using a microbiome-friendly product, such as Neossance Squalane, led to an increase in the abundance of the diverse microbiome on the skin by 17.9%. Results from such research studies are anticipated to increase attention toward skincare microbiome products, thereby driving market growth.

Moreover, several strategic initiatives are undertaken by major players, such as partnerships, collaboration, and licensing agreements, to strengthen their product portfolio and expand their business presence. For instance, BioGaia and Skinome joined forces in September 2022 to research and develop a product that supports the skin microbiome by incorporating live bacteria, naturally improving skin health. This partnership between BioGaia and Skinome shows a growing interest in using probiotics to improve skin health as research continues to reveal the significant impact of the microbiome on overall skin health.

Product Insights

The creams segment dominated the industry in 2022 and accounted for the largest share of 36.8% of the overall revenue. The increasing approval and launch of new creams to maintain and prevent disruption of the healthy microbiome on the skin is a key factor driving the product demand. As per OPS Publishes, creams are highly adopted due to their lightweight formulation and hydration effects and, therefore, are the largest contributor to the segmental revenue.The serum segment is anticipated to witness lucrative growth during the forecast period.

This growth can be attributed to extended serum approval to prevent skin microbiome disruption. Several serums available in the market are formulated to support a healthy skin microbiome, including probiotic & prebiotic serums, Niacinamide serums, and Vitamin C serums. For instance, iORA Prebiotic Radiant, Vichy Minéral 89 Probiotic Fractions Repairing, and Murad Prebiotic 3-in-1 Multimist have widely used serums available in the market. The introduction of highly effective and long-lasting effects-providing serums is projected to drive segment growth.

Distribution Channel Insights

The hypermarket/supermarket distribution channelsegment dominated the market in 2022 and accounted for the largest share of 39% of the overall revenue. This dominance can be attributed to the fact that purchasing skincare microbiome products in the supermarket can be a convenient and accessible way to incorporate these products into a skincare routine. According to the Food Industry Association, there were around 38,307 supermarkets in the U.S., in 2018. Supermarkets carry well-known brands that many people trust, and these brands often have a wide range of skincare products that cater to different skin types and concerns. Thus, the emergence of new supermarkets offering skincare microbiome products is expected to fuel segment growth.

Global Microbiome Skincare Products market share and size, 2022

The e-commerce segment is also anticipated to have significant growth during the forecast period owing to increased buyer preference to purchase beauty products through online platforms post-pandemic. The pandemic shut down the entire world. The difference between online and offline stores was evident as soon as the economy opened. According to the National Library of Medicine, the sale of beauty products increased by 133% for retailers with online supply facilities in January 2021. Currently, Shopify Plus, Banuba, Argano, and nopCommerce are some of the major e-commerce platforms offering various beauty products, including skincare microbiome.

Regional Insights

North America dominated the industry in 2022 and accounted for the largest share of 34.12% of the overall revenue. This can be attributed to supportive regulatory policies regarding the clearance and approval of new products for sale in the market. Codex Beauty announced in May 2020 that its skincare line, Bia, received Microbiome-friendly certification for all six face products from the My Microbiome Standard 18.10. This certification evaluates skincare products based on their impact on the skin microbiome. It ensures that the products are formulated with ingredients that are beneficial to the skin microbiome and do not contain any harmful substances. This achievement demonstrates Codex Beauty’s commitment to producing safe and effective clean beauty skincare products, driving market growth in the North America region.

Microbiome Skincare Products  Market Trends, by Region, 2023 - 2030

Asia Pacific is anticipated to register the fastest CAGR during the forecast period due to the growing aging population, high prevalence of skin diseases, and a rise in per capita disposable incomes. Age, gender, and ethnicity are the most important factors specific to individual hosts and affect the skin microbiome. As per an article published by Secret Life of Skin, sensitive skin is a major concern among Asian consumers, with 60% of Korean women said to have sensitive skin. To tackle this, in 2018, Amorepacific group launched a ‘Probiotic Skin Barrier’ line for the brand Illiyoon, which is formulated with an exclusive probiotic – fermented lactobacillus derived from gat kimchi. The introduction of such novel products is expected to boost market growth.

Key Companies & Market Share Insights

Key players are undertaking various strategic initiatives, such as signing new partnership agreements, collaborations, mergers & acquisitions, and geographic expansions, to strengthen their position. In January 2023, Symbiome, a top skincare company, partnered with Sequential, a skin microbiome testing company. This was aimed at incorporating the latest advances in microbiome science into the beauty industry by developing & testing innovative skincare products tailored to an individual’s unique skin microbiome, therebycreating more effective and personalized skincare solutions.Some of the prominent players in the global microbiome skincare products market include:

  • Vichy Laboratoires

  • L'Oréal Paris

  • Amyris


  • Missha

  • Eminence Organic Skin Care

  • La Roche-Posay

  • Aveeno (J&JCI)

  • Elizabeth Arden

  • Glowbiotics LLC


  • Murad LLC 

  • BioGaia

  • Amorepacific

Microbiome Skincare Products Market Report Scope

Report Attribute


Market size value in 2023

USD 405.6 million

Revenue forecast in 2030

USD 835.2 million

Growth rate

CAGR of 10.9% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Denmark; Sweden; Norway; China; India; Japan; Australia; Thailand; South Korea; Brazil; Mexico; Argentina; South Africa, Saudi Arabia; UAE; Kuwait

Key companies profiled

Vichy Laboratoires; L'Oréal Paris; Amyris; OUTIN FUTURES INC.; Missha; Eminence Organic Skin Care; La Roche-Posay; Aveeno (J&JCI); Elizabeth Arden; Glowbiotics LLC; GALLINÉE; Murad LLC; BioGaia; Amorepacific

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Global Microbiome Skincare Products Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global microbiome skincare products market report based on product, distribution channel, and region:

Global Microbiome Skincare Products Market Report Segmentation

  • Product Outlook (Revenue, USD Million, 2018 - 2030)

    • Serums

    • Creams

    • Masks

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

    • Hypermarket/Supermarket

    • Pharmacy & Drug Stores

    • E-commerce

    • Others

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

      • Denmark

      • Sweden

      • Norway

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • South Korea

      • Thailand

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

      • Kuwait

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