Technological proliferation and the development of 3D viewing is expected to drive the mobile 3D market over the next six years. 3D cinema, popular across the entertainment industry has entered new application streams with signage displays and mobile devices. Growing demand for smartphones and an increase in computational power has made 3D viewing possible on mobile devices.
The evolution of auto-stereoscopic technology has enabled 3D viewing without the need for any glasses and is expected to serve as a key driver for mobile 3D market growth. High definition user experience and increased availability of 3D content are also expected to drive the mobile 3D market over the forecast period. However, high technology costs may pose to be a challenge to market growth. Technological advent and application development may provide significant growth opportunity for the mobile 3D market over the next few years.
The mobile 3D market can be segmented on the basis of product, component, and application. Mobile 3D products include devices such as smartphones, tablets, notebooks, e-book readers, eyewear, and watches among others. Components used in mobile 3D devices include displays and image sensors. Mobile 3D application segment comprises advertisements, animation, digital content viewing, maps & navigation, mobile gaming, and projections. Gaming applications are expected to witness high growth owing to a surge in demand for gaming on mobile phones.
The North America and Asia Pacific markets are expected to witness significant growth owing to the presence of a large number of market participants. Major players in the mobile 3D market include 3M, Nvidia Corporation, Hitachi Ltd., Imagination Technologies, Intel Corporation, Amazon.com Inc., Movidius, NTT Docomo, Samsung Electronics, LG Electronics Inc., MasterImage 3G, Amobee Inc., Microvision Inc., Apple Inc., EON Reality, Cooliris Inc., HTC Corporation, InMobi, Motorola Inc., Nokia Oyj, MicroOLED, Qualcomm Inc., Toshiba Corporation, Sharp Corporation, and YUVsoft. Market players emphasize on investing heavily in R&D to improvise 3D experience on mobile devices.
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