The global mobile games market is expected to witness substantial growth over the forecast period owing to a projected shift of gamers from consoles and pre-installed computer games toward games on smartphones and tablets. The growing popularity of online games on mobile platforms is expected to gain prominence at the expense of online gaming on computers.
Increased proliferation of smartphones and tablets has made access to the internet simpler, thereby creating a vast opportunity for application and game developers in the mobile games market. The basic revenue model that mobile games and application developers follow is earnings through game purchases, in game purchases, and advertisements. The low monetization rate of players is expected to be a challenge faced by mobile game developers over the forecast period, as only a marginal percentage of gamers are expected to pay for full-versions of games.
The mobile games market can be segmented on the basis of the devices and operating system. Based on devices, the market can be bifurcated into smartphones and tablets. Android, iOS, and Windows are the three major OS platforms on which mobile games are developed. Although Android OS accounts for a significant volume of game downloads, iOS is expected to generate higher revenue owing to the paid nature of applications and games.
The U.S., Brazil, and Mexico are expected to emerge as lucrative markets for online mobile games in terms of growth potential as well as monetization. The Asia Pacific regional market is expected to witness a surge in gamers over the forecast period Europe and Middle East regional markets are also expected to witness high growth potential.
Key players in the mobile games market include Tencent, Electronic Arts, Activision Blizzard, Nintendo, Ubisoft, Zynga, and TakeTwo Interactive.
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In order to ensure business continuity amidst the COVID-19 crisis, business organizations, especially in highly affected countries are allowing their employees to work from home. The increase in people working from home has led to a surge in demand for online video viewing, downloading, and communication through video conferencing, all of which are leading to increased network traffic and data usage. COVID-19 shall accelerate the demand for agile and flexible work styles and further push the adoption of communication services that tend to improve work-life balance. On the flip side, telecom regulators worldwide have postponed their plans of 5G spectrum auction amidst the global pandemic. This is expected to have an impact on the commercialization of commercial 5G standalone deployments and revenue generated through 5G services. The ongoing pandemic has forced telecom operators worldwide to test their network resiliency and revisit their planned investments, especially in 5G technology. The report will account for Covid19 as a key market contributor.