The global mobile unified communications market is expected to experience significant growth over the forecast period owing to the advent of technologies such as Voice over Internet protocol (VoIP), Session Initiation Protocol (SIP) trunking, and Web Real-Time Communication (WebRTC). Key industry verticals served by mobile unified communications include healthcare, telecom & IT, media & entertainment, BFSI, transportation & logistics, retail, and healthcare.
Low cost of ownership, growing initiatives by market players to gain competitive advantage, increased demand for optimized workflows, and shift towards trends such as virtualization of workforce & BYOD are the key factors expected to drive the mobile unified communications market. Lack of interoperability among vendor products, ambiguity in financial returns, and increasing security concerns are expected to inhibit the mobile unified communications industry growth. Surge in requirements for robust security software, growing demand for enterprise agility, managed services, and social media for business practices are some of the factors expected to open up new opportunities for mobile unified communications market growth over the forecast period.
Employee owned mobile devices have ben integrated with Unified Communications solutions, which has led to mobility benefits, and is expected to lead to a drastic evolution of how an organization's workforce communicates. Also, with the use of 4G now established across the globe, and the exciting introduction of 5G, there is a huge scope of augmenting user experience in terms of video and voice calls. Additionally, the ever-increasing popularity of smartphones, along with the huge growth in the smartphone application ecosystem, means that unified communication vendors have numerous opportunities to offer mobile UC applications with unique features.
The mobile unified communications market can be segmented on the basis of end use, deployment type services, and solutions. End use industries catering to the services offered by the market include enterprises and SMBs. Based on deployment type, the market can be bifurcated into cloud-based and on-premise. Services can be classified as consulting, training & support, implementation & integration, managed services, and consulting. The solutions include voice solutions, conferencing, content & collaboration, and unified messaging.
Leading players have emphasized on developing solutions that cater to organizations of all sizes. For instance, in February 2014, Alcatel Lucent introduced new cloud based enterprise communication solutions for both medium & small sized businesses. Key players offering mobile unified communications market include Alcatel Lucent, NEC, Genband, Ericsson, Microsoft Corporation, Cisco Systems, Avaya Inc, and Mitel.
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In order to ensure business continuity amidst the COVID-19 crisis, business organizations, especially in highly affected countries are allowing their employees to work from home. The increase in people working from home has led to a surge in demand for online video viewing, downloading, and communication through video conferencing, all of which are leading to increased network traffic and data usage. COVID-19 shall accelerate the demand for agile and flexible work styles and further push the adoption of communication services that tend to improve work-life balance. On the flip side, telecom regulators worldwide have postponed their plans of 5G spectrum auction amidst the global pandemic. This is expected to have an impact on the commercialization of commercial 5G standalone deployments and revenue generated through 5G services. The ongoing pandemic has forced telecom operators worldwide to test their network resiliency and revisit their planned investments, especially in 5G technology. The report will account for Covid19 as a key market contributor.