Nail Art Printer Market Size, Share & Trends Analysis Report By Product (Built-in Computer Printer, Stamping Printer) By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global nail art printer market size was valued at USD 483.8 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.6% from 2021 to 2028. The rising influence of social media platforms and changing beauty trends are the major factors driving the demand for the nail art printer market. The pandemic has affected several sectors including the beauty industry owing to lockdown orders in several parts of the world. Several beauty parlors and beauty salons were shut down owing to a drop in sales. Strict guidelines for social distancing and fear of contracting infection were additional factors that impacted the demand for the market. The pandemic has further increased the demand for mobile beauty services at home. Several countries in the Asia Pacific have dedicated apps for manicurists and salon owners to interact and make salon bookings.

The increased demand for such services is supported by the growing influence of social media. Social media platforms like Instagram, Pinterest, and Tiktok provide nail art specialists to promote and expand their services, thereby fueling the demand for the market. 

As per the Professional Beauty Association, employment in the salon industry is anticipated to rise at a large rate owing to the expansion of business operations, coupled with a large number of students graduating from cosmetology schools. Also, according to the Bureau of Labor Statistics, there is a rise in the employment of cosmetologists, hairstylists, and hairdressers, thereby bolstering the demand for nail art printers in the region.

Product Type Insights

The built-in computer printer segment dominated the market and accounted for a revenue share of 92.0% in 2020. The segment is anticipated to witness the fastest CAGR, owing to a rise in the number of salons and beauty parlors, social media advertising, and changing consumer preferences. Growing demand for salon and DIY beauty trends is driving the demand for stamping printers in the market. A stamping machine is a portable nail art machine that helps in stamping different designs on the nails. Easy to use and affordability are the prime factors driving the use of this segment.

The growing influence of social media platforms like Instagram and TikTok is influencing consumers’ preferences towards trying nail art trends. Nail art printers help in printing the nail art design on the nails. The machine uses thermal or inkjet printers to print the design.

Distribution Channel Insights

The offline channels segment contributed to the largest share of 76.6% in 2020. The offline channel segment is driven by a high dependency on retail and electronic stores. On the other hand, the online channel segment is anticipated to witness a CAGR of 6.4% over the forecast period.

The growth of the online channel segment is owing to increasing awareness about the e-commerce channels and accessibility to the wide variety of product ranges offered by different companies.

Regional Insights

In 2020, Asia Pacific dominated the market owing to the increasing spending power coupled with technological advancements. A rise in the number of nail spas and rising women employment rate in the region are other factors driving the demand for nail art printers in the region. In South Korea, the introduction of the nail art app ‘Nailist’ helps nail art enthusiasts to share their designs. The growing demand for the app has helped in creating an online community of nail art lovers, thereby propelling the demand for nail art in the region.

Social media platforms are influencing working women and teenagers in the industry to try DIY nail art trends. Companies in the market are introducing nail salons and spas equipped with nail care services to meet the increasing demand of consumers. A rise in consumer spending and demand for home care devices is compelling companies to launch newer products in the market. The nail salon industry depicts that women aged between 18 to 24 years are the primary customers for nail products.

Key Companies & Market Share Insights

The market is categorized by the presence of major players such as Funai Electric Co. Ltd., Nailgogo, FingerNails2Go, O2Nails, and several others. These firms have a strong distribution network and are expanding their geographical presence worldwide. Companies in the nail art printer market are launching nail art printers in mobile and countertop versions. The rising influence of social media trends is encouraging companies in the market to innovate nail art printers. Also, the emergence of nail-only salons in countries like India and South Africa is acting as an opportunity to expand in these regions. For instance, in 2019, FingerNails2Go partnered with Small Technology, to launch nail art kiosks across the Middle East. Some of the prominent players in the global nail art printer market include:

• Funai Electric Co. Ltd.

• Guangzhou Taiji Electric Co. Ltd.

• Amy Beauty Equipment Manufacture

• Shenzhen Tuoshi Network Communications Co. Ltd.

• Nailgogo

• Yinghe Electronic Instruments Co. Ltd

• Koizumi Seiki Corporation

• FingerNails2Go

• AutoNail

Nail Art Printer Market Report Scope 

Global Nail Art Printer Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For this study, Grand View Research has segmented the global nail art printer market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Built-in Computer Printer

  • Stamping Printer

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Online

  • Offline 

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • South Korea

    • India

  • Central and South America

    • Brazil

  • Middle East & Africa