The global network management software in the telecom market is expected to experience brisk growth due to rapid growth in the telecom sector. The software is presumed to play a vital role in shaping the competitive landscape over the forecast period resulting in innovation, growth, and productivity.
A telecommunication network consists of nodes, switches, and wires that provide audio, video, and data communication. It includes wireless and microwave equipment along with traditional telephony forms. The chief function performed by the telecom network is to deliver smooth and error-free information transmission between the origin point and the destination point. This software offers a framework for accomplishing interactive communication throughout the operating system and heterogeneous telecommunication links. This solution allows supervisors to supervise and manage the individual network components within a large one which is spread across the world.
This software helps telecom service suppliers to improve customer experience; reduce customer churn and engage in intelligent network planning, which in turn, helps in modernizing the business models and maximizes revenue for the service providers. Network management is imperative for the telecom industry as is plays a critical role in their business model.
Due to a rapid rise in mobile users, the demand for this solution is expected to witness growth in the forecast period. Emerging economies such as China, India, and Brazil have seen a massive increase in telecom users in the recent past. Such a trend is presumed to offer ample opportunities for industry participants over the forecast period. Telecom industry players are anticipated to invest in next-generation technologies and cater to the rapidly growing demand in this sector. Network management is expected to be implemented by the companies, to remain competitive in the industry and acquire a proper foothold.
However, a recent trend that displays a decrease in average revenue per user (ARPU) may hinder the market growth and development over the forecast period. Intense competition is expected to affect negatively market growth by reducing profit margins for the industry participants. The skilled workforce shortage is estimated to hamper network management software in the telecom market growth and development soon.
Manufacturers are heavily spending on R&D initiatives for developing integrated solutions and taking strategic steps that provide increased market penetration. Telecom service providers are making extra efforts to minimize hardware costs to hold market positions and maximize their profit margin.
Network optimization helps in the real-time study and can be used for destruction control as well. Customer churn happens when users change from one system to another due to multiple reasons. Such a change in consumer behavior poses a huge challenge for the telecom industry. Network management software plays a significant role in minimizing such customer churn and leads to efficient customer management. The organizations can estimate the user’s location and data needs with accuracy which is made possible by such a management solution.
Network security, traffic, and device management are the different solutions provided by the industry participants. Key regional markets include North America, Europe, Middle East & Africa, Central & South America, and Asia Pacific. Developed regions such as North America & Europe dominated the global market in the recent past. North America dominated the global market due to the constant R&D initiatives along with product innovation which is leading to better product development. Rapidly advancing economies of Asia Pacific and Central & South America are expected to witness huge demand for this system over the forecast period. Asia Pacific is projected to observe positive growth in this market owing to rapid telecom and IT sector expansion. Emerging economies such as China and India are presumed to lead the regional market over the forecast period.
Such management software in the telecom industry market is highly cost-intensive and requires a substantial initial investment. Companies are anticipated to engage in acquisitions & mergers to gain market share. The industry is presumed to witness several new entrants owing to high demand, low entry barriers, and ample opportunities offered by the developing regions. Industry participants are taking active measures and investing substantially in R&D initiatives to develop superior and efficient systems. Prominent industry participants include Alcatel-Lucent, Ericsson, Nokia Solutions and Networks, HP, NetScout System, ZTE, Cisco Systems, Huawei, CA Technologies, IBM, and Visual Network Systems.
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In order to ensure business continuity amidst the COVID-19 crisis, business organizations, especially in highly affected countries are allowing their employees to work from home. The increase in people working from home has led to a surge in demand for online video viewing, downloading, and communication through video conferencing, all of which are leading to increased network traffic and data usage. COVID-19 shall accelerate the demand for agile and flexible work styles and further push the adoption of communication services that tend to improve work-life balance. On the flip side, telecom regulators worldwide have postponed their plans of 5G spectrum auction amidst the global pandemic. This is expected to have an impact on the commercialization of commercial 5G standalone deployments and revenue generated through 5G services. The ongoing pandemic has forced telecom operators worldwide to test their network resiliency and revisit their planned investments, especially in 5G technology. The report will account for Covid19 as a key market contributor.