The global increase in low calories food additives demand from end-use industries such as processed foods, Ready-To-Drink (RTD) beverages, and confectioneries is expected to drive non sugar sweeteners demand over the next seven years. The global non sugar sweeteners market was worth over USD 9 million in 2010 and is expected to grow at an estimated CAGR of over 3% from 2015 to 2022.
North America was the dominant regional market over the past few years with a total demand exceeding over 50% of the volume. Europe is expected witness significant growth rates and is expected to grow with an estimated CAGR of over 3.5% from 2015 to 2022. Asia Pacific is also expected to witness significant growth rates over the forecast period.
Aspartame was the most widely used high-intensity sweetener over the past few years and is expected to grow significantly over the forecast period. Global soft drink industry consumed 21,000 tons of aspartame in 2011 and is expected to reach 24,500 tons by 2016. Aspartame combined with Ace-K is also used for chewing gum production.
Increase in demand from high intensity sweeteners demand from soft drink and confectionery industries is expected drive the demand over the forecast period. Different types of non sugar sweetener types include artificial and natural sweeteners. Artificial sweeteners include aspartame, acesulfame potassium (Ace-K), cyclamate, saccharin, sucralose, neotame, and alitame.
Aspartame is widely used in food & beverage industry as an artificial sweetener in products such as bakery products, cereals, syrups, fruit-based products, and ready-to-drink beverages. It is also used as a table top sweetener. Natural sweeteners include stevia, thaumatin, xylithol, monatin, and sorbitol.
Development of low sugar food for diabetic and diet-conscious consumers coupled with growing diet beverages demand is projected to drive demand over the forecast period. These products have virtually no calories and therefore are helpful in controlling weight. These products are also use to for diabetic patients prescribed by doctor as they don’t raise blood sugar levels in consumers.
Presence of wide variety of flavors & brands in the global soft drink industry is expected to drive the overall demand in the non sugar sweeteners market. Increasing energy drink demand from athletes, particularly in North America is also expected to drive the industry demand.
Increasing consumer spending coupled with growing convenience food demand, particularly in North America and Europe is expected to drive demand over the next seven years. Approvals of Food & Drug Authority (FDA) and European Food Safety Authority (EFSA) on certain high intensity sweeteners such as aspartame, Ace-K, and saccharin are also expected to increase demand from end-use industries.
High costs coupled with potential negative health effects are expected to hinder non sugar sweeteners industry participant’s growth over the forecast period. Increase in investment to develop low-cost products associated with potential health benefits & rising consumer awareness is expected to provide key opportunities for industry participant’s growth.
North America was the leading regional market in 2014 owing to growing consumer dependence upon convenience foods. Countries in this region such as the U.S., Canada, and Mexico are showing their preference towards adopting RTD beverages. This factor is expected to drive North America’s demand and is also expected to dominate the non sugar sweeteners market over the forecast period.
Europe is expected to witness steady growth rates over the forecast period owing to growing processed & beverages industry in this region. Hectic lifestyles and high consumer spending power are factors expected to drive Europe’s demand over the forecast period.
Asia Pacific is expected to witness high growth rates over the next seven years owing to consumers shift in preference towards convenience foods. Population expansion coupled with increase in per-capita disposable income, particularly in countries such as China and India are expected to drive non sugar sweeteners demand in Asia Pacific region.
The market is highly fragmented with large number of key players present across the global value chain. Key industry participants include Cargill, Celanese Corporation, Ajinomoto Co., Inc., Nutrinova Inc., Mitsui & Co., and Zydus Wellness Ltd. Other prominent players operating in the global non sugar sweeteners market include Nutrasweet Company, Roquette, Naturex, Hermes sweetener Ltd., Danisco A/S, Merisant Worldwide Inc., and Imperial Sugar Company.
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Weaker consumer demand for lifestyle and wellbeing products due to social restrictions and lockdown policies shall have a negative impact on the demand patterns of cosmetic ingredients and certain categories of food additives. However, easing restrictions and public discourse about restarting economic activities in the consumer goods marketspace indicates that, the recovery of demand is imminent. The report will account for Covid19 as a key market contributor.