North America Automotive Flooring Market Size, Share & Trends Analysis Report By Material, By Product (Carpets, Mats), By Application (Cars, LCV, HCV), By End Use, And Segment Forecasts, 2019 - 2025

Report Overview

The North America automotive flooring market size was estimated at USD 5.69 billion in 2017 and is expected to register a CAGR of 3.3% over the forecast period. The changes in buying trends and a shift in preferences from fuel-efficient and economical vehicles to comfortable seating, noise cancellation, and overall ride quality are projected to propel demand for insulating flooring products over the forecast period.

Technological advancements coupled with rising focus on lightweight equipment and improved fuel efficiency is projected to further fuel the product demand. In addition, efforts taken by car manufacturers to provide value for money cars for catering the changing consumer needs are anticipated to promote the use of lightweight and insulating flooring vehicles.

Installation charges for carpets are high, owing to the requirement for tools and adhesives. The charges for flooring mats are low as these mats are placed directly in vehicles. Installation of carpet flooring requires expert services, which can impact the overall price. Companies invest significantly in R&D activities for manufacturing, supply, and installation of the product, thus resulting in dynamic market conditions.

Technological advancements in manufacturing processes have aided the production of advanced products for improved noise control and floor and door insulation systems. Furthermore, customization requirements in terms of entertainment systems and custom designed mattings suitable for the vehicle interiors are expected to propel the demand for tailor-made carpets and mats.

The automotive flooring market is highly regulated in terms of utilization of energy-efficient and lightweight materials and components to reduce carbon emissions and to improve overall fuel efficiency of HCVs and LCVs. The National Highway Traffic Safety Administration (NHTSA) states the regulations for odor release, durability, and performance in various heat environments for automotive floorings; these regulations are followed by manufacturers while producing carpets and mats.

Fluctuation in raw material prices is one of the key issues faced by the market players as it can directly affect the final price of products. As a result, manufacturers sign contracts with raw material suppliers to stabilize the pricing and to sustain intensifying competition.

Material Insights

Polypropylene accounted for 29.0% share of the North America automotive flooring market in 2017 owing to increasing adoption of the material for interior and exterior components including films, fabrics, coatings, and seat fabrics. Rising demand for light and durable materials coupled with the ability of polypropylene to make the automotive flooring durable and lightweight is projected to drive growth over the forecast period.

Nylon accounted for a substantial market share in 2017 on account of its increasing utilization for manufacturing seat covers, cushioning, mats, and carpets for floor protection, and thermal insulation. Vehicle manufacturers focus on the use of nylon-based components owing to the durability and longer lifespan of the material, to increase vehicle performance, thereby driving the product demand.

Rubber mats provide enhanced oil resistance, noise and vibration insulation, and high density and consistency suitable for automobiles. Rising demand for rubber matting for the protection of carpet and floor is expected to bode well for market growth over the forecast period.

The other segment includes products such as vinyl, bio-based polymers, recycled polymers, polyamide, and polyester. This segment is expected to witness significant growth in the forthcoming years on account of increasing demand for advanced materials with improved chemical and mechanical properties.

Product Insights

The demand for carpets is anticipated to witness significant growth on account of increasing vehicles production in North America. Floor carpets are used for the protection of the vehicle floor from structure-borne frictions, noises, and heat; to make the traveling or driving experience comfortable and quiet.

Car manufacturers prefer high-quality materials for floor carpets to enhance the aesthetic value of the automobile. Growth of this segment is attributed to the increasing demand for noise reduction carpets coupled with the shifting focus of car manufacturers towards enhancing comfort level and improving ride quality and durability.

Mats are largely used in vehicles for the protection of carpet from stains, chemicals, dirt, and dust. The mats manufactured in North America aftermarket are entirely custom-made according to the demand from end-users wherein various colors, designs, and shapes are considered for manufacturing the mats. Premium car segment registered the maximum demand for aftermarket mats on account of changing consumer preferences for luxurious interiors.

Car manufacturers focus on the need for thermal insulation and comfort in Light Commercial Vehicles (LCVs) and passenger cars on account of their increasing use in transportation. The use of sound deadening and heat insulating mats is expected to drive the segment over the forecast period.

End-Use Insights

Vehicle manufacturers use carpets and mats to provide insulation and to enhance the aesthetic appeal of vehicle interiors. Furthermore, manufacturers engage in the procurement of better quality flooring materials to provide comfort, safety, and noise insulation to vehicles.

Manufacturers comply with the dimensions provided by the OEMs to reduce wastage of materials. OEMs generally opt for a dedicated distribution channel on account of getting good quality mattings for vehicles and enter into contracts with the manufacturers for the procurement of flooring materials.

Passenger cars and LCVs accounted for a majority of the product demand in the aftermarket owing to consumer preference for vehicles with more comfort and aesthetic appeal. Furthermore, consumers focus more on luxury at low cost; thus, producers in the aftermarket engage in innovation and development of new materials.

Products in the aftermarket including carpets and mats are designed with the exact dimensions as that of the original flooring. In addition, these products are made with special materials depending on consumer requirements. Furthermore, these products are sold in organized retails and company exclusive showrooms.

Application Insights

Increasing demand for noise reduction materials in LCVs coupled with increasing LCV production in North America is likely to complement the demand in the segment. In addition, growing focus of OEMs on offering enhanced drive quality and aesthetic appeal of passenger cars is projected to benefit the market growth.

LCV manufacturers including Daimler, Ford, and Blue Bird Corporation focus on controlling noise and friction by installing automotive carpets and mats. As diesel engines are a source of noise and vibrations in a vehicle, the demand for insulating flooring carpets is expected to witness growth for this vehicle category in the region.

Car manufacturers in North America including Ford and General Motors among others are increasingly focusing on passenger safety and comfort along with providing a premium feel in mid-level cars. This is expected to propel the demand for improved quality of flooring carpets and mats in passenger cars.

Heavy Commercial Vehicles (HCVs) application segment is expected to witness the fastest CAGR of 5.5% on account of the increasing need for noise, thermal, and friction insulators in these vehicles. Furthermore, rising demand for transportation services is expected to benefit the HCVs segment, which, in turn, is projected to impact the product demand positively.

Regional Insights

Ascending demand for luxury cars and electric cars, on account of rising disposable income and changing consumer preferences in countries, such as Canada and U.S. is projected to have a positive impact on the regional market growth. In addition, the presence of favorable regulations for the use of energy-efficient, lightweight, and sturdy materials, is expected to complement the market growth over the forecast period.

The U.S. dominated the market in terms of consumption owing to the ascending demand from automotive sector. The product demand in the country is expected to be driven by rising utilization of noise reduction materials in passenger cars and commercial vehicles on account of the presence of stringent government regulations and standards concerning fuel economy, safety, and noise emission.

The presence of prominent raw material manufacturers in Canada including INVISTA Kingston produce nylon on a large scale, which is then used by companies for the production of automotive floorings. In addition, increasing industrial operations in the country are projected to boost vehicle production, which, in turn, is anticipated to propel demand.

The presence of multinational brands, such as Chrysler, Ford, GM, Mazda, Honda, Nissan, Toyota, and Volkswagen coupled with favorable government regulations has contributed to the production of passenger cars and LCVs in Mexico. Besides automobile producers, Mexico has several automotive flooring manufacturers who engage in supplying carpets and mats to OEMs.

Key Companies & Market Share Insights

The market is highly competitive owing to the presence of a large number of component manufacturers. Procurement of good-quality raw materials for producing high-quality floorings is the main focus of many manufacturers. Hence, integrations in the value chain are being undertaken to ensure uninterrupted supply, where some players are integrated from the raw material production to the manufacturing and distribution of carpets and mats.

Key players are involved in seeking efficient technologies for manufacturing the floorings in large volumes at a low cost. Technological advancements coupled with R&D are the prime areas of focus for these players striving to improve the product quality and develop unique novel products. The production facilities are equipped with large machinery, the operating costs of which account for a significant share in determining the final price of the product.

North America Automotive Flooring Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the North America automotive flooring market report on the basis of material, product, application, end use, and region:

• Material Outlook (Revenue, USD Million, 2014 - 2025)

  • Polyurethane

  • Polypropylene

  • Nylon

  • Rubber

  • Others

• Product Outlook (Revenue, USD Million, 2014 - 2025)

  • Carpets

  • Mats

• Application Outlook (Revenue, USD Million, 2014 - 2025)

  • Passenger Cars

  • Light Commercial Vehicles (LCVs)

  • Heavy Commercial Vehicles (HCVs)

• End-use Outlook (Revenue, USD Million, 2014 - 2025)

  • OEM

  • Aftermarket

• Regional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America

    • The U.S.

    • Canada

    • Mexico