North America & Europe Luxury Interior Fabric Market Size, Share & Trends Analysis Report By Product (Curtains, Upholstery, Bed Linen), By Raw Material, By End User, By Distribution Channel, By Region, And Segment Forecasts, 2021 - 2028

Report Summary

North America & Europe luxury interior fabric market size was valued at USD 1.1 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 11.9% from 2021 to 2028. With rising per capita disposable income and purchasing power, many consumers are shifting towards premium furniture, which, in turn, is helping lift the overall market. The rise in disposable income as a result of economic growth has fueled the spending on premium furniture fabrics, which is one of the major factors driving the demand for luxury interior fabrics. The market is directly dependent on the demand for luxury interior fabric that is used to cover furniture pieces. The quantity of fabric required depends on the type of furniture.

In interior design, fabric color selection is vital as it must match the furniture. It is paramount for the two elements to complement well and bring out the designing concept perfectly. Selection of the luxury interior fabrics for creating a room is an extremely difficult job, particularly for covering the furniture and making window curtains or pillows for the room. The market for luxury interior fabric is fragmented in nature and is characterized by a high degree of competition between major players. Owing to this increased competitiveness, some luxury interior fabric players are focusing on strategies such as mergers and acquisitions, collaborations or joint ventures, geographical expansions, and new product development.

The selection of fabrics to be used in the interior rests in the hands of designers who often work with a variety of textiles to build the preferred look. Luxury interior fabrics are usually used to offer a dash of texture or color to the room and can be incorporated to accentuate the decor as needed. Fabrics add colors to the interior, whether office or home. The colors can vary according to the place- warm, bright colors for homes and dark, subtle tones for offices.

Traditionally, the luxury industry has been associated with concepts like extremely high costs, excessive consumerism, elitism, or guilty pleasures. However, as the new generations are taking on the market with their new values, consumers’ expectations for luxury interior fabrics are changing accordingly. Moral values and ethics are becoming more important for consumers, in a way that they are starting to strongly affect their buying decisions. Sustainability, environment, animal welfare, positive impact on communities, labor, and production practices are all elements currently taken into consideration when purchasing a product, and luxury interior fabrics are not an exception.

With rapid industrialization and urbanization, the quality of life is steadily improving, subsequently making consumers demand quality interior products. Rising awareness about the benefits of and comfort offered by these luxury interior fabrics is boosting market growth. As lifestyles are changing, consumers are inclined towards good quality, comfortable, and visually attractive interior fabrics.

Product Insights

The upholstery products segment dominated the market and accounted for a revenue share of 52.7% in 2020. This high share is attributed to upholstered furniture such as beds, chairs, sofas, and cushions. Such products are witnessing significant demand since furniture, once upholstered, is more comfortable as it is padded and covered with a piece of fabric. Increasing purchasing power of consumers, along with improvements in the standard of living and changing lifestyles, has led to the development of luxury interior fabric-based upholstery for various types of seating furniture.

Furthermore, curtains have gained higher penetration among consumers. Curtains are widely used in most households as they provide multiple functions, such as providing privacy and blocking light. Given the fact that they are in plain sight and contribute to the ambiance, consumers pay considerable attention to the color, pattern, and material while purchasing curtains as they are considered an important aspect of interiors.

Raw Material Insights

The other raw materials segment dominated the market for luxury interior fabric and accounted for the largest revenue share of 32.5% in 2020. The others segment comprises embroidery, chenille, corduroy, fur, silk, wool, and leather. The silk segment accounted for a significant market share in 2020 and is one of the strongest fabrics in the world. Despite its immense tensile strength, silk is generally prized for other reasons, such as its softness. Along with its incredible softness and durability, its lightweight nature has also widened its application into decorative pillows, curtains, as well as wall hangings.

While, jacquard fabrics are commonly used in home goods and upholstery, because of their thickness and texture. Although they are intricate in design, they tend to be stronger and thicker than many other types of weave. The hallmark of jacquard fabrics is that the design is woven into the fabric itself, rather than stamped, printed, or embroidered on top of it. Silk and cotton jacquard fabrics are utilized in high-end and traditional applications, while modern designers are integrating a wider variety of fibers, including linen and cotton blends. Jacquard fabric is more prevalent in home decor textiles, upholstery, curtains and drapery, and elegant duvet covers because of its stronger and more stretchable weaves.

End-user Insights

The domestic end-user segment dominated the North America and Europe luxury interior fabric market and accounted for the largest revenue share of 60.6% in 2020. The growth of this segment is mainly attributed to the rising demand for branded and luxury interior fabrics for domestic households as well as increasing spending on home décor. Luxury interior fabrics represent sheer comfort and provide the desired aesthetic look. The pleasant luxury trend has gained momentum in recent years. Designing spaces in homes in a way that is superior in quality and performance and, at the same time, designed for a daily living has become an expression of a sophisticated lifestyle.

Commercial fabrics confront conventional definitions of sustainability. These fabrics are designed specifically to enhance and perform in environments that require varying degrees of durability. Luxury interior fabrics used in commercial interior settings need to be a lot more durable than those used in homes and other domestic spaces. Commercial businesses, particularly in the hospitality and restaurant sectors, are investing heavily in luxury décor as customers consider ambiance an essential component of any commercial space.

Distribution Channel Insights

The offline distribution channel segment dominated the market and accounted for the largest revenue share of 65.5% in 2020. Some of the prominent offline distribution channels in this market are company retail stores, supermarkets and hypermarkets, specialty stores, and multi-brand stores. Offline distribution channel enjoys preference among consumers as it gives them a first-hand look at the fabrics, which helps in an easy inspection of the quality and specifications. With the help of traditional brick-and-mortar stores, brands have been able to create a unique shopping experience for customers.

Consumers primarily look for price/value factors while purchasing a product and find offline channels the most convenient way to physically verify products and make an informed decision. The fact that these stores have skilled staff with high knowledge of product specialties and other details also attracts first-time buyers of luxury interior fabrics.

However, the online distribution channel is expected to register a CAGR of 12.1% from 2021 to 2028. Major online channels include company portals and e-commerce websites. The online segment is expected to witness significant growth in the coming years due to the increasing number of online shoppers who prefer various e-commerce platforms over physical stores. Consumers prefer online portals and official websites to purchase luxury interior fabrics due to the availability of a wide range of products from a variety of domestic and international brands.

Besides this, numerous value-added services are provided by online retailers, such as cash on delivery, convenient return policies, and integrated and centralized customer services. The rising number of third-party retailers has widened the scope of luxury interior fabrics with respect to visibility among the growing customer base. Domestic and international players are targeting online platforms such as Amazon.com to better reach their customers.

Regional Insights

In terms of revenue, Europe dominated the market with a share of over 57.5% in 2020. This high share is attributed to the growing consumer awareness regarding luxury fabrics for the interior décor of their homes is boosting market growth in the region. Moreover, the presence of some prominent brands such as Nina Campbell and Dedar S.p.A. in the region is another factor driving the market.

The choice of designs and fabric has been changing from time to time. Across the region, upholstery and furniture fabric companies are using various strategies to retain and attract customers. Several companies offer design customization and personalization according to the preferences and needs of the buyer. Patterned silk velvet is considered as the most luxurious and expensive of all woven textiles, but other patterned silks, such as brocades and damasks, are also considered deluxe and high-quality fabrics. These factors are supporting the growth of the others segment in the region.

Key Companies & Market Share Insights

The industry has a large number of international and regional players. The impact of these major players on the market is quite high as a majority of them have vast networks across the globe to reach out to their large customer bases. Key players operating in the market for luxury interior fabric, particularly in Europe and North America regions, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships in order to drive revenue growth and reinforce their positions in the market.

Companies in the market are focusing on special edition contracts and bespoke services to attract new clients and gain a competitive edge over other manufacturers. For instance, Nobilis’ recent contract projects include Eliott Barnes, Hotel Grands Boulevards, Coque Restaurant, Anne Peyroux Atelier, Elysée Palace, and Humbert Poyet. Some of the prominent players in the North America & Europe luxury interior fabric market include:

• Jim Thompson Fabrics

• Pierre Frey

• Style Library

• The Romo Group

• Kravet Inc.

• Dedar S.p.A

• Nina Campbell

• De Le Cuona

• Rubelli SPA

• Nobilis

• Colefax Group plc

North America & Europe Luxury Interior Fabric Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the North America & Europe luxury interior fabric market report on the basis of product, raw material, distribution channel, end-user, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Curtains

    • Doors

    • Windows

  • Upholstery

    • Chairs

    • Sofas

    • Beds

    • Luxury Cushion

  • Bed Linen

  • Mattress Coverings

• Raw Material Outlook (Revenue, USD Million, 2016 - 2028)

  • Cotton

  • Velvet

  • Linen

  • Jacquard

  • Others

• End-user Outlook (Revenue, USD Million, 2016 - 2028)

  • Domestic

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • U.K.