North America Mosquito Repellent Market Analysis Report By Product (Spray, Coil, Cream & Oil, Vaporizer), By Distribution Channel (E-Commerce, Supermarkets), And Segment Forecasts, 2018 - 2025

Report Overview

The North America mosquito repellent market size to be valued at USD 1.9 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% during the forecast period. The rising threat of mosquito-borne diseases such as dengue, malaria, chikungunya, Zika virus, and yellow fever is expected to fuel demand for the product. The market includes a wide range of products such as repellent sprays, coils, creams and oils, vaporizers, and others such as mats, wearable bands, and candles. Market growth is majorly attributed to government initiatives being undertaken for disease control, rising health awareness among people, and the affordable cost of these products.

Several research agencies are carrying out R&D investments in the field for several years. This has helped discover various safe and natural raw materials that can be used to formulate advanced products. Major players in the market are also focused on manufacturing products that suit all types of indoor and outdoor requirements. Creams, vaporizers, and sprays are now increasingly being used by consumers to protect themselves from mosquito bites. An increase in the number of mosquito-borne diseases has led to rising awareness among consumers about the need to use such products.

N-diethyl-3-methylbenzamide (DEET) and diethyl carbonate are major raw materials used for production. Various opportunities prevail for the industry owing to increasing penetration in untapped markets and rising demand for plant-based products. Mosquito repellents protect for outdoors as well as indoors and are used for controlling mosquito growth. Improvement in standard of living and increasing urbanization and population has propelled product demand, particularly in tropical areas in the region.

North America Mosquito Repellent Market Trends

Rising greenhouse gases in the atmosphere results in a rise in the earth's global temperature and are predicted to continue to climb in the future. It produces a wet and moist climate in some areas, which leads to the growth of mosquitoes in those areas. As a result, the impact of increased global warming would have a direct impact on the expansion of mosquito populations, leading to an increase in the usage of mosquito repellent products. This is expected to boost revenue for the mosquito repellant market.

The rising number of cases of mosquito-borne diseases such as chikungunya, malaria, yellow fever, dengue fever, and others is one of the primary growth drivers for the mosquito repellents market. Another key factor driving the market is the increasing use of repellents in underdeveloped and developing regions, where living conditions are poor and population density is high.

Toxic compounds in mosquito repellents, such as DEET, cause skin rashes, breathing difficulties, and other health concerns. The smoke emitted by burning the mosquito coil, on the other hand, is toxic to youngsters and pregnant women. Consumers have begun to shift their choices toward herbal-based repellents as the number of health risks associated with chemical-based mosquito repellents has increased. This shift in the choices is expected to limit the market growth.

Over the forecast period, the mosquito repellent market is predicted to rise due to a shift in consumer choice toward herb-based mosquito repellents. Many plant-based compounds including sprays, lotions, oils, and barks are being used by people in many developed nations. This is expected to provide numerous opportunities for the market players.

Product Insights

Various types of products available in the market include vaporizers, coils, mats, sprays, bands, and candles. Innovative products are being manufactured by major players in the industry to expand their reach.

Vaporizers formed the largest product segment, accounting for 32.7% of the market revenue in 2016. N-diethyl-3-methylbenzamide (DEET), citronella oil, Diethyl carbonate, ethyl hexane diol, and diethyl phthalate are some of the raw materials used for product formulation. Prices of these raw materials and their usage in various other applications are expected to have a significant impact on product manufacturing, which is in turn expected to affect industry growth. DEET is considered to be the best available raw material since its duration of protection and broad-spectrum effectiveness is unbeatable.

Distribution Channel Insights

Supermarkets emerged as the largest distribution channel segment in the North America mosquito repellent market, accounting for 46.9% of the market revenue in 2016. The use of the product is expected to increase over the years owing to the increased risk of mosquito-borne diseases and rising awareness among people.

These products are sold in all types of supermarkets, hypermarkets, convenience stores, and specialty retailers. They are now also sold on e-commerce websites, improving accessibility and availability. Affordable prices of these products are expected to further propel the demand for the product.

Regional Insights

The North American market was estimated at USD 969.6 million in 2016 and is projected to exhibit a CAGR of 7.5% from 2017 to 2025. Increasing demand for the product in the U.S. for protection against diseases such as West Nile Virus (WNV), Eastern equine encephalitis (EEE), and Zika Virus (ZIKV) is expected to propel industry growth over the forecast period.

The U.S. market value was estimated at USD 543.7 million in 2015 and is anticipated to expand at a CAGR of 8.0% from 2017 to 2025. It is both the largest and fastest-growing segment within the market. The growing risk of mosquito-borne diseases in certain parts of the country is expected to propel the demand for the product in the coming years.

Key Companies & Market Share Insights

Key players in the market include Dabur International; Reckitt Benckiser Group PLC; Godrej Consumer Products Limited; SC Johnson & Son, Inc.; Jyothy Laboratories; Spectrum Brand Holdings Inc.; and Genesis Group. They adopt strategies such as new product launches, agreements, collaborations, and acquisitions to gain a stronger foothold in the market. Competition among these players is highly intense as they offer similar product portfolios. These companies invest heavily in research and development to expand their product portfolios and production capacities, thereby sustaining their position in the industry.

Recent Developments

• In June 2022, Kao Corporation, a chemical and cosmetic company, launched a mosquito repellent made with its unique revolutionary technology in Thailand. This launch aims to help in controlling dengue and other infectious diseases caused due to mosquitoes.

• In June 2021, Godrej Consumer Products Ltd., a consumer goods company, launches paper-based repellent cards. This product launch increases the product portfolio of the company.

• In January 2021, Kao Corporation, a chemical and cosmetic company, launched a new mosquito repellent using silicone oil. This launch aims to protect people from diseases spread by mosquitoes.

North America Mosquito Repellent Market Report Scope

North America Mosquito Repellent Market Segmentation

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the North America mosquito repellent market report based on the product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2014 - 2025)

  • Spray

  • Coil

  • Cream & oil

  • Vaporizer

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2014 - 2025)

  • E-commerce

  • Supermarkets

  • Others

• Regional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America

    • The U.S.