North America Outdoor Living Structure Market Size, Share & Trends Analysis Report By Product (Pergolas/Patios, Pavilions/Gazebos, Sheds), By Material (Wood, Metal, Plastic, Composite, Fabric, Other Materials) And Segment Forecasts, 2023 - 2030

Market Size & Trends

The North America outdoor living structure market size was estimated at USD 1,502.9 million in 2022 and is expected to grow a compound annual growth rate (CAGR) of 6.1% from 2023 to 2030. This growth is attributed to the growing preferences among homeowners with large gardens and backyards towards the usage of unused spaces in their properties for the construction of recreation rooms, accessory dwelling units, prayer rooms, kid’s playrooms, and others. Developed economies are witnessing an emerging trend, wherein the population category with high discretionary income is using their garden areas or, backyards to extend their building structures, creating new trendy dining areas, luxury hubs, working spaces, grill areas, screened porches, sunrooms, and others. This helps the customers expand their living spaces, have better space management of their plots, and increase the value of their properties. This is expected to drive the growth of the market for outdoor living structures.

The U.S. is the world’s largest economy, in terms of nominal GDP and net wealth, and the region is the second-largest economy based on purchasing power parity. Increasing demand for a home’s value and ‘curb appeal’ has propelled the U.S. market for outdoor living structures. Moreover, the incorporation of smart and advanced technologies into outdoor living spaces is a newly emerging trend in the U.S., and it is anticipated to offer expansion potential for the outdoor living structures market.

The key players in the outdoor living structures market include Renson Outdoor, Outdoor Structure Company LLC, Outdoor Living, Corradi, Aussie Outdoor Living, and Bosman Homefront. These players are emphasizing the expansion of their product portfolio in terms of materials used, technological fittings for sound and lighting, sizes, and designs. Companies such as Outdoor Structures are also adopting store sales practices to expand their customer base.

Product Insights

Pergolas/patios product segment led the market and accounted for the largest revenue share of 41.6% in 2022. A pergola is an open garden feature forming a shaded sitting area, walkway, and passageway of pillars or vertical posts that support latticework beams, rafters, and stringers, which are often trained upon by woody vines to add to the aesthetic look. The space underneath a pergola can be utilized for several applications, including cocktail bars, dining areas, outdoor kitchens, and living areas.

In addition, a patio is an enclosed area located at the front of a residential property. It is an extension of living rooms, dining rooms, kitchens, and gaming hubs. It can be constructed with several materials, including concrete, flagstones, and bricks. A rising trend for decorating backyards for leisure and relaxation activities is estimated to increase the demand for pergolas over the coming years.

Pavilions/gazebos product segments are expanding at the fastest CAGR of 6.3% over the forecast period of 2023-2030. Pavilions are used for setting up outdoor kitchens, seating areas, fireplaces, outdoor lounges, and poolside bars. The commonly used materials for building pavilions include hardwood, vinyl, metals, and bricks. Compared to pavilions, gazebos have their own flooring, making them fit for being in the middle of the yard. Hence, the cost of the pavilion is also higher owing to the additional flooring costs. This would increase the gazebo's adoption in outdoor living structure in comparison to the pavilion.

Sheds accounted for the second-highest market share and was valued at USD 580.6 in 2022. The rising trend of cultivating fruits and vegetables, coupled with growing interest in floriculture in the backyards of residential premises, especially in the U.S., is likely to augment segment growth over the forecast period. Furthermore, the rising trend of do-it-yourself activities in countries including the U.S. and Canada, in terms of a small workshop for repair and maintenance of various mechanical and electrical equipment, including washing machines, bicycles, and car repairs, is also expected to increase product demand over the forecast period.

Material Insights

The wood material type segment led the market and accounted for the largest revenue share of 34.3% in 2022. Wood is the most commonly used material for manufacturing such structures as it is economical and usually available in a variety of finishes. This is attributed to the easy manufacturing process of wood and its sustainability. Wood also imparts aesthetic appeal and is widely available. Furthermore, storage products made from wood can be painted and polished in any color to match the surrounding residential area, adding an attractive look to the landscape. Thus, the demand for wood is expected to increase for the construction of outdoor living structures over the coming years.

The metal material segment is growing at a significant rate over the forecast year. Outdoor living structures made from metal, including pergolas, patios, gazebos, and sheds, are expected to gain a prominent market share owing to their high usage in the manufacturing of outdoor structures. Steel and aluminum are two of the most widely used materials to produce outdoor living structures and storage racks, owing to their robustness and durability.

Moreover, various advantages are associated with metal storage products, such as affordability, high durability, warranty, and the fact that they are free from fire hazards and maintenance. This, in turn, is anticipated to increase the penetration of metal in outdoor living structures over the forecast period.

Plastic materials accounted for the second-highest share of 24.5% in 2022, and it is expected to expand at a CAGR of 6.5% over the forecast year. This is due to its availability in a variety of shapes and sizes, along with its water- and fire-resistant properties in comparison to wood. In addition, properties associated with plastic-made outdoor living structures, such as being lightweight and termite-resistant, are further expected to increase the usage of plastic in outdoor living structures.

Regional Insights

The U.S. led the market and accounted for the highest revenue share of 83.8% in 2022. Rising demand for professional landscaping, vegetable gardens, outdoor fireplaces, and outdoor area rugs is also anticipated to fuel the U.S. outdoor living structures market. Moreover, peace and relaxation emerged as key motivating factors driving the demand for outdoor living structures, as outdoor living areas offer quiet and calm places to refresh and recharge and a comfortable time away from electronic gadgets. The above-mentioned factors are anticipated to boost the demand for outdoor living structures in the U.S.

The rising need for an improved lifestyle, coupled with a rise in per capita income and an improved aesthetic, are driving the market for outdoor living structures in North America. The concept of ‘outdoor living’ is gaining popularity among consumers as it offers relaxation, leisure time to spend with family and friends, and a way to get connected to nature.

The demand for pergolas, gazebos, arbours, and trellises is on the rise and is anticipated to expand the outdoor living structure market in North America. The U.S. is the major revenue-generating country in North America, followed by Canada. Improved lifestyles coupled with a rise in per capita income, especially in urban areas, propel the outdoor living structures market in North America.

Canada, one of the most highly developed economies in North America, possesses mixed economic characteristics and strong global trading networks. Advancements in technology, new product innovations, and improved manufacturing efficiencies are some of the factors driving the Canadian outdoor living structures market. The need for relaxation, grilling, gardening, exercising, dining, playing with pets and children, and other entertainment activities is likely to enhance the demand for outdoor living structures in Canada.

Key Companies & Market Share Insights

The North America outdoor living structures market exhibits strong competition owing to its fragmented nature. The key players in the industry are also investing in material and technological development in terms of designs, sizes, fittings, automated systems, and sound. Companies in the market are focusing on maintaining strong relationships with distributors to gain access to other markets and increase their market share. Some prominent players in the North America outdoor living structure market include:

• Renson Outdoor

• Outdoor Structure Company LLC

• Outdoor Living

• Absolute Outdoor Living

• Corradi

• Lifetime Products

• ShelterLogic Group

• CEDARSHED USA

• Tuff Shed Inc.

• Backyard Buildings & More

North America Outdoor Living Structure Market Report Scope

North America Outdoor Living Structure Market Report Segmentation

This report forecasts revenue growth at regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America outdoor living structures market based on product, material, and region:

• Product Outlook (Revenue, USD Million; 2018 - 2030)

  • Pergolas/Patios

  • Pavilions/Gazebos

  • Sheds

• Material Outlook (Revenue, USD Million; 2018 - 2030)

  • Wood

  • Metal

  • Plastic

  • Composite

  • Fabric

  • Others

• Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico