North America Tabletop Kitchen Products Market Size, Share & Trends Analysis Report By Product (Dinnerware, Drinkware, Flatware), By Application (Commercial, Residential), By Country (U.S.), And Segment Forecasts, 2021 - 2028

Report Overview

The North America tabletop kitchen products market size was valued at USD 11.69 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 4.8% from 2021 to 2028. The rising number of eateries and restaurants has driven the need for various tabletop kitchen products for the preparation, service, and delivery of various kinds of foods. The rapid growth of the real estate industry and a rise in commercial construction in the region will drive the market in the coming years. The growing concept of buffet and self-service in the culinary world is also expected to contribute to the market for tabletop kitchen appliances in the region. In addition, the introduction of low-cost ceramic ware and increasing demand for bone china, a high-end product category, is driving the market growth.

Companies in the market are focusing on product launches to increase their market share. For instance, in April 2019, The Oneida Group, Inc. opened a new retail showroom at FortyOne Madison to unveil new flatware designs for the Spring New York Tabletop Show. The growing trend of wine tasting in developing countries also acts as a major driver for the market. For instance, in 2019, Water Street Wines & Spirits started a new venture for selling wine glasses, serving its existing customer base in Penn Yan, New York, U.S.

The global Covid-19 pandemic has significantly increased the awareness regarding basic hygiene and safety among people. Stay-at-home, social distancing, and lockdowns have been imposed in states to varying degrees to try and limit the spread of the virus, with strict regulations in the U.S. and Canada, some of the hardest-hit countries. The lockdown is slowly being uplifted across countries in North America, which is creating a favorable scenario for the restaurant and hotel industry, which, in turn, boosts the market growth.

Currently, businesses are taking longer to deliver orders on the back of the local state’s stay-at-home advisory and mandatory closure of nonessential businesses. Continuous improvement in restaurant chain transactions was aided by adding 93,000 restaurant units in the U.S. states, wherein on-premise dining restrictions were uplifted in May. Upscaling of restaurants and the overall growth in the restaurant industry will create steeper demand for premium and innovative tabletop kitchen products.

Application Insights

The commercial segment accounted for the highest revenue share of over 64% in 2020 and will expand further at the fastest CAGR over the forecast period. The residential segment accounted for the second-largest market share in 2020 and is expected to register a steady CAGR of more than 4% from 2021 to 2028. The growing number of residential constructions as a result of an increasing number of nuclear families and rapid urbanization is acting as a major driver for the segment growth.

Modern urban lifestyles, along with smart upgrades and visually appealing product innovation by key industry participants, are increasing the adoption rate of premium and luxury products among consumers. Increasing kitchen remodeling activities in the region are also estimated to drive the product demand. According to the Joint Center for Housing Studies of Harvard University, the home improvement industry was valued at USD 425 billion in 2017.

Product Insights

The dinnerware segment accounted for the largest revenue share of over 35% in 2020 and will expand further at a steady CAGR from 2021 to 2028. The dominance of the segment can be attributed to the high demand for these products among consumers from both, the residential and commercial sectors. The flatware segment is projected to register a significant CAGR of 5.1% from 2021 to 2028. Metal holds the largest market share in the flatware segment.

Consumers in the market prefer flatware made from metals owing to the strength, resistance to wear and tear, and sharpness of the product. The whitegoods segment is also projected to have a steady growth over the forecast period. These products are generally placed in the kitchen as they offer convenience and require less space. Initiatives by major companies to introduce innovative, designer products made from eco-friendly materials will boost the market growth. The demand for buffet products is mainly driven by the commercial sector. Hotels and restaurants hosting buffet dinners contribute significantly to the segment growth.

Country Insights

The market in the U.S. is projected to expand at a CAGR of 4.7% over the forecast period. American consumers are increasingly opting for dinnerware made from ceramic and metal as these materials are durable and eco-friendly. The rising popularity of the food-away-from-home trend is acting as a major driver for the growth of the commercial sector, which includes restaurants, hotels, resorts, food stations, and other public eateries.

Furthermore, new product innovations are boosting the demand for different tabletop kitchen products across the country. For instance, in December 2019, Ahimsa, an Indianapolis-based company, launched the world’s first colorful set of stainless-steel dinnerware, including dishes, bowls, cups, and cutlery for kids. In addition, most of the consumers in the U.S. use flatware to have a meal, which is likely to propel its demand in the coming years.

Key Companies & Market Share Insights

The market is characterized by the presence of several well-established as well as some small- and medium-scale players. Companies in the market have been launching products to gain traction among consumers and increase market share. For instance, Water Street Wines & Spirits started a new venture in 2019 to sell wine glasses to their existing consumer base in Penn Yan, New York.

Companies are trying to maximize market penetration by increasing brand awareness via print & electronic media as well as the internet and social media. For instance, in May 2018, looking to address the needs of restaurant owners and operators, The Oneida Group, Inc. launched a new product at the NRA Show 2018. The company’s popular collection of flatware, Sant’Andrea, visually complements the food and drinks to the liking of chefs and bartenders. Some of the key companies in the North America tabletop kitchen products market include:

• Villeroy & Boch AG

• Lenox Corp.

• Noritake Co.

• The Oneida Group, Inc.

• Fiskars Group

• Lifetime Brands, Inc.

• Corelle Brands LLC

• Steelite International

• Libbey, Inc.

• Hamilton Beach Brands Holding Company

North America Tabletop Kitchen Products Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the North America tabletop kitchen products market report on the basis of product, application, and country:

• Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Dinnerware

  • Flatware

  • Whitegoods

  • Buffet Products

  • Drinkware

  • Others

• Application Outlook (Revenue, USD Million, 2016 - 2028)

  • Commercial

  • Residential

• Country Outlook (Revenue, USD Million, 2016 - 2028)

  • U.S.